Lloyd R. Wilson & Associates
Lloyd R. Wilson & Associates is a privately held financial advisory firm founded in 1970 that provides estate planning, wealth management, business succession, and special-needs planning services to high-net-worth individuals, business owners, and families across offices in Alabama, Arizona, and Texas.
- Company typePrivate
- Founded1970
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lloyd R. Wilson & Associates does
Lloyd R. Wilson & Associates is a privately held financial advisory firm founded in 1970 and headquartered in Birmingham, Alabama, that specializes in wealth conservation, estate planning, business succession, special needs planning, and retirement planning for high-net-worth individuals, business owners, and multi-generational families. The firm operates as an independent practice affiliated with New York Life Insurance Company: it distributes life insurance, long-term care insurance, and fixed annuities through New York Life and unaffiliated carriers, offers securities through NYLIFE Securities LLC (Member FINRA/SIPC), and delivers fee-based investment advisory services through Eagle Strategies LLC, a wholly-owned New York Life subsidiary. Distribution is delivered through face-to-face consultations across three offices—Birmingham, AL (headquarters), Scottsdale, AZ, and El Paso, TX—with insurance licensing active in Alabama, Arkansas, Florida, and Texas, and securities/advisory offerings strictly limited to Alabama residents.
The firm's primary differentiator is its membership in The Nautilus Group, an advanced planning resource co-founded by Lloyd R. Wilson in 1993 in Dallas, TX, that provides consultative support in estate, charitable, and business continuation strategies through specialists in law, taxation, accounting, and philanthropy. Core product offerings include a six-step Life Plan Strategies methodology for business exit and succession planning, the Lifetime of Hope program for families with special-needs dependents, and a wealth management platform combining separately managed portfolios, mutual funds, and access to third-party investment programs. The Nautilus Gateway platform supports case submission and access to technical planning content for member agents. Customer-facing marketing relies on educational concept pieces, client newsletters (The Nautilus Navigator, The Eagle Edge), a video library, and the founder's board positions with the Community Foundation of Greater Birmingham, Baptist Health Foundation, and Parkinson's Association of Alabama.
The revenue model is built on three streams: recurring insurance commissions on New York Life and third-party carrier products, fee-based advisory fees on investment portfolios managed through Eagle Strategies, and transactional fees on brokerage activity through NYLIFE Securities. The firm also accesses third-party products through Ash Brokerage and CPI Companies, and has minor relationships with Adams Capital Management (venture capital deal access) and SM2 Advisors (lower middle market M&A advisory). Pricing is not publicly disclosed and is structured on a consultation/quote basis. The firm is in active transition, having added Lizzie Dipp Metzger (Crown Wealth Strategies) and Carrie L. Hall as Strategic Partners while clarifying that founder Lloyd R. Wilson will continue serving clients.
Lloyd R. Wilson & Associates firmographics
Firmographics- Name
- Lloyd R. Wilson & Associates
- Legal name
- Lloyd R. Wilson & Associates
- Website
- https://lloydwilsonassociates.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lloyd R. Wilson & Associates is a privately held financial advisory firm founded in 1970 that provides estate planning, wealth management, business succession, and special-needs planning services to high-net-worth individuals, business owners, and families across offices in Alabama, Arizona, and Texas.
- Ownership category
- akta.pro rank
Lloyd R. Wilson & Associates industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)
- akta.pro secondary industries
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
Keywords
Where Lloyd R. Wilson & Associates is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lloyd R. Wilson & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Products and Services: Revenue generated from sale of insurance products including life insurance, long-term care insurance, and annuities through New York Life Insurance Company and other independent insurance carriers. Lloyd Wilson Sr is licensed to sell insurance through New York Life and may be licensed with various other independent unaffiliated insurance companies.
- Investment Advisory Services: Fee-based financial planning and investment advisory services offered through Eagle Strategies LLC, a Registered Investment Adviser and wholly-owned subsidiary of New York Life. Services include wealth management, portfolio construction, and access to third-party investment programs.
- Securities Products: Brokerage services and investment products offered through NYLIFE Securities LLC, Member FINRA/SIPC. Provides access to mutual funds, separately managed portfolios, and other investment vehicles.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lloyd R. Wilson & Associates product offering
Product offeringCore offering
Lloyd R. Wilson & Associates is an independent financial advisory practice delivering wealth conservation, estate planning, asset protection, business succession, charitable planning, and executive benefit design for high-net-worth individuals, families, and business owners. The firm provides life insurance, fixed annuities, long-term care insurance, fee-based investment advisory, and brokerage securities through affiliated New York Life entities, supplemented by advanced planning resources from The Nautilus Group.
Product overview
Lloyd R. Wilson & Associates is a financial advisory firm offering a comprehensive suite of wealth management and planning services. The core offering centers on estate conservation, wealth transfer, and business succession planning for high-net-worth clients. Key products include Life Plan Strategies for Your Business (a six-step business exit planning methodology), Lifetime of Hope (specialized planning for families with special needs), and wealth management services through Eagle Strategies. The firm also provides access to New York Life insurance products and The Nautilus Group's advanced planning resources for estate, charitable, and executive benefit strategies. Educational offerings include concept pieces, newsletters, and video resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Lloyd R. Wilson & Associates Core Advisory Services Full-service financial advisory firm specializing in wealth conservation, estate planning, asset protection, business succession, charitable planning, and executive benefits for high-net-worth individuals and families.
- Life Plan Strategies for Your Business
Companies that use Lloyd R. Wilson & Associates
Customer profileSegments3 records
Ideal customer profiles3 records
Lloyd R. Wilson & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lloyd R. Wilson & Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- The Nautilus GroupcoreExclusive advanced planning resource accessible to member agents. Provides consultative services and technical case design for estate conservation, philanthropic, and business continuation strategies. Staffed by professionals in law, taxation, accounting, and charitable planning. Founded in 1993 and located in Dallas, TX.
- New York Life Insurance CompanycoreMutual insurance company and parent of affiliated entities. Provides life insurance, fixed annuities, and long-term care insurance. Holds highest financial strength ratings from all four major rating agencies: A.M. Best (A++), Fitch (AAA), Moody's (Aaa), and Standard & Poor's (AA+).
- NYLIFE Securities LLCcoreRegistered broker-dealer and wholly-owned subsidiary of New York Life. Provides world-class brokerage services and investment options. Member FINRA/SIPC.
- Eagle Strategies LLCcoreRegistered investment adviser offering fee-based financial planning, investment advisory services, and access to investment management programs. Subsidiary of New York Life Insurance Company.
- Ash BrokerageminorUnaffiliated privately owned insurance brokerage general agency. Provides access to life insurance, long-term care, disability income, and annuity products not available through New York Life.
- CPI CompaniesminorThird-party unaffiliated life insurance brokerage providing access to tailored financial strategies and products for high-net-worth clients.
- Adams Capital Management, Inc.minorPittsburgh-based venture capital firm founded in 1994. Provides direct access to deals in Information Technology and Networking Infrastructure. Has raised over $815 million since inception.
- SM2 AdvisorsminorProvides customized professional interactions to maximize value for clients. Specializes in selling lower middle market enterprises with revenues from $10 million to $150 million.
- Crown Wealth Strategies (Lizzie Dipp Metzger)coreStrategic partnership with Lizzie Dipp Metzger, CFP, MSFS, AEP, a member of The Nautilus Group specializing in estate conservation, philanthropic planning, and business continuation strategies. Founded Crown Wealth Strategies with comprehensive, client-centric approach.
- Carrie L. HallminorStrategic partner associated with the firm's strategic partnership organization. Referenced on organization chart.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lloyd R. Wilson & Associates competitors and assessment
Company assessmentBroad incumbents
- Cetera Financial Group: Independent broker-dealer and RIA network supporting independent financial advisors serving HNW clients. Comparable in serving HNW individuals through affiliated independent advisors and integrating insurance, advisory, and securities services.
- Commonwealth Financial Network: Independent broker-dealer and RIA supporting independent advisors with holistic wealth management for HNW clients. Comparable in supporting integrated insurance-and-advisory practices serving HNW households.
- Carson Group: Large wealth management firm and RIA support platform serving independent advisors. Comparable in serving HNW clients through holistic planning, but operates a broader platform-as-a-service model rather than a single regional practice.
- Kestra Financial: Independent wealth management platform supporting RIAs and financial advisors serving HNW clients. Comparable in providing infrastructure for insurance-integrated wealth advisory practices, though at larger platform scale.
- Edelman Financial Engines: Large national RIA providing wealth management, retirement planning, and estate strategies. Comparable in service breadth and HNW focus, though at vastly larger scale.
- HighTower Advisors: National RIA and wealth management platform serving HNW/UHNW clients with comprehensive planning. Comparable service offering and target market, with a multi-office partnership model.
Direct peers
- Mercer Advisors: National RIA specializing in fee-only wealth management, estate planning, and tax strategies for HNW clients. Directly comparable in service mix and HNW focus.
- Mariner Wealth Advisors: Large independent RIA providing comprehensive wealth advisory, estate planning, and tax services to HNW/UHNW clients. Highly comparable in target segment and multi-disciplinary service model, though at substantially larger scale.
- Steward Partners: Independent wealth management firm serving HNW clients with integrated financial planning, investment advisory, and banking services. Comparable in HNW focus and holistic advisory model, though structured as a multi-advisor partnership.
- Creative Planning: National RIA offering wealth management, estate planning, and retirement services to HNW individuals and business owners. Comparable in client focus and broad-service offering, though operating at much larger scale with proprietary technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lloyd R. Wilson & Associates social profiles
Digital presenceLloyd R. Wilson & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lloyd R. Wilson & Associates leadership team
Management profileNumber of profiles
Profiles3 records
Lloyd R. Wilson & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lloyd R. Wilson & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lloyd R. Wilson & Associates
What does Lloyd R. Wilson & Associates do?
Lloyd R. Wilson & Associates is an independent financial advisory practice delivering wealth conservation, estate planning, asset protection, business succession, charitable planning, and executive benefit design for high-net-worth individuals, families, and business owners. The firm provides life insurance, fixed annuities, long-term care insurance, fee-based investment advisory, and brokerage securities through affiliated New York Life entities, supplemented by advanced planning resources from The Nautilus Group.
Is Lloyd R. Wilson & Associates a public or private company?
Lloyd R. Wilson & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lloyd R. Wilson & Associates founded?
Lloyd R. Wilson & Associates was founded in 1970. It employs 11 to 50 people.
Where is Lloyd R. Wilson & Associates based?
Lloyd R. Wilson & Associates is headquartered in Birmingham, United States, in the North America region.
How does Lloyd R. Wilson & Associates make money?
Three revenue lines are on record. Insurance Products and Services are the primary driver. The others are investment Advisory Services and securities Products.
Who are Lloyd R. Wilson & Associates's main competitors?
Broad incumbents on record are Cetera Financial Group, Commonwealth Financial Network, Carson Group, Kestra Financial, Edelman Financial Engines and HighTower Advisors. Direct peers are Mercer Advisors, Mariner Wealth Advisors, Steward Partners and Creative Planning.
Does Lloyd R. Wilson & Associates have an API?
No public API is recorded for Lloyd R. Wilson & Associates.
What industry is Lloyd R. Wilson & Associates in?
Lloyd R. Wilson & Associates's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAH, Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite), with a secondary code of FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 523940 and its SIC code is 6282.