Vogue Brasil
- Company typePrivate
- Founded1975
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Vogue Brasil firmographics
Firmographics- Name
- Vogue Brasil
- Legal name
- Editora Globo S/A
- Website
- https://vogue.globo.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Ownership category
- akta.pro rank
Vogue Brasil industry classification
Industry- Product category
- Fashion & Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Beauty & Grooming Magazines (MPAJAEAE), Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Vogue Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vogue Brasil business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Distribution channels4 records
Marketing channels9 records
Vogue Brasil product offering
Product offeringCore offering
Vogue Brasil is the Brazilian edition of Vogue, operated by Editora Globo S/A under Condé Nast brand licensing as part of the Globo Condé Nast joint venture. It publishes a multi-platform fashion, beauty, lifestyle, wellness, and culture media brand comprising the vogue.globo.com website, a print and digital magazine (Edição Digital), email newsletters, the Voguecast podcast, dedicated content verticals (Vogue Wellness, Vogue Negócios, Vogue 50, Sua Idade), and educational courses on luxury marketing delivered in partnership with ESPM university.
Product overview
Vogue Brasil is a fashion and lifestyle media platform published by Editora Globo S/A under Condé Nast license, launched in 1975. The offering consists of a primary digital content platform (vogue.globo.com) covering fashion, beauty, culture, celebrities, wellness, and lifestyle, supplemented by multiple newsletter products (Vogue News, Lista de Desejos, Beauty Journal), content verticals (Vogue 50, Vogue Wellness, Vogue Negócios, Sua Idade), a digital edition of the print magazine, the Voguecast podcast, and education services through ESPM partnerships. The portfolio operates as a multi-platform media ecosystem rather than a unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Vogue Brasil Website
- Vogue News Newsletter
- Beauty Journal Newsletter
- Lista de Desejos Newsletter
- Edição Digital (Digital Edition)
- Voguecast
- Vogue Wellness
- Vogue Negócios
- Vogue 50
- Sua Idade
- Vogue Ebook
- Education Courses (ESPM Partnership)
Companies that use Vogue Brasil
Customer profileSegments4 records
Ideal customer profiles4 records
Vogue Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vogue Brasil partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ESPM (Escola Superior de Propaganda e Marketing)coreEducational partnership started in 2019 offering 5 update courses and 1 postgraduate program in Luxury Marketing Management. Courses include Relations Públicas no Luxo, Serviços e Experiências no Mercado de Luxo, Marketing e Branding de Luxo, Gestão Estratégica de Marketing de Influência no Luxo, and Luxury Management. Features lectures from luxury brands like Ferragamo, Dior Beauty, Tiffany & Co., Copacabana Palace, and TAG Heuer Brasil.
- Grupo Globo (Editora Globo)corePublisher and parent company that operates Vogue Brasil through its editorial division. Provides publishing infrastructure, distribution, and commercial operations for the magazine.
- Condé NastcoreGlobal media group that licenses the Vogue brand to 28 markets worldwide. Provides global brand framework, international editorial standards, and cross-market collaboration opportunities.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Vogue Brasil competitors and assessment
Company assessmentDirect peers
- GQ Brasil: Sister publication under the same Globo Condé Nast joint venture; while targeting a male audience, shares distribution infrastructure, advertiser relationships and editorial standards, making it a directly comparable Condé Nast licensee.
- Marie Claire Brasil: Competitor in the Brazilian women's fashion and lifestyle space; shares the Globo publishing platform and competes for the same advertiser budgets and editorial talent.
- Harper's Bazaar Brasil: Direct competitor in Brazil targeting the same fashion, beauty and luxury consumer; covers similar editorial territory including fashion weeks, designer coverage and luxury brands, with overlapping advertiser base.
- L'Officiel Brasil: Luxury-focused fashion and beauty publication in Brazil with similar editorial coverage and advertiser base, positioning as a premium alternative in the same category.
- ELLE Brasil: Direct competitor covering fashion, beauty and lifestyle in Brazil with a similar global brand license model under Lagardère, competing for the same advertisers and reader demographics.
- Cosmopolitan Brasil: Direct competitor in women's fashion, beauty and lifestyle publishing in Brazil, targeting a similar demographic with overlapping advertiser base.
- Glamour Brasil: Competitor in Brazilian fashion and beauty media under Editora Globo, with overlapping target audience of women interested in style, beauty and culture, sharing the same parent publishing infrastructure.
Emerging players
- Condé Nast Traveler Brasil: Sister Condé Nast brand in the lifestyle/travel vertical; while not a direct fashion competitor, shares the same licensing and publishing infrastructure and competes for cross-platform luxury advertiser budgets.
Broad incumbents
- WWD (Women's Wear Daily): Global fashion industry trade publication under Penske Media Corporation; while US-rooted, it competes with Vogue Brasil for industry professional readership and B2B fashion business coverage (analogous to Vogue Negócios).
- Vogue US: Flagship Vogue edition and licensor of the brand; provides the global editorial framework and brand standards that Vogue Brasil operates under, and competes for global luxury brand campaigns.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vogue Brasil social profiles
Digital presenceVogue Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue Brasil leadership team
Management profileNumber of profiles
Profiles19 records
Vogue Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue Brasil
What does Vogue Brasil do?
Vogue Brasil is the Brazilian edition of Vogue, operated by Editora Globo S/A under Condé Nast brand licensing as part of the Globo Condé Nast joint venture. It publishes a multi-platform fashion, beauty, lifestyle, wellness, and culture media brand comprising the vogue.globo.com website, a print and digital magazine (Edição Digital), email newsletters, the Voguecast podcast, dedicated content verticals (Vogue Wellness, Vogue Negócios, Vogue 50, Sua Idade), and educational courses on luxury marketing delivered in partnership with ESPM university.
Is Vogue Brasil a public or private company?
Vogue Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Vogue Brasil founded?
Vogue Brasil was founded in 1975.
Where is Vogue Brasil based?
Vogue Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Vogue Brasil's main competitors?
Direct peers on record are GQ Brasil, Marie Claire Brasil, Harper's Bazaar Brasil, L'Officiel Brasil, ELLE Brasil, Cosmopolitan Brasil and Glamour Brasil. Condé Nast Traveler Brasil is listed as an emerging player. Broad incumbents are WWD (Women's Wear Daily) and Vogue US.
Does Vogue Brasil have an API?
No public API is recorded for Vogue Brasil.
What industry is Vogue Brasil in?
Vogue Brasil's product category is Fashion & Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAE, Beauty & Grooming Magazines. Its NAICS code is 513120 and its SIC code is 2721.