ELLE Brasil
ELLE Brasil operates the licensed Brazilian edition of the French ELLE fashion magazine, publishing five print titles (ELLE, ELLE Men, ELLE Decoration, ELLE Beauté, ELLE à Table) plus the ELLE View digital subscription platform, serving Brazilian fashion and lifestyle consumers via DTC subscriptions and e-commerce.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ELLE Brasil does
ELLE Brasil, operated by Papaki Editora Eireli, is the licensed Brazilian edition of the French fashion magazine ELLE (founded 1945, owned by Hachette Filipacchi Presse / Lagardère Active Group). The company relaunched in Brazil in September 2020 after a market hiatus and is headquartered in São Paulo with 61 employees. Its product portfolio spans five print magazine titles — ELLE (fashion/lifestyle, published 4x/year in March, May, September, December), ELLE Men (masculine lifestyle), ELLE Decoration (architecture and design, the largest global decoration title in 25 countries), ELLE Beauté (beauty), and ELLE à Table (gastronomy) — plus the ELLE View digital-first subscription platform and the ELLE News podcast.
The underlying technology stack consists of a digital publishing platform with a subscription paywall (ELLE View), a VTEX-powered direct-to-consumer e-commerce storefront at loja.elle.com.br for subscriptions and single-issue sales, and a multi-format CMS supporting print and digital workflows. Distribution combines DTC e-commerce, home-delivered print subscriptions, and traditional Brazilian newsstand retail.
The business model is a hybrid consumer-media monetization: recurring subscription revenue (R$24.99/month for print+digital bundle, R$9.90/month for digital-only via credit card with installment options), one-time single-issue sales (R$54.90–R$185.00), advertising sales (including international via Lagardère Global Advertising), and ancillary co-branded marketing projects. The customer base is horizontal — fashion and lifestyle enthusiasts in Brazil — with no disclosed enterprise contracts. Multi-channel marketing spans Instagram, TikTok, YouTube, Facebook, Twitter/X, LinkedIn, weekly email newsletters, and the podcast.
ELLE Brasil firmographics
Firmographics- Name
- ELLE Brasil
- Legal name
- Papaki Editora Eireli
- Website
- https://elle.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ELLE Brasil operates the licensed Brazilian edition of the French ELLE fashion magazine, publishing five print titles (ELLE, ELLE Men, ELLE Decoration, ELLE Beauté, ELLE à Table) plus the ELLE View digital subscription platform, serving Brazilian fashion and lifestyle consumers via DTC subscriptions and e-commerce.
- Ownership category
- akta.pro rank
ELLE Brasil industry classification
Industry- Product category
- Fashion & Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Beauty & Grooming Magazines (MPAJAEAE), Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
Keywords
Where ELLE Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ELLE Brasil business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Print Magazine Subscriptions: ELLE Impressa subscription providing four print issues per year delivered to subscribers' homes, combined with free access to ELLE View digital content. The subscription includes a larger format magazine with book-quality finish.
- Digital-Only Subscriptions: ELLE View standalone subscription providing access to the premium digital content area with exclusive reportages, market analyses, interviews, and newsletters.
- Single Issue Sales: Sale of individual print editions across multiple titles: ELLE (R$68.00), ELLE Men (R$54.90-58.00), ELLE Decoration (R$175-185.00), ELLE Beauté (R$58.00), ELLE à Table (R$58.00).
- Digital Content Access: ELLE View premium digital content accessible through subscription, featuring exclusive reportages, fashion analyses, and specialized columns not available on the main site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ELLE Impressa + ELLE View Premium |
| Subscription | Monthly | ELLE View Digital Only |
| Unit Pricing | Pay-as-you-go | Single Print Issues |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ELLE Brasil product offering
Product offeringCore offering
ELLE Brasil publishes a portfolio of premium fashion, beauty, decoration, and lifestyle magazines in print and digital formats under the licensed ELLE brand. It sells print subscriptions and single issues through its own e-commerce store, operates the ELLE View paywalled digital content platform, and distributes content across its website, social media, newsletters, and podcast. The portfolio includes five print titles (ELLE, ELLE Men, ELLE Decoration, ELLE Beauté, ELLE à Table) published quarterly in collectible book format.
Product overview
ELLE Brasil operates a multi-platform media portfolio consisting of the core ELLE Brasil fashion magazine (print and digital), the ELLE View premium digital subscription platform with exclusive content, the quarterly printed ELLE Impressa, and five specialized sub-brands: ELLE Men (masculine lifestyle), ELLE Decoration (architecture and design), ELLE Beauté (beauty), ELLE à Table (gastronomy), plus the ELLE News Podcast. The main magazine publishes four times yearly in collectible book format, while the ELLE View digital platform provides ongoing premium content and newsletters for subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- ELLE Impressa: Main print magazine published four times annually covering fashion, beauty, culture, and lifestyle.
- ELLE View
- ELLE Men
- ELLE Decoration
- ELLE Beauté
- ELLE à Table
Products and services
- ELLE Impressa Quarterly printed ELLE magazine (March, May, September, December) delivered to subscribers' homes in a larger format (25cm x 34cm) with book-quality finish, square binding, and premium paper. Includes 150+ pages of fashion, beauty, culture, and lifestyle editorial. Available via subscription (R$24.99/month in 12x) or as single issues (R$68.00). Free shipping within Brazil.
- ELLE View Premium digital subscription platform offering exclusive fashion, beauty, culture, and lifestyle content not available on the free elle.com.br website. Includes weekly newsletters, a digital archive of magazines published since 2020, special reportages, market analyses, and author columns. Available standalone starting at R$9.90/month, or included free with the ELLE Impressa + ELLE View subscription. International subscription available.
- ELLE Men Magazine dedicated to masculine fashion, culture, grooming, and lifestyle. Published in book format (23cm x 30cm x 1.5cm) with 160 pages covering men's fashion trends and cultural topics. Single issue priced at R$54.90-58.00.
- ELLE Decoration Architecture, design, art, and decoration magazine covering interior design and architecture. Brazilian edition features 300+ pages in large format with book-quality finish. Single issue priced at R$175.00-185.00. Part of the global ELLE Decoration brand published in 25 countries.
- ELLE Beauté First 100% beauty-focused printed magazine from ELLE Brasil. Contains 140+ pages dedicated to makeup, skincare, wellness, and self-care with professional photography. Single issue priced at R$58.00.
- ELLE à Table Gastronomy magazine featuring recipes, chef interviews, and culinary photography. Published in book format (23cm x 30cm) with 180+ pages, inspired by French culinary tradition. Single issue priced at R$58.00.
Companies that use ELLE Brasil
Customer profileSegments1 record
Ideal customer profiles1 record
ELLE Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELLE Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hachette Filipacchi Presse / Lagardère Active GroupflagshipELLE Brasil operates under brand licensing from Hachette Filipacchi Presse, France, a subsidiary of Lagardère Active Group. The international headquarters in Paris (CEO Constance Benqué, CEO ELLE International Licenses François Coruzzi) provides global brand standards, content syndication, and international advertising partnerships including Lagardère Global Advertising for international advertising sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ELLE Brasil competitors and assessment
Company assessmentDirect peers
- Vogue Brasil: Vogue Brasil is the most direct competitor in the Brazilian premium fashion magazine market, also publishing quarterly print plus a digital platform with Vogue View equivalent. Both target the same fashion-conscious Brazilian female reader with couture/luxury positioning and compete directly for the same prestige brand advertising budgets.
- Marie Claire Brasil: Marie Claire Brasil is an international-licensed women's fashion/lifestyle magazine directly competing with ELLE Brasil. Both serve the same Brazilian female audience, follow similar quarterly print + digital subscription models, and compete for fashion, beauty, and lifestyle advertising categories.
- Elle (L'Officiel Brasil): L'Officiel Brasil is a directly comparable international-licensed premium fashion publication in Brazil. Both titles compete for the same Brazilian luxury fashion/lifestyle readership, run similar digital-first subscription strategies, and share the same brand-adjacent positioning relative to their respective French parents.
- Harper's Bazaar Brasil: Harper's Bazaar Brasil is a competing international-licensed premium fashion title in the Brazilian market. Both publications target overlapping fashion/luxury readerships, pursue similar quarterly book-format print strategies, and compete on the same prestige beauty and fashion advertising spend.
- GQ Brasil: GQ Brasil is the most direct competitor to ELLE Men in the Brazilian men's premium fashion and lifestyle segment. Both target affluent Brazilian male consumers with cover-led books, grooming and culture coverage, and compete for the same men's luxury brand advertising.
- Casa Vogue: Casa Vogue is the closest direct competitor to ELLE Decoration in the Brazilian architecture, design, and decoration segment. Both target the same affluent Brazilian design-conscious consumer, pursue similar large-format book-quality print editions, and compete for the same luxury design brand advertising.
- Glamour Brasil: Glamour Brasil is a competing mass-premium fashion and beauty title in Brazil, licensed from Condé Nast. Both publications target younger-leaning fashion-conscious women, offer similar content verticals (fashion, beauty, lifestyle), and compete for digital advertising and ELLE View-equivalent subscription revenue.
Broad incumbents
- Lagardère Media (Parent Group): Lagardère owns the global ELLE brand through Hachette Filipacchi Presse and licenses it to Papaki Editora in Brazil. As the parent brand holder, Lagardère shares content syndication, international advertising (Lagardère Global Advertising), and global award franchises (ELLE Decoration EDIDA), making it the strategic enabling incumbent over ELLE Brasil's operations.
- Estudio Globo Condé Nast (Globo Magazines): Globo Magazines publishes Vogue Brasil, Casa Vogue, Marie Claire Brasil, GQ Brasil and Glamour Brasil through its partnership with Condé Nast, making it the dominant incumbent in Brazilian premium magazine publishing. It competes with ELLE Brasil across print advertising and digital subscription across every editorial vertical where ELLE operates.
- Condé Nast (International Portfolio): Condé Nast operates competing international fashion and lifestyle brands (Vogue, Glamour, GQ, Allure) including their Brazilian editions. As a global publishing giant, it competes with Lagardère/ELLE Brasil across multiple editorial categories and serves as the primary competitive incumbent in premium magazine publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ELLE Brasil social profiles
Digital presenceELLE Brasil compliance and trust
Trust signalCompliance1 record
ELLE Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELLE Brasil leadership team
Management profileNumber of profiles
Profiles9 records
ELLE Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELLE Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELLE Brasil
What does ELLE Brasil do?
ELLE Brasil publishes a portfolio of premium fashion, beauty, decoration, and lifestyle magazines in print and digital formats under the licensed ELLE brand. It sells print subscriptions and single issues through its own e-commerce store, operates the ELLE View paywalled digital content platform, and distributes content across its website, social media, newsletters, and podcast. The portfolio includes five print titles (ELLE, ELLE Men, ELLE Decoration, ELLE Beauté, ELLE à Table) published quarterly in collectible book format.
Is ELLE Brasil a public or private company?
ELLE Brasil is a private company. It is classified as corporate owned and is currently operating.
When was ELLE Brasil founded?
ELLE Brasil was founded in 2020. It employs 51 to 100 people.
Where is ELLE Brasil based?
ELLE Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does ELLE Brasil make money?
Four revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital-Only Subscriptions, single Issue Sales and digital Content Access.
Who are ELLE Brasil's main competitors?
Direct peers on record are Vogue Brasil, Marie Claire Brasil, Elle (L'Officiel Brasil), Harper's Bazaar Brasil, GQ Brasil, Casa Vogue and Glamour Brasil. Broad incumbents are Lagardère Media (Parent Group), Estudio Globo Condé Nast (Globo Magazines) and Condé Nast (International Portfolio).
Does ELLE Brasil have an API?
No public API is recorded for ELLE Brasil.
What industry is ELLE Brasil in?
ELLE Brasil's product category is Fashion & Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAE, Beauty & Grooming Magazines. Its NAICS code is 51312 and its SIC code is 2721.