What Instituto Planos does

Instituto Planos is a privately held Brazilian business consulting and human development firm headquartered in Salvador, Bahia, founded in 2005. The company provides strategic planning, executive planning, compensation architecture (PCCS — Position and Compensation Plan), variable remuneration (RV), and human development services to enterprise and non-profit clients across legal, engineering, healthcare, retail, services, and industrial sectors. Over 20 years of operation, the firm has served 250+ clients and conducted 800+ seminars with 24,000+ participants, relying on a team of nine named consultants who are positioned based on prior executive experience.

The firm's product portfolio is anchored by Pluriplan, a proprietary strategic management platform described as a complete solution for enterprise planning and control, supplemented by Planos Academy (corporate education and training), IPLAY (digital platform), and IP CONECTA (thought-leadership blog). Pricing is quote-based and not publicly disclosed; engagements are structured as multi-year professional services contracts tailored to client scope. The go-to-market is consultative and sales-led, with potential clients directed via a 'Fale com um especialista' call-to-action to direct engagement with consultants.

The business model is professional services revenue combined with a nascent software component (Pluriplan). The firm operates regionally within Northeast Brazil, has no disclosed external funding, no parent company, no subsidiaries, and no documented M&A activity. The team size reported (11–50 employees) is consistent with a boutique consultancy rather than a scaled platform business. No AI/ML capabilities, patents, certifications, or formal partnerships are disclosed, and the firm relies on its 20-year regional reputation, consultant expertise, and multi-year client relationships as its primary commercial differentiators.

Name

Instituto Planos

Legal name

Instituto Planos

Website

https://institutoplanos.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Planos is a privately held Brazilian business consulting firm founded in 2005 in Salvador, Bahia, offering strategic planning, executive planning, compensation design, and human development services to enterprise and non-profit clients across multiple verticals, anchored by its proprietary Pluriplan strategic management platform.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Business consulting services
• Strategic planning consulting
• Human capital development
• Executive training programs
• Compensation strategy consulting

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Consulting Services: Consulting services combining technical competence with strategic vision. Services include Strategic Planning, Executive Planning, PCCS (Salary and Career Plan), RV (Profit Sharing), Human Development, Training Programs, Seminars, and Workshops. Revenue generated through professional service engagements with corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Instituto Planos is a business consulting firm that delivers strategic planning, executive planning, PCCS (Position and Compensation Plan), Variable Remuneration (RV), human development, and corporate training services to enterprise clients. The consulting practice is complemented by Pluriplan, a proprietary strategic management platform, and Planos Academy, a corporate education sub-brand offering programs, training, seminars, and workshops. Services are delivered by consultants with prior executive experience across multiple industry verticals.

Product overview

Instituto Planos operates as a business consulting and human development firm with 20 years of experience, offering a portfolio of integrated solutions. The core offerings include Consultoria Empresarial (business consulting with strategic planning, PCCS, and variable remuneration services) and Desenvolvimento Humano (human development). The product portfolio is anchored by Pluriplan, a complete strategic management platform, supplemented by Planos Academy for corporate education and training programs. Additional offerings include IPLAY and IP CONECTA (blog content platform), all delivered by executive consultants with prior leadership experience.

Differentiator

Problem solved

Functional benefit

Brands

• Pluriplan: A complete strategic management platform for organizations.
• Planos Academy

Products and services

• Consultoria Empresarial (Business Consulting) Business consulting services for enterprise clients covering Strategic Planning, Executive Planning, PCCS (Position and Compensation Plan), RV (Variable Remuneration), and other organizational solutions. Designed for enterprise and mid-sized organizations seeking strategic planning and human capital consulting.
• Desenvolvimento Humano (Human Development) Human development services focused on organizational capability building and executive growth for enterprise clients.
• Pluriplan A comprehensive strategic management platform for corporate planning, execution, and performance tracking. Enables organizations to manage their strategic planning processes.
• Planos Academy Corporate education platform offering programs, training, seminars, and workshops for organizational development, supporting the firm's training and human development services.

Quantifiable outcome

• 250+ clients served over 20 years
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• McKinsey & Company: Largest global strategy consultancy with a long-established Brazil practice, serving corporates on strategy, organization, and transformation — competes for the same executive-level mandates as Instituto Planos.
• Deloitte Consulting (Brazil): Big Four advisory firm operating in Brazil with strategy, human capital, and transformation practices — competes for PCCS, RV, and executive planning work that Instituto Planos delivers.
• PwC Consulting (Brazil): Big Four firm with strategy, people, and organizational consulting practices serving large Brazilian companies — addresses overlapping corporate strategy and human capital mandates targeted by Instituto Planos.
• Boston Consulting Group (BCG): Global strategy consultancy with Brazilian offices covering corporate strategy, transformation, and people & organization topics — directly addresses the same strategic planning and human development use cases Instituto Planos sells to Brazilian enterprises.
• Accenture Strategy: Global consulting arm of Accenture covering strategy, consulting, and digital transformation for large Brazilian enterprises — overlaps with Instituto Planos' strategic planning and human development offerings as part of a much broader portfolio.
• Bain & Company: Global management consulting firm with a Brazil office delivering corporate strategy, operations, and organizational consulting — competes for the same enterprise strategy mandates that Instituto Planos serves.
• Roland Berger: Global strategy consultancy with a Brazilian presence serving large enterprises on corporate strategy, transformation, and organizational design — overlapping with Instituto Planos' strategic planning and executive planning offerings, but at far broader scale.

Regional players

• AEVO Consultoria: Brazilian management consulting firm focused on strategy, operations, and organizational transformation for mid-sized and enterprise clients — comparable in size and Brazilian focus to Instituto Planos.
• Dom Strategy Partners: Brazilian-born strategy boutique serving mid-sized and large Brazilian companies on strategy and organization — comparable positioning and scale to Instituto Planos in the Brazilian enterprise consulting market.

Direct peers

• Falconi Consultores de Resultados: Brazilian strategy and management consulting firm offering strategic planning, operations, and executive advisory to enterprise clients across Brazil — directly comparable to Instituto Planos in service mix and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrX9_0S0hr-Ie3kOoep8Emw
• LinkedInlinkedin.com/company/instituto-planos
• Instagraminstagram.com/institutoplanos

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Planos