What Griven does

Griven S.r.l. is a privately held Italian manufacturer of architectural and landscape LED lighting fixtures, founded in 1990 and headquartered in Castel Goffredo, Mantova, with a regional subsidiary in North America (Griven USA). The company designs, engineers, manufactures, and assembles its products in Italy under a Made in Italy positioning, offering two complementary lines: the Griven Professional line for large-scale projects and urban infrastructure, and the Griven Essentials collection for small to medium-scale residential and landscape applications. Core technology spans surface-mount, recessed, linear, in-ground, underwater (IP68 to 12m depth, AISI 316L stainless steel), multimedia pixel lighting, and image-projection fixtures, with efficiency claimed at 20-70% above market and up to 105 lm/W in white configurations, operating across -40°C to 50°C. Integrated digital control is a central element of the offering, with DMX-RDM, DALI, DALI DT8, and Casambi wireless support, plus proprietary controllers (DINA), servers (Core S, MX2), and the ELM LED mapper software, allowing the company to sell lighting systems rather than discrete fixtures.

The business model is project-based B2B sales directed at architects, lighting designers, and contractors for large-scale architectural, museum, sports-venue, water-feature, public-infrastructure, and historical-site installations, supplemented by a 227-product catalogue reaching residential and small commercial customers through the Essentials line. Customers include Zaha Hadid Architects, the Unipol Dome (Milan), the Etruscan Museum of Villa Giulia (Rome), the Place de la Libération fountain (Dijon), the Berwick Fountain (Cork), the Fountain of Jouvence (Puteaux), the Youngma Waterfall Park (Seoul), and Saint John the Baptist Church (Waalwijk). Revenue is generated through hardware sales of fixtures and control systems via direct sales and the North American subsidiary; pricing is not publicly disclosed. The company holds ISO 45001 and ISO 14001 certifications (achieved end of 2022), is pursuing UNI/PdR 125:2022 gender equality certification, and has a stated international footprint across Italy, France, Netherlands, South Korea, Ireland, and the USA.

Name

Griven

Legal name

Griven S.r.l.

Website

https://griven.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Griven is an Italian manufacturer (founded 1990) of architectural and landscape LED lighting fixtures, serving architects, lighting designers, and contractors worldwide through professional and Essentials product lines.

Ownership category

akta.pro rank

Product category

Architectural LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Commercial Lighting Fixture Installation (HSAOAFAM)

akta.pro secondary industry

Landscape Accent & Uplighting (Trees/Facades) Installation (HSAIAHAE)

Keywords

• Architectural LED lighting
• Underwater LED fixtures
• Landscape lighting systems
• LED floodlights
• Digital lighting control

Headquarters

HQ city

Castel Goffredo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Fixture Sales: Griven generates revenue through the sale of LED lighting fixtures and control systems. Products are sold directly to architectural firms, lighting designers, contractors, and through distributors for both large-scale and small to medium-scale projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Griven is an Italian manufacturer of LED lighting fixtures for architectural and landscape applications. The company offers surface mount, recessed, underwater, linear profile, multimedia pixel lighting, and image projector luminaires under two product lines: Griven Professional for large-scale urban infrastructure projects and Griven Essentials for small to medium-scale residential and landscape applications. Products are complemented by digital lighting control systems supporting DMX-RDM, DALI, and Casambi protocols.

Product overview

Griven is an Italian manufacturer (Griven S.r.l.) offering two product lines: Griven Professional for large-scale architectural and urban infrastructure projects, and Griven Essentials for small to medium-scale residential and landscape applications. The professional line includes 227 products across fixture families (Capital, Jupiter, Mars, Jasper floodlights; Parade L linear profiles; underwater Waterled MK3 series; Graph-i-Cell pixel lighting; Goboled projectors), unified by DMX-RDM and DALI digital control systems with Casambi wireless integration. The Essentials collection provides cost-optimized variants of core technologies with simplified controls, featuring Moon, Half Moon, and CHIRON fixture families. Both lines emphasize Made in Italy manufacturing, AISI 316L stainless steel construction, IP68 underwater ratings, and efficiency up to 70% above market standards.

Differentiator

Problem solved

Functional benefit

Brands

• Griven Essentials: Collection of lighting solutions for small to medium-scale urban, residential, and landscape projects, featuring stunning performance and extraordinary versatility.
• Griven

Products and services

• Griven Professional Line Professional-grade LED lighting solutions for large-scale projects and urban infrastructures, including floodlights (Capital, Capitonyx, Onyx, Jupiter, Mars, Jasper), linear profiles, in-ground uplighters, multimedia pixel lighting, image projectors, and underwater fixtures with full DMX-RDM control.
• Griven Essentials Compact LED lighting collection for small to medium-scale urban, residential, and landscape projects, featuring Moon, Half Moon, and Chiron fixture families with simplified controls and cost-optimized design while maintaining efficiency up to 70% above market standards.
• Maxi Waterled MK3 High-power underwater LED fixture for large-scale submerged installations in chlorine water and marine environments, with AISI 316L stainless steel housing, IP68 rating (-12m max), up to 9030 lm output, and DMX-RDM control with optional infrared remote.
• Waterled MK3 Medium-sized underwater LED fixture for large to medium water features, delivering up to 5040 lm output with AISI 316L stainless steel housing, IP68 protection, and dynamic white or colour-changing options.
• Mini Waterled MK3 Compact underwater LED fixture for small-sized installations in chlorine water and marine environments, featuring marine-grade AISI 316L stainless steel body, IP68 Class III rating, IK10 impact resistance, and up to 2625 lm output.
• Capital Series Square floodlight family (Capital 100/200/300/600) for exterior surface mount wash lighting, available in RGBW, Dynamic White, White Light DMX-DALI, and MC (Multichip) configurations with US variants for North American markets.
• Jupiter Series Round floodlight family including Jupiter, Jupiter MC (Multichip), Jupiter B (integrated PSU), and Jupiter RP (remote PSU) variants. Supports RGBW, Dynamic White, and White Light configurations with DMX-DALI control.
• Capitonyx Series High-performance exterior surface mount wash lighting series available in 100/200/300/600 watt configurations.
• Parade L Linear Profiles Exterior surface mount modular graze lighting with Parade L, Parade LB (bilateral emission), and Parade L MC (Multichip) variants, also available as recessed versions (Parade L Recessed, Parade L MC Recessed) for in-ground installations.
• Graph-i-Cell Pixel Lighting Exterior pixel mapping module for multimedia installations enabling individual LED control for dynamic visual effects and animations in architectural applications.
• Goboled Image Projectors Exterior image projection systems including Goboled 500 (high-power) and Goboled 80 D variants, designed for projecting images, logos, and visual content onto architectural surfaces.
• Moon Family
• CHIRON
• Digital Control Systems
• Pole Mounting System

Quantifiable outcome

• Luminaires achieve 20-70% better performance than market alternatives
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Zaha Hadid ArchitectscoreStrategic or Co-development PartnerGriven has collaborated with Zaha Hadid Architects on multiple projects including the Origin installation at Milan Design Week 2026, demonstrating their capacity to work with world-renowned architectural firms on innovative large-scale lighting installations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iGuzzini: Italian premium architectural lighting manufacturer (now part of Fagerhult Group) producing LED fixtures for museums, urban infrastructure and high-end commercial projects. Closest direct competitor to Griven in product category, customer base and design-led brand positioning.
• Delta Light: Belgian architectural lighting manufacturer serving high-end residential, hospitality and commercial projects worldwide. Comparable to Griven in product breadth and design-led specification sales model.
• Bega: German manufacturer of premium outdoor architectural lighting, including in-ground uplighters, floodlights and façade luminaires. Directly comparable to Griven's professional outdoor/landscape product lines.
• Lumascape: Australian manufacturer specializing in outdoor architectural and landscape LED lighting with strong underwater and in-ground product ranges. Closely comparable to Griven's Waterled MK3 and landscape fixture portfolio.
• ERCO: German premium architectural lighting specialist offering indoor and outdoor LED luminaires with strong control system integration. Comparable to Griven in targeting architects and lighting designers for high-specification projects.
• Targetti Sankey: Florence-based architectural lighting manufacturer with strong presence in museum, retail and outdoor architectural applications. Competes head-to-head with Griven in Italian and European specification projects.
• Ligman: Manufacturer of outdoor architectural LED lighting with operations in Thailand and the UAE. Competes with Griven in urban infrastructure, façade and landscape projects across global markets.

Broad incumbents

• Zumtobel Group: Austrian lighting group (Zumtobel, Thorn, Tridonic) covering indoor, outdoor and architectural segments. Broader portfolio and global scale than Griven but overlapping in architectural outdoor and infrastructure lighting.
• Martin Professional (Harman): Harman-owned brand for entertainment and architectural LED lighting, including exterior façade and pixel-mapping products. Comparable to Griven's multimedia pixel lighting and Goboled image projector lines.
• Color Kinetics (Signify): Signify-owned architectural LED systems brand specializing in color-changing and DMX-controlled façade, media and landscape lighting. Directly comparable to Griven's RGBW, dynamic white and multimedia pixel lighting offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grivenitaly

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griven