Bcaa

What Bcaa does

BCAA.UA is a Kyiv-based Ukrainian e-commerce and physical retail retailer specializing in sports nutrition products and dietary supplements, founded in 2013. The company operates an OpenCart-based online storefront (bcaa.ua) developed and maintained by WebLife agency, combined with three brick-and-mortar retail locations across Kyiv's Darnytskyi, Solomianskyi, and Obolonskyi districts. The product catalog spans 20+ categories — including proteins, amino acids, gainers, vitamins and minerals, creatine, fat burners, pre-workout complexes, joint support, protein bars, low-calorie foods, sports clothing, and accessories — distributed across 120+ international brands such as Optimum Nutrition, MyProtein, Biotech USA, BSN, Olimp Labs, and Scitec Nutrition, plus the proprietary LipoBar Exclusive sub-brand. The company utilizes registered BCAA™ trademark brand identity and the BCAA.UA manufacturer brand.

The business model is direct-to-consumer retail, generating revenue through one-time unit sales of third-party sports nutrition products (with a small private-label component via LipoBar Exclusive), priced in Ukrainian Hryvnia with volume discounts and promotional bundles. Distribution is omni-channel: online orders ship nationwide via Nova Poshta (same-day dispatch for orders paid before 15:00) and Ukrposhta, while physical retail stores operate Monday–Saturday 10:00–19:00. Target segments are individual athletes, bodybuilders, fitness enthusiasts, and increasingly mainstream consumers segmented by goal (muscle gain, weight loss, endurance), gender, and lifestyle (vegetarian/vegan). The company emphasizes professional consultation from certified athletes and trainers, supported by an educational blog and customer testimonials from Ukrainian UBPF champions.

BCAA.UA is a privately held, bootstrapped company with 1-10 employees, no disclosed external funding, no parent company, and no public ownership structure. No revenue, employee count specifics, or management team are publicly disclosed. Operating geographies cover all major Ukrainian cities from Kyiv across regional centers (Lviv, Odesa, Kharkiv, Dnipro, Zaporizhzhia, and others). The company owns no certifications and holds no regulatory registrations of note beyond the BCAA trademark.

Name

Bcaa

Legal name

BCAA™

Website

https://bcaa.ua

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BCAA.UA is a Kyiv-based Ukrainian e-commerce and physical retail chain (3 stores) selling 120+ international sports nutrition brands plus its own LipoBar Exclusive line to individual athletes, bodybuilders, and fitness consumers across Ukraine via online and in-store channels.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports nutrition retail
• Dietary supplements
• Fitness supplements
• Protein supplements
• Vitamins and minerals

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail sales of sports nutrition products: The company generates revenue through direct retail sales of sports nutrition supplements, vitamins, proteins, amino acids, and related fitness products. Customers purchase through the online store or physical retail locations with pricing in Ukrainian Hryvnia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BCAA.UA is a Ukrainian online and physical retailer of sports nutrition and dietary supplements, offering 120+ international brands across categories such as proteins, amino acids, gainers, vitamins, creatine, fat burners, pre-workout complexes, joint support, protein bars, low-calorie foods, sports clothing, and fitness accessories. The company sells directly to consumers through its e-commerce website (bcaa.ua) and three Kyiv retail stores, with nationwide delivery via Nova Poshta and Ukrposhta.

Product overview

BCAA.UA is a multi-category e-commerce platform and physical retail chain in Ukraine specializing in sports nutrition and fitness supplements. The platform offers a comprehensive product portfolio organized across 20+ categories including protein supplements (whey isolate, concentrate, hydrolyzate, plant-based), amino acids (BCAA, EAA, glutamine), gainers, vitamins and minerals, creatine, fat burners, pre-workout complexes, joint support, protein bars (notably the LipoBar Exclusive sub-brand), low-calorie foods, sports accessories, and clothing. The company distributes 120+ international brands including Optimum Nutrition, MyProtein, Biotech USA, BSN, Olimp Labs, and Scitec Nutrition through both its e-commerce website (bcaa.ua) and physical retail stores in Kyiv (Darnytskyi, Obolonskyi, and Solomianskyi districts), with same-day delivery in Kyiv and nationwide shipping via Nova Poshta and Ukrposhta.

Differentiator

Problem solved

Functional benefit

Products and services

• Proteins (Proteiny / Протеїни) Protein supplements including whey protein isolate, whey concentrate, hydrolyzate, soy protein, casein, egg protein, beef protein, rice protein, pea protein, hemp protein, and plant-based protein formulations, sold to athletes, bodybuilders, and fitness consumers in Ukraine.
• Amino Acids (Амінокислоти) Amino acid supplements including BCAA, BCAA + Glutamine, amino acid complexes, Arginine, Citrulline, Glutamine, Beta Alanine, GABA, Glycine, Leucine, Lysine, 5-HTP, Ornithine, Taurine, Tyrosine, Tryptophan, Cysteine, Theanine, EAA, and NAC.
• Gainers (Гейнери) High-calorie weight gain supplements for muscle mass building, including high-protein and high-carbohydrate variants and carbohydrate powders.
• Vitamins and Minerals (Вітаміни та добавки) Vitamin and mineral supplements including vitamins A, B-complex, B-12, C, D, E, K, Coenzyme Q10, Chromium, Iron, Iodine, Calcium, Magnesium, Zinc, Omega-3, Omega 3-6-9, and herbal extracts.
• Creatine (Креатин) Creatine supplements including monohydrate, Kre-Alkalyn, and creatine with transport system, available in powder and capsule forms.
• Fat Burners (Жироспалювачі) Weight loss supplements including L-carnitine, acetyl-L-carnitine, yohimbine, CLA, green tea extract, black pepper extract, and comprehensive fat burner complexes.
• Pre-Workout Complexes (Передтренувальні комплекси) Pre-workout supplements including formulas for men and women, caffeine-free options, post-workout recovery, and focus-enhancing variants.
• Joint and Ligament Support (Для зв'язок і суглобів) Joint health supplements including Glucosamine, Chondroitin, Collagen, Hyaluronic acid, MSM, and MCHA.
• Protein Bars (Протеїнові батончики) Protein bars including LipoBar Exclusive and other brands, protein waffles, and bulk protein bar options.
• Low-Calorie Products (Низькокалорійні продукти) Low-calorie food products including sugar-free sweets, protein pancakes, protein ice cream, pudding, chips, muffins, soups, porridges, sugar-free syrups and creams, sugar substitutes, and seasonings.
• Sports Clothing (Одяг) Sports clothing including vests, leggings, t-shirts, caps, bags, and hats.
• Fitness Accessories (Аксесуари) Fitness accessories including gloves for fitness and CrossFit, shakers, sports bottles, hooks, wraps, straps, belts, pill organizers, training journals, bandages, and funnels.
• Testosterone Boosters (Підвищення тестостерону) Testosterone enhancement supplements including Tribulus and testosterone booster complexes.
• Muscle Mass Supplements (Збільшення м'язової маси) Muscle building supplements including HMB, DHEA, ALA, D.A.A., and innovative products.
• Energetics (Енергетики) Energy supplements including isotonic drinks, caffeine, guarana, and energy recovery drinks for running.
• Vegetarian Sports Nutrition (Харчування для вегетаріанців) Sports nutrition products suitable for vegetarians and vegans.
• LipoBar Exclusive BCAA.UA's own premium protein bar with 33% protein content and 5g of Peptan collagen peptides per 50g bar, soft texture, fiber, no hidden sugar, available in 15 flavors including chocolate, caramel, hazelnut, pistachio, coconut, raspberry, cherry, pomegranate, orange, strawberry, apricot, cappuccino, marzipan, mango, and biscuit.

Quantifiable outcome

• Products delivered to all major cities across Ukraine

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics partner for nationwide delivery in Ukraine. Same-day shipping is available for orders placed before 15:00, making this partnership critical for customer satisfaction.
• UkrposhtaminorChannel Partner/ Reseller/ DistributorAlternative postal delivery service for Ukrainian customers, available for prepaid orders only.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MyProtein: MyProtein is a leading global sports nutrition brand now selling direct-to-consumer across Europe, including Eastern Europe. Comparable because it is both a brand stocked by BCAA.UA and a DTC competitor that can bypass retailers.
• GNC: GNC is a global specialty retailer of vitamins, minerals, and sports nutrition supplements with both stores and online channels. Comparable as a broad incumbent in supplement retail, competing with BCAA.UA via global brand power.
• The Vitamin Shoppe: The Vitamin Shoppe is a US specialty retailer of vitamins, supplements, and sports nutrition with physical stores and e-commerce. Comparable broad-incumbent model to BCAA.UA's omnichannel specialty supplement retail.
• iHerb: iHerb is a global online retailer of supplements, vitamins, and sports nutrition serving Eastern European consumers including Ukraine. Comparable broad-incumbent DTC supplement marketplace competing for the same customers.

Direct peers

• Prozis: Prozis is a large European sports nutrition and supplements e-commerce platform selling its own and third-party brands. Directly comparable to BCAA.UA in multi-brand online sports nutrition retail, though at significantly larger European scale.
• Bodybuilding.com: Bodybuilding.com is a long-running US-focused sports nutrition and supplements e-commerce retailer with extensive educational content and broad assortment. Directly comparable business model to BCAA.UA, though at vastly larger scale and US-centric.
• BiotechUSA: BiotechUSA is a major European sports nutrition manufacturer with its own DTC e-commerce shop. Directly comparable because it is both a brand stocked by BCAA.UA and a vertical competitor selling directly to Ukrainian consumers.
• Sportpoint.ua: Sportpoint.ua is a Ukrainian online sports nutrition and supplements retailer operating in the same market as BCAA.UA, with similar product assortment and nationwide delivery. Directly comparable local peer.

Emerging players

• OstroVit: OstroVit is a Polish sports nutrition brand with growing e-commerce presence across Eastern Europe. Comparable as a regional sports nutrition brand/retailer that targets the same fitness consumer in adjacent geographies.

Regional players

• IronAddicts: IronAddicts is a Ukrainian sports nutrition and fitness community retailer serving the same bodybuilding/fitness niche as BCAA.UA. Comparable regional peer competing for the same local athlete and enthusiast customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BcaaUA
• Facebookfacebook.com/bcaa.ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bcaa