John Ryan by Design

What John Ryan by Design does

John Ryan by Design is a UK-based, direct-to-consumer e-commerce retailer of handmade pocket-sprung mattresses and complementary bedroom products, headquartered in Manchester (3 Elm Grove, Didsbury) and operating through the website johnryanbydesign.co.uk. The company was founded in 2012 by John and Ryan, who bring 25 years of mattress and spring technology expertise. Manufacturing is contracted to craftspeople in Yorkshire, with each mattress requiring on average 18 hours of handwork and a 4-week order-to-delivery lead time. The product range spans three core tiers: the Origins Range (entry-level pocket-sprung mattresses with man-made fibres at £750-£900 King Size), the Artisan Classic Range (mid-to-premium mattresses with hand-side stitched Calico vanadium-coated pocket springs and luxury natural fibres at £1,000-£4,700 King Size), and the Latex Range (premium natural latex mattresses, including the UK's first 100% Vegan Plant-Based mattress, at £1,200-£2,000 King Size). A bespoke range extends pricing beyond £5,000 for fully customisable sleep systems. The company sells exclusively DTC online with no physical showroom, supported by phone, live chat, email, and a community Q&A forum of 6,000+ answered questions.

The core technology is centred on proprietary vanadium-coated pocket springs (developed over 25 years for corrosion resistance and durability), wrapped in Calico (Artisan range) or polyester cases, paired with hand-side stitching for edge support and natural-fibre upholstery layers (wool, cotton, horsehair, horsetail, cashmere) with disclosed GSM measurements. The business model is one-time unit sales of mattresses plus accessories (bed bases in 27 fabrics, headboards, toppers, bedding, protectors), with optional interest-free credit via Klarna ("Pay in 3" up to £1,500) and V12 Finance (6 or 12 months over £360), and an Eco Mattress Recycling add-on service at £60. Marketing is content-led, leveraging SEO, a knowledge hub, expert buying guides, and Trustpilot reviews to reach quality-conscious UK consumers across multiple personas (heavy sleepers, hot sleepers, back pain sufferers, ethically-minded buyers, and couples with differing body weights). The company is a private limited company (John Ryan By Design Ltd) with 1-10 employees, no disclosed external funding, and no parent company.

Name

John Ryan by Design

Legal name

John Ryan By Design Ltd

Website

https://johnryanbydesign.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

John Ryan by Design is a UK-based direct-to-consumer e-commerce retailer of handmade pocket-sprung mattresses and bedroom accessories, headquartering in Manchester and selling online nationwide to quality-conscious individual consumers seeking premium, transparent, affordably-priced alternatives.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding Retail

NAICS

Mattress Manufacturing (337910)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Handmade mattresses
• Pocket sprung mattresses
• Natural fibre bedding
• Bed bases and headboards
• Mattress accessories

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Mattress Sales: Primary revenue from handmade pocket sprung mattresses sold directly to consumers. Product categories include Origins Range (entry-level), Artisan Classic (mid-range), Artisan Naturals/Luxury (premium), Artisan Bespoke (luxury), and Latex mattresses. Additional revenue from complementary products including bed bases, headboards, mattress toppers, and bedding.
2. Bed Bases and Frames: Handmade bed bases, frames, and divans sold alongside mattresses. Available in 27 luxury fabric options with storage options.
3. Accessories and Aftermarket: Mattress toppers, headboards, footboards, bedding, and mattress protectors sold as add-on products.
4. Finance Services: Revenue supported by Klarna payment options (Pay in 3 up to £1500) and V12 Finance for spreading payments over 6 or 12 months on purchases over £360.
5. Eco Mattress Recycling: Eco Mattress Recycling service for £60 when new product is delivered, ensuring old mattress is completely recycled within a specialist UK centre.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

John Ryan by Design is a direct-to-consumer UK retailer that designs, sells, and delivers handmade pocket sprung mattresses in three core ranges (Origins, Artisan Classic, Latex) manufactured by craftspeople in Yorkshire. It also sells complementary bed bases, headboards, mattress toppers, bedding, and mattress protectors, plus a paid Eco Mattress Recycling service. All products are ordered online or by phone, with no physical showroom, with a 4-week lead time from order to delivery.

Product overview

John Ryan by Design is a premium UK-based bed and mattress manufacturer offering three core mattress collections: the Origins Range (entry-level pocket spring mattresses at £750-£900 King Size), the Artisan Classic Range (handcrafted, hand-side stitched premium mattresses at £1000-£4700 King Size), and the Latex Range (premium natural latex mattresses at £1200-£2000 King Size). The Artisan range includes multiple sub-products with bespoke customization options. Beyond mattresses, the company sells complementary bedroom products including bed bases and frames (27 fabric options), headboards, mattress toppers, bedding, mattress protectors, and pillow-top mattresses. The company also offers payment integration through Klarna for finance options and V12 Finance for payment spreading.

Differentiator

Problem solved

Functional benefit

Products and services

• Origins Range Mattresses Handmade pocket sprung mattresses with man-made fibres, retailing £750-£900 for a King Size. Includes Origins Comfort 1000, Origins Reflex 1000, Origins Pocket 1500, and Origins Pocket Latex 1500.
• Artisan Classic Range Mattresses Premium handmade pocket sprung mattresses with hand-side stitching, luxury natural fibres, and cashmere hair pad. Retails £1,000-£4,700 for a King Size. Includes Artisan 1500, Artisan Naturals, Artisan Luxury, Artisan Bespoke, Artisan Bespoke 002, Artisan Bespoke 004, and Artisan Latex (UK's first 100% Vegan Plant-Based mattress).
• Latex Range Mattresses Premium natural latex mattresses offering 100% natural latex with hybrid foam options, retailing £1,200-£2,000 for a King Size. Includes the UK's first 100% Vegan Plant-Based mattress, the Artisan Latex.
• Bed Bases and Frames Handmade bed bases, frames, and divans available in 27 luxury fabric options, with storage options, sold to complement mattress purchases.
• Headboards Range of headboard designs to accompany bed bases and complement bedroom décor.
• Mattress Toppers Luxury mattress toppers designed to enhance comfort and extend the life of existing mattresses.
• Bedding Range of bedding products including sheets, duvets, and pillows.
• Mattress Protectors Protective covers designed to safeguard mattresses from spills, stains, and wear.
• Eco Mattress Recycling £60 mattress recycling service that ensures a customer's old mattress is completely recycled within a specialist UK centre when a new product is delivered.
• Clearance Outlet Mattresses Return and exchange clearance mattress outlet offering up to 50% off, with a £150 return fee under the love it or return it guarantee.

Quantifiable outcome

• 96%+ customer success rate in helping customers choose the correct mattress without seeing or touching the product
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Bed Federation (NBF)coreStrategic or Co-development PartnerJohn Ryan is an NBF Premier Retail Champion. The National Bed Federation is the recognised trade association representing UK bed manufacturers and their suppliers. This membership demonstrates commitment to industry standards and best practices in mattress manufacturing.
• Institute of Spring TechnologyminorStrategic or Co-development PartnerProfessional membership organisation for spring technology expertise. Membership indicates technical depth in pocket spring design and manufacturing.
• Guild of Master CraftsmenminorStrategic or Co-development PartnerTrade guild recognising excellence in craftsmanship. Membership supports claims of hand-made quality and traditional techniques.
• KlarnaminorOthersProvides 'Pay in 3' payment option for customers, subject to Klarna credit checks. Limited to maximum spend of £1500.
• V12 FinanceminorOthersProvides interest-free credit options on purchases over £360, allowing customers to spread payments over 6 or 12 months.

Scale indicators8 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Simba Sleep: UK-founded DTC mattress brand selling hybrid pocket-sprung and foam mattresses direct to consumer. Comparable e-commerce-only model and hybrid pocket-spring product story, though at lower price points and with compressed delivery versus John Ryan's 4-week lead time.
• Brook + Wilde: Premium UK DTC mattress brand offering pocket-sprung and hybrid mattresses with a focus on craftsmanship, sleep tech, and tiered product ranges. Closely comparable premium positioning and online-first model, including accessories such as beds and headboards.
• Otty Sleep: UK-based DTC mattress retailer selling pocket-sprung and hybrid mattresses directly online with compressed delivery. Comparable online-only model and overlapping customer base; competing more on speed and price than on handcrafting.
• Emma Sleep: Direct-to-consumer mattress brand operating in the UK with foam-rolled and hybrid products, sold primarily online. Closely comparable business model (online-first, UK-centric) and overlapping price points, but uses automated manufacturing rather than handmade construction.
• Casper (UK): US-origin bed-in-a-box brand operating in the UK with foam and hybrid mattresses sold direct to consumer. Highly comparable online-only DTC model; differentiates on speed and brand spend rather than handmade craftsmanship.
• Nectar Sleep (UK): US-origin bed-in-a-box brand operating in the UK with foam mattresses sold direct to consumer. Comparable online-only DTC model targeting the same UK shopper, though positioned at lower price points with faster delivery.

Broad incumbents

• Harrison Spinks: UK-based heritage bed manufacturer producing handmade pocket-sprung mattresses with natural fibres, including own retail and wholesale channels. Comparable craftsmanship and materials story; operates as a broader manufacturer rather than a pure DTC retailer.
• Vi-Spring: Heritage UK luxury handmade pocket-sprung mattress manufacturer supplying premium retailers and hospitality. Comparable handmade pocket-spring craftsmanship and natural-fibre materials; differs as a wholesale-led manufacturer rather than a DTC retailer.

Regional players

• Savvy Rest: Premium natural and organic mattress brand with handmade construction and a vegan/latex range — closely aligned to John Ryan's Artisan Latex and ethical-consumer proposition. A relevant niche comparable, primarily serving different geographies through selective UK distribution.

Emerging players

• Sleep.8: UK DTC smart-bed and mattress brand selling hybrid mattresses online with a focus on sleep tracking and premium positioning. Partial overlap on premium UK DTC mattress niche and accessory categories; differentiates through embedded technology rather than craftsmanship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/johnryanbeds
• YouTubeyoutube.com/@JohnRyanbyDesignLtdWythenshawe
• Facebookfacebook.com/JohnRyanByDesignLtd
• LinkedInlinkedin.com/company/john-ryan-by-design-limited
• Instagraminstagram.com/johnryanbydesign/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Ryan by Design