Landkrone

What Landkrone does

Landkrone Naturkost und Naturwaren GmbH is a privately held, family-owned German food manufacturer headquartered in St. Ingbert, Saarland, operating in the certified organic plant-based spreads and cooking fats segment. The company produces and sells a focused portfolio of roughly ten SKUs across three categories: plant-based margarines and spreads (e.g., Bio Veganer Block, Bio Vegane Margarine, Bio Oliven Margarine, Bio Plus 3, Bio Margarine, Back Bio Margarine, Bio Soja), native coconut oil, and a palm oil-free vegan lard substitute (Bio Veganes Schmalz). Manufacturing is carried out at the company's own Landkrone-Manufaktur using gentle production methods with ingredients from controlled organic cultivation; all products carry the EU organic seal under certification DE-ÖKO-013 (QC & I, EU Regulation 2018/848), and the range is differentiated primarily by being palm oil-free, with shea fat used as the principal substitute fat.

The business operates a hybrid distribution model combining a proprietary direct-to-consumer e-commerce storefront (landkrone-shop.de, hosted on STRATO) with wholesale placement in organic retail chains including Alnatura and independent Bioläden. Shipping is restricted to EU mainland, fulfilled via DHL GoGreen and UPS with seasonal cooling pads for perishable items; order economics are anchored by a €5 minimum order, €4.95–€5.95 shipping, and free shipping above €40. Pricing is straightforward unit-based, with both single SKUs and 6-unit multipacks (Vorteilspakete) carrying volume discounts; payment options are limited to PayPal, invoice, and prepayment, with no subscription or contract model in evidence.

The company is led by Managing Director Dipl. Kfm. Hermann Pfestorf, with a small management team (11–50 employees total). Marketing is light and primarily digital, centered on the e-commerce site and an email newsletter offering a 10% welcome voucher; no active social media presence was disclosed. Landkrone has no disclosed funding rounds, no M&A activity, no parent company, and no app or proprietary technology platform beyond its online shop, consistent with a stable, owner-operated specialty organic food business rather than a venture-backed growth company.

Name

Landkrone

Legal name

Landkrone Naturkost und Naturwaren GmbH

Website

https://landkrone.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Landkrone Naturkost und Naturwaren GmbH is a family-owned German organic food manufacturer selling palm oil-free plant-based margarines, coconut oil, and vegan lard directly to consumers via its online shop and through organic retailers such as Alnatura across the EU.

Ownership category

akta.pro rank

Product category

Organic Plant-Based Spreads and Cooking Fats

SIC

Fats & Oils (2070)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic plant margarine
• Vegan cooking fats
• Palm oil free spreads
• Bio food manufacturer
• Plant based spreads

Headquarters

HQ city

Sankt Ingbert

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Landkrone generates revenue through direct sales of organic plant-based food products including plant margarines, coconut oils, and vegan lard. Products are sold in individual units and multipacks (Vorteilspakete) with volume discounts. The company ships perishable products with cooling pads during warmer months, and offers free shipping for orders over €40.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Landkrone manufactures and sells a portfolio of certified organic, plant-based spreads and cooking fats — including palm oil-free margarines, coconut oil, and a vegan lard substitute — produced at its Landkrone-Manufaktur in St. Ingbert, Germany. Products are sold directly to consumers via the company's own e-commerce shop (landkrone-shop.de) and wholesaled to organic retail chains such as Alnatura within Germany and the EU mainland.

Product overview

Landkrone is an organic food manufacturer producing a portfolio of plant-based margarine and cooking fat products. The product line centers on plant-based spreads (Bio Margarine, Bio Veganer Block, Bio Vegane Margarine, Bio Oliven Margarine, Bio Plus 3, Bio Soja) and vegetable cooking oils (Bio Kokosöl). A unique offering is the Bio Veganes Schmalz, a plant-based lard substitute. Products are available as individual units (250 g or 500 g containers) or as value multipacks (6-unit bundles). All products are certified organic (DE-ÖKO-013) and emphasize avoiding palm oil, with several options featuring sustainable shea fat as an alternative. The company also offers a newsletter subscription with a 10% welcome coupon and provides chilled shipping for temperature-sensitive products during spring and summer months.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio Veganer Block, 250 g A vegan, palm oil-free three-quarter fat margarine made with shea fat, suitable as a bread spread and for cooking and baking. Targeted at consumers seeking plant-based alternatives to butter.
• Bio Vegane Margarine, 250 g (ohne Palmöl) A palm oil-free vegan margarine made with shea fat, sold in a 250 g container with cooling pads included. Used as a spread, for baking, steaming, and cooking.
• Bio Oliven Margarine, 250 g An organic margarine made with extra native olive oil, marketed toward Mediterranean cuisine enthusiasts. Used as a bread spread and for baking or steaming.
• Bio Plus 3, 250 g An organic omega-3 rich bread spread made with rapeseed and walnut oil. Suitable for cooking, baking, and steaming.
• Bio Margarine, 250 g An organic plant-based margarine made with sunflower oil, low in sodium. Sold as a bread spread and used for baking, steaming, and cooking.
• Back Bio Margarine, 500 g An organic baking margarine made with sunflower oil in a 500 g family-size container. Used for baking, roasting, cooking, and as a bread spread.
• Bio Soja, 250 g An organic bread spread made with soybean oil, rich in unsaturated fatty acids and free from milk. Low-sodium spread for bread and cooking.
• Bio Kokosöl nativ, 215 ml A cold-pressed native coconut oil in a 215 ml container, sourced from the Philippines and Sri Lanka. Used for exotic cuisine, light sautéing, and baking. Also available in a 430 ml size.
• Bio Veganes Schmalz Palmölfrei, 120 g A palm oil-free vegan lard substitute made with shea fat, coconut fat, sunflower oil, apples, roasted onions, and coarse sea salt. Used as a savory bread spread and for hearty cooking.

Quantifiable outcome

• Customer ratings averaging 4.0-5.0 stars across products
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• QC & I (Quality Certification & Inspection)coreOthersQC & I is the organic certification body that controls and certifies Landkrone's products under EU regulation 2018/848. DE-ÖKO-013 certification ensures compliance with organic standards.
• DHL (GoGreen)minorOthersDHL GoGreen shipping partner for package delivery with climate-neutral shipping option. Used for temperature-controlled delivery of perishable products.
• UPSminorOthersUPS shipping partner for package delivery, offered alongside DHL as shipping options for customers.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Viana Naturkost: German organic and vegan food producer specializing in tofu, spreads, and plant-based products. Direct peer in the German organic plant-based category, competing for similar Bioläden shelf space and health-conscious consumers.
• Biona Organic: Organic food brand offering plant-based spreads, oils, and margarines across European markets. Comparable as a multi-product organic plant-based brand targeting similar health-conscious and environmentally aware consumer segments.
• Naturli' Foods: Danish plant-based spreads manufacturer producing vegan butter and margarine alternatives. Comparable as a European specialty plant-based fat/spread producer with similar organic and sustainability positioning, though primarily serving Scandinavian markets.
• Alsan (Rapunzel Naturkost): Rapunzel's Alsan brand produces organic plant-based margarines in Germany using similar positioning around certified organic and clean ingredients. Directly competes with Landkrone in German organic retail channels (Bioläden, Alnatura) on plant-based spreads.

Broad incumbents

• Flora (Upfield): Upfield is the global leader in plant-based spreads, owning Flora and other major margarine brands. A broad incumbent that competes in the same category but at massive scale across all European retailers, dwarfing Landkrone's niche position.
• Bertolli: Established food brand offering plant-based spreads and cooking products across Europe. Operates as a broad incumbent with overlapping product categories but wider portfolio and significantly larger distribution than Landkrone.
• Dr. Oetker Vitalis / Vitalis Bio: Dr. Oetker's organic food sub-brands compete in the German organic breakfast/spread aisle. Operates as a broad incumbent with significant marketing and distribution reach, overlapping with Landkrone in organic retail.
• Rapunzel Naturkost: Major German organic food manufacturer and owner of the Alsan margarine brand. Broader organic food portfolio including oils, pasta, and spreads gives them scale advantages and overlapping customer base with Landkrone in Bioläden channels.

Others

• Alnatura: Germany's largest organic supermarket chain and a customer of Landkrone. Connected as a key distribution partner and also operates private-label organic products that compete with Landkrone's offerings on shelf.

Regional players

• Earth Balance: US plant-based spread brand with similar positioning around dairy-free, vegan margarine alternatives. Comparable in product concept but operates in North America rather than European markets where Landkrone competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/landkrone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landkrone