KODA
Koda is a Singapore-based wood furniture manufacturer founded in 1972 that produces OEM furniture for IKEA, Crate & Barrel, and Pottery Barn, and runs the consumer retail brand Commune in Singapore, with 501-1,000 employees under family ownership.
- Company typePrivate
- Founded1972
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What KODA does
Koda is a Singapore-based wood furniture manufacturer founded in 1972, operating a 501-1,000 employee business with two interlocking revenue streams. Its core operation is decades-long OEM contract manufacturing for global furniture retailers, including IKEA, Crate & Barrel, and Pottery Barn, leveraging established production scale and quality reputation in wood furniture and fixtures for dining, living, and bedroom categories.
The second stream is the wholly-owned consumer retail subsidiary Commune, co-founded by Julian Koh, Joshua Koh, and Gan Shee Wen, which sells residential furniture directly to consumers in Singapore under a curated home design banner. Commune was scaled into China around 2014-2015 with 100 outlets signed after trade fair activity, before the company strategically retrenched as Chinese consumer spending softened, returning focus to Singapore as the anchor market.
Koda is family-owned with no external institutional investment disclosed. The current strategic direction, led by Julian Koh, extends the Commune proposition into a curated home ecosystem spanning furniture, flooring, wall coverings, lighting, and audio, alongside a digital referral platform that pays commissions to interior designers and influencers. The company runs an enterprise field sales motion for B2B clients and a physical retail plus emerging digital referral channel for B2C customers. Pricing, contract terms, revenue mix, and underlying technology are not publicly disclosed.
KODA firmographics
Firmographics- Name
- KODA
- Legal name
- Koda
- Website
- https://kodaonline.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Koda is a Singapore-based wood furniture manufacturer founded in 1972 that produces OEM furniture for IKEA, Crate & Barrel, and Pottery Barn, and runs the consumer retail brand Commune in Singapore, with 501-1,000 employees under family ownership.
- Ownership category
- akta.pro rank
KODA industry classification
Industry- Product category
- Furniture Manufacturing
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
- akta.pro secondary industries
- Home, Furniture & Decor DTC (CRAFACAE), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where KODA is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
KODA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B furniture manufacturing: Decades-long manufacturing business producing furniture for global brands including IKEA, Crate & Barrel, and Pottery Barn
- B2C retail (Commune brand): Own consumer brand sold through retail outlets, integrated with a curated design ecosystem covering furniture, flooring, wall coverings, lighting, and audio
- Digital referral commissions: Commission-based revenue through digital referral platform enabling designers and influencers to earn on product recommendations
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
KODA product offering
Product offeringCore offering
KODA designs and manufactures wood furniture and fixtures for dining, living, and bedrooms as an OEM supplier for global furniture brands including IKEA, Crate & Barrel, and Pottery Barn. The company also operates its own consumer retail brand, Commune, selling residential furniture directly to end customers. It is additionally developing a digital referral platform that integrates furniture, flooring, wall coverings, lighting, and audio, allowing designers and influencers to earn commissions on product recommendations.
Product overview
Koda is a family furniture manufacturer that operated for decades as an OEM producer for global brands including IKEA, Crate & Barrel, and Pottery Barn before launching its own consumer brand called Commune. The company offers furniture through its Commune retail brand and is developing a digital referral platform enabling designers and influencers to earn commissions on product recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Commune: Retail subsidiary and consumer-facing furniture brand of Koda, offering residential furniture products.
Products and services
- Koda OEM Furniture Manufacturing
- Commune (consumer furniture brand)
- Digital Referral Platform
Companies that use KODA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
KODA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KODA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IKEAcoreLong-standing B2B manufacturing partnership where Koda produces furniture for IKEA as an original equipment manufacturer.
- Crate & BarrelcoreB2B manufacturing partnership where Koda produces furniture for Crate & Barrel as an OEM supplier.
- Pottery BarncoreB2B manufacturing partnership where Koda produces furniture for Pottery Barn as an original equipment manufacturer.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
KODA competitors and assessment
Company assessmentBroad incumbents
- MillerKnoll: Global designer and manufacturer of furniture for home and office (Herman Miller, Knoll, Design Within Reach). Comparable as a multi-brand, vertically integrated furniture manufacturer with retail and contract channels.
- HNI Corporation: Diversified manufacturer of office and hearth products with contract and wholesale channels. Comparable as an established multi-decade furniture manufacturer with global OEM and distribution operations.
- Steelcase: Global office furniture manufacturer with strong contract and dealer channels. Comparable as an established OEM-style furniture manufacturer with international distribution and a multi-decade operating history.
- IKEA (Inter IKEA): Global furniture retailer with extensive Asian OEM supplier base. Comparable as a longstanding B2B customer of Koda and as a benchmark for the OEM-to-retail furniture supply chain Koda operates within.
- La-Z-Boy: Integrated furniture manufacturer and retailer with both wholesale and company-owned store distribution. Comparable as a long-tenured furniture OEM operating its own branded retail network.
- Williams-Sonoma (parent of Pottery Barn): Multi-brand specialty home furnishings retailer operating Pottery Barn, West Elm, and Williams Sonoma. Comparable as a key customer of Koda's OEM business and as a vertically branded home furnishings operator with manufacturing relationships.
- Haworth: Privately held global furniture manufacturer with deep OEM and contract furniture capabilities across residential and commercial categories. Comparable as an established, family-controlled manufacturer serving major global brands and channel customers.
Direct peers
- Ethan Allen: Vertically integrated manufacturer and retailer of household wood and upholstered furniture sold through company-owned retail stores. Comparable manufacturing-plus-retail model serving the residential dining, living, and bedroom categories.
- Kimball International: Diversified furniture manufacturer with both commercial and hospitality/residential offerings and owned brands. Comparable as a contract and branded furniture manufacturer selling through dealer and direct channels.
Emerging players
- Restoration Hardware (RH): Premium home furnishings brand with integrated showrooms, galleries, and sourcebooks across multiple home categories including furniture, lighting, and textiles. Comparable as a multi-category curated home design retailer competing for similar premium Singapore/Asia consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KODA social profiles
Digital presenceKODA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KODA leadership team
Management profileNumber of profiles
Profiles3 records
KODA subsidiaries and ownership
Company hierarchySubsidiaries1 record
KODA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KODA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KODA
What does KODA do?
KODA designs and manufactures wood furniture and fixtures for dining, living, and bedrooms as an OEM supplier for global furniture brands including IKEA, Crate & Barrel, and Pottery Barn. The company also operates its own consumer retail brand, Commune, selling residential furniture directly to end customers. It is additionally developing a digital referral platform that integrates furniture, flooring, wall coverings, lighting, and audio, allowing designers and influencers to earn commissions on product recommendations.
Is KODA a public or private company?
KODA is a private company. It is classified as family owned and is currently operating.
When was KODA founded?
KODA was founded in 1972. It employs 501 to 1,000 people.
Where is KODA based?
KODA is headquartered in Singapore, Singapore, in the Asia region.
How does KODA make money?
Three revenue lines are on record. B2B furniture manufacturing is the primary driver. The others are B2C retail (Commune brand) and digital referral commissions.
Who are KODA's main competitors?
Broad incumbents on record are MillerKnoll, HNI Corporation, Steelcase, IKEA (Inter IKEA), La-Z-Boy, Williams-Sonoma (parent of Pottery Barn) and Haworth. Direct peers are Ethan Allen and Kimball International. Restoration Hardware (RH) is listed as an emerging player.
Does KODA have an API?
No public API is recorded for KODA.
What industry is KODA in?
KODA's product category is Furniture Manufacturing. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution, with a secondary code of CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 337122 and its SIC code is 2511.