Prime Transaction

What Prime Transaction does

SSIF Prime Transaction S.A. is a privately held Romanian brokerage firm (Societate de Servicii de Investiții Financiare) authorized by the National Securities Commission (CNVM, now ASF) since June 17, 2003, and operating exclusively on the Bucharest Stock Exchange (BVB). The firm is headquartered in Bucharest (Sector 3) with a secondary agency in Pitești (Argeș county) and serves four customer segments: self-directed retail investors, discretionary managed-account clients (Prime Flexible), high-net-worth advisory clients (Prime Vision, minimum 300,000 lei account), and corporate issuers seeking IPOs, capital increases, bond issuance, M&A advisory, share buybacks, and delisting support. The shareholders are Romanian individuals, with Ionel Uleia, Elena Uleia, and Iulica Velcea serving as administrators and a sector-specialized stockbroker team (including energy-focused coverage) handling client advisory.

The firm operates a dual platform model: the proprietary Arena-XT web-based trading platform for real-time order placement and portfolio monitoring across stocks, bonds, government securities, ETFs, certificates, warrants, and derivatives listed on BVB; and the proprietary Prime Analyzer research and analysis platform, which provides fundamental data, technical charts, a stock screener, company-comparison tools, and in-house daily/weekly research reports. Online account opening, a mobile presence via the BVB Trading app, and multi-channel marketing (educational content, "Bursier" newsletter, LinkedIn/Facebook, and an in-house research library) form the customer-acquisition funnel.

Prime Transaction generates revenue from four streams: securities-transaction commissions on the Arena-XT platform, discretionary managed-account fees, hourly investment consulting fees for Prime Vision (indicatively 500 lei/hour plus VAT), and corporate advisory fees for IPO, M&A, bond-issuance, and buyback mandates. The firm is a member of the Fondul de Compensare a Investitorilor (guaranteeing up to EUR 20,000 per investor) and operates under MiFID-aligned ASF regulations. Reported scale metrics include 10,000+ investors served, 700 million+ lei cumulative value traded, and 250 million+ lei in assets under administration.

Name

Prime Transaction

Legal name

SS.I.F. Prime Transaction S.A.

Website

https://primet.ro

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bucurestii Noi

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction commissions: Commissions charged on securities trading executed through the Arena-XT platform for buy and sell orders placed by clients.
2. Investment consulting fees: Hourly consulting fees for Prime Vision advisory service, with an indicative rate of 500 lei/hour plus VAT. Reports are prepared based on individual client requirements and risk profiles.
3. Discretionary account management fees: Fees associated with Prime Flexible (discretionary management) and Prime Independence managed account services, where the broker manages the portfolio on behalf of the client.
4. Corporate advisory services: Fees for corporate services including IPO advisory, M&A consulting, bond issuance, and share buyback programs for listed and non-listed companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prime Transaction is a Romanian securities broker (SSIF) authorized by CNVM/ASF since 2003 that intermediates trading on the Bucharest Stock Exchange and provides three account tiers — Prime Independence (self-directed), Prime Flexible (discretionary managed accounts), and Prime Vision (personalized consulting) — supported by the proprietary Arena-XT trading platform and Prime Analyzer research platform. It additionally offers corporate finance services for Romanian issuers, including IPOs, capital increases, M&A advisory, share buyback programs, and listed/unlisted bond issuance.

Product overview

Prime Transaction is a Romanian stock brokerage firm offering a unified platform-plus-services model. The core offering centers on the Arena XT trading platform for executing transactions on the Bucharest Stock Exchange, complemented by the Prime Analyzer platform for market research and financial analysis. The company provides multiple account types: Prime Independence (self-directed), Prime Flexible (discretionary management), and Prime Vision (consulting-based). Additional services include corporate finance offerings such as IPO facilitation, capital increases, M&A consulting, bond issuance, and stock buyback programs for listed and unlisted companies.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Independence: Investment account service with independent management.
• Prime Vision
• Prime Flexible
• Arena XT
• Prime Analyzer

Products and services

• Arena XT
• Prime Analyzer
• Prime Independence
• Prime Flexible
• Prime Vision

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Autoritatea de Supraveghere Financiară (ASF)coreOthers · 17 June 2003Prime Transaction is authorized and regulated by ASF (formerly CNVM) under Decision 1841/17.06.2003. ASF is the Romanian Financial Supervisory Authority overseeing capital markets. Prime Transaction operates in full compliance with ASF regulations including MiFID requirements.
• Bursa de Valori București (BVB)coreOthersPrime Transaction is a member of the Bucharest Stock Exchange, executing all client trades on BVB markets. The partnership enables clients to access all instruments listed on BVB including stocks, bonds, ETFs, and government securities.
• Fondul de Compensare a Investitorilor (FCI)coreOthersPrime Transaction is a member of the Investor Compensation Fund, which guarantees up to 20,000 euros per investor, providing a key protection layer for client assets held at the broker.
• Depozitarul CentralminorOthersDepozitarul Central is the Romanian central securities depository maintaining records of all securities traded on BVB. Prime Transaction works with Depozitarul Central for settlement and securities registration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tradeville: Romanian online broker focused on self-directed retail trading on the Bucharest Stock Exchange. Closely comparable to Prime Transaction's Prime Independence / Arena-XT offering with similar digital account opening and BVB-only focus.
• SSIF IFB Finwest: Romanian SSIF authorized on the Bucharest Stock Exchange, providing brokerage and advisory services to retail and institutional clients. Direct competitor operating under the same ASF regulatory framework with comparable service profile.
• SSIF Estinvest: Romanian SSIF offering brokerage and investment advisory services on the Bucharest Stock Exchange, with a strong regional franchise. Comparable in regulatory standing, target segments, and product scope.
• BRK Financial Group: Romanian stock broker (formerly SSIF Broker Cluj-Napoca) listed on the Bucharest Stock Exchange, offering retail brokerage, advisory, and corporate services on BVB. Directly comparable to Prime Transaction in regulatory framework, target market, and service mix.

Regional players

• Wood & Company: Prague-based Central European investment bank with active coverage of Romanian equities and corporate finance mandates. Comparable in CEE capital markets focus and corporate advisory capabilities, though primarily serving larger institutional clients.
• Concorde Securities: Hungarian investment firm providing brokerage and advisory services across the CEE region. Comparable as a regional peer with similar retail and corporate service mix, though primarily serving the Budapest Stock Exchange market.

Broad incumbents

• BRD - Groupe Société Générale: One of the largest Romanian banks, offering investment funds, brokerage, and capital markets services. Comparable as a large incumbent competitor with structural advantages in distribution and balance sheet over independent brokers.
• Banca Transilvania: Largest Romanian bank by assets, offering investment and brokerage services within its broader retail banking platform. Serves as a broader incumbent with significantly larger balance sheet, customer base, and cross-sell capabilities than Prime Transaction.
• Raiffeisen Bank Romania: Major Romanian bank providing investment products and brokerage services through its retail banking franchise. Broader incumbent with substantial scale, regulatory standing, and embedded client base advantages over standalone brokers.
• XTB Romania: Polish-headquartered multi-asset online broker with significant Romanian retail presence. Comparable in serving self-directed investors, but operates at much greater scale with multi-market access beyond BVB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primet.ro
• LinkedInlinkedin.com/company/ssif-prime-transaction-s.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Transaction