Reflex
Reflex Winkelmann GmbH is a German manufacturer of heating, hot water, and pressure maintenance systems for buildings, serving MEP designers, HVAC installers, building operators, and heat pump integrators across 25+ European countries and Singapore under the Reflex and SINUS brands.
- Company typePrivate
- Founded1996
- HeadquartersMartin
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reflex does
Reflex Winkelmann GmbH is a German manufacturer of heating, cooling, and hot-water preparation systems for buildings, operating as a subsidiary of the diversified Winkelmann Group. Founded in 1996 and headquartered in Ahlen, Germany, the company sells pressure-maintenance equipment (Reflexomat XS), degassing systems (Servitec S and Servitec Mini), water-storage tanks (Storatherm Heat Mini), and hydraulic distribution technology under the SINUS sub-brand. The customer base spans MEP designers, HVAC installers, building operators, and heat-pump integrators across more than 25 European countries plus Singapore, with localized websites and a partner network linking to national industry associations in the UK, Germany, Belgium, the Netherlands, France, and Poland.
The technical stack pairs physical building-system components with a growing digital layer that includes the BIM@Reflex platform with Autodesk Revit plugin (upstream MEP design), the Reflex Solutions Pro design tool, the PROSINUS®X product configurator, the Reflex Control Smart remote-control application (downstream installed-base service), and the Reflex Smart City AR visualization platform. This platform-plus-modules architecture supports both specification workflows and aftermarket service touchpoints; underlying physical-product engineering in degassing, pressure maintenance, water storage, and distribution underpins the offering. Notable 2025 introductions, including Storatherm Heat Mini for heat-pump applications and the BIM@Reflex ecosystem, point to deliberate expansion into renewable-energy-integrated building systems and digital planning.
Reflex operates a primarily direct-sales go-to-market with quote-based pricing, complemented by digital marketing channels (LinkedIn, Instagram, YouTube, newsletter), trade-show presence across Europe, and an industry-association partner network. Revenue is generated from one-time equipment sales, recurring after-sales services (commissioning, maintenance, repairs, spare parts), and professional training delivered through the reflex4experts platform. No revenue figures are disclosed, no external funding activity is indicated, and growth is funded through the Winkelmann Group parent and bolt-on acquisitions including Sinusverteiler GmbH (2014) and Otto Heat (1999).
Reflex firmographics
Firmographics- Name
- Reflex
- Legal name
- Reflex Winkelmann GmbH
- Website
- https://reflexsk.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reflex Winkelmann GmbH is a German manufacturer of heating, hot water, and pressure maintenance systems for buildings, serving MEP designers, HVAC installers, building operators, and heat pump integrators across 25+ European countries and Singapore under the Reflex and SINUS brands.
- Ownership category
- akta.pro rank
Reflex industry classification
Industry- Product category
- Heating System Manufacturing
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Fluid Power Pump and Motor Manufacturing (333996), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Pumps & Pumping Equipment (3561), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Reflex is headquartered
LocationHeadquarters
- HQ city
- Martin
Offices1 record
Markets served
Reflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment and System Sales: Reflex Winkelmann generates primary revenue through the sale of heating systems, pressure maintenance equipment, water storage tanks, degassing systems, and distribution technology. The company offers products and solutions for facilities of any size and complexity.
- After-Sales Services: Comprehensive after-sales services including commissioning, maintenance, repairs, spare parts, and warranty services. Online ordering of customer service available.
- Training Services: Training programs through reflex4experts platform offered directly on-site, online, or individually. Training for all knowledge levels and target groups.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Reflex product offering
Product offeringCore offering
Reflex Winkelmann GmbH designs, manufactures, and sells integrated heating and hot water preparation systems for buildings, covering degassing, pressure maintenance, water filling and treatment, distribution, water storage, and heat exchange. The portfolio spans the Reflex and SINUS brands and is supported by digital planning and control tools including BIM@Reflex, Reflex Control Smart, Reflex Solutions Pro, PROSINUS X, Reflex ErP Creator, and Reflex Smart City. After-sales services (commissioning, maintenance, repairs, spare parts, warranty) and training through reflex4experts complete the offering.
Product overview
Reflex Winkelmann GmbH operates as a platform-plus-modules architecture under the 'Thinking Solutions' concept, offering integrated competence in heating and hot water technologies. The core offerings include pressure maintenance systems (Reflexomat XS), degassing solutions (Servitec S, Servitec Mini), and water storage products (Storatherm Heat Mini), supplemented by SINUS brand distribution technology. Digital tools include Reflex Solutions Pro for design, PROSINUS®X for product configuration, Reflex Control Smart for device control, Reflex ErP Creator for labeling compliance, and Reflex Smart City for AR visualization. The BIM@Reflex platform provides digital planning with Autodesk Revit integration. Products serve heating, cooling, drinking water, solar thermal, and geothermal applications across buildings of any size.
Differentiator
Problem solved
Functional benefit
Brands
- SINUS: Brand for distribution technology and heat distributors, integrated into the Reflex product portfolio alongside the Reflex brand.
Products and services
- Reflexomat XS Pressure maintenance system for heating and cooling installations, controllable remotely via the Reflex Control Smart application. Designed for secure and reliable operation of building heating and cooling systems.
- Servitec S Continuous degassing system for removal of gases from heating and cooling circuits, with remote monitoring and control via the Reflex Control Smart application. Targets building operators seeking system longevity and operational efficiency.
- Servitec Mini Compact degassing system for heating and cooling circuits, controlled via the Reflex Control Smart application. Suited to smaller installations requiring continuous gas removal.
- Storatherm Heat Mini High-performance water storage tanks with large connections and innovative design, specifically engineered for heat pump systems. Part of the Storatherm water storage product family within the Reflex portfolio.
- Skid Solutions Prefabricated, mutually coordinated system solutions for complex large-scale projects in sensitive areas. Delivered as skid-mounted assemblies combining Reflex components for streamlined on-site installation.
- BIM@Reflex Platform Digital planning platform providing a comprehensive product library with BIM data including precise parameters and attributes, plus an Autodesk Revit plugin for direct integration of the Reflex product range into planning software. Targets MEP designers, architects, and installers.
- SINUS Distribution Technology Brand specializing in distribution technology and heat distributors (SINUS product line), integrated into the Reflex portfolio. Provides complementary products covering distributor and manifold technology for system distribution in heating installations.
- reflex4experts Training Programs Structured training programs delivered on-site, online, or individually through the reflex4experts platform. Targets installers, planners, and operators across all knowledge levels and target groups needing product and system competence.
- After-Sales Service and Spare Parts Comprehensive after-sales services including commissioning, maintenance, repairs, spare parts, and warranty services, with online ordering available. Serves HVAC installers, building operators, and facility managers across the European footprint.
Quantifiable outcome
- Heat pump system efficiency improvement through Storatherm Heat Mini with large connections and innovative design
Companies that use Reflex
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Reflex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature12 records
Reflex partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- UKDEA – District Energy AssociationminorUK District Energy Association partnership for district energy and heating technology collaboration.
- VdZ – Wirtschaftsvereinigung Gebäude und Energie e.V.minorGerman association for building and energy technology standards and best practices.
- ZVSHK – Zentralverband Sanitär Heizung KlimaminorCentral Association for Sanitary, Heating, and Air Conditioning in Germany.
- ARGE Neue MedienminorGerman working group for digital media in the building industry.
- attb - Associatie voor de Thermische Technieken in BelgiëminorBelgian association for thermal techniques.
- BESA – Building Engineering Services AssociationminorUK association for building engineering services.
- BDH - Bundesverband der Deutschen HeizungsindustrieminorGerman Heating Industry Association.
- BTGA – Bundesindustrieverband Technische Gebäudeausrüstung e.V.minorGerman Federal Association for Technical Building Equipment.
- Building HollandminorDutch building industry platform and network.
- CIBSE – The Chartered Institution of Building Services EngineersminorInternational professional association for building services engineers.
- DENEFF – Deutsche Unternehmensinitiative Energieeffizienz e.V.minorGerman Energy Efficiency Initiative.
- ICO Association – Ingénierie du Confort Objectif 2050minorFrench engineering association for comfort and energy efficiency.
- ISSO – Open KennisclubminorDutch knowledge institute for building services.
- SGGIK – Polska Korporacja Techniki Sanitarnej, Grzewczej, Gazowej i KlimatyzacjiminorPolish Association of Sanitary, Heating, Gas, and Air Conditioning Technology.
- Otto Heat Heizungs-, Energie- und Anlagentechnik GmbH + Co. KGcoreBecame part of reflexGroup over 25 years ago, expanding the heating technology portfolio.
- Sinusverteiler GmbHcoreLeading manufacturer of distribution technology that became part of Winkelmann Group in 2014. Integrated with Reflex brand since 2019 rebranding to SINUS.
- Winkelmann GroupcoreParent company of Reflex Winkelmann GmbH. Winkelmann Building+Industry is the business unit managing Reflex operations.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Reflex competitors and assessment
Company assessmentDirect peers
- Caleffi: Italian-headquartered Caleffi produces hydronic components including air separators, pressure maintenance, and distribution manifolds — directly comparable to Reflex's exdirt, Reflexomat, and SINUS product families for heating and plumbing systems.
- Armstrong Fluid Technology: Armstrong designs pumps, packaged skid systems, and hydronic solutions for HVAC, including variable-speed pumping and pressure maintenance — directly comparable to Reflex's Reflexomat pressure maintenance and skid solutions.
- Flamco (Aalberts Hydronic Flow Control): Flamco manufactures pressure-maintenance vessels, expansion tanks, and air/dirt separators for HVAC and heating systems — directly overlapping Reflex's Reflexomat, Servitec, and Storatherm lines. Most direct head-to-head competitor in hydronic ancillaries.
- Watts Water Technologies: Watts manufactures water heaters, plumbing, and heating-system components (including pressure/temperature relief and hydronic accessories) overlapping with Reflex's heating and water-preparation portfolio across commercial and residential channels.
- IMI plc (IMI Hydronic / IMI Critical Engineering): IMI's hydronic division sells balancing valves, pressure-independent control valves, and system components for heating and cooling — overlapping with Reflex's SINUS distribution/balancing portfolio and addressing the same MEP designers and installers.
Broad incumbents
- Grundfos: Global pump leader with HVAC and heating-circulation pumps, booster systems, and digital pump-management solutions — broader portfolio than Reflex but competes head-to-head in commercial heating-pump and pressure-maintenance categories.
- Wilo: Wilo is a major pump manufacturer with strong presence in HVAC pressure-boosting, heating-circulation, and packaged pump systems — a much larger incumbent overlapping with Reflex's booster and pump-package offerings.
- Xylem: Xylem's building-services portfolio (Bell & Gossett, Wila, etc.) covers hydronic balancing, pressure maintenance, and packaged HVAC pumping systems — broad incumbent competing with Reflex in commercial heating system components.
- Bosch Thermotechnology: Bosch Thermotechnology (Buderus, Junkers, Bosch brands) provides heating boilers, heat pumps, and system solutions across Europe — a broad incumbent that competes in the same end markets and increasingly bundles hydronic ancillaries that overlap with Reflex.
- Viessmann: Viessmann is a leading European heating-systems manufacturer (boilers, heat pumps, system components) — competes with Reflex on integrated heating solutions and increasingly on heat-pump-compatible storage and system integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reflex social profiles
Digital presenceReflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflex leadership team
Management profileNumber of profiles
Profiles1 record
Reflex subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflex
What does Reflex do?
Reflex Winkelmann GmbH designs, manufactures, and sells integrated heating and hot water preparation systems for buildings, covering degassing, pressure maintenance, water filling and treatment, distribution, water storage, and heat exchange. The portfolio spans the Reflex and SINUS brands and is supported by digital planning and control tools including BIM@Reflex, Reflex Control Smart, Reflex Solutions Pro, PROSINUS X, Reflex ErP Creator, and Reflex Smart City. After-sales services (commissioning, maintenance, repairs, spare parts, warranty) and training through reflex4experts complete the offering.
Is Reflex a public or private company?
Reflex is a private company. It is classified as corporate owned and is currently operating.
When was Reflex founded?
Reflex was founded in 1996. It employs 11 to 50 people.
Where is Reflex based?
Reflex is headquartered in Martin.
How does Reflex make money?
Three revenue lines are on record. Equipment and System Sales are the primary driver. The others are after-Sales Services and training Services.
Who are Reflex's main competitors?
Direct peers on record are Caleffi, Armstrong Fluid Technology, Flamco (Aalberts Hydronic Flow Control), Watts Water Technologies and IMI plc (IMI Hydronic / IMI Critical Engineering). Broad incumbents are Grundfos, Wilo, Xylem, Bosch Thermotechnology and Viessmann.
Does Reflex have an API?
No public API is recorded for Reflex.
What industry is Reflex in?
Reflex's product category is Heating System Manufacturing. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 333414 and its SIC code is 3561.