Vogue Brasil

Name

Vogue Brasil

Legal name

Editora Globo S/A

Website

https://vogue.globo.com

Company type

Private

Founded year

1975

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fashion & Lifestyle Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Beauty & Grooming Magazines (MPAJAEAE), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Fashion media
• Lifestyle content
• Beauty journalism
• Editorial publishing
• Digital magazine

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Distribution channels4 records

Marketing channels9 records

Core offering

Vogue Brasil is the Brazilian edition of Vogue, operated by Editora Globo S/A under Condé Nast brand licensing as part of the Globo Condé Nast joint venture. It publishes a multi-platform fashion, beauty, lifestyle, wellness, and culture media brand comprising the vogue.globo.com website, a print and digital magazine (Edição Digital), email newsletters, the Voguecast podcast, dedicated content verticals (Vogue Wellness, Vogue Negócios, Vogue 50, Sua Idade), and educational courses on luxury marketing delivered in partnership with ESPM university.

Product overview

Vogue Brasil is a fashion and lifestyle media platform published by Editora Globo S/A under Condé Nast license, launched in 1975. The offering consists of a primary digital content platform (vogue.globo.com) covering fashion, beauty, culture, celebrities, wellness, and lifestyle, supplemented by multiple newsletter products (Vogue News, Lista de Desejos, Beauty Journal), content verticals (Vogue 50, Vogue Wellness, Vogue Negócios, Sua Idade), a digital edition of the print magazine, the Voguecast podcast, and education services through ESPM partnerships. The portfolio operates as a multi-platform media ecosystem rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Vogue Brasil Website
• Vogue News Newsletter
• Beauty Journal Newsletter
• Lista de Desejos Newsletter
• Edição Digital (Digital Edition)
• Voguecast
• Vogue Wellness
• Vogue Negócios
• Vogue 50
• Sua Idade
• Vogue Ebook
• Education Courses (ESPM Partnership)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ESPM (Escola Superior de Propaganda e Marketing)coreStrategic or Co-development PartnerEducational partnership started in 2019 offering 5 update courses and 1 postgraduate program in Luxury Marketing Management. Courses include Relations Públicas no Luxo, Serviços e Experiências no Mercado de Luxo, Marketing e Branding de Luxo, Gestão Estratégica de Marketing de Influência no Luxo, and Luxury Management. Features lectures from luxury brands like Ferragamo, Dior Beauty, Tiffany & Co., Copacabana Palace, and TAG Heuer Brasil.
• Grupo Globo (Editora Globo)coreStrategic or Co-development PartnerPublisher and parent company that operates Vogue Brasil through its editorial division. Provides publishing infrastructure, distribution, and commercial operations for the magazine.
• Condé NastcoreStrategic or Co-development PartnerGlobal media group that licenses the Vogue brand to 28 markets worldwide. Provides global brand framework, international editorial standards, and cross-market collaboration opportunities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GQ Brasil: Sister publication under the same Globo Condé Nast joint venture; while targeting a male audience, shares distribution infrastructure, advertiser relationships and editorial standards, making it a directly comparable Condé Nast licensee.
• Marie Claire Brasil: Competitor in the Brazilian women's fashion and lifestyle space; shares the Globo publishing platform and competes for the same advertiser budgets and editorial talent.
• Harper's Bazaar Brasil: Direct competitor in Brazil targeting the same fashion, beauty and luxury consumer; covers similar editorial territory including fashion weeks, designer coverage and luxury brands, with overlapping advertiser base.
• L'Officiel Brasil: Luxury-focused fashion and beauty publication in Brazil with similar editorial coverage and advertiser base, positioning as a premium alternative in the same category.
• ELLE Brasil: Direct competitor covering fashion, beauty and lifestyle in Brazil with a similar global brand license model under Lagardère, competing for the same advertisers and reader demographics.
• Cosmopolitan Brasil: Direct competitor in women's fashion, beauty and lifestyle publishing in Brazil, targeting a similar demographic with overlapping advertiser base.
• Glamour Brasil: Competitor in Brazilian fashion and beauty media under Editora Globo, with overlapping target audience of women interested in style, beauty and culture, sharing the same parent publishing infrastructure.

Emerging players

• Condé Nast Traveler Brasil: Sister Condé Nast brand in the lifestyle/travel vertical; while not a direct fashion competitor, shares the same licensing and publishing infrastructure and competes for cross-platform luxury advertiser budgets.

Broad incumbents

• WWD (Women's Wear Daily): Global fashion industry trade publication under Penske Media Corporation; while US-rooted, it competes with Vogue Brasil for industry professional readership and B2B fashion business coverage (analogous to Vogue Negócios).
• Vogue US: Flagship Vogue edition and licensor of the brand; provides the global editorial framework and brand standards that Vogue Brasil operates under, and competes for global luxury brand campaigns.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/voguebroficial
• YouTubeyoutube.com/@Vogue
• Facebookfacebook.com/voguebrasil
• LinkedInlinkedin.com/company/globo-com
• Instagraminstagram.com/voguebrasil
• Pinterestbr.pinterest.com/voguebrasil
• TikToktiktok.com/@voguebrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogue Brasil