Asian People's Disability Alliance

What Asian People's Disability Alliance does

Asian People's Disability Alliance (APDA) is a user-led registered charity (Charity number 1140090, Company number 06190051) founded circa 1989 and headquartered in London, UK. It provides culturally sensitive day care, home care/respite, advice and advocacy, and outreach services to disabled Asian people and their families across NW London, East London, Brent, Harrow, and Tower Hamlets. The organisation was granted Special Consultative Status with the UN Economic & Social Council in 2007 and has served over 350 present and past clients over 35+ years of operation.

APDA's service portfolio includes physical day care and home-based care delivery, formal advice and advocacy, and a set of research, mental health, and housing projects delivered in partnership with bodies such as the Runnymede Trust, New Economics Foundation, Race Equality Foundation, Centre for Ageing Better, East London Foundation Trust, and the Tower Hamlets Mental Health Alliance. Its only documented digital product is the Rashmi chatbot, launched in July 2023 in collaboration with Access Social Care, which provides 24/7 AI-assisted legal information on community care and welfare benefits and generates template letters for users.

As a non-profit, APDA generates revenue through a mix of grants (e.g., Big Lottery/DRILL funding, local authority and NHS contracts), project-specific partnership funding, and individual donations (suggested tiers of £5-£30). The charity does not publicly disclose revenue or financial statements. The organisation is led by CEO Zeenat Jeewa, Chair Pradip Shah, and Co-Founder Michael Jeewa (BEM), and operates with a headcount in the 11-50 range.

Name

Asian People's Disability Alliance

Legal name

Asian People's Disability Alliance Limited

Website

https://apda.org.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian People's Disability Alliance is a London-based user-led registered charity founded in 1989 that provides culturally sensitive day care, home care, advice, and advocacy services to disabled Asian people and their families across London.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Culturally & Linguistically Specific Adult Day Programs (HLADAIAL)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

Keywords

• Disability support services
• Culturally sensitive care
• Day care services
• Home care support
• Disability advocacy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels5 records

Marketing channels6 records

Core offering

APDA is a user-led registered charity that delivers culturally sensitive day care, home care/respite, and outreach services to disabled Asian people and their families across London. The charity also provides advice, advocacy, and disability rights support, and complements these in-person services with the Rashmi chatbot for accessible legal information on community care and welfare benefits.

Product overview

APDA offers a portfolio of services including culturally sensitive Day Care and Home Care/Respite services for disabled Asian people, Advice and Advocacy support, and digital products. The primary digital product is the Chatbot Rashmi, an AI-powered legal information chatbot developed with Access Social Care. The organization also conducts research initiatives (Humare Avaaz DRILL Research, Power to Prosper), runs mental health and housing projects (Barnsley Street Project, Anti-racist Good Homes Hub), and leads advocacy campaigns (Declare Your Care). The service model combines physical service delivery with digital tools to serve London's disabled Asian communities.

Differentiator

Problem solved

Functional benefit

Brands

• Rashmi (Chatbot): AI chatbot developed in collaboration with Access Social Care to provide accessible legal advice on social care and welfare benefits.

Products and services

• Day Care / Community Services Culturally sensitive day care and community services for disabled Asian people in London, providing day care and development activities tailored to the community.
• Home Care / Respite Services Home care and respite services providing culturally sensitive support for disabled Asian individuals and their families in their own homes across London.
• Advice and Advocacy Advice and advocacy services helping disabled Asian people navigate their rights and access disability, social care, and welfare support services.
• Outreach Services (East London) Outreach services delivered in East London to engage and support disabled Asian people who are not currently accessing APDA's day care or home care services.
• Chatbot Rashmi AI-powered chatbot providing free, 24/7 accessible legal information about community care and welfare benefits in England; guides users through their situation and helps generate template letters to resolve problems.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Runnymede TrustcoreStrategic or Co-development PartnerCollaborative initiative 'Power to Prosper Project Advisory Group' led by Runnymede Trust and New Economics Foundation aimed at empowering racialised and disabled communities to overcome systemic barriers and achieve economic prosperity through community-driven research and policy advocacy.
• New Economics FoundationcoreStrategic or Co-development PartnerCo-leads the Power to Prosper Project Advisory Group focused on economic empowerment for racialised and disabled communities through participatory action research.
• Tower Hamlets Mental Health Alliance (THMHA)coreStrategic or Co-development PartnerAPDA is a partner in the Barnsley Street Project, a groundbreaking mental health initiative providing 24/7 holistic and culturally sensitive mental health support for underserved communities in Tower Hamlets.
• East London Foundation Trust (ELFT)coreStrategic or Co-development PartnerNHS partner in the Barnsley Street Project providing mental health services through a hub-and-outreach model for diverse Tower Hamlets communities.
• Look Ahead Housing AssociationcoreStrategic or Co-development PartnerHousing partner in the Barnsley Street Project providing community-based mental health and wellbeing services.
• Carers Centre Tower HamletsminorStrategic or Co-development PartnerPartner in the Barnsley Street Project providing support for carers navigating mental health challenges.
• ELOPminorStrategic or Co-development PartnerPartner providing specialised LGBTQI+ mental health and wellbeing services as part of the Barnsley Street Project.
• Mind in Tower Hamlets, Newham, and RedbridgeminorStrategic or Co-development PartnerMental health outreach partner providing culturally competent services in the Barnsley Street Project.
• Rethink Mental IllnessminorStrategic or Co-development PartnerPartner providing advocacy and support for those severely affected by mental illness in the Barnsley Street Project.
• Working Well TrustminorStrategic or Co-development PartnerEmployment support partner helping individuals with mental health challenges access employment, education, and volunteering opportunities.
• Women's Inclusive Team (WIT)minorStrategic or Co-development PartnerPartner providing holistic health and social care for vulnerable women in the Barnsley Street Project.
• Access Social Care (ASC)coreTechnology or IntegrationCollaborated to develop the Rashmi chatbot providing accessible legal advice and support for people accessing legal advice on community care and welfare benefits from their computers.
• Race Equality FoundationcoreStrategic or Co-development PartnerAPDA participates in the Race Equality Foundation Design Group to develop an anti-racist and inclusive Good Homes Hub model for the Centre for Ageing Better.
• Centre for Ageing BettercoreStrategic or Co-development PartnerWorking with APDA and the Race Equality Foundation to ensure home improvement services are accessible and equitable for Black, Asian and minoritised ethnic individuals aged 65 and above.
• Disability Rights UKcoreStrategic or Co-development PartnerFunded by Disability Rights UK/Big Lottery for the DRILL project researching barriers to independence faced by disabled Asian women. APDA conducted the Humare Avaaz (Our Voice) research.
• Brent Business Climate CharterminorOthersAPDA joined Brent organisations committed to sustainability and contributing to Brent's goal of becoming a net-zero borough by 2030.
• British CouncilminorGTM or Marketing PartnerAPDA is a British Council member organization.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leonard Cheshire: Major UK disability charity providing supported living, day services, and advocacy. Comparable because both deliver person-centred disability services in community settings, although Leonard Cheshire operates at national scale rather than an ethnic-specific niche.
• Disability Rights UK: Large UK pan-disability charity that funds and campaigns for independent living and has directly funded APDA's DRILL research. Comparable as a disability-rights advocacy and grants body serving similar end users, though at a national rather than ethnically specialized scale.
• Sense: UK charity supporting people with complex disabilities including deafblindness, providing day services, residential support, and advice. Strongly comparable to APDA in offering culturally informed personal care and advocacy, with a different disability focus (complex disabilities).
• United Response: UK charity providing person-centred support for people with learning disabilities and autism, including day services and home support. Operates a comparable direct-delivery social care model to APDA.
• Hft (learning disabilities): UK charity supporting people with learning disabilities through personalized support, day services, and home support. Highly comparable service model to APDA's day care and home care/respite offerings, though serving all ethnicities.
• Royal National Institute for Deaf People (RNID): National UK charity supporting deaf people and those with hearing loss. APDA explicitly serves deaf Asian people, so RNID is highly relevant as a peer in disability-and-cultural-care delivery and advocacy.

Broad incumbents

• Turning Point: UK social enterprise providing integrated health and social care services, including learning disability and mental health support. Comparable as a broad social care provider with overlapping day and home support offerings.
• Age UK: National federation supporting older people with advice, day services, and advocacy. Comparable service portfolio to APDA, including culturally competent initiatives, though at much greater scale and covering all ethnicities.

Emerging players

• Runnymede Trust: UK race-equality think tank that co-leads the Power to Prosper project with APDA. Thematically adjacent in race-focused advocacy and policy research targeting racialised disabled communities.
• Centre for Ageing Better: UK charitable foundation working on ageing and housing equity, partnering with APDA on the Anti-racist Good Homes Hub model. Comparable in targeted funding of equity-led initiatives for older minoritised communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian People's Disability Alliance