Olive Amelia

What Olive Amelia does

Olive Amelia is a privately held, founder-owned specialty food retailer founded in July 2014 by Amelia Island locals Kim and Buddy Holwell and operating from a single flagship store at 206 Centre Street, Downtown Amelia Island, Florida, with an accompanying e-commerce storefront. The company sells ultra premium extra virgin olive oils and Solera-aged balsamic vinegars (aged up to 18 years) sourced through a long-standing supply partnership with The Veronica Foods/Delizia Olive Oil Company (established 1924), supplemented by an expanded assortment of spices and seasonings, gourmet foods, jams and jellies, gift items, bar mixers, and a small health and beauty line, totaling roughly 389 SKUs across eight curated collections.

The business operates a direct-to-consumer model combining in-store experiential tasting with online ordering, supported by a reusable bottle refill program offering a $1 per-bottle discount, a free-shipping threshold of $100, and a VIP email list that issues a 10% first-order incentive. Distribution is augmented by a network of local restaurant and specialty retailer partners in Fernandina Beach, and customer acquisition is driven by a content marketing engine anchored on a 119+ recipe library, an educational "Olive Amelia 101" blog, and active social profiles across Facebook, Instagram, TikTok, and Pinterest.

The company has raised no external capital, maintains no disclosed parent or subsidiary structure, and shows no acquisition, merger, or leadership change activity; all reported metrics (founded 2014, 11-50 employees, single location) point to a bootstrapped lifestyle-scale retail operation rather than a venture-backed growth entity. There are no patents, certifications, regulatory actions, or disclosed AI/ML capabilities in the source data.

Name

Olive Amelia

Legal name

Olive Amelia

Website

https://oliveamelia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Olive Amelia is a bootstrapped, founder-owned specialty food retailer on Amelia Island, Florida, selling premium olive oils, aged balsamic vinegars, and curated gourmet products direct-to-consumer through a single retail storefront, an e-commerce site, and local restaurant partners.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Specialty food retail
• Extra virgin olive oil
• Balsamic vinegar
• Gourmet foods
• Culinary ingredients

Headquarters

HQ city

Fernandina Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated through direct sales of olive oils, balsamic vinegars, spices, gourmet foods, and specialty products through both physical retail store and e-commerce website. Products are sold at unit prices with free shipping threshold for online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Olive Amelia is a specialty food retailer selling ultra premium extra virgin olive oils, balsamic vinegars aged up to 18 years using the Solera System, spices and seasonings, gourmet foods, jams and jellies, bar mixes, health and beauty items, and curated gift collections. Products are sourced from The Veronica Foods/Delizia Olive Oil Company (est. 1924) and sold through a physical storefront in Downtown Amelia Island, Florida and an e-commerce website.

Product overview

Olive Amelia is a specialty retail store and e-commerce platform offering premium olive oils, balsamic vinegars, and gourmet food products. The product portfolio centers on eight core collections: Oils (30 extra virgin olive oils and infused blends), Vinegars (44 balsamic and wine vinegars including 18-year aged varieties), Spices & Seasonings (90 bread dips, rubs, and blends), Gourmet Foods (126 pasta, sauces, dips, and specialty items), Jams & Jellies (32 artisanal preserves), Gifts (24 cookbooks, salt products, and gift sets), For the Bar (18 cocktail mixes and bitters), and Health & Beauty (25 lip balms, lotions, and body care products). Products are sourced globally with a supply partnership with Veronica Foods/Delizia Olive Oil Company, established in 1924.

Differentiator

Problem solved

Functional benefit

Products and services

• Oils Collection Collection of 30 extra virgin olive oils and infused olive oil blends for home cooks and food enthusiasts, including varieties like Tuscan Herb, Garlic, Persian Lime, Blood Orange, Arbequina, Coratina, and Manzanillo.
• Vinegars Collection Curated selection of 44 vinegars for culinary use, including balsamic vinegars aged up to 18 years using the Solera System in Modena, Italy, white balsamics, wine vinegars, and specialty fruit-infused varieties.
• Spices & Seasonings Collection Collection of 90 seasoning blends, spice rubs, bread dips, and sea salts for home cooking, including Greek Bread Dip, Tuscan Farmhouse Blend, Caribbean Jerk Rub, and various herb blends.
• Gourmet Foods Collection Collection of 126 gourmet food products including pasta, sauces, dips, honey, pecans, and specialty prepared foods from brands like Sutton Family Sauces, Captain Rodney's, and Tupelo Honey.
• Jams & Jellies Collection Collection of 32 artisanal jams, jellies, and fruit spreads including Bourbon Bacon Jam, Wild Maine Blueberry Jam, Fig Orange Black Pepper, and various champagne and fruit flavors.
• Gifts Collection Collection of 24 gift items including cookbooks, RIVSALT branded salt products, charcuterie boards, gift sets, and Olive Amelia e-gift cards for gift buyers.
• For the Bar Collection Collection of 18 bar products including cocktail mixes, bitters, flavored syrups, and drink salts such as Natural Blonde Bloody Mary Mix, Margarita Mixer, and various flavored bitters.
• Health & Beauty Collection Collection of 25 health and beauty products including lip balms, body lotions, body oils, after-sun aloe, and bug repellent from brands like Savannah Bee Company and Florida Squeezed.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Veronica Foods/Delizia Olive Oil CompanycoreStrategic or Co-development Partner · 1 July 2014Primary supplier of olive oils and balsamic vinegars. The Veronica Foods/Delizia Olive Oil Company was established in 1924 as a family run business and is the oldest, continuously operating olive oil company in the United States. Olive Amelia sources ultra premium extra virgin olive oils from around the world and fine balsamic vinegars aged using the Solera System for up to 18 years in chestnut, oak, mulberry and ash barrels.
• The Patio at 5th and AshminorGTM or Marketing PartnerCasual American fare restaurant in Fernandina Beach offering seafood, steak, chicken, and pasta with daily specials and brunch on Sundays. Uses Olive Amelia's olive oils and balsamic vinegars in several of their dishes.
• Ash Street Cigar ParlorminorGTM or Marketing PartnerCigar lounge offering fine cigars, craft beer, and canned cocktails. Serves Olive Amelia's charcuteries in a box right to the table.
• Marlin & BarrelminorGTM or Marketing PartnerCraft distillery making Bourbon, Rum, Vodka, Gin and Cellos. Offers free tastings. Sells Olive Amelia's Bloody Mary Mix.
• Cucina SouthminorGTM or Marketing PartnerItalian-inspired cuisine restaurant with Mediterranean accents. Uses Olive Amelia's olive oils and balsamic vinegars in their menu items.
• Gourmet Market and Meats of FernandinaminorChannel Partner/ Reseller/ DistributorLocally sourced grocery and specialty market offering high-quality meats, fresh local seafood, and made-in-house foods. Carries some of Olive Amelia's best-selling olive oils and balsamic vinegars.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Food52: Curated gourmet food marketplace and content platform selling premium pantry items including olive oils and vinegars — adjacent competitor for online food-enthusiast and gift-buyer traffic with a much larger content and audience engine.
• Veronica Foods / Delizia: Olive Amelia's primary supplier and the oldest continuously operating olive oil company in the US — relevant as a supply ecosystem participant and as a potential direct wholesale channel that could bypass specialty retailers.

Broad incumbents

• Trader Joe's: National specialty grocery chain with a curated private-label olive oil and gourmet assortment — competes on price-value perception in the same premium food category for many of Olive Amelia's home-cook customers.
• Williams Sonoma: National premium kitchen and gourmet food retailer with a meaningful olive oil, vinegar, and specialty food assortment — competes for the same premium-gift and food-enthusiast customer with broader assortment and faster nationwide shipping.
• Sur La Table: National specialty kitchen and gourmet retailer with olive oil and gourmet food categories — adjacent competitor in the premium culinary and gift-giving segments with significantly larger assortment and geographic reach.
• California Olive Ranch: One of the largest US-grown extra virgin olive oil producers with broad retail distribution — competes in the same product category as Olive Amelia but at scale, with mass-market grocery presence rather than specialty curation.

Direct peers

• The Olive Tap: Multi-location specialty retailer of extra virgin olive oils and balsamic vinegars with in-store tasting and a similar curated gourmet assortment — direct competitor in the experiential olive oil retail category.
• Graza: Venture-backed DTC olive oil brand with a chef-focused positioning and squeezy-bottle packaging — competes head-on with Olive Amelia in the premium EVOO category for foodies and home cooks, primarily via e-commerce.
• Brightland: Premium DTC olive oil brand selling ultra-premium California EVOOs and vinegars directly to consumers online with modern branding — competes with Olive Amelia for the same premium-cook and gift-buyer segments via a digital-first model.
• Fustini's Oils & Vinegars: Specialty retail chain focused on premium olive oils, aged balsamic vinegars, and gourmet accompaniments — closely mirrors Olive Amelia's assortment, in-store tasting model, and refill/bulk program across multiple locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopoliveamelia
• Instagraminstagram.com/shopoliveamelia
• TikToktiktok.com/@shopoliveamelia
• Pinterestpinterest.com/shopoliveamelia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olive Amelia