MyinTuition
MyinTuition is a non-profit that provides a web-based college cost estimation tool, serving prospective students and families while licensing the technology to 50+ elite colleges and universities. The company is being acquired by College Board.
- Company typePrivate
- Founded2013
- HeadquartersNewton, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What MyinTuition does
MyinTuition is a non-profit corporation that operates a web-based college cost estimation tool serving prospective college students and their families. Founded in 2013 by Phillip Levine, Professor of Economics at Wellesley College, the organization originated from research begun in 2007 on the complexity of U.S. college financial aid systems. The company formally separated from Wellesley College in July 2017 and is now headquartered in Newton, Massachusetts, operating with a small leadership team of founder Phillip Levine and CTO Dan Richards.
The product line consists of two related estimators. The Quick College Cost Estimator, launched in 2013, collects six simple financial inputs (family income, home value, mortgage balance, cash holdings, retirement accounts, and other investments) and returns a personalized net price estimate in approximately three minutes. In October 2025, MyinTuition launched the Instant Net Price Estimator, a slider-based interface that produces ballpark cost estimates in seconds. The platform reports an 80% user completion rate compared to roughly 30% for federally mandated net price calculators, and 80% of users pay within $5,000 of the estimates. Customers include selective private colleges, liberal arts colleges, and the University of Massachusetts system (the first public system to adopt).
MyinTuition operates a B2B2C model: the tool is free for students and families, while revenue is generated through recurring licensing fees paid by colleges and universities that embed the calculator on their websites. The organization has historically been funded by grants, including a $100,000 grant from Wellesley College in 2016 and financial support from the Strada Education Foundation in 2025. In October 2025, MyinTuition announced it is being acquired by the College Board, which would significantly expand distribution through College Board's national network of institutions and students.
MyinTuition firmographics
Firmographics- Name
- MyinTuition
- Legal name
- MyinTuition Corp.
- Website
- https://myintuition.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- MyinTuition is a non-profit that provides a web-based college cost estimation tool, serving prospective students and families while licensing the technology to 50+ elite colleges and universities. The company is being acquired by College Board.
- Ownership category
- akta.pro rank
MyinTuition industry classification
Industry- Product category
- Education Technology / College Affordability Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Investment Advice (6282)
- akta.pro primary industry
- Education Funding Planning (College/529) (FSAEAAAF)
- akta.pro secondary industries
- Financial Aid Administration & Packaging (EDALAJAA), Student Billing, Invoicing & Account Statements (EDALAJAC)
Keywords
Where MyinTuition is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyinTuition business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- College/University Licensing: Colleges and universities pay to adopt and embed the MyinTuition tool on their websites to help communicate affordability to prospective students. The tool is free for students and families to use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for Students/Families |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MyinTuition product offering
Product offeringCore offering
MyinTuition provides web-based college cost estimation tools that help students and families quickly understand the true cost of attending specific colleges after financial aid is factored in. Its flagship Quick College Cost Estimator uses just six simple financial questions to deliver a personalized net price estimate in about three minutes, and its newer Instant Net Price Estimator generates ballpark figures in seconds via a slider interface. The tool is free for students and families and is licensed to colleges and universities that embed it on their admissions and financial aid pages.
Product overview
MyinTuition offers two related college cost estimation tools: the original Quick College Cost Estimator (launched 2013) and the newer Instant Net Price Estimator (launched October 2025). Both products help students and families estimate the true cost of college after factoring in financial aid, addressing the common misconception that sticker prices represent actual costs. The Quick College Cost Estimator uses six simple financial questions answered in about 3 minutes, while the Instant Net Price Estimator provides estimates in seconds via an interactive slider interface. Both tools demonstrate that top colleges are often more affordable than their sticker prices suggest. The company also publishes the book 'A Problem of Fit' by founder Phillip B. Levine.
Differentiator
Problem solved
Functional benefit
Brands
- Instant Net Price Estimator: A revolutionary online tool that helps students and families get immediate feedback on college affordability by generating ballpark estimates within seconds using a slider interface.
- Quick College Cost Estimator
Products and services
- Quick College Cost Estimator A web-based college cost estimation tool that asks users six simple financial questions and provides a personalized estimate of actual out-of-pocket college costs after financial aid (including grants, loans, and work-study expectations) in about three minutes. Designed for prospective college students and their families, particularly those from low- and middle-income backgrounds. Licensed to colleges and universities that embed it on their websites; free for end users.
- Instant Net Price Estimator MyinTuition's next-generation college cost estimation tool that generates a ballpark personalized estimate of an individual student's college cost within seconds using an interactive slider interface. Users slide a finger or mouse along the screen to receive immediate feedback on affordability, removing the need to complete a survey. Launched at 22 colleges and universities in October 2025, with Washington University in St. Louis as pilot partner from December 2024.
Quantifiable outcome
- 80% of users who begin the MyinTuition process complete it (vs 30% for standard calculators)
- +5 more outcomes
Companies that use MyinTuition
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
MyinTuition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MyinTuition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- College BoardcoreCollege Board has acquired MyIntuition to bring clearer, earlier college cost information to more students and families. This represents a significant strategic partnership that will expand MyinTuition's reach through College Board's extensive network of colleges and students.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
MyinTuition competitors and assessment
Company assessmentEmerging players
- Scholly: Scholarship discovery and application platform that helps students identify and apply for funding; serves a similar low-income, cost-sensitive student demographic.
- College Ave Student Loans: Online student loan provider that offers customizable affordability estimation tools tied to repayment modeling; adjacent to MyinTuition in helping families convert cost information into financing decisions.
Direct peers
- College Confidential: Long-running college admissions community and information resource that includes net price and financial aid calculators, addressing affordability questions during the college search process.
- Niche: K-12-to-college search platform publishing school profiles, rankings, and net-cost data; comparable in helping families translate complicated pricing into comparable decision inputs.
- Cappex: College search and matching platform that integrates college cost and admissions data, allowing prospective students to estimate the true cost of attendance at U.S. colleges — a direct counterpart to MyinTuition's net price estimation focus.
- Going Merry: Scholarship and financial aid management platform that helps students find and apply for college funding; serves the same low- and middle-income audience as MyinTuition, addressing affordability along the aid-application journey.
Broad incumbents
- College Board: Operator of the SAT, AP, and BigFuture college and career planning platform; the acquirer of MyinTuition and the largest provider of higher-education planning tools in the U.S., directly comparable in serving the college-selection journey.
- Common App: Non-profit college application platform used by 1,000+ member institutions; comparable in being a non-profit, college-channel-driven tool serving the same admissions funnel where affordability decisions are made.
- Federal Student Aid (FSA) / FAFSA: U.S. federal government's student financial aid application and information portal; the federally-mandated point-of-entry for aid eligibility that MyinTuition's net price tool complements and partially substitutes for.
- Net Price Calculator Center (NCES): U.S. Department of Education's repository of institutionally hosted federally-mandated net price calculators; the baseline cost-transparency infrastructure that MyinTuition competes against on usability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyinTuition social profiles
Digital presenceMyinTuition financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyinTuition leadership team
Management profileNumber of profiles
Profiles2 records
MyinTuition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyinTuition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyinTuition
What does MyinTuition do?
MyinTuition provides web-based college cost estimation tools that help students and families quickly understand the true cost of attending specific colleges after financial aid is factored in. Its flagship Quick College Cost Estimator uses just six simple financial questions to deliver a personalized net price estimate in about three minutes, and its newer Instant Net Price Estimator generates ballpark figures in seconds via a slider interface. The tool is free for students and families and is licensed to colleges and universities that embed it on their admissions and financial aid pages.
Is MyinTuition a public or private company?
MyinTuition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MyinTuition founded?
MyinTuition was founded in 2013.
Where is MyinTuition based?
MyinTuition is headquartered in Newton, United States, in the North America region.
How does MyinTuition make money?
One revenue line is on record: college/University Licensing.
Who are MyinTuition's main competitors?
Emerging players on record are Scholly and College Ave Student Loans. Direct peers are College Confidential, Niche, Cappex and Going Merry. Broad incumbents are College Board, Common App, Federal Student Aid (FSA) / FAFSA and Net Price Calculator Center (NCES).
Does MyinTuition have an API?
No public API is recorded for MyinTuition.
What industry is MyinTuition in?
MyinTuition's product category is Education Technology / College Affordability Software. Its primary akta.pro industry code is FSAEAAAF, Education Funding Planning (College/529), with a secondary code of EDALAJAA, Financial Aid Administration & Packaging. Its NAICS code is 611710 and its SIC code is 8200.