Transgourmet

What Transgourmet does

Transgourmet Schweiz AG is a Swiss B2B food service wholesale distributor serving professional customers through a dual-channel model. The company operates 31 Prodega physical wholesale markets distributed across Switzerland for self-pickup, alongside a next-day delivery service (Belieferung) accessible through a B2B web shop at web.transgourmet.ch. Supporting technology includes an iOS/Android mobile app with barcode scanning and promotional tracking, a Kundenportal customer portal, WhatsApp-based promotional messaging, and standard marketing integrations (Google Ads, Meta Pixel, Google Analytics). Customers must be registered professional businesses with a minimum annual turnover of CHF 5,000, hold a photo-ID customer card, and meet a minimum delivery order value of CHF 700 per delivery (with CHF 50 surcharge below threshold).

The company monetizes primarily through product margin on a comprehensive assortment spanning fresh produce, meat, fish, dairy, beverages, wine, spirits, tobacco, and non-food supplies, with 30-day net payment terms for delivery customers. It serves six verticals: gastronomy (restaurants, hotels, caterers), retail, bakery/confiserie, take-away, the Swiss army, and care-gastronomie (healthcare institutions with specialized needs including dysphagia and allergen-free products). A nine-tier private label portfolio (Economy, Quality, Natura, Origine, Premium, Care, Cook, Plant-based, Smart Cuisine) covers value through premium positioning, supported by Bio-Suisse, EU-Bio, CH-Bio, RSPO, IP Suisse, and Level grün certifications. Operations are confined to Switzerland, no parent company, funding rounds, M&A, or public listing are disclosed in the source data.

Name

Transgourmet

Legal name

Transgourmet Schweiz AG

Website

https://transgourmet.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Transgourmet Schweiz AG is a Swiss B2B food service wholesaler serving restaurants, hotels, care institutions, retailers, bakeries, take-away operators, and the Swiss army through 31 Prodega self-pickup markets and a next-day delivery service backed by a nine-tier private label portfolio.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale Distribution

NAICS

Grocery and Convenience Retailers (4451)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• B2B food wholesale
• Cash and carry markets
• Foodservice distribution
• Private label brands
• Professional catering supply

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices34 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Self-Pickup Wholesale (Prodega): Professional customers (restaurants, hotels, caterers, retailers) purchase products at 31 Prodega physical wholesale markets and collect goods on-site. Revenue is generated through product margin on the full product assortment including fresh produce, meat, fish, dairy, beverages, and non-food supplies.
2. Delivery Wholesale (Transgourmet Belieferung): B2B delivery service with next-day delivery to professional customers. Customers order via the web shop. Revenue is generated through product margin plus delivery logistics. Minimum order value of CHF 700 per delivery applies. Pricing excludes VAT and includes VRG (advance recycling fee).
3. Private Label Brand Portfolio: Eight private label tiers (Economy, Quality, Natura, Origine, Premium, Care, Cook, Plant-based, Smart Cuisine) covering value to premium segments. Private label products generate higher per-unit margins and build customer loyalty across Care-Gastronomie, sustainability-focused, and premium dining segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Transgourmet Schweiz AG is a B2B foodservice wholesale distributor serving professional customers in Switzerland through two complementary channels: 31 Prodega physical cash-and-carry wholesale markets for self-pickup, and a next-day delivery (Belieferung) service operated through the web shop. The offering spans fresh produce, meat, fish, dairy, bakery, food, non-food, beverages, wine, spirits, and tobacco, organized across nine private label brands (Economy, Quality, Natura, Origine, Premium, Care, Cook, Plant-based, Smart Cuisine) and supported by digital services including a customer portal, mobile app, and WhatsApp promotional alerts.

Product overview

Transgourmet is a Swiss B2B food service wholesale company operated by Transgourmet Schweiz AG, serving professional customers including restaurants, hotels, care homes, hospitals, bakeries, and retailers through a dual model of 31 physical Prodega self-service wholesale markets (Prodega Easy) and a web-based delivery service (Transgourmet Belieferung) accessible via the Transgourmet/Prodega Webshop and mobile applications. The company operates a portfolio of nine private label brands spanning price tiers: Economy (budget/value), Quality (mid-range/brand quality), Natura (certified organic), Premium (upscale/exclusive), Origine (sustainability-focused), Care (healthcare/nutrition solutions), Cook (culinary inspiration), Plant-based (vegan alternatives), and Smart Cuisine (modern meal solutions). Beyond private labels, Transgourmet offers extensive fresh and packaged product categories including meat, fish/seafood, produce, dairy/bakery, food, non-food, beverages, wine, spirits, and tobacco, complemented by digital services such as a customer portal, recipe platform, and WhatsApp promotional alerts.

Differentiator

Problem solved

Functional benefit

Brands

• Economy: Budget-friendly private label for economical kitchen operations
• Quality
• Premium
• Natura
• Origine
• Care
• Cook
• Plant-based
• Smart Cuisine

Products and services

• Prodega Easy (Self-Pickup Wholesale) Self-service B2B wholesale shopping concept allowing professional customers (Gastronomie, Retail, Bakery, Care, Army) to browse the full product catalogue and self-collect purchases directly from 31 Prodega physical market locations across Switzerland. Requires a personal photo ID customer card with a minimum annual turnover of CHF 5,000 per card holder.
• Transgourmet Belieferung (Delivery Service) B2B delivery service for professional customers in Switzerland, providing next-day delivery of the full Transgourmet product assortment ordered via the Transgourmet web shop. Delivery is 'franko Domizil' (free delivery to door) by truck per route plan, with a minimum unloading value of CHF 700 per delivery (smaller orders incur a CHF 50 small-order surcharge) and 30-day net payment terms.
• Transgourmet/Prodega Mobile App Native iOS and Android application (available on Apple App Store and Google Play Store) enabling professional customers to browse the product catalogue, view current promotions under 'Meine Aktionen', access purchase history, create shopping/merchandise lists, and scan barcodes/QR codes on the go.
• Transgourmet Kundenportal (Customer Portal) Online customer portal for registered professional customers to manage their account, change passwords, access customer-specific pricing, order history, and view promotional offerings.
• Jahresbonus (Annual Bonus Programme) Annual loyalty rebate programme rewarding customers based on their annual purchase volume through the Transgourmet group, providing recurring customers with retrospective rebates on top of regular procurement pricing.
• Care-Gastronomie (Healthcare Catering Solutions) Specialized B2B catering solution for nursing homes, hospitals, and care residences with differentiated dietary requirements, combining expert consulting from professional chefs, nutritionists, and care specialists with the Transgourmet Care product range covering allergen-free, dysphagia, malnutrition, and kiosk/shop product lines.
• Transgourmet Care Allergenfreie Produktelinie 'Pure' Allergen-free product line within the Transgourmet Care private label range specifically developed for the Care-Gastronomie segment to address dietary requirements in healthcare and institutional catering settings.
• Transgourmet Natura Private Label Organic private label brand offering the largest bio/organic assortment for gastronomy in Switzerland, certified with Bio-Suisse, EU-Bio, and CH-Bio, developed for professional kitchens emphasizing quality, naturalness, and sustainability.
• Transgourmet Origine Private Label Sustainability-focused private label with regional and national products organized across three sustainability tiers, emphasizing transparent producer communication and product stories such as the Origine Weiderind pasture-fed beef line.
• Transgourmet Plant-based Private Label Plant-based private label line for foodservice operators seeking plant-based menu options as part of sustainability and dietary diversification offerings.

Quantifiable outcome

• Next-day delivery available for all delivery customers ordering via web shop
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• VGS Datenschutzpartner GmbHminorOthersVGS Datenschutzpartner GmbH serves as the EU representative for Transgourmet under GDPR requirements, located at Am Kaiserkai 69, 20457 Hamburg, Germany. Contact: [email protected].
• Casa del VinocoreChannel Partner/ Reseller/ DistributorCasa del Vino is a specialist wine merchant offering selected top wines from Spain, Italy, France, and Switzerland plus a full range of international wine brands. Their complete wine catalogue is now orderable and deliverable through Transgourmet's web shop and delivery service, enabling professional customers to source specialist wines through Transgourmet's existing logistics and billing infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Performance Food Group: US-listed broadline foodservice distributor (Vistar, Core-Mark, Foodservice segments) with comparable B2B distribution to restaurants, healthcare, and convenience channels.
• Sysco: Largest US foodservice distributor with global operations; comparable business model (broadline distribution to restaurants, healthcare, hospitality) and multi-tier private label strategy.
• Bidfood: UK-headquartered international foodservice distributor serving HORECA and care sectors across Europe, comparable in customer mix and delivery + cash-and-carry hybrid model.
• US Foods: Major US foodservice distributor with broad HORECA and healthcare exposure; comparable in multi-tier private label portfolio and digital ordering platform.
• METRO AG: Global cash-and-carry and foodservice distribution group operating in dozens of countries; competes with Transgourmet in the broader B2B foodservice wholesale category with much larger scale.

Direct peers

• Saviva: Swiss foodservice distributor (Coop Group–owned) supplying gastronomy, hotels, and care institutions — a direct Swiss competitor with overlapping customer verticals.
• Pistor: Swiss B2B foodservice wholesaler headquartered in Rothenburg, serving bakeries, gastronomy, and healthcare with a comparable delivery + cash-and-carry model in the same Swiss market.
• Chefs Culinar: Germany- and Europe-based foodservice wholesale specialist serving HORECA and care institutions with cash-and-carry markets and delivery, comparable in product breadth and customer focus.

Regional players

• Sligro Food Group: Dutch foodservice wholesaler operating cash-and-carry markets and delivery services across the Benelux; comparable model but serving a different (regional) geography.

Others

• Transgourmet Deutschland: German arm of the broader Transgourmet brand operating cash-and-carry (Selgros) and delivery; not a direct Swiss competitor but a sister operation under shared branding and similar model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transgourmet