Casa Loma
Casa Loma is a historic 98-room Toronto castle operated by Liberty Entertainment Group as a tourist attraction and event venue. It serves 650,000+ annual visitors and 250+ private events annually across weddings, corporate functions, film productions, and on-site dining.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Casa Loma does
Casa Loma is a historic castle museum and special event venue in Toronto, Ontario, operated by Liberty Entertainment Group under a long-term lease from the City of Toronto awarded in January 2014. Built in 1914 by financier Sir Henry Pellatt, the 98-room, nearly 200,000 square foot castle sits on 5 acres of gardens and is one of North America's only remaining castles. The venue serves as a multi-revenue tourist attraction and event space, hosting 650,000+ annual visitors and 250+ private events including weddings, corporate functions, and film/photo productions.
The business operates across distinct revenue streams: general admission tours ($30-$45 CAD), special events and rotating exhibits (Dressing The Abbey, Summer Series performances at $55, Breathtaking Gardens wellness program), private event venue rentals (quote-based), film and photography location fees, on-site dining (BlueBlood Steakhouse fine dining and Liberty Café casual), three escape room experiences ($42-$56), gift shop sales, and paid parking ($20 flat rate). Distribution operates through direct website sales, TicketWeb for ticketing, CityPASS tourist bundles, and OpenTable for dining reservations. The venue is integrated into Liberty Entertainment Group's portfolio of hospitality assets including Liberty Grand, BlueBlood Steakhouse, Don Alfonso 1890, and Cibo Wine Bar locations, collectively serving 1.75 million people per year across 500,000+ square feet.
Casa Loma's competitive position is anchored by the irreplicable physical asset (historic castle with secret passageways, Italian stained glass dome, herringbone oak floors, original period furnishings), strong Toronto brand recognition (BizBash 'Best Venue in North America' 2016), and synergies with the Liberty Entertainment Group ecosystem. Core technology consists of modern hospitality infrastructure (full air conditioning, state-of-the-art AV, cutting-edge theatre) and a mobile audio guide application with accessibility features (ASL, visual description). Customer segments span tourists, wedding couples, corporate clients, film production companies, and emerging wellness seekers.
Casa Loma firmographics
Firmographics- Name
- Casa Loma
- Legal name
- Liberty Entertainment Group
- Website
- https://casaloma.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa Loma is a historic 98-room Toronto castle operated by Liberty Entertainment Group as a tourist attraction and event venue. It serves 650,000+ annual visitors and 250+ private events annually across weddings, corporate functions, film productions, and on-site dining.
- Ownership category
- akta.pro rank
Casa Loma industry classification
Industry- Product category
- Tourism & Historic Event Venue
- NAICS
- Historical Sites (712120), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Historic & Heritage Full-Service Hotels (THAGAAAG)
Keywords
Where Casa Loma is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Casa Loma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tourism and Admission: General admission tickets for touring the castle, gardens, and exhibitions. Tickets sold online via TicketWeb and at the door. Children under 3 admitted free.
- Special Events and Exhibits: Specialty ticketed programming including escape games, seasonal events, and rotating exhibits like Dressing The Abbey and Breathtaking Gardens wellness sessions.
- Private Events and Weddings: Venue rental for weddings, social events, and corporate functions. Multiple event spaces available including Conservatory, Library, Great Hall, Glass Pavilion, and outdoor terrace. Contact [email protected] for inquiries.
- Film and Photography Location Fees: Film shoots, television productions, and commercial photography sessions held at the venue. Extensive list of movies and TV shows filmed at Casa Loma including X-Men, The Vow, and Murdoch Mysteries.
- Food and Beverage: On-site dining through Liberty Café (open daily 10am-4pm) and seasonal Terrace Grill. BlueBlood Steakhouse operated as separate affiliated fine dining restaurant. Private event catering services.
- Gift Shop Sales: Gift shop on lower level offering unique Casa Loma souvenirs, printable gift items for events, and engraving/printing services for wedding clients.
- Parking: On-site paid parking at flat rate of $20 per vehicle. East parking lot opens for general parking after 5pm daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - Adults (18-64) |
| Unit Pricing | Pay-as-you-go | General Admission - Seniors (65+) and Youth (14-17) |
| Unit Pricing | Pay-as-you-go | General Admission - Children (4-13) |
| Unit Pricing | Pay-as-you-go | CityPASS Adult Bundle |
| Unit Pricing | Pay-as-you-go | CityPASS Child Bundle (4-12) |
| Unit Pricing | Pay-as-you-go | Escape From the Tower - General |
| Unit Pricing | Pay-as-you-go | Escape From the Tower - Prime Time |
| Unit Pricing | Pay-as-you-go | King of the Bootleggers |
| Unit Pricing | Pay-as-you-go | Murdoch Mysteries Escape Game |
| Unit Pricing | Pay-as-you-go | Summer Series - Symphony in the Gardens |
| Unit Pricing | Pay-as-you-go | BlueBlood VIP Experience |
| Unit Pricing | Pay-as-you-go | Breathtaking Gardens Wellness |
| Unit Pricing | Pay-as-you-go | Parking |
| Other | Multi-year contract | Wedding/Event Inquiry |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Casa Loma product offering
Product offeringCore offering
Casa Loma operates a 98-room historic castle completed in 1914 as a tourism and special event venue. It sells admission tickets for self-guided and guided tours, hosts weddings, social events, and corporate functions across multiple indoor and outdoor spaces, rents the property for film and photo shoots, and operates on-site dining (BlueBlood Steakhouse and Liberty Café), seasonal exhibits, escape room experiences, and a gift shop. The venue is managed by Liberty Entertainment Group under a long-term lease from the City of Toronto.
Product overview
Casa Loma is a historic castle museum and special event venue in Toronto, operated by Liberty Entertainment Group. The offering consists of multiple interconnected products: core museum/historic site tours of the 98-room castle; private event venue rentals (weddings, corporate events, film/photo shoots); onsite dining (BlueBlood Steakhouse fine dining and Liberty Café casual dining); escape room experiences; rotating and permanent exhibits; and retail (gift shop). The venue hosts over 650,000 annual visitors and 250+ private events, with tickets sold through TicketWeb and reservations managed via OpenTable.
Differentiator
Problem solved
Functional benefit
Brands
- Liberty Entertainment Group: The parent hospitality and entertainment company that operates Casa Loma and other Toronto venues including Liberty Grand Entertainment Complex, BlueBlood Steakhouse, Don Alfonso 1890, and Cibo Wine Bar locations.
Quantifiable outcome
- 650,000+ annual visitors
- +2 more outcomes
Companies that use Casa Loma
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Casa Loma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Casa Loma partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Soul ExpansionminorWellness program partnership for Breathtaking Gardens - breathwork and sound experience sessions held in the estate gardens. Freddy Gervasi and The Band of Souls lead the sessions.
- City of TorontocoreThe City of Toronto owns Casa Loma and awarded the long-term lease to Liberty Entertainment Group in January 2014. The company operates the castle as a tourist attraction and special event venue while maintaining and enhancing the heritage property.
- Garden Club of TorontominorThe estate gardens were renovated by the Garden Club of Toronto. Features formal perennial borders, sculptures, fountains, wildflowers, ferns, rhododendrons, and decorative grasses across 5 acres.
- TicketWebcorePrimary third-party ticket distribution platform for Casa Loma general admission and event tickets. Provides calendar view and date-specific ticketing.
- CityPASScoreTourist attraction bundle program that includes Casa Loma alongside CN Tower, Ripley's Aquarium of Canada, and other Toronto attractions. Sold through citypass.com with 9-day validity.
- Liberty Entertainment GroupcoreParent company that operates Casa Loma under long-term lease from City of Toronto. Led by President & CEO Nick Di Donato. Also operates Liberty Grand, BlueBlood Steakhouse, Don Alfonso 1890, and Cibo Wine Bar locations.
- BlueBlood SteakhousecoreOn-site fine dining restaurant operated by Liberty Entertainment Group within Casa Loma. Offers BlueBlood VIP Experience packages combining dinner with Summer Series symphony tickets. Reservations via OpenTable.
- Liberty Grand Entertainment ComplexminorRelated venue within Liberty Entertainment Group network. Listed as partner facility alongside Casa Loma on wedding and event pages.
- OpenTableminorRestaurant reservation platform used for BlueBlood Steakhouse and Garden at Casa Loma dining reservations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Casa Loma competitors and assessment
Company assessmentBroad incumbents
- Biltmore Estate: Massive historic American estate operating as a tourist attraction, wedding and event venue, and wine producer. Closest large-scale analog to Casa Loma's heritage tourism + events + ancillary revenue model, though on a much larger footprint and with overnight lodging.
- Banff Springs Hotel (Fairmont): Iconic Canadian heritage castle-style resort combining tourist attraction, weddings, corporate events, and overnight lodging. Analogous to Casa Loma's heritage venue model with the added lodging stream, though operating at much larger scale.
- Fairmont Le Château Frontenac: Iconic Canadian heritage château operating as a luxury hotel, event venue, and tourist attraction in Quebec City. Larger and broader incumbent that combines overnight lodging with weddings, corporate events, and tourism — directly analogous to Casa Loma's heritage venue model but with a lodging revenue stream.
Direct peers
- The Carlu: Toronto heritage Art Deco event venue offering weddings, corporate galas, and conferences in a landmark building. Competes for the same mid-to-upper-market event clientele as Casa Loma with comparable prestige positioning and full-service hospitality.
- Old Mill Toronto: Historic Toronto event venue and restaurant with heritage architecture, popular for weddings and corporate events. Competes for the same heritage-driven wedding market with comparable charm and full-service hospitality positioning.
- Liberty Grand Entertainment Complex: Sister venue under Liberty Entertainment Group, also in Toronto and specializing in large-scale weddings, corporate events, and galas. Operates the same GTM motion and shares back-of-house resources with Casa Loma, making it the most direct operational and commercial peer.
- Eglinton Grand (by Peter and Pauls): Toronto banquet and event venue hosting weddings, corporate functions, and social events with multiple ballrooms. Targets the same Toronto-area wedding and corporate market as Casa Loma, with similar pricing tiers and full-service offerings.
Emerging players
- Royal Ontario Museum (ROM): Toronto cultural institution offering ticketed exhibits, private event rentals, and tourism — part of the same CityPASS bundle as Casa Loma. Comparable in tourism foot traffic and event venue functionality, though it is a museum rather than a heritage residential structure.
Regional players
- Heidelberg Castle (Schloss Heidelberg): Iconic German castle ruin operating as a tourist attraction and event venue for concerts and festivals. Comparable heritage-castle tourism and event programming model, though serving European rather than North American visitors.
Others
- City Cruises York (Toronto harbour cruise operator): Toronto tourism experience operator providing ticketed harbour cruises and dining events. Comparable as a Toronto tourism and event-experience provider using CityPASS-adjacent distribution, though operating a mobile rather than fixed-asset experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Casa Loma social profiles
Digital presenceCasa Loma compliance and trust
Trust signalCompliance5 records
Casa Loma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Loma leadership team
Management profileNumber of profiles
Profiles1 record
Casa Loma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Loma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Loma
What does Casa Loma do?
Casa Loma operates a 98-room historic castle completed in 1914 as a tourism and special event venue. It sells admission tickets for self-guided and guided tours, hosts weddings, social events, and corporate functions across multiple indoor and outdoor spaces, rents the property for film and photo shoots, and operates on-site dining (BlueBlood Steakhouse and Liberty Café), seasonal exhibits, escape room experiences, and a gift shop. The venue is managed by Liberty Entertainment Group under a long-term lease from the City of Toronto.
Is Casa Loma a public or private company?
Casa Loma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa Loma founded?
Casa Loma was founded in 2014. It employs 11 to 50 people.
Where is Casa Loma based?
Casa Loma is headquartered in Toronto, Canada, in the North America region.
How does Casa Loma make money?
Seven revenue lines are on record. Tourism and Admission is the primary driver. The others are special Events and Exhibits, private Events and Weddings, film and Photography Location Fees, food and Beverage, gift Shop Sales and parking.
Who are Casa Loma's main competitors?
Broad incumbents on record are Biltmore Estate, Banff Springs Hotel (Fairmont) and Fairmont Le Château Frontenac. Direct peers are The Carlu, Old Mill Toronto, Liberty Grand Entertainment Complex and Eglinton Grand (by Peter and Pauls). Royal Ontario Museum (ROM) is listed as an emerging player. Heidelberg Castle (Schloss Heidelberg) is listed as a regional player. City Cruises York (Toronto harbour cruise operator) is listed as an others.
Does Casa Loma have an API?
No public API is recorded for Casa Loma.
What industry is Casa Loma in?
Casa Loma's product category is Tourism & Historic Event Venue. Its primary akta.pro industry code is THAGAAAG, Historic & Heritage Full-Service Hotels. Its NAICS code is 712120 and its SIC code is 7000.