Strategies for Change Group

What Strategies for Change Group does

Strategies for Change Group (SFCG, legally SFCG, Inc.) is a privately held, minority-owned B2B marketing consultancy founded in 2013 and headquartered in Washington, D.C. The firm bridges organizations and target audiences through strategic consulting and direct marketing execution, serving government agencies (notably the Department of Health and Human Services), non-profit organizations (National Urban League, Horizon Foundation, NARAL Pro-Choice America, DCCC), political campaigns and committees (DSCC, Raphael Warnock, Jaime Harrison, Georgia and South Carolina Democrats), and for-profit corporations (Walgreens, Gastonia Honey Hunters). SFCG operates across four primary customer segments — government agencies, non-profit organizations, political campaigns, and for-profit brands — with a horizontal segmentation approach and project-based engagement contracts.

The firm delivers eight core services: business-to-business engagement, door knocking and canvassing programs, organizational oversight, government affairs, phone banking and call center operations, peer-to-peer texting, media delivery (paid, earned, social), and fundraising and development. Its technical infrastructure is operational rather than product-based — SFCG does not disclose a proprietary technology platform, instead leveraging peer-to-peer texting systems, call center/phone banking infrastructure, and CRM tools with CSV upload and opt-in/opt-out compliance (CCPA, state privacy laws). The firm has built a distributed field workforce (canvassers, community leaders, HBCU ambassadors) and a trusted-messenger model that produces measurable outcomes, including 1.4 million HHS phone banking interactions, 1.1 million National Urban League peer-to-peer texting contacts, over 250,000 voters engaged for the Warnock Senate campaigns, and 7-36% vaccination rate increases in HHS-targeted counties.

SFCG generates revenue through a combination of professional services fees (project-based and retainer consulting engagements), transaction-based direct marketing service fees (per campaign or per contact), and a smaller recurring/subscription layer for its B2B text and call messaging platform. Pricing is not publicly disclosed and is negotiated on a per-project basis, often structured as multi-year contracts for government work. The firm has raised over $1.5 million in funds on behalf of candidates and organizations through its fundraising and development service line, but this figure represents client fundraising, not SFCG's own revenue. Founder, CEO, and President Khalil Thompson leads the firm, supported by a team with over 45 years of combined campaign experience at municipal, county, state, and federal levels.

Name

Strategies for Change Group

Legal name

SFCG, Inc.

Website

https://strategiesforchangegroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategies for Change Group is a minority-owned Washington, D.C. consultancy that bridges government agencies, non-profits, political campaigns, and corporations with target audiences through strategic consulting and direct marketing services including canvassing, phone banking, peer-to-peer texting, and media delivery.

Ownership category

akta.pro rank

Product category

Marketing & Public Affairs Consulting

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

akta.pro secondary industries

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Community engagement consulting
• Political campaign services
• Grassroots outreach programs
• Voter mobilization services
• Public affairs consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting and Campaign Management: SFCG provides strategic consultancy services to government, non-profit, and for-profit clients to design and execute engagement campaigns. Fees are derived from project-based or retainer arrangements for campaign planning, execution, and oversight. The firm has raised over $1.5 million in funds for both candidates and organizations, indicating a portion of revenue is tied to fundraising performance.
2. Direct Marketing Services: SFCG combines strategic consultancy with direct marketing services including canvassing, phone banking, peer-to-peer texting, and media delivery. Revenue is earned through service delivery fees, which may be structured per campaign, per contact, or on a project basis.
3. Text and Call Messaging Services: SFCG operates a B2B messaging platform that enables clients (business customers) to send text and phone call messages to recipients through the SFCG Service. Revenue derives from service fees charged to business customers who use the platform to manage their outreach campaigns. Customers provide recipient data via CRM integration, CSV upload, or direct entry.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Strategies for Change Group (SFCG) is a minority-owned B2B marketing and public affairs consultancy that bridges organizations and target audiences through strategic consulting combined with direct marketing execution. The firm designs and runs community engagement campaigns — including door-to-door canvassing, phone banking, peer-to-peer texting, paid/earned/social media, fundraising, and government affairs — for government agencies (e.g., HHS), non-profits (e.g., National Urban League, Horizon Foundation), political campaigns (e.g., DSCC), and corporations (e.g., Walgreens). It has completed over 97 campaigns and programs since its 2013 founding, with demonstrated outcomes such as a 36% increase in COVID-19 vaccinations in Dougherty County, GA, 1.4 million phone banking contacts, and 1.1 million peer-to-peer texting contacts.

Product overview

Strategies for Change Group (SFCG) is a minority-owned B2B marketing consultancy firm that bridges organizations and audiences through strategic consulting and direct marketing. The company offers eight core services that work together: Business to Business Engagement, Door Knocking and Canvassing Programs, Organizational Oversight, Government Affairs, Phone Banking Programs and Call Center, Peer to Peer Texting, Media Delivery, and Fundraising and Development. With over 97 campaigns across nonprofit, for-profit, and government domains, the consultancy transforms advice into action for clients including Walgreens, the Department of Health and Human Services, National Urban League, and Horizon Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Business to Business Engagement Strategic consultancy and dynamic marketing services that forge connections between businesses, facilitating collaborations that drive positive change.
• Door Knocking and Canvassing Programs Grassroots outreach through door knocking and canvassing initiatives to engage voters, residents, and target audiences at scale.
• Organizational Oversight Strategic alignment and coordination services refined through political consultancy, supporting clients across multiple campaigns and programs.
• Government Affairs Facilitates impactful interactions between organizations and government bodies at municipal, county, state, and federal levels.
• Phone Banking Programs and Call Center Direct outreach services through phone banking programs and call centers that unite strategic consultancy with direct marketing for audience engagement.
• Peer-to-Peer Texting Contemporary communication engagement through personalized peer-to-peer texting that fosters community participation.
• Media Delivery (Paid, Earned, Social Media) Maximizes outreach through paid, earned, and social media channels, utilizing direct mail and diverse platform strategies.
• Fundraising and Development Strategic consultancy and dynamic marketing services for fundraising and development initiatives.

Quantifiable outcome

• COVID-19 vaccination rate increased by 7% in Duval County (Jacksonville, Florida) and 36% in Dougherty County (Albany, Georgia) following SFCG's community engagement campaign with HHS
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• LyftminorStrategic or Co-development PartnerSFCG partnered with Lyft to increase accessibility to COVID-19 vaccination sites during an HHS-funded vaccination campaign. The partnership offered free rides via the Lyft Ride to Vax program, engaging 131 residents to use the service to access vaccination locations. This was a tactical partnership to remove transportation barriers and increase vaccination participation.
• 27 Community-Based Organizations (aggregate)coreGTM or Marketing PartnerSFCG engaged 27 community-based organizations (CBOs) as partners during the HHS vaccination campaign in Duval County, FL and Dougherty County, GA. These CBOs were leveraged to increase trust and credibility of vaccination messaging within African-American communities. Focus groups led by teams with direct community connections helped gain a better understanding of community motivations and needs.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GMMB: GMMB is a long-standing political advertising and consulting firm serving Democratic campaigns, ballot measures, and advocacy clients nationally. Its scale and federal-campaign roster make it one of the closest large-firm comparables to SFCG.
• Hilltop Public Solutions: Hilltop Public Solutions is a public affairs and political consulting firm offering messaging, advertising, and community engagement support to Democratic candidates and causes. SFCG overlaps directly with Hilltop on similar campaign and issue-advocacy mandates.
• M+R Strategies: M+R Strategies is one of the largest agencies serving nonprofit advocacy, political, and cause-based clients with direct marketing, fundraising, digital, and creative services. It directly competes with SFCG on canvassing, phone, texting, and engagement campaigns for non-profits and progressive organizations.
• BerlinRosen: BerlinRosen is a public relations and strategic communications firm with a strong progressive advocacy practice, working with nonprofits, campaigns, and foundations. SFCG and BerlinRosen overlap on issue-advocacy clients and grassroots-meets-media engagements.
• SKDK: SKDK (SKDKnickerbocker) is a top-tier political consulting and public affairs firm serving Democratic campaigns, federal agencies, and Fortune 500 clients. It competes with SFCG in political-cycle communications and government stakeholder engagement.
• Blue State: Blue State is a digital and direct marketing agency serving progressive causes, nonprofits, and political campaigns. Its blend of CRM-driven outreach, content, and media strategy closely mirrors SFCG's integrated community engagement offering.
• 270 Strategies: 270 Strategies is a political and community engagement consultancy founded by Obama-campaign alumni that provides field organizing, paid media, and grassroots mobilization. SFCG competes with it for similar Democratic, progressive, and issue-advocacy clients.
• Mission Control: Mission Control is a direct marketing agency serving nonprofits, political campaigns, and advocacy clients with direct mail, telemarketing, and digital fundraising. It is a direct competitor to SFCG on nonprofit direct-response and outreach work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StrategiesforCG
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/strategies-for-change-group
• Instagraminstagram.com/strategiesforchangegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategies for Change Group