Fit Quote Ltd

Name

Fit Quote Ltd

Legal name

Fit Quote Limited

Website

https://fitquote.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Fitness equipment retail
• Gym equipment supply
• Commercial fitness sourcing
• Strength training equipment
• Fitness brand distribution

Headquarters

HQ city

Leek

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fitness Equipment Sales: Direct sales of branded fitness equipment including free weights, strength equipment, cardio, boxing, functional training, and studio equipment. Company acts as a sourcing intermediary, purchasing equipment at scale from suppliers and passing savings to customers (typically 20% off RRP).
2. Finance/Payment Plans: Offers flexible payment plans ranging from 6-36 months for customers who want to spread costs. Works with third-party finance providers including Johnson Reed.
3. Delivery and Installation Services: Charges for delivery within UK (starting at £5.95 up to £200 basket value, £19.95 for £200+) and optional professional installation services for additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fit Quote is a UK-based fitness equipment sourcing company that operates an e-commerce storefront selling branded gym and fitness products (free weights, strength machines, cardio, boxing, functional training, and studio equipment) from brands such as Reebok, Adidas, Wolverson, Lebert Fitness, T-Grip, Concept 2, TRX, Jordan Fitness, Precor and others, typically at around 20% off RRP. It supplements direct sales with a free competitive quote sourcing service, flexible 6–36 month finance plans, and paid UK delivery and professional installation services.

Product overview

Fit Quote Ltd is a UK-based B2B fitness equipment sourcing company operating an e-commerce platform. The company acts as a competitive quote sourcing service in the fitness industry, offering direct sales of branded fitness equipment alongside installation and finance services. Their product portfolio spans free weights, strength equipment, functional training tools, studio equipment, boxing & combat gear, cardio machines, and yoga/Pilates accessories. Key brands include Reebok, Adidas, York Fitness, Wolverson, T-Grip, Lebert Fitness, MYO Strength, SKLZ, Fitness Mad, Concept 2, Escape Fitness, TRX, Jordan Fitness, Physical Company, ViPR, Ultimate Sandbag, Trigger Point, Watsons Gym Equipment, Precor, and PowerBlock. Featured products include the Reebok Home Rig, Lebert Equalizer and Buddy System, ViPR equipment, T-Grip Barbells, Wolverson Competition Kettlebells, MYO Gym Rings, TRX Suspension Training kits, Ultimate Sandbags, and Jordan Fitness Studio Barbells. The company offers flexible finance packages (6-36 months), professional installation services, and a free quote sourcing service for broader club needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Weights Category of branded free weight equipment (dumbbells, barbells, kettlebells, bumper plates, Olympic discs, bars, collars, and dumbbell/barbell racks) sold online to home users, gyms and personal trainers.
• Strength Equipment Selectorised strength machines, plate-loaded machines, benches and racks, and strongman equipment for commercial and home gyms.
• Cardio Equipment Cardio machines including treadmills, cross trainers, exercise bikes, steppers, AMTs and rowing machines sourced from brands such as Reebok, Concept 2 and Precor.
• Boxing & Combat Equipment Boxing gloves, punch bags, speed balls, boxing pads, boxing protection, MMA equipment and hanging accessories for clubs and home use.
• Functional Training Equipment Functional training equipment including Lebert Fitness, SKLZ, Ultimate Sandbags, Jungle Gym XT, suspension trainers, foam rollers, T-Grip barbells, TRX, ViPR, medicine balls, plyometric boxes and battling ropes.
• Studio Equipment Studio dumbbells, studio barbell rep sets, step decks and platforms, fit balls, resistance bands and tubes, fit bars, yoga and Pilates equipment, and gym/sports mats for group fitness studios.
• Fitness Equipment Spares Replacement parts and spares for fitness equipment sold online to extend the life of existing kit.
• Flexible Finance for Equipment Purchases Flexible finance packages (6–36 month payment plans) provided through third-party finance provider Johnson Reed to qualifying customers purchasing fitness equipment.
• Professional Installation Service Optional paid professional installation service for fitness equipment at ground floor and multi-floor installations, available as an add-on to equipment purchases.
• Free Competitive Quote Sourcing Service Free competitive quote sourcing service covering fitness equipment and related club needs such as lockers, changing rooms, insurance and WiFi, leveraging Fit Quote's supplier network to obtain quotes for items not listed on its website.

Quantifiable outcome

• Save approximately 20% off RRP on fitness equipment

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lebert FitnesscoreChannel Partner/ Reseller/ Distributor · 1 January 2012FIT Quote is the Official Supplier and one of the first distributors of Lebert Fitness products (Equalizer, Buddy System) in the UK and Europe since early 2012. Also UK supplier and distributor of Pink Lebert Equalizer.
• Escape FitnesscoreChannel Partner/ Reseller/ DistributorDirect sales partnership for Escape Fitness branded products as part of Fit Quote's product portfolio.
• Jordan FitnesscoreChannel Partner/ Reseller/ DistributorDirect sales partnership for Jordan Fitness branded products including Ignite Premium Rubber Studio Barbell Sets.
• Watsons Gym EquipmentcoreChannel Partner/ Reseller/ DistributorDirect sales partnership for Watsons Gym Equipment products.
• Concept 2coreChannel Partner/ Reseller/ DistributorDirect sales partnership for Concept 2 fitness equipment.
• Wolverson FitnesscoreChannel Partner/ Reseller/ DistributorDirect sales partnership offering Wolverson competition kettlebells and other fitness equipment. Fit Quote is noted as UK's largest kettlebell seller.
• Balance PhysiominorChannel Partner/ Reseller/ DistributorSourcing partnership for physiotherapy and rehabilitation equipment.
• Physical CompanycoreChannel Partner/ Reseller/ DistributorDirect sales partnership for Physical Company fitness products.
• BeaverFITminorChannel Partner/ Reseller/ DistributorDirect sales partnership for BeaverFIT outdoor fitness equipment.
• DADIminorImplementation/ SI/ Consulting PartnerWebsite design and development agency responsible for Fit Quote's e-commerce platform design and SEO services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Argos: UK general merchandise and fitness retailer (part of Sainsbury's) carrying home cardio, strength and accessories. Competes with Fit Quote on price, convenience and range breadth across the home gym segment.
• Decathlon UK: UK arm of the global sporting goods big-box retailer with deep own-brand and third-brand fitness equipment ranges at aggressive price points. A much larger incumbent competing for the same home and entry-level commercial fitness buyer.
• Amazon UK: Dominant UK online marketplace listing essentially every branded fitness SKU Fit Quote carries (Reebok, Adidas, Concept 2, TRX, etc.). Sets the de facto reference price against which Fit Quote's discount positioning must compete.

Direct peers

• Physical Company: UK-based studio and functional fitness equipment supplier with both distribution and own-brand ranges. Both a brand partner of Fit Quote and a competing supplier to many of the same UK studios and clubs.
• Sweatband: UK-based online fitness equipment retailer selling branded strength, cardio and functional equipment (including Reebok, Adidas, Concept 2 and TRX) direct to consumers and gyms. Direct competitor to Fit Quote across virtually the entire product catalog and target customer base.
• Escape Fitness: Global functional training equipment manufacturer and supplier. Listed as a Fit Quote brand partner and a parallel supplier to UK commercial gyms and studios, overlapping on functional training and accessories.
• Powerhouse Fitness: Long-established UK fitness equipment retailer offering free weights, strength machines, cardio and functional training gear to home and commercial buyers. Competes head-to-head with Fit Quote on selection, price and B2B club accounts.
• Wolverson Fitness: UK manufacturer of competition kettlebells and strength equipment. A brand partner of Fit Quote (Fit Quote claims to be its largest UK kettlebell seller) and a competing UK supplier of free weights and strength equipment.
• GymCompany: European-headquartered strength and functional training equipment retailer shipping to the UK. Competes with Fit Quote particularly on strength, free weight and functional training SKUs targeting serious home and commercial buyers.
• Fitness Superstore: UK specialist fitness equipment retailer with showrooms and e-commerce selling commercial and home cardio and strength equipment. Overlaps directly with Fit Quote's core product range and UK home/commercial gym buyer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fitquote
• Facebookfacebook.com/FitQuoteLtd
• LinkedInlinkedin.com/company/fit-quote-ltd
• Pinterestuk.pinterest.com/fitquote

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Quote Ltd