Lebert Fitness

What Lebert Fitness does

Lebert Fitness Inc. is a privately-held Canadian company founded in 2004 and headquartered in Mississauga, Ontario that designs, manufactures, and distributes bodyweight training equipment for fitness enthusiasts, personal trainers, and small athletic facilities worldwide. The product portfolio is anchored by the Lebert Equalizer line — parallel-bar-style bodyweight training tools offered in Classic, XL, and XXL Frank Medrano Signature Series variants — and is complemented by parallettes, resistance bands, hand weights, weighted vests, gym rings, magnetic barbell collars, and a HIIT System multi-station circuit setup. Hardware pricing spans roughly $14.95 to $129.95, with digital products (downloadable workout videos and ebooks) sold separately as content extensions.

Name

Lebert Fitness

Legal name

Lebert Fitness Inc.

Website

https://lebertfitness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Lebert Fitness Inc., a privately-held Canadian company founded in 2004 in Mississauga, Ontario, designs and sells bodyweight training equipment led by the Equalizer line, serving fitness enthusiasts, trainers, and gyms worldwide via DTC e-commerce and global distributors.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Bodyweight training equipment
• Fitness accessories
• Calisthenics equipment
• Home gym equipment
• Resistance training tools

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Physical Fitness Equipment Sales: One-time sale of fitness equipment including Equalizers, Parallettes, Gym Rings, Hand Weights, Mini Bands, Weighted Vests, Barbell Collars, and HIIT Systems. Physical products with free shipping on orders over $50 within Continental US.
2. Digital Products: Sale of video downloads, workout guides, and ebooks for EQualizer training programs. Includes professional trainer-led workouts at various fitness levels.
3. Commercial/Bulk Sales: Sales team for commercial and bulk orders targeting fitness facilities, gyms, and educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lebert Fitness designs, manufactures, and sells a portfolio of bodyweight training equipment built around its flagship Lebert Equalizer line (Classic, XL, and Frank Medrano Signature Series XXL), along with parallettes, gym rings, hand weights, resistance mini bands, weighted vests, magnetic barbell collars, and the dynamic-resistance HIIT System. The company also sells supporting digital products including workout video downloads, ebooks, and training programs. Sales are driven primarily through a direct-to-consumer Shopify storefront, complemented by Amazon marketplace listings and a global network of authorized distributors.

Product overview

Lebert Fitness offers a focused portfolio of bodyweight training equipment centered on the Lebert Equalizer line (available in Classic, XL, and XXL Frank Medrano Signature Series sizes) complemented by parallettes, resistance bands, hand weights, weighted vests, gym rings, and magnetic barbell collars. The company also provides digital products including workout video downloads, training guides, and comprehensive workshop materials. The Equalizer serves as the flagship core product enabling full-body exercises such as dips, push-ups, inverted rows, L-sits, and calisthenics progressions. Digital offerings include workout videos at various fitness levels (beginner to advanced) and specialty programs like the HIIT Body Transformation Program and Frank Medrano signature workouts. The product ecosystem is unified by a bodyweight training philosophy emphasizing portability, versatility, and progressive resistance.

Differentiator

Problem solved

Functional benefit

Brands

• Lebert HIIT System: A multifunctional training system designed for high-intensity interval training using dynamic resistance.
• Lebert Equalizer
• Lebert Equalizer XL
• Frank Medrano Signature Series XXL

Products and services

• Lebert Equalizer (Classic Size) Original-size steel bodyweight training bars enabling full-body strength training at home, outdoors, or in commercial settings. Supports dips, push-ups, inverted rows, planks, L-sits, split squats, and hundreds of other exercises. Designed for beginner through advanced athletes seeking a compact, portable home-gym tool. Priced at $89.95 USD.
• Lebert Equalizer XL Extra-height version of the Equalizer providing deeper range of motion and additional clearance for taller athletes and advanced calisthenics progressions. Steel construction with rock-solid stability. Priced at $99.95 USD.
• Lebert Equalizer Signature Series XXL (Frank Medrano Edition) Signature edition equalizer bars designed in collaboration with calisthenics athlete Frank Medrano, enabling deeper dips, stronger holds, and advanced bodyweight progressions. Premium steel construction. Priced at $129.95 USD.
• Lebert Parallette Bars Compact parallette bars for upper body and core strength training that reduce wrist strain relative to floor-based movements. Suitable for home gyms, studios, and outdoor training. Priced at $69.95 USD.
• Lebert Resistance Mini Bands Mini resistance bands available in 5-pack or 10-pack options with progressive resistance levels for glute activation, lateral walks, squats, hip thrusts, core work, and rehabilitation exercises. Priced at $14.95 USD.
• Lebert Fitness Hand Weights Compact capsule-shaped hand weights available in 2lb, 3lb, or 4lb sets with ergonomic design and adjustable rubber finger loop for cardio, shadow boxing, yoga, and mobility exercises. Priced at $32.95 USD.
• Lebert Fitness Adjustable Weighted Vest Adjustable weighted vest with removable 2.5 LB cast iron ingots in 20LB, 30LB, and 40LB configurations, featuring padded shoulders and balanced weight distribution for progressive resistance training. Priced from $89.95 USD.
• Lebert Fitness Magnetic Barbell Collars Magnetic barbell collars designed for 2-inch Olympic barbells with a quick-release locking lever and magnetic attachment system for convenient storage on steel surfaces. Priced at $19.95 USD.
• Lebert Fitness Gym Rings Premium 32mm birch wood gymnastic rings with 10-foot numbered adjustment straps, locking carabiners, and grip tape for pull-ups, dips, rows, muscle-ups, and bodyweight exercises. Priced from $34.95 USD.
• Lebert HIIT System Multifunctional high-intensity training system using dynamic resistance via integrated friction ring technology, enabling unilateral, rotational, and bilateral strength-building movements and partner training. Made of ballistic nylon strapping with UV protection. Priced at $104.95 USD.
• Lebert Fitness Digital Training Library (Video Downloads & Ebooks) Library of downloadable workout videos, ebooks, and comprehensive training programs designed for use with Lebert Equalizers and related equipment. Includes individual workouts from $3.95, specialized programs up to $79.95 (Ultimate Guide to Portable Dip Bar Training), and bundles such as Portable Dip Bars Unlocked (13-workout bundle at $19.95) and the HIIT Body Transformation Program. Targets individual consumers and trainers seeking guided programming.

Quantifiable outcome

• Over 20 years in business supporting thousands of customers worldwide
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

27 partnerships are on record, tiered core, regional and supporting.

• 360athleticscoreChannel Partner/ Reseller/ DistributorUSA distributor. Website: www.360athletics.com. Contact: 1-888-360-4625.
• Athleti.cacoreChannel Partner/ Reseller/ DistributorCanada distributor. Website: www.athleti.ca. Contact: 1-877-555-9300.
• Fitness Equipment OttawaregionalChannel Partner/ Reseller/ DistributorCanada distributor. Website: www.fitnessequipmentottawa.ca. Contact: 1-613-723-5303.
• Treadmill FactoryregionalChannel Partner/ Reseller/ DistributorCanada distributor. Website: www.treadmillfactory.ca. Contact: 1-888-469-3031.
• Fitness FactorycoreChannel Partner/ Reseller/ DistributorUSA distributor. Website: www.fitnessfactory.com. Contact: 1-800-383-9300.
• Perform BettercoreChannel Partner/ Reseller/ DistributorUSA distributor. Website: www.performbetter.com. Contact: 1-888-556-7464.
• Power SystemscoreChannel Partner/ Reseller/ DistributorUSA distributor. Website: www.power-systems.com. Contact: 1-800-321-6975.
• BodyKing FitnessregionalChannel Partner/ Reseller/ DistributorCzech Republic distributor. Website: www.bodykingfitness.cz. Contact: +42 (0)774 964 632.
• FysioSuppliescoreChannel Partner/ Reseller/ DistributorEuropean distributor with locations in Belgium, Denmark, France, Germany, Netherlands, Sweden, and UK. Websites: www.fysiosupplies.be, www.fysiosupplies.dk, www.physiosupplies.eu, www.physiosupplies.fr, www.physiosupplies.de, www.fysiosupplies.nl, www.fysiosupplies.se, www.physioparts.co.uk.
• ITS SportregionalChannel Partner/ Reseller/ DistributorGermany distributor. Website: www.its-sport.de. Contact: 49-0-621-336-898-06.
• MeijersregionalChannel Partner/ Reseller/ DistributorNetherlands distributor. Website: www.meijers.com. Contact: [email protected].
• MF FitnessregionalChannel Partner/ Reseller/ DistributorRussia distributor. Website: www.mf-fitness.ru. Contact: 8(800)550-46-96.
• FitagonregionalChannel Partner/ Reseller/ DistributorSwitzerland distributor. Website: www.fitagon.ch/de. Contact: [email protected].
• Fitness Production GreeceregionalChannel Partner/ Reseller/ DistributorGreece distributor. Website: www.fitnessproduction.gr. Contact: +30 210 98 49 869.
• FitquoteregionalChannel Partner/ Reseller/ DistributorUK distributor. Website: www.fitquote.co.uk. Contact: 01538-388-032.
• Perform-BettercoreChannel Partner/ Reseller/ DistributorEuropean distributor. Website: www.perform-better.de. Contact: [email protected].
• PIS FitnessregionalChannel Partner/ Reseller/ DistributorCyprus distributor. Website: www.pisfitness.com. Contact: [email protected].
• StateraregionalChannel Partner/ Reseller/ DistributorCzech Republic distributor. Website: www.statera.cz. Contact: 420-733-189-613.
• T-FitnessregionalChannel Partner/ Reseller/ DistributorEuropean distributor. Website: www.t-fitness.ru. Contact: 49-4621-4210-944.
• FitshopcoreChannel Partner/ Reseller/ DistributorEuropean distributor with locations in Belgium, Denmark, Finland, France, Italy, Netherlands, Norway, Poland, Spain, and Sweden. Website: www.fitshop.be, www.fitshop.dk, www.fitshop.fi, www.fitshop.fr, www.fitshop.it, www.fitshop.nl/en, www.fitshop.no, www.t-fitness.pl, www.fitshop.es, www.fitshop.se.
• Sport-TiedjecoreChannel Partner/ Reseller/ DistributorEuropean distributor with locations in Austria, Germany, Switzerland, and UK. Websites: www.sport-tiedje.at, www.sport-tiedje.de, www.sport-tiedje.ch, www.sport-tiedje.co.uk.
• Stronger WellnessregionalChannel Partner/ Reseller/ DistributorUK distributor. Website: www.strongerwellness.com. Contact: +44 (0) 20 3920 6519.
• The IndustryregionalChannel Partner/ Reseller/ DistributorUK distributor. Website: www.theindustriept.com. Contact: [email protected].
• Performance Zone SportsregionalChannel Partner/ Reseller/ DistributorBarbados distributor. Website: www.performancezonesports.com. Contact: (246) 233-4001.
• ProSportsregionalChannel Partner/ Reseller/ DistributorMiddle East distributor serving UAE (Dubai) and Kuwait. Websites: prosportsae.com (UAE), www.prosportskw.com (Kuwait).
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Lebert Fitness online store. Website hosting and online sales infrastructure.
• Google AnalyticssupportingTechnology or IntegrationAnalytics service used to understand how customers use the website and assess marketing campaign effectiveness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Power Systems: Power Systems is a Lebert distributor and a broader commercial fitness equipment and accessories supplier serving gyms, schools, and training facilities — overlapping Lebert's commercial and educational channels.
• Rep Fitness: Rep Fitness is a direct-to-consumer strength and functional fitness equipment retailer serving home gym and commercial buyers; broader portfolio than Lebert, but overlapping customer base and distribution channels (DTC, Amazon, distributors).
• Rogue Fitness: Rogue Fitness is the dominant home and commercial strength equipment brand, offering bars, racks, rings, parallettes and bodyweight tools — broader scale and category breadth, but competing for the same home gym and functional training buyer.

Direct peers

• Fringe Sport: Fringe Sport sells functional fitness accessories including bands, rings, parallettes, and weighted vests directly to home gym and CrossFit athletes — overlapping Lebert's product mix and target buyer.
• Lifeline USA: Lifeline USA is a bodyweight and functional training equipment brand targeting home users, trainers, and military/ tactical fitness — directly comparable product category and customer segments.
• TRX: TRX is the most direct peer — it pioneered the bodyweight suspension trainer category and sells portable, versatile training equipment to the same consumer, personal trainer, and commercial gym segments that Lebert targets with its EQualizer.
• Perform Better: Perform Better is both a Lebert distributor and an independent functional training equipment retailer serving personal trainers, bootcamps, and college programs — directly overlapping Lebert's B2B customer segments.
• WODFitters: WODFitters sells functional fitness accessories including parallettes, rings, bands, and pull-up bars aimed at CrossFit and calisthenics athletes — closely overlapping Lebert's bodyweight training customer base.

Emerging players

• Gymnastic Bodies: Gymnastic Bodies focuses on bodyweight strength and mobility training through courses, equipment, and content — a niche digital-plus-equipment brand overlapping Lebert's calisthenics audience.

Regional players

• Fitness Factory: Fitness Factory is a US-based retailer and Lebert distributor carrying a wide range of home and commercial fitness equipment — overlaps Lebert's distribution footprint and product mix in the North American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LebertFitnessInc
• Facebookfacebook.com/lebertfitness
• Instagraminstagram.com/lebertfitness
• Pinterestpinterest.com/lebertfitness
• Xx.com/lebertfitness
• LinkedInlinkedin.com/company/lebert-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lebert Fitness