Printi
Printi is a Brazilian online print shop (Web-to-Print) serving SMBs, freelancers, and enterprise clients. It operates a 13,250m² production facility in Barueri offering 6,000+ product combinations across stationery, packaging, labels, gifts, and sublimation.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Printi does
Printi is a Brazilian Web-to-Print platform headquartered in Barueri (greater São Paulo), founded in 2012 by Mate Pencz and Florian Hagenbuch. It operates an online storefront that consolidates seven graphic production categories — stationery, editorial, labels and stickers, gifts, packaging, visual communication, and sublimation — into a single 13,250m² production facility, offering 6,000+ product combinations to SMBs, freelancers, professionals, and enterprise customers.
The platform combines offset and digital printing capacity with online configurators, tiered volume pricing (3%, 8%, and 15% discounts at successive thresholds), and national delivery across Brazil. A developing "Printi AI" tool is intended to assist customers with design and product configuration. Enterprise clients referenced in company materials include Panini, Amil, Saint Gobain, and Hotmart.
The business model is transactional B2B/B2C print-on-demand, with per-unit pricing in BRL, volume discounts, and invoiced terms for larger accounts. Printi has raised approximately $56M across rounds in 2012 ($1.2M), 2014 ($25M from VistaPrint/Cimpress, which also became its strategic parent), and 2018 ($30M). It operates as part of the Cimpress (VistaPrint parent) portfolio, employing 251-500 people. No revenue has been publicly disclosed.
Printi firmographics
Firmographics- Name
- Printi
- Legal name
- Printi
- Website
- https://printi.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Printi is a Brazilian online print shop (Web-to-Print) serving SMBs, freelancers, and enterprise clients. It operates a 13,250m² production facility in Barueri offering 6,000+ product combinations across stationery, packaging, labels, gifts, and sublimation.
- Ownership category
- akta.pro rank
Printi industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing (32311)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- Digital Printing (Short-Run, Variable Data) (MPAJALAC)
- akta.pro secondary industries
- Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where Printi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Printi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Printed Materials (Business Cards, Flyers, Folders, etc.): Printi generates revenue primarily from the sale of customized printed materials ordered through its online platform. Customers pay per unit based on quantity, paper type, finish, and ennoblement options. Orders range from small runs (even single units for some items) to medium and large quantities. The pricing is tiered by quantity — higher quantities result in lower per-unit costs.
- Promotional Products & Giveaways: Sale of customized promotional items including ecobags, mugs, notebooks, pens, backpacks, squeeze bottles, and other corporate gifts. Revenue is generated per unit with pricing varying by product type, material, and personalization method (silk screen, laser engraving, etc.).
- Premium Ennoblement Services: Additional revenue from premium finishes applied to printed materials including hot stamping (gold/silver), varnish (spot UV), lamination (gloss/matte/holographic), and specialty papers (Markatto, Kraft, Reciclato). These services are add-ons priced on top of base product costs.
- Corporate Account Services: For corporate clients (e.g., Panini, Amil, Saint Gobain), Printi offers invoiced payment terms, dedicated account management, and potentially volume pricing, providing a B2B revenue stream with recurring order potential.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit pricing with volume discounts across all product categories |
| Unit Pricing | Pay-as-you-go | Premium product lines with specialty finishes (Hot Stamping, Verniz, Markatto) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Printi product offering
Product offeringCore offering
Printi is a Brazilian online print shop operating a Web-to-Print platform that consolidates seven graphic operations (stationery, editorial, labels & stickers, gifts, packaging, visual communication, and sublimation) into a single online storefront. Customers configure and order customized printed materials — business cards, flyers, folders, books, packaging, promotional items, and apparel — with over 6,000 product combinations, premium finishing options (hot stamping, varnish, lamination, specialty papers), and national delivery across Brazil. The integrated 13,250m² production facility in Barueri, São Paulo, runs offset and digital printing lines under one roof.
Product overview
Printi is a Brazilian online print shop operating a Web-to-Print platform with more than 6,000 product combinations. The company functions as a comprehensive one-stop-shop for customized printing solutions, combining seven specialized print operations within a single platform: paper stationery (business cards, folders, envelopes, notepads, badges), editorial (books, catalogs, magazines, photobooks), labels and stickers (product labels, clothing tags, jewelry cards, security seals), promotional gifts (ecobags, custom mugs, notebooks, pens, mouse pads), packaging and bags (paper bags, shipping boxes, tote bags), visual communication (banners, posters, displays, signage), and sublimation (custom apparel). Printi offers multiple product lines including standard prints, premium Verniz (varnish) finishes, Hot Stamping (metallic gold/silver effects), and Markatto (luxurious textured paper). The platform enables customization of design, format, finishing, and enrichment options across all products, serving everyone from individual professionals to large corporations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 6,000 product combinations available on a single platform, enabling customers to fulfill all graphic needs in one place.
- +1 more outcomes
Companies that use Printi
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Printi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Printi partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Printi competitors and assessment
Company assessmentDirect peers
- Vistaprint: Vistaprint is the original Cimpress-owned online print shop offering business cards, marketing materials, signage, and promotional products via a web-to-print model. It is Printi's most direct conceptual peer as the flagship brand of its parent company, serving SMBs globally with the same premium-finish democratization playbook.
- PrintingForLess: PrintingForLess is a US-based online commercial printer offering custom business cards, brochures, postcards, and marketing materials with premium finishes. It is comparable to Printi's premium-finish, web-to-print SMB proposition though focused on the US market.
- MOO: MOO is a premium online printing company specializing in business cards, postcards, marketing materials, and packaging with high-end finishes like cotton paper and foil. It is comparable to Printi in its SMB focus, premium-finish positioning, and web-to-print ordering model, though it serves primarily US/UK markets.
- Sticker Mule: Sticker Mule is a direct-to-consumer online print company specializing in custom stickers, labels, and packaging. Like Printi, it operates a fully online ordering workflow with quick turnaround, low minimum orders, and serves SMBs and enterprise buyers alike—offering a benchmark for online-first print unit economics.
- 4over: 4over is an online trade printing marketplace offering commercial printing products (business cards, postcards, banners, packaging) to print brokers, agencies, and resellers. It is comparable to Printi's broader category coverage and its agency/reseller channel serving SMBs.
- UPrinting: UPrinting is an online commercial printing company offering business cards, flyers, brochures, banners, and packaging with same-day and next-day options. It competes with Printi in the SMB online commercial printing space with similar product breadth.
- GotPrint: GotPrint is an online commercial printing company offering business cards, brochures, banners, packaging, and marketing materials with web-to-print ordering. It is a direct peer to Printi in product breadth, target market (SMB), and self-service online model.
- PS Print: PS Print is an online commercial printing company (also part of the Cimpress family historically) offering business cards, brochures, postcards, and direct mail. It is comparable to Printi's product offering and SMB web-to-print model, though primarily serving the US market.
Emerging players
- Canva: Canva is a global design platform that has expanded into print-on-demand services (business cards, posters, invitations, merchandise). It competes with Printi at the design-to-print intersection, offering integrated template-based design plus printing—relevant as Printi builds its Printi AI design assistant.
Regional players
- Imprimax: Imprimax is a Brazilian commercial printing company offering online ordering of business cards, folders, and marketing materials. It is a relevant domestic competitor to Printi within Brazil, with similar SMB focus though typically narrower product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Printi social profiles
Digital presencePrinti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Printi leadership team
Management profileNumber of profiles
Profiles2 records
Printi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Printi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Printi
What does Printi do?
Printi is a Brazilian online print shop operating a Web-to-Print platform that consolidates seven graphic operations (stationery, editorial, labels & stickers, gifts, packaging, visual communication, and sublimation) into a single online storefront. Customers configure and order customized printed materials — business cards, flyers, folders, books, packaging, promotional items, and apparel — with over 6,000 product combinations, premium finishing options (hot stamping, varnish, lamination, specialty papers), and national delivery across Brazil. The integrated 13,250m² production facility in Barueri, São Paulo, runs offset and digital printing lines under one roof.
Is Printi a public or private company?
Printi is a private company. It is classified as corporate owned and is currently operating.
When was Printi founded?
Printi was founded in 2012. It employs 251 to 500 people.
Where is Printi based?
Printi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Printi make money?
Four revenue lines are on record. Custom Printed Materials (Business Cards, Flyers, Folders, etc.) is the primary driver. The others are promotional Products & Giveaways, premium Ennoblement Services and corporate Account Services.
Who are Printi's main competitors?
Direct peers on record are Vistaprint, PrintingForLess, MOO, Sticker Mule, 4over, UPrinting, GotPrint and PS Print. Canva is listed as an emerging player. Imprimax is listed as a regional player.
Does Printi have an API?
No public API is recorded for Printi.
What industry is Printi in?
Printi's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAC, Digital Printing (Short-Run, Variable Data), with a secondary code of MPAJALAF, Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss). Its NAICS code is 323111 and its SIC code is 2750.