What Fokus does

Fokus d.o.o. is a privately held Croatian B2B wholesale distributor of office supplies, school supplies, and promotional materials, founded in 1989 and headquartered in Zagreb. The company operates a horizontal wholesale model serving retailers, businesses, institutions, and end consumers across Croatia and Serbia, distributing over 15,000 articles from 100+ international brand partners including Staedtler, Pilot, Faber-Castell, Pelikan, 3M, edding, and Leitz. Distribution is carried out through five physical sales centers (Zagreb HQ, Split, Rijeka, Osijek, and the Belgrade subsidiary Fokus Office d.o.o.) supported by an owned delivery fleet that provides 24-hour delivery in the Zagreb area and same-week service elsewhere in Croatia, with free delivery on orders exceeding 100 euros.

The company's commercial infrastructure combines a traditional field sales and order-intake model (phone, fax, email, in-person) with an e-commerce webshop at w4.fokus.hr that supports online catalog browsing and ordering. Product categories span office stationery and filing systems, school and educational supplies, hobby and art materials, and seasonal corporate gift programs, with its own Foroffice and Educa house brands alongside international partners. The revenue model is one-time wholesale transactional pricing with negotiated volume discounts and payment terms for regular customers based on cumulative annual purchases; no subscription or recurring revenue stream is disclosed.

Fokus is a wholly owned subsidiary of Grafotisak d.o.o. of Bosnia and Herzegovina (acquired in 2017) and operates as part of a regional group that also includes Grafotisak, Fokus Office, and GPS Group. The company employs over 170 people across its 10,000+ m2 of owned premises and holds a basic share capital of 71,269,700 kuna (approximately $10M USD). Management is led by Director Franjo Žaja with prokurists Stipan Vranješ and Nikola Vranješ. No AI/ML capabilities, proprietary technology platform, or recurring subscription product lines are evident in the disclosed information.

Name

Fokus

Legal name

Fokus d.o.o.

Website

https://fokus.hr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Fokus d.o.o. is a Croatian B2B wholesale distributor, founded in 1989, that supplies over 15,000 office, school, and promotional articles from 100+ international brands to retailers, businesses, and institutions across Croatia and Serbia via five sales centers and an e-commerce webshop.

Ownership category

akta.pro rank

Product category

Office and School Supplies Wholesale Distribution

NAICS

Office Supplies and Stationery Retailers (459410), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (45912)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

akta.pro secondary industries

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Office, School & Business Supplies Marketplaces (CRAFABAM)

Keywords

• Wholesale office supplies
• School supplies distribution
• Promotional materials wholesale
• Stationery distribution
• B2B supply distribution

Headquarters

HQ city

Hrvatski Leskovac

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution: B2B wholesale of office and school supplies, promotional materials, and stationery. Products sourced from international brand partners and sold to retailers, businesses, and institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fokus is a wholesale distributor of office supplies, school supplies, promotional materials, stationery, hobby and art products, and gift program items, offering more than 15,000 articles from international brands to business, retail, and institutional customers. Sales are conducted through five physical sales locations across Croatia and Serbia and a B2B webshop, supported by an own delivery fleet.

Product overview

Fokus d.o.o. operates a unified B2B wholesale platform for office, school, and promotional supplies, offering over 15,000 articles through its e-commerce webshop (w4.fokus.hr) and four regional sales centers in Croatia (Zagreb, Split, Rijeka, Osijek) plus a subsidiary in Belgrade. The product portfolio is organized around core categories: office supplies (Foroffice brand), school supplies (Educa brand), hobby and art products, and promotional/gift materials. The company distributes internationally recognized brands including Staedtler, Pilot, Faber-Castell, Pelikan, 3M, and many others, while also offering its own Grafotisak branded products. Delivery is provided free of charge for orders exceeding 100 euros throughout Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Supplies Wholesale range of office consumables and equipment from international brands, sold to businesses, institutions, and resellers across Croatia and Serbia.
• School Supplies Wholesale range of school stationery and educational supplies supplied to schools, retailers, and institutional buyers in the Croatian and Serbian markets.
• Promotional Materials Wholesale range of promotional and branded merchandise items distributed to businesses and resellers for marketing, gifting, and event use.
• Hobby & Art Products Wholesale assortment of hobby and art products from international brands, sold to retailers, schools, and creative buyers.
• Gift Program Wholesale gift program offering curated gift items for corporate and retail buyers purchasing in bulk for promotional, seasonal, or employee gifting use cases.
• Fokus Webshop (B2B e-commerce platform) Online B2B ordering platform at w4.fokus.hr where registered wholesale buyers can browse the 15,000+ article catalog, filter by brand, place orders, and arrange delivery via the company's own fleet.

Quantifiable outcome

• Delivery across entire Croatia
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Grafotisak d.o.o. (BiH)coreStrategic or Co-development Partner · 1 January 2017Parent company since 2017. Grafotisak d.o.o., based in Bosnia and Herzegovina, acquired Fokus d.o.o. Fokus is now part of a group that includes Grafotisak, Fokus, Fokus Office, and GPS Group, all operating in the office and school supply distribution sector.
• Fokus Office d.o.o. (Serbia)coreStrategic or Co-development Partner · 1 January 2004Subsidiary founded in 2004 with headquarters in Belgrade, Serbia. Established to expand Fokus operations into the Serbian market, operating under the Fokus Office brand.
• GPS GroupminorOthersPart of the GPS Group along with Grafotisak, Fokus, and Fokus Office. All companies operate in the office and school supply distribution sector across the region.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manutan: Manutan is a pan-European B2B distributor serving businesses with workplace and facility supplies, including office products. Comparable to Fokus as a multi-category B2B distributor serving SMB and enterprise customers with similar procurement and delivery models.
• Antalis: Antalis is a European distributor of paper, packaging, and visual communication products to businesses. It is a direct peer in office/paper wholesale distribution, with comparable B2B customers and a similar model of distributing branded supplies at scale across multiple European countries.
• Inapa: Inapa is a European paper and office products distributor headquartered in Germany, serving resellers and enterprises across multiple European countries. Comparable to Fokus as a wholesale distributor of paper-based office supplies with a similar B2B model and customer base.
• Lyreco: Lyreco is a pan-European B2B distributor of office supplies, stationery, and workplace products. It is directly comparable to Fokus as a B2B wholesale distributor of office and school supplies serving business customers with similar product categories and procurement model.

Others

• Pelikan: Pelikan is a German manufacturer of writing instruments and school supplies. Comparable as a premium writing-instrument brand partner in Fokus's portfolio, serving overlapping school, office, and art customers.
• Staedtler: Staedtler is a German manufacturer of writing instruments, drawing, and art supplies. It is one of Fokus's key international brand partners, making it directly comparable as a brand-owner in the same stationery/art category that Fokus distributes.
• Faber-Castell: Faber-Castell is a global manufacturer of premium writing instruments and art supplies. Comparable to Fokus's category as a brand partner whose products Fokus distributes, with overlapping end-customers in schools, offices, and creative professionals.
• Edding: Edding is a German manufacturer of writing instruments and markers. Comparable as another international brand whose products Fokus distributes under its premium brand portfolio, operating in the same writing-instrument category.

Broad incumbents

• Viking (Office Depot Europe): Viking is the European B2B arm of Office Depot, distributing office supplies to businesses across multiple European markets. Comparable to Fokus as a broad office-supply B2B distributor with significantly larger scale, broader catalog, and more mature digital procurement capabilities.
• Staples Europe: Staples is a global broad-line office products retailer and B2B distributor. Comparable as a much larger incumbent in the same office-supply distribution category, with overlapping product range and customer segments though operating at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fokushr
• LinkedInlinkedin.com/company/fokus-d-o-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fokus