FireServiceRota
FireServiceRota B.V. is a Dutch SaaS company that provides cloud-based scheduling, alerting, and reporting software purpose-built for fire and rescue services, primarily serving government clients in the UK, Netherlands, and Denmark.
- Company typePrivate
- Founded2006
- HeadquartersAmstelveen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FireServiceRota does
FireServiceRota B.V. is a Dutch private limited liability company, incorporated in the Netherlands and headquartered in Amstelveen, that has provided cloud-based scheduling and alerting software for fire and rescue services since 2006. The platform serves government fire brigades and contracted emergency service providers in the United Kingdom, Netherlands, and Denmark — including named customers Shropshire Fire and Rescue Service, Warwickshire Fire and Rescue Service, and Falck Denmark. Primary use cases cover on-call/volunteer firefighter availability management and wholetime/career firefighter scheduling under multiple duty systems including 2-2-4, three-shift, and 5-watch patterns, with Working Time Directive compliance support.
The product is a modular SaaS platform delivered via web and mobile applications, structured around three core modules: Scheduling (availability, roster planning, payroll tracking, competency management), Alerting (multi-channel mobilisation via smartphone, pager, phone call, and SMS with automatic re-alerting for understaffing), and Reporting (dynamic dashboards plus raw data access). Supporting features include geofencing proximity alerts for on-call crews, intelligent auto-scaling, 24/7 monitoring with anomaly detection, and remote pager fleet management via MDM. A public RESTful API with over 50 documented endpoints enables integration with Computer-Aided Dispatch (CAD), payroll, HR, and incident management systems. The platform is ISO/IEC 27001:2022 certified, maintains all data in EU data centres, and is listed on the UK G-Cloud procurement framework.
FireServiceRota operates an enterprise field sales go-to-market targeting fire and rescue service decision-makers, supplemented by event participation (e.g., NFCC On-Call Conference 2025), a public blog, and developer relations through API documentation. Revenue is generated through annual subscription contracts on tiered package pricing, with a 3-month initial term, auto-renewal, a 6-month notice period for termination, and annual price increases capped at 3%. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed external funding rounds or institutional investors; ownership is concentrated in the founder/management team led by CEO Cor Klaasse Bos and CTO Ruben Stranders.
FireServiceRota firmographics
Firmographics- Name
- FireServiceRota
- Legal name
- FireServiceRota B.V.
- Website
- https://fireservicerota.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FireServiceRota B.V. is a Dutch SaaS company that provides cloud-based scheduling, alerting, and reporting software purpose-built for fire and rescue services, primarily serving government clients in the UK, Netherlands, and Denmark.
- Ownership category
- akta.pro rank
FireServiceRota industry classification
Industry- Product category
- Public Safety Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)
- akta.pro secondary industries
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB), Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where FireServiceRota is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
FireServiceRota business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscription: Subscription-based SaaS model with tiered packages. Invoiced annually at start of calendar year or contract start. Auto-renewal after initial 3-month term with 6-month notice period for termination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Package-based subscription tiers with volume-based scaling |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
FireServiceRota product offering
Product offeringCore offering
FireServiceRota provides cloud-based scheduling and alerting software for fire and rescue services. The platform supports all crewing models (on-call, wholetime, mixed, day duty, officers) with multi-channel alerting via smartphone, pager, phone, and SMS, integrated reporting, and a RESTful API for CAD, Payroll, HR, and Incident Management integrations. It is sold as a subscription SaaS to government fire and rescue organizations.
Product overview
FireServiceRota is a cloud-based software platform consisting of core modules for Scheduling (supporting On-call, Wholetime, and mixed crewing models) and Alerting, complemented by Reporting and API products. The Scheduling module handles availability management, roster planning, payroll tracking, and contractual compliance. The Alerting module provides multi-channel mobilization through smartphone, pager, phone, and SMS with understaffing alerts. Additional offerings include Reporting with dynamic dashboards and Pager Management for remote fleet administration.
Differentiator
Problem solved
Functional benefit
Products and services
- FireServiceRota Platform Cloud-based scheduling and alerting software built by firefighters for firefighters, providing flexibility, resilience, and reliability for fire services worldwide since 2006. Targeted at government fire and rescue services.
- Scheduling Integrated scheduling system supporting all crewing models (On-call, Wholetime, mixed, day duty, and officers) with availability management, roster planning, payroll tracking, and contractual compliance features. Designed for fire and rescue services.
- Alerting Multi-channel alerting service for mobilising fire crews through smartphone, pager, phone call, and SMS, with understaffing alerts and smart alerting policies. Designed for fire and rescue services.
- Reporting Strategic reporting module with dynamic dashboards, appliance availability reports, crew availability effectiveness analytics, and Station Display for incident mode. Designed for fire and rescue service decision-makers.
- FireServiceRota API Public RESTful API with over 50 secure endpoints enabling integration with other applications and systems for data sharing. Available with full documentation at fireservicerota.co.uk/apidocs/.
Companies that use FireServiceRota
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
FireServiceRota technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
FireServiceRota partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
FireServiceRota competitors and assessment
Company assessmentEmerging players
- Visual Softech: Public safety software company providing CAD, records, and scheduling solutions for fire and police agencies. Comparable niche offering with similar customer profile in select markets.
Broad incumbents
- Motorola Solutions: Global incumbent in public safety technology with CommandCentral software suite for workforce, CAD, and records management. Massive scale and broad portfolio spanning mission-critical communications and software.
- ESO: Major US public safety software provider serving fire, EMS, and hospital markets with scheduling, records, and analytics solutions. Larger incumbent with overlapping fire service scheduling functionality.
- Tyler Technologies: Large US public sector software company offering solutions across multiple government verticals including public safety. Broader portfolio but overlapping customer base with municipal fire services.
- ImageTrend: Established public safety software vendor providing records management, scheduling, and reporting for fire and EMS agencies. Comparable customer base and product overlap.
- Hexagon Safety, Infrastructure & Geospatial: Large public safety and geographic information systems vendor with HxGN OnCall dispatch and related public safety software. Adjacent competitor in the broader mission-critical public safety technology space.
- Zuercher Technologies (Trimble): Public safety software suite covering CAD, RMS, mobile, and scheduling; now part of Trimble. Comparable product breadth serving similar fire/EMS customers across North America.
Regional players
- PowerTime (UK): UK-based provider of workforce management and scheduling solutions for emergency services. Comparable UK focus with overlapping fire service customer base and product functionality.
Direct peers
- Aladtec: US-based SaaS platform providing scheduling and workforce management specifically for EMS, fire, and public safety agencies. Direct competitor in the same vertical with overlapping product capabilities.
- CrewSense: Scheduling, attendance, and alerting software designed for fire departments and EMS agencies in North America. Comparable vertical SaaS offering with similar workforce management focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FireServiceRota social profiles
Digital presenceFireServiceRota compliance and trust
Trust signalCompliance2 records
FireServiceRota financial estimates
Financial estimateRevenue estimate
Valuation estimate
FireServiceRota leadership team
Management profileNumber of profiles
Profiles5 records
FireServiceRota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FireServiceRota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FireServiceRota
What does FireServiceRota do?
FireServiceRota provides cloud-based scheduling and alerting software for fire and rescue services. The platform supports all crewing models (on-call, wholetime, mixed, day duty, officers) with multi-channel alerting via smartphone, pager, phone, and SMS, integrated reporting, and a RESTful API for CAD, Payroll, HR, and Incident Management integrations. It is sold as a subscription SaaS to government fire and rescue organizations.
Is FireServiceRota a public or private company?
FireServiceRota is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FireServiceRota founded?
FireServiceRota was founded in 2006. It employs 1 to 10 people.
Where is FireServiceRota based?
FireServiceRota is headquartered in Amstelveen, Netherlands, in the Europe region.
How does FireServiceRota make money?
One revenue line is on record: software Subscription.
Who are FireServiceRota's main competitors?
Visual Softech is listed as an emerging player. Broad incumbents are Motorola Solutions, ESO, Tyler Technologies, ImageTrend, Hexagon Safety, Infrastructure & Geospatial and Zuercher Technologies (Trimble). PowerTime (UK) is listed as a regional player. Direct peers are Aladtec and CrewSense.
Does FireServiceRota have an API?
Yes. Public RESTful API with over 50 secure endpoints that enables data sharing between FireServiceRota and other applications. Uses standard HTTP operations. All customers have access to the API. Developer documentation is at www.fireservicerota.co.uk/apidocs.
What industry is FireServiceRota in?
FireServiceRota's product category is Public Safety Software. Its primary akta.pro industry code is IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms), with a secondary code of BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue). Its NAICS code is 54151 and its SIC code is 7372.