Positivo

What Positivo does

Positivo Host is a Brazilian digital graphic design and printing services company headquartered in São Paulo, founded in 2015. The company operates as a small design-focused studio (1-10 employees) that produces visual identity assets and printed marketing materials for small businesses, autonomous professionals, freelancers, and startups in the domestic Brazilian market. Its core product set includes three tiers of business cards (Premium 400g, Slim 300g, and Ecological/seeded paper), flyers and pamphlets, banners and roll-ups, corporate kits, custom stickers and labels, promotional gifts, point-of-sale visual merchandising, calendars and corporate magazines, and corporate stationery. The company also offers professional website creation (WordPress and HTML/CSS) and logo design services starting from R$99.90.

The business model is transaction-based, with revenue generated from one-time fees for each print or design order. Pricing is published in Brazilian Reais and ranges from R$40 (custom adhesives) to R$399.90 (complete corporate kit), with most products exposing "from" pricing that defaults to a quote-based final price. Free art and custom design is bundled into every order, meaning the company absorbs design labor cost into the printing production revenue. Distribution is exclusively direct-to-consumer through the company's own website (positivohost.com.br), WhatsApp (11 95444-4100), and email ([email protected]), with no resellers, distributors, or intermediaries.

Positivo Host is a privately held, bootstrapped business with no disclosed external funding, no parent company, and no subsidiaries. Operating geographies are limited to São Paulo, Brazil. The company has helped more than 500 businesses build their visual identity since founding, with a portfolio spanning food service, music/entertainment, legal services, and pet care verticals. There is no evidence of patents, regulatory actions, partnerships, leadership changes, or M&A activity. The company does not disclose revenue figures and does not maintain a mobile app presence on Google Play or Apple App Store.

Name

Positivo

Legal name

Positivo Host

Website

https://positivohost.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Positivo Host is a São Paulo-based digital graphic design and printing studio serving Brazilian small businesses, freelancers, and startups. Founded in 2015, it produces business cards, flyers, banners, promotional materials, corporate stationery, and websites on a one-time transaction basis through direct online sales.

Ownership category

akta.pro rank

Product category

Commercial Printing and Graphic Design Services

NAICS

Office Supplies and Stationery Retailers (459410), Office Supplies and Stationery Retailers (45941), Indoor and Outdoor Display Advertising (54185), Stationery Product Manufacturing (32223)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Custom printing services
• Graphic design services
• Business card printing
• Promotional materials printing
• Visual identity design

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Graphic Printing: One-time transaction-based revenue from custom printing services including business cards, flyers, banners, promotional materials, and corporate stationery. Customers request quotes and pay per order. Revenue is generated from design fees and printing production costs.
2. Website Development Services: One-time fees for professional website creation including WordPress development, HTML/CSS custom solutions, responsive design, and SEO optimization. Custom design and image editing included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Positivo Host designs and prints custom visual identity and marketing materials for small Brazilian businesses and professionals. Its core offering bundles free in-house graphic design with offset and sublimation printing across business cards, flyers, banners, corporate kits, stationery, promotional gifts, point-of-sale materials, calendars and basic websites. Orders are placed through the company website, WhatsApp or email, with per-order quotes and production turnaround of 5–7 business days.

Product overview

Positivo Host is a Brazilian digital graphic art company offering a comprehensive portfolio of print and digital products. The core offering centers on business cards (Premium 400g, Slim 300g, Ecológico) and marketing materials (flyers, banners, promotional pamphlets). Additional products include corporate materials (Kit Corporativo, Pasta Executiva, Bloco de Notas), custom stickers and labels, promotional gifts (agendas, mugs, ecobags, pens), point-of-sale materials (displays, magnets, gondola strips), promotional prints (calendars, magazines), corporate stationery, and professional website creation services. The company operates as a single-service provider with multiple product lines rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Business Cards (Cartão Premium 400g) Premium business cards printed on 400g couchê paper with selective UV varnish, full color front and back, custom cut, available from R$ 89.90. Targeted at SMBs and professionals wanting a luxury finish.
• Slim Business Cards (Cartão Slim 300g) Modern slim-format business cards (85x50mm) on matte couchê 300g stock, available from R$ 69.90 with fast delivery, designed for elegance-seeking professionals.
• Ecological Business Cards (Cartão Ecológico) Sustainable business cards printed on recycled 350g paper embedded with seeds and ecological ink so the card can be planted after use, available from R$ 99.90.
• Standard A5 Flyers (Flyer Standard A5) A5-format (148x210mm) flyers on 150g couchê paper with 4/4 colors and glossy finish, from R$ 149.90, intended for mass distribution at events and campaigns.
• Folded A4 Flyers (Flyer Dobrado A4) A4-format (210x297mm) flyers with central or accordion fold on couchê 150g paper, 4/4 color printing, from R$ 199.90, for more information-dense promotions.
• Promotional Pamphlets (Panfleto Promocional) Economical 10x21cm pamphlets on offset 75g paper, from R$ 99.90, ideal for large-quantity offers and liquidation promotions.
• Canvas Banners (Banner de Lona 440g) High-resistance 440g canvas banners with metal grommets for fixation and UV 1440dpi printing, from R$ 199.90, suitable for indoor and outdoor events with up to 5 years durability.
• Sublimation Stripes (Faixa Sublimática) Sublimation-printed promotional stripes on 190g Oxford fabric with vibrant colors, reinforced edges, from R$ 159.90.
• Roll Up Banners (Banner Roll Up) Portable banners with included retractable stand, frontlight 260g canvas, 2-minute assembly and carrying case, from R$ 299.90, for events, congresses and point-of-sale use.
• Complete Corporate Kit (Kit Corporativo Completo) Unified visual identity kit bundling business cards, executive folder, personalized envelopes and notepad for one corporate image, from R$ 399.90.
• Executive Folders (Pasta Executiva) Premium synthetic leather executive folders with internal pocket for professional presentations and meetings.
• Personalized Notepads (Bloco de Notas Personalizado) A5 notepads with 100 ruled sheets, personalized couchê 300g cover and plastic spiral binding, from R$ 129.90, suited for meetings, notes and corporate gifting.
• Custom Stickers and Labels (Adesivos e Etiquetas) Complete line of custom-cut stickers and labels from 3x3cm up to custom sizes, including special cut stickers, mint-to-be stickers, soap stickers, tube labels, and security seals, with no finish, matte BOPP lamination or holographic effects. Minimum 50 units, 5-day production, from R$ 40.00.
• Personalized Promotional Gifts (Brindes Personalizados) Branded promotional gifts with logo customization, including agendas, notebooks, mugs, water bottles, pencils, ecobags, travel cups, keychains, touch pens, eco pens and fans.
• Website Creation Services (Criação de Sites) Professional website creation including planning, custom design, WordPress development, HTML/CSS custom solutions, responsive design, SEO optimization and image editing, delivered as one-time projects with custom design included.
• Point-of-Sale Visual Solutions (PDV - Ponto de Venda) Point-of-sale visual materials including table displays, promotional magnets, gondola strips, headers, wobblers, suspended mobiles, promotional posters, menus and tags for retail environments.
• Promotional Calendars and Magazines (Impressos Promocionais) Promotional printed materials including bookmark calendars, cube calendars, traditional desk calendars, Wire-o calendars, wall calendars and corporate magazines.
• Corporate Stationery (Papelaria Corporativa) Comprehensive corporate stationery line including business cards, hardcover notebooks, folders, letterhead, planners, prescription pads, personalized slips, commemorative cards, vaccine cards, postcards, PVC cards and event invitations, from R$ 60.00, with free design included.
• Visual Communication (Comunicação Visual)

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Canva: Self-serve design platform enabling SMBs to create their own marketing materials, business cards, and social graphics, with integrated print services. Increasingly competes with Positivo Host's bundled design-plus-print value proposition.
• Zazzle: Custom printing and personalized products marketplace offering business cards, invitations, and promotional items. Overlaps with Positivo Host's customization-led value proposition for SMBs and individuals.
• 99designs: Online design marketplace connecting SMBs with freelance designers for logos, branding, and marketing collateral. Competes with Positivo Host's in-house design service on the creative/identity side of the offering.

Direct peers

• Printi: Brazilian online printing platform offering business cards, flyers, banners, and custom stationery with online ordering and design tools. Closest direct competitor serving the same SMB segment in Brazil with a similar product catalog.
• MOO: Premium business card and print specialist serving SMBs and professionals globally with high-quality paper stocks and design customization. Comparable in premium card positioning (e.g., 400g couchê, special finishes).

Regional players

• Gráfica Paulista Express: São Paulo-based commercial print shop serving SMBs with business cards, flyers, and corporate stationery. Comparable regional printing services competitor in Positivo Host's primary geographic market.
• Impressorabrasil.com.br: Brazilian online printing platform serving SMBs with business cards, flyers, banners, and promotional materials. Comparable regional e-commerce print competitor in the Brazilian market.

Broad incumbents

• Vistaprint (Vista): Global online printing and marketing services platform with strong Brazil presence offering business cards, flyers, banners, promotional products, and design services. Direct competitor in the SMB print space with broader scale and brand recognition.
• Staples Brasil: Major office supplies and stationery retailer with Brazilian operations selling business supplies, printing services, and corporate stationery. Broader incumbent that overlaps with Positivo Host's corporate stationery line.

Others

• Cloverstec: Brazilian POS and retail display graphics provider. Tangentially comparable as a supplier of in-store visual communication and point-of-sale materials, an adjacent product category Positivo Host serves under its PDV line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/positivohost

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positivo