Garage Wenger

What Garage Wenger does

Garage Wenger AG is a privately held, multi-brand automotive dealership and full-service center headquartered in Interlaken, Switzerland, operating across three purpose-built locations in the Bern region: a VW/Audi dealership and workshop at Wychelstrasse 32, a Ford dealership at Wychelstrasse 30a, and a bodywork and paint facility at Kammistrasse 11 (added February 2023). Founded in 1975 by Hanspeter Wenger as a one-person repair shop, the company is now controlled by Benjamin and Andrea Jölly, who took over ownership in April 2020 while the founder retained the chairmanship; the firm employs approximately 55 people across management, sales, service, workshop, bodywork, parts, and administration.

The business operates a full-spectrum automotive platform: new and used vehicle sales for VW, Audi, and Ford, an authorized workshop offering diagnostics, repair, seasonal checks, climate service, and Smart Repair, a bodywork and paint operation, a professional vehicle preparation and detailing line, a tire hotel with seasonal storage, a self-service car wash center, APR performance tuning, classic car restoration, roadside assistance coordination (Totalmobil for VW/Audi, Ford Assistance), and a rental fleet covering VW California camper vans and electric/combustion minibuses. Connected-vehicle consulting (VW We Connect, My Audi) and a dedicated fleet management program with named Key Account and Account Managers serve the business-to-business segment.

Revenue is generated through 13 distinct streams, dominated by one-time vehicle and parts sales plus recurring professional services (workshop, bodywork, paint, detailing) and a smaller book of transaction-fee-based services (car wash, rental) and managed fleet services. Pricing is unit-based and pay-as-you-go across all customer-facing lines. The company is not vertically integrated into manufacturing or software; its core technology stack consists of OEM-provided connected-vehicle platforms, the SOPL online appointment booking system, and the Cloudrexx CMS for its website, with no proprietary AI, API, or platform layer disclosed. The customer base is split between individual vehicle owners in the Interlaken catchment and a developing business/fleet segment, served exclusively through the company's three physical locations and online booking channels.

Name

Garage Wenger

Legal name

Garage Wenger AG

Website

https://garagewenger.ch

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Garage Wenger AG is a privately held multi-brand automotive dealership and full-service center in Interlaken, Switzerland, operating VW, Audi, and Ford franchises plus bodywork, paint, rental, and fleet services across three locations with approximately 55 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Interlaken

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new VW, Audi, Ford vehicles as authorized dealer, plus used vehicle sales (Occasionen)
2. Workshop and Repair Services: Vehicle maintenance, repair, diagnostics, seasonal checks, climate service, Smart Repair services
3. Vehicle Preparation and Detailing: Professional interior/exterior cleaning, polishing, sealing, surface treatment for vehicle care
4. Carrosserie and Body Work: Body repairs, dent removal, glass replacement, painting, restoration services for accident and storm damage
5. Car Wash and Cleaning: Portal wash system, wash places, self-service vacuum cleaners, carpet cleaner, wash cards with bonus credits
6. Tire Hotel Storage: Seasonal tire storage service with profile checking, washing and wheel balancing
7. Roadside Assistance: Emergency breakdown services through Totalmobil (VW/Audi) and Ford Assistance programs
8. APR Tuning: Performance tuning services for VW, Audi, Seat, Skoda, Porsche, Lamborghini vehicles
9. Camper Rental: Rental of VW California Beach and Ocean campers from April to October with various seasonal pricing
10. Minibus and Van Rental: Rental of minibuses up to 9 seats and transport vehicles for personal or commercial use
11. Classic Car Restoration: Restoration, maintenance and care services for classic and youngtimer vehicles
12. Parts and Accessories Sales: Sale of original spare parts and accessories for VW, Audi, Ford vehicles from extensive three-floor inventory
13. Fleet Management: Comprehensive fleet management services for business customers including analysis, vehicle selection, financing, branding and handover planning

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Garage Wenger AG operates as an authorized multi-brand automobile dealership and full-service automotive center in Interlaken, Switzerland, selling new VW, Audi, and Ford vehicles alongside used cars. The company delivers comprehensive vehicle services including diagnostics, repairs, bodywork, painting, vehicle preparation and detailing, car wash, seasonal tire storage, APR performance tuning, classic car restoration, and roadside assistance. It also operates vehicle rental (VW California camper vans and minibuses) and provides dedicated fleet management solutions for business customers.

Product overview

Garage Wenger is a multi-brand automobile dealership and full-service automotive center located in Interlaken, Switzerland. The company operates as a unified platform offering vehicle sales (VW, Audi, Ford), comprehensive workshop services, and specialized automotive services. The product portfolio includes rental offerings (VW California Beach and Ocean campers, minibus rental), workshop/maintenance services, bodywork and painting, vehicle preparation and car wash, tire hotel storage, APR tuning, and classic car restoration. The company also provides fleet management for business customers and connected vehicle consulting for VW/Audi Connect services.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkstatt (Workshop Services) Full-service vehicle workshop offering diagnostics, repairs, axle measurements, AdBlue refueling, seasonal checks, climate service, Smart Repair, and DAB+ retrofits for VW, Audi, and Ford vehicles.
• Carrosserie & Lackierung (Bodywork & Painting) Bodywork repairs including dent removal, accident damage repair, windshield replacement, insurance handling, and professional painting services. Full collision repair and refinishing.
• Fahrzeugaufbereitung (Vehicle Preparation) Professional interior and exterior vehicle cleaning, polishing, sealing, surface treatment, and comprehensive car care services.
• Waschcenter (Car Wash Center) Self-service car wash facility with portal wash system, wash bays including bike holder, vacuum cleaners, carpet cleaner, and wash card options. Features various wash programs from CHF 11 to CHF 28.
• Räderhotel (Tire Hotel) Professional tire storage and management service including profile checking, tire washing, and wheel balancing.
• APR Tuning APR performance tuning services for VW, Audi, Seat, Skoda, Porsche, and Lamborghini vehicles.
• Classic Cars Restoration Full restoration services for classic and vintage vehicles including maintenance, repair, painting, and conservation for youngtimers and oldtimers.
• Pannendienst (Roadside Assistance)
• Flottenkunden (Fleet Management) Comprehensive fleet management services for business customers including needs analysis, vehicle selection support, fleet optimization, vehicle labeling, and complete fleet management in cooperation with leasing providers.
• Ersatzteile & Zubehör (Spare Parts & Accessories) Extensive inventory of original spare parts and accessories for VW, Audi, Ford vehicles across three floors of warehouse storage with twice-daily restocking.
• Connect Beratung (Connected Vehicle Consulting) Consulting services for VW and Audi Connect online connectivity between driver, vehicle, and infrastructure, including license renewals and support for vehicle networking.
• Fahrzeugmarkt (Vehicle Sales) New and used vehicle sales for VW, Audi, and Ford brands with test drive opportunities and personalized quotation services.
• VW California Beach Camper Rental Camper van rental for up to 4 persons featuring a minikitchen with cooking plate (without refrigerator), standing heater, and navigation system. Available April to October.
• VW California Ocean Camper Rental Premium camper van rental for up to 4 persons with full kitchen including two cooking plates and refrigerator, standing heater, cold water shower, and 4MOTION drive. Available April to mid-October.
• Kleinbusvermietung (Minibus Rental) Minibus rental for up to 9 passengers or household moves. Vehicles available in both electric and combustion engine variants with flexible hourly, half-day, full-day, and weekend tariffs.
• New VW T-Roc (2nd Generation) Second generation VW T-Roc compact SUV available for order through Garage Wenger's authorized VW dealership.
• Ford Puma Gen E All-electric Ford Puma compact crossover with 376 km range and 23-minute fast charging time, available through Garage Wenger's authorized Ford dealership.
• New VW Transporter New VW Transporter van model for work and leisure use, available through Garage Wenger's authorized VW Commercial Vehicles dealership.
• Ford Mustang Dark Horse High-performance Ford Mustang Dark Horse variant available through Garage Wenger's authorized Ford dealership.
• VW Tayron VW Tayron SUV, successor to the Tiguan Allspace, available through Garage Wenger's authorized VW dealership.
• New VW Tiguan New generation VW Tiguan SUV with elegant and dynamic exterior design, available through Garage Wenger's authorized VW dealership.
• Ford Capri Ford Capri electric sports car available through Garage Wenger's authorized Ford dealership.
• VW ID.3 Neo & ID. Polo VW ID.3 Neo and ID. Polo electric vehicle models available for order through Garage Wenger's authorized VW dealership.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• AllianzminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• AXA WinterthurminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• BaslerminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• Die MobiliarminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• GeneraliminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• HelvetiaminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• VaudoiseminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• ZurichminorOthersInsurance partner offering vehicle insurance services to customers of Garage Wenger
• CreaschriftenminorOthersVehicle branding and lettering partner for fleet vehicle customization
• WerbeschriftenminorOthersAdvertising graphics and vehicle branding partner for fleet vehicle customization
• APR (Automotive Performance Racing)coreTechnology or IntegrationAPR tuning partner providing performance chip and software upgrades for VW, Audi, Seat, Skoda, Porsche, and Lamborghini vehicles
• Bergbahnen Meiringen-HaslibergminorOthersRegional cable car company - sponsorship partnership
• Comvation AGminorImplementation/ SI/ Consulting PartnerWebsite development partner responsible for the Garage Wenger website implementation using Cloudrexx CMS
• FC InterlakenminorOthersLocal football club sponsorship
• Special OlympicsminorOthersCharitable sponsorship partnership
• TotalmobilcoreOthersRoadside assistance provider for VW and Audi customers, hotline: 0848 024 365
• Ford AssistancecoreOthersRoadside assistance provider for Ford customers, hotline: 044 511 14 45

Scale indicators3 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Emil Frey Group: A leading privately held Swiss multi-brand automotive dealer and importer with nationwide coverage and authorized franchises across numerous volume and premium brands. Highly comparable business model to Garage Wenger (authorized multi-brand sales + workshop + bodywork), but operating as a broad group spanning multiple regions and brands rather than a single-metro full-service operator.
• AMAG Group: Switzerland's largest automotive retail and import group, holding authorized dealer franchises for VW, Audi, Porsche, and others. Comparable to Garage Wenger as a multi-brand authorized retailer and service provider operating across the country, but at vastly greater scale, with broad incumbent advantages on OEM terms, capital investment, and digital retail.

Others

• AutoScout24 Switzerland: Leading Swiss/European online vehicle marketplace, offering new and used vehicle listings plus dealer services. Adjacent comparable to Garage Wenger's vehicle sales channel (its online Fahrzeugmarkt), acting as an indirect channel/competitor rather than a fellow authorized retailer.
• Sixt Switzerland: International car rental brand operating in Switzerland with premium and commercial fleet offerings. Comparable to Garage Wenger's minibus and van rental line, but operating multi-nationally with standardized fleet management rather than as a regional dealership-attached rental service.
• Mobility Cooperative: Switzerland's leading carsharing cooperative, providing short-term vehicle rentals across the country. Adjacent comparable to Garage Wenger's camper and minibus rental business, though operating a sharing/cooperative model rather than an owned-fleet dealership rental line.
• TCS Touring Club Schweiz: Switzerland's largest motoring organization, offering roadside assistance (Pannendienst), inspections, and travel services. Compares to Garage Wenger's roadside assistance and partnership with Totalmobil/Ford Assistance, but operates as a club/mobility services provider rather than a dealership.
• Forch AG: Swiss retailer and wholesaler of automotive parts, workshop supplies, tools, and equipment. Adjacent comparable to Garage Wenger's three-floor parts and accessories operation, though operating as a B2B/B2C parts distributor rather than as a franchised dealer and workshop.

Regional players

• Hediger Automobile AG: A Swiss regional automotive dealer and service group with multi-brand authorized franchises and workshop offerings. Operates in a similar regional full-service dealer model but across a different geographic footprint (Central Switzerland) rather than the Bernese Oberland.

Direct peers

• Garage Bruno Peter AG: A long-established full-service automotive garage and authorized dealer in the greater Bern/Interlaken area offering sales, workshop, tire, and bodywork services. Closely matches Garage Wenger's regional multi-service station model and competes directly for the same regional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garagewenger
• LinkedInlinkedin.com/company/garage-wenger-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Wenger