What STUTZER & Co. does

Stutzer & Co. AG is an independent, family-owned Swiss importer and wholesale distributor of food, non-food, and raw/additive products, founded in 1964 and headquartered at Hofwiesenstrasse 349 (Franklinturm) in Zürich. The company serves the Swiss food trade — primarily food retailers and wholesale traders, secondarily hotels/restaurants/catering and industrial food processors — with a catalog of more than 4,000 SKUs organized into five product lines (Trocken/dry goods, Tiefkühl/frozen, Getränke/beverages, Industrie/industrial ingredients, Non Food) and nine regional 'Culinary Worlds' (Japan, Korea, Thailand, Vietnam, India, Italy, Portugal, Tex Mex, Austria). Sourcing spans roughly a dozen origin countries across Asia and Europe, with logistics operated from two domestic warehouses: dry goods in Oftringen and frozen goods in Sennwald.

The business model is sales-led B2B wholesale with a digital front end. Orders are placed through a Sana Commerce-powered web shop available to registered trade customers, with prepayment (Vorauskasse) as the default payment method and individually approved credit terms for select accounts. Distribution is Switzerland-only; free delivery (Franko Domizil) applies above a CHF 1,000 net order value, with a CHF 80 small-order surcharge below the threshold and a 200 kg net weight or CHF 1,000 minimum for frozen deliveries. Customer pickup (EXW) is offered from both warehouses for orders over CHF 500. Revenue is generated through margin on imported and distributed products plus delivery and surcharge fees; pricing is quote-based and not publicly disclosed.

The company holds ISO 22000:2018, ASC, MSC, BIO (Inspecta, through 2026), Fairtrade (through September 2026), and SQS certifications, supporting access to Swiss retailers and food-service accounts that require verified food-safety and sustainability credentials. It also operates the 'Stutzer Approved' private-label sub-brand and is a member of VSAL (the Swiss food trade agents association). Marketing is conducted through the multilingual corporate website, a newsletter, Google Ads/remarketing, and a careers portal; no external funding, M&A activity, or leadership changes are recorded in the available data.

Name

STUTZER & Co.

Legal name

Stutzer & Co. AG

Website

https://stutzer.ch

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Stutzer & Co. AG is a family-owned Swiss B2B importer and wholesale distributor of 4,000+ food, beverage, industrial-ingredient, and non-food products, serving Swiss food retailers, HoReCa operators, and industrial processors from warehouses in Oftringen and Sennwald via a Sana Commerce web shop.

Ownership category

akta.pro rank

Product category

Food Import & Wholesale Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Food import wholesale
• Specialty food distribution
• B2B food distribution
• Frozen food supply
• Food ingredients trading

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Import and Distribution: The company imports and distributes food products, non-food products, and raw and additive materials to the Swiss food trade. Revenue is generated through the sale and distribution of products sourced internationally, with margins earned on the markup between import cost and resale to customers. Orders are placed through a B2B web shop with prepayment required (Vorauskasse) unless individual credit terms are agreed upon. Delivery fees and small-order surcharges (CHF 80 below CHF 1,000 minimum) represent additional revenue components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stutzer & Co. AG imports and distributes more than 4,000 food products, non-food products, and raw and additive materials to Swiss-based B2B customers, covering dry goods, frozen goods, beverages, industrial ingredients, and non-food items from origin countries including Japan, Korea, Thailand, Vietnam, India, Italy, Portugal, China, and others. Orders are taken via a Sana Commerce-powered B2B web shop, with delivery from warehouses in Oftringen (dry) and Sennwald (frozen), supported by sales-led account management and certifications including ISO 22000:2018, ASC, MSC, BIO, and Fairtrade.

Product overview

STUTZER & Co. AG operates as a B2B food import and wholesale distributor offering over 4,000 products through a unified e-commerce platform powered by Sana Commerce. The portfolio spans five main product categories: Trocken (dry ambient goods including bakery, spices, oils, sauces, seafood, mushrooms, snacks, and dried fruits), Tiefkühl (frozen products including meat, seafood, vegetables, desserts, and dough), Getränke (beverages including water, soft drinks, juices, coffee, tea, beer, wine, spirits, and sake), Industrie (industrial food ingredients including flavors, extracts, proteins, and additives), and Non Food (kitchen equipment, packaging, and promotional materials). Products are also organized by regional 'Kulinarische Welten' (Culinary Worlds) including Japan, Korea, Thailand, Vietnam, India, Italy, Portugal, Tex Mex, and Austria. The company offers its own Stutzer Approved private label brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Trocken (Dry Goods) Ambient food product range including bakery items, breads, side dishes, convenience foods, dried fruits, vegetables, spices, oils, vinegars, mushrooms, sauces, seafood, snacks, and gift baskets, distributed to Swiss B2B food retailers and food service operators.
• Tiefkühl (Frozen Products) Frozen food product range including convenience items, desserts, frozen fruits, meat, vegetables, herbs, mushrooms, seafood, and dough, distributed to Swiss B2B customers from the Sennwald cold-storage warehouse.
• Getränke (Beverages) Beverage range including mineral water, soft drinks, coconut water, soy/rice drinks, juices, tea, coffee, beers, non-alcoholic beers, spirits, wines, sake, and liqueurs, distributed to Swiss B2B customers.
• Industrie (Industrial Food Ingredients) Industrial food ingredients including flavors, extracts, fruits, vegetables, mushrooms, proteins, carbohydrates, and food additives, supplied to food manufacturing and processing customers in Switzerland.
• Non Food Non-food products for food service customers including equipment/apparatus, dishes and cutlery, kitchen articles, packaging materials, and promotional items, distributed to Swiss B2B food service operators.
• Kulinarische Welten (Culinary Worlds) Specialty food products organized by regional cuisines: Japan, Korea, Thailand, Vietnam, India, Italy, Portugal, Tex Mex, and Austria, allowing B2B customers to source authentic regional ingredients.
• Stutzer Approved (Private Label) Company-owned approved brand portfolio featuring quality-certified food products sold under the Stutzer Approved label through the company's B2B distribution network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Tischlein deck dichminorOthersStutzer & Co. AG supports Tischlein deck dich, a Swiss food aid organization that collects and redistributes surplus food to people in need. This represents a charitable/social sustainability engagement rather than a commercial partnership.
• Caritas MarktminorOthersStutzer & Co. AG supports Caritas Markt, a Swiss food aid organization providing food assistance to people in need. This is a charitable engagement in the area of food security and social sustainability.
• RESERVESUISSE FACHKOMMISSION REISminorOthersStutzer & Co. AG supports RESERVESUISSE FACHKOMMISSION REIS, the Swiss food reserve commission responsible for rice, contributing to national food security and emergency preparedness.
• PRO MADAGASCARminorOthersStutzer & Co. AG supports PRO MADAGASCAR, a federation organization for Swiss-Madagascar cooperation, representing a development and social responsibility engagement.
• VSAL (Fédération des agents alimentaires suisses)minorOthersStutzer & Co. AG is a member of VSAL, the umbrella organization for Swiss food trade agents and distributors. VSAL represents the interests of the food trading sector in Switzerland.
• Sana CommercecoreTechnology or IntegrationThe company's B2B e-commerce web shop is provided by Sana Commerce. The website footer states 'Provided by Sana Commerce — Brand & Design by allink.' Sana Commerce provides the underlying e-commerce platform used for the web shop functionality.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bell Food Group: Bell Food Group is the largest Swiss food manufacturer (charcuterie, poultry, seafood, convenience) with extensive B2B distribution. Comparable as a Switzerland-based B2B food industry incumbent but operates upstream in manufacturing rather than import distribution.
• Valora Group: Valora is a Swiss convenience and food retail operator (k kiosk, etc.) with food service and B2B activities. Comparable as a Swiss B2B food player with international sourcing, though operates downstream in retail rather than wholesale distribution.
• Metro AG: Metro AG is one of Europe's largest food wholesalers (Metro Cash & Carry, HoReCa distribution). Comparable as a B2B food importer/wholesaler serving HoReCa, though at pan-European scale with broader assortment and lower price positioning than Stutzer.
• Migros: Migros is Switzerland's largest retailer with industrial operations (Micarna, Aproz, etc.) and significant B2B and import activities. Comparable as a Swiss food ecosystem incumbent, though operates at much greater scale across retail, manufacturing, and wholesale.
• Emmi Group: Emmi is Switzerland's largest dairy processor and a broad specialty food manufacturer with international operations. Comparable as a Swiss B2B food industry incumbent, though focused on dairy/fresh categories rather than dry/frozen import distribution.
• Coop (Switzerland): Coop is Switzerland's second-largest retailer and owns Howeg and Transgourmet. Comparable as a Swiss food industry incumbent with extensive B2B and import operations, though operates at vastly greater scale and across the full retail value chain.

Regional players

• Chefs Culinar: Chefs Culinar is a major German/European HoReCa food service wholesaler with international specialty import assortment. Comparable to Stutzer in specialty import B2B distribution to food service, though primarily operating in Germany/Europe rather than Switzerland.

Direct peers

• Transgourmet Schweiz: Transgourmet Schweiz is a major Swiss food service wholesaler serving restaurants, hotels, and caterers. Direct competitor to Stutzer in Swiss HoReCa distribution with much broader assortment and larger scale, but overlapping customer base and specialty import positioning.
• Howeg: Howeg is a Swiss food service distributor and Coop subsidiary specializing in HoReCa supply. Directly comparable in serving Swiss food service operators, though with greater scale, broader assortment, and lower price positioning versus Stutzer's specialty-import focus.
• Pistor: Pistor is the leading Swiss B2B grocery wholesaler serving bakeries, restaurants, and HoReCa operators. Directly comparable to Stutzer in serving Swiss food trade with broad assortment and B2B ordering, though Pistor is a cooperative focused on the fresh/daily-needs segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUTZER & Co.