Simply Design
- Company typePrivate
- Founded2018
- HeadquartersBarrie, Canada
- Headcount1–10
- GTM type—
- OfferingServices
What Simply Design does
Simply Design is a privately held interior design consulting firm based in Barrie, Ontario, Canada, founded in 2018 and led by principal designer Stacey, who brings more than 30 years of renovation and design experience. The firm provides customized interior design and project management services to residential homeowners, with a stated objective of helping clients visualize renovation outcomes, stay on schedule, and stay on budget. Core offerings include design packages (floor plans, 3D visualizations, material and finish selections), cabinetry supply with design support, and full project management that coordinates trusted local tradespeople from design through completion. Room-specific services span kitchens, bathrooms, closets, basements, outdoor living spaces, and whole-home renovations or new builds, with optional add-ons for decorating, space planning, and consultations.
The company's business model is professional services on a quote-based, customized engagement basis, with no publicly disclosed pricing and no recurring or subscription revenue. Go-to-market is sales-led and geography-bound, serving homeowners in Barrie and surrounding Ontario communities (Collingwood, Georgian Triangle, Muskoka, Newmarket, Aurora, Richmond Hill). Customer acquisition relies on the firm website (simplydesign.ca), project gallery, customer testimonials, and referrals, supplemented by a podcast hosted by Stacey for thought leadership. A channel partnership with Simply Renovate extends the offering into full design+installation for clients who prefer a turnkey solution. The firm is independently owned with no external funding, no parent company, no subsidiaries, and operates with a small team (1-10 employees) anchored by the principal designer.
Simply Design firmographics
Firmographics- Name
- Simply Design
- Legal name
- Simply Design
- Website
- https://simplydesign.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Simply Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Kitchen Permitting, Design & Project Management (HSAPAAAK), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Simply Design is headquartered
LocationHeadquarters
- HQ city
- Barrie
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Simply Design business model
Business model- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Design Services: Customized interior design packages including drawings, 3D images, space planning, material selection assistance, and renovation planning. Services offered as one-time design or ongoing interior design relationship through renovation journey.
- Cabinetry Supply: Supply of modular cabinetry for DIY renovations with design support, material ordering, and delivery. Also offers full design+installation service through partnership with Simply Renovate.
- Project Management: Full project management service to oversee renovations, coordinating with trusted tradespeople and managing the renovation process from design to completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized design packages - scope varies by client need |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Simply Design product offering
Product offeringCore offering
Simply Design is a Barrie, Ontario-based interior design consulting firm founded in 2018 by Stacey. The company provides residential homeowners with design packages including CAD-generated floor plans and 3D visualizations, supplies cabinetry, manages full renovation projects from concept to completion, and offers decorating and space planning services.
Product overview
Simply Design is an interior design consulting firm offering a comprehensive suite of renovation design and project management services. The core offering consists of Design Packages for customized interior design with drawings and 3D visualization, Cabinetry Supply services for material procurement, and Project Management for full renovation oversight. These core services are complemented by specialized room-specific design services including Kitchen Renovations, Bathroom Design, Closet Design, Basement Design, and Outdoor Living Spaces. Add-on services include Decorating Packages for finish selections, Space Planning for layout optimization, and Consultations for initial design advice. The company primarily serves the Barrie, Ontario area and operates through a network of trusted local trade professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Packages
- Cabinetry Supply
- Kitchen Renovations
- Bathroom Renovations
- Closet Design
- Basement Design
- Outdoor Living Spaces
- Decorating Services
- Space Planning
- Design Consultations
- Renovation Project Management
Companies that use Simply Design
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Simply Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simply Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Simply RenovatecorePartnership with Simply Renovate to provide full design+installation service for clients who prefer not to handle DIY renovation. Simply Renovate handles the construction/installation portion while Simply Design provides the design services. This partnership enables a complete design-build offering for kitchen and other renovation projects.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Simply Design competitors and assessment
Company assessmentBroad incumbents
- West Elm (Williams-Sonoma) Design Services: Williams-Sonoma home furnishings brand offering free in-home and virtual interior design services. Comparable as an incumbent design offering for residential customers, with the design service acting as a channel for the broader furniture business.
- Pottery Barn (Williams-Sonoma) Design Services: Williams-Sonoma-owned home furnishings retailer offering in-home and virtual interior design services. Comparable as a broader incumbent offering residential interior design as part of a much larger retail portfolio, though it bundles design with product sales.
- IKEA Interior Design Service: Global home furnishing retailer offering paid interior design and planning services for kitchens, living rooms, and other rooms. Comparable as a broad incumbent providing residential interior design services alongside a much larger product business.
Direct peers
- Laurel & Wolf: Online interior design service providing room design packages with professional designers. Comparable channel (online design packages for homeowners) and overlapping customer base.
- Decorilla: Online interior design service offering multiple designer concepts, 3D renderings, and room packages to homeowners. Comparable service model (custom design packages with visualizations and material guidance) but delivered virtually.
- Modsy: Online interior design service that pairs homeowners with designers to produce 3D renderings and floor plans. Comparable because it sells design packages with visualizations and space planning to a residential audience, though it operates virtually rather than in-person.
- Decorist: Online interior design platform offering tiered packages from consultations to full room designs. Comparable in selling packaged interior design services to residential consumers with virtual delivery.
- Havenly: Online interior design platform matching consumers with professional designers for room-by-room design packages. Directly comparable in offering tiered design packages and consultations to homeowners, albeit via a marketplace model.
Others
- Thumbtack: Local services marketplace where homeowners can find and hire interior designers, contractors, and other home professionals. Comparable as an indirect channel/acquisition source for residential design services rather than a direct competitor.
- Houzz Pro: Home renovation marketplace and SaaS platform connecting homeowners with design professionals and trades. Comparable as an ecosystem/lead-generation channel that Simply Design could leverage for customer acquisition, but Houzz itself is a platform rather than a direct design services competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Simply Design social profiles
Digital presenceSimply Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Design leadership team
Management profileNumber of profiles
Profiles1 record
Simply Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Design
What does Simply Design do?
Simply Design is a Barrie, Ontario-based interior design consulting firm founded in 2018 by Stacey. The company provides residential homeowners with design packages including CAD-generated floor plans and 3D visualizations, supplies cabinetry, manages full renovation projects from concept to completion, and offers decorating and space planning services.
Is Simply Design a public or private company?
Simply Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Design founded?
Simply Design was founded in 2018. It employs 1 to 10 people.
Where is Simply Design based?
Simply Design is headquartered in Barrie, Canada, in the North America region.
How does Simply Design make money?
Three revenue lines are on record. Design Services are the primary driver. The others are cabinetry Supply and project Management.
Who are Simply Design's main competitors?
Broad incumbents on record are West Elm (Williams-Sonoma) Design Services, Pottery Barn (Williams-Sonoma) Design Services and IKEA Interior Design Service. Direct peers are Laurel & Wolf, Decorilla, Modsy, Decorist and Havenly. Others are Thumbtack and Houzz Pro.
Does Simply Design have an API?
No public API is recorded for Simply Design.
What industry is Simply Design in?
Simply Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 541410 and its SIC code is 8700.