London Bus
London Bus is a French specialist that rents London double-decker buses for street-marketing campaigns and brand-activation events across Europe, serving enterprise and public-sector clients and also selling refurbished vintage buses.
- Company typePrivate
- Founded1983
- HeadquartersSaint-amant-tallende, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What London Bus does
London Bus is a privately held French event-logistics company founded in 1983 and headquartered in Saint-Amant-Tallende, in the Puy-de-Dôme département. The company specializes in renting London double-decker buses for street-marketing campaigns, road shows, and brand-activation events, operating a fleet of ten vehicles that it describes as the largest London-bus fleet in France. Services are delivered across France and elsewhere in Europe, serving enterprise clients in banking, retail, energy, aviation, and the public sector — including Air France, EDF, Crédit Mutuel, CIC, Société Générale, BHV, Intermarché, Auchan, Bricomarché, Marks & Spencer, Boots, Mairie de Paris, CPAM, and Conseil Régional Bourgogne.
The core technical capability is mechanical rather than digital: refurbishment and maintenance of vintage RT-model London buses to a roadworthy, brand-ready condition, complemented by in-house branding, customization, and ancillary road-show equipment rental. London Bus extends monetization beyond pure rental through a sales channel offering refurbished RT units at €57,000 each, effectively recycling fleet assets to external buyers. The company's website imagery carries 2018 dates, and no digital platform, booking system, or software product is referenced in available materials.
The business model combines project-based bus rental (the primary revenue stream), bus sales (low-volume, episodic), branding and customization services, and equipment rental as an add-on. The customer base is predominantly French enterprise and public-sector buyers procuring experiential-marketing activations. The firm is micro-sized, with 1-10 employees per directory data, and there are no disclosed funding rounds, acquisitions, leadership changes, or technology investments in the available record.
London Bus firmographics
Firmographics- Name
- London Bus
- Legal name
- London Bus
- Website
- https://londonbus.fr
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- London Bus is a French specialist that rents London double-decker buses for street-marketing campaigns and brand-activation events across Europe, serving enterprise and public-sector clients and also selling refurbished vintage buses.
- Ownership category
- akta.pro rank
London Bus industry classification
Industry- Product category
- Event Marketing Services
- NAICS
- Charter Bus Industry (485510), Charter Bus Industry (4855)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Double-Decker Bus Leasing/Rental (TLABADAH)
- akta.pro secondary industries
- Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Special-Use Bus Leasing/Rental (Mobile Command, Clinic, Library, Event/Stage) (TLABADAL)
Keywords
Where London Bus is headquartered
LocationHeadquarters
- HQ city
- Saint-amant-tallende
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
London Bus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Bus Rental Services: Rental of London double-decker buses for events, available dynamic (with driver) or static (without driver). Pricing varies by duration and customization requirements.
- Bus Sales: Sale of refurbished London buses including technical inspection, French registration, and spare parts. Model RT from 1950s priced at 57,000 euros.
- Branding and Customization Services: Full vehicle wrapping, Total Covering over 76m2, custom paint jobs, and reusable PVC decorations
- Equipment Rental: Rental of supporting equipment including London telephone booths, Bobbie uniforms, ticket machines, bus stop poles, TV screens, sound systems, generators, tables and chairs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Model RT Bus (1950s) - 57,000 euros |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
London Bus product offering
Product offeringCore offering
London Bus rents, sells, and customizes vintage London double-decker buses (Routemaster models from the 1950s-60s) for street marketing, road shows, mobile event stands, and mobile meeting spaces. The company offers bus rental with or without a driver, equipment rental, custom decoration/branding services, and sale of its RT bus model, serving enterprise marketing campaigns and public-sector events primarily in France and across Europe.
Product overview
London Bus operates as a specialist provider of vintage London double-decker bus rental and sale services for event marketing across Europe. Its core offering is the rental of a fleet of 10 London buses, available in Classic and Open-Top variants (including the famous 'Harry Potter' Routemaster from the 1950s), used for street marketing, road shows, event stands, and mobile meeting spaces. Add-on modules include custom bus branding/decoration services and supplementary event equipment rental (British telephone booths, Bobbies uniforms, ticket machines, screens, generators, and street furniture). The company also sells the RT (Routemaster) model bus from the 1950s, delivered registered in France with a new paint job and technical inspection, priced at €57,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Bus Rental (with or without driver) Rental of vintage London Routemaster double-decker buses, available with or without a driver, for use as mobile marketing platforms, road show vehicles, event stands, or mobile meeting spaces. Targeted at corporate marketing teams, event agencies, and public-sector organizations running outdoor campaigns across Europe.
- Equipment Rental
Companies that use London Bus
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
London Bus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
London Bus partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
London Bus competitors and assessment
Company assessmentDirect peers
- UBI BENE: France-based live event and brand activation agency producing street marketing, roadshows, and corporate events across Europe — overlapping service lines, customer segments, and delivery geography with London Bus.
- Auditoire: French live event and experiential marketing agency delivering brand activations, roadshows, and bespoke event experiences for large enterprise clients — directly comparable to London Bus's corporate event marketing work, though using conventional venues rather than themed vehicles.
- Karrusel: French event and live-marketing agency designing brand experiences, roadshows, and event spaces — comparable customer base (large French and European enterprises) and similar activation-driven offering, though not vehicle-based.
- MKG (Havas Experiential): French-rooted experiential marketing agency creating brand experiences, activations, and event concepts for global brands — a direct competitor for the same enterprise marketing budgets that London Bus serves with its mobile bus platform.
Others
Regional players
- WMH Project: Italy-based experiential and event agency producing brand activations and live experiences across Southern Europe — comparable offering and customer type to London Bus, but operating from a different core geography.
Broad incumbents
- Havas Events / Havas Experiential: Global advertising and communications group with a substantial experiential and event marketing practice serving the same enterprise marketing clients as London Bus; a much larger incumbent operating across creative, media, and event activation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
London Bus social profiles
Digital presenceLondon Bus financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Bus leadership team
Management profileNumber of profiles
London Bus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Bus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Bus
What does London Bus do?
London Bus rents, sells, and customizes vintage London double-decker buses (Routemaster models from the 1950s-60s) for street marketing, road shows, mobile event stands, and mobile meeting spaces. The company offers bus rental with or without a driver, equipment rental, custom decoration/branding services, and sale of its RT bus model, serving enterprise marketing campaigns and public-sector events primarily in France and across Europe.
Is London Bus a public or private company?
London Bus is a private company. It is classified as unknown and is currently operating.
When was London Bus founded?
London Bus was founded in 1983. It employs 1 to 10 people.
Where is London Bus based?
London Bus is headquartered in Saint-amant-tallende, France, in the Europe region.
How does London Bus make money?
Four revenue lines are on record. Bus Rental Services are the primary driver. The others are bus Sales, branding and Customization Services and equipment Rental.
Who are London Bus's main competitors?
Direct peers on record are UBI BENE, Auditoire, Karrusel and MKG (Havas Experiential). JCDecaux is listed as an others. WMH Project is listed as a regional player. Havas Events / Havas Experiential is listed as a broad incumbent.
Does London Bus have an API?
No public API is recorded for London Bus.
What industry is London Bus in?
London Bus's product category is Event Marketing Services. Its primary akta.pro industry code is TLABADAH, Double-Decker Bus Leasing/Rental, with a secondary code of TLABADAE, Coach & Bus Charter Fleet Rental (With/Without Driver). Its NAICS code is 485510 and its SIC code is 7510.