Naturli Foods

What Naturli Foods does

Naturli' Foods A/S is a Danish plant-based food manufacturer founded in 1988 and headquartered at Tilstedvej 73 in Thisted, with production co-located at the Dragsbæk facility in Thy, Denmark. The company produces a full-range portfolio of 100% plant-based alternatives to dairy and meat — including oat, soy, and almond drinks (with a barista series), butter alternatives (Smørbar and Block), meat alternatives (Hakket minced, burgers, sausages, falafel, nuggets, Pipfri, Protein Bidder), cooking creams and yogurt-style products, ice cream, and snack bars — using oats, soy, almond, coconut, and pea proteins as base ingredients. A large share of the portfolio is certified organic (økologisk), RSPO-certified palm oil is used where applicable, and CO2 footprint data is third-party verified by CarbonCloud across the full supply chain.

The business operates a wholesale-retail model selling consumer-packaged goods primarily through every major Danish supermarket chain (Kvickly, SuperBrugsen, Fakta, Irma, Føtex, Bilka, Netto, Meny), health food stores, and online platforms (nemlig.com, bilkatogo.dk, mad.coop.dk, Greenos.dk, helsam.dk), supplemented by a company-owned retail concept, the NATURLI' Social Food Room on Saxogade 92 in Copenhagen. International distribution reaches 12 markets (Norway, Sweden, Finland, Estonia, Lithuania, Germany, UK, Slovakia, Romania, US, Australia) via country-specific websites and a distributor-led export channel ([email protected]). Customer segments are horizontal — mainstream Danish consumers seeking plant-based staples, active/wellness consumers targeted with functional drinks like the 2026-launched Electrolyte coconut water, and community/social-impact consumers engaged through the Social Food Room and Plantebevægelsen platform.

Revenue is generated through one-time unit purchases of branded CPG products; standard pricing is not publicly disclosed, though a 2022 Beepr.dk comparison showed Naturli' staples priced 27.5% below equivalent animal-based products and 10 DKK promotional pricing was observed on drink SKUs in mid-2026. The company is privately held (CVR 89318718), has 11–50 employees, has not disclosed external funding rounds, and operates with no parent-company disclosures beyond operational affiliation with Dragsbæk. Marketing emphasizes athlete endorsements, community building, and ESG credibility through verified environmental data and first-mover waste-sorting pictogram packaging.

Name

Naturli Foods

Legal name

Naturli' Foods A/S

Website

https://naturli-foods.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturli' Foods is a Danish plant-based food manufacturer (founded 1988) producing 100% plant-based dairy and meat alternatives — drinks, butter, minced, burgers, ice cream — sold through every major Danish supermarket chain, online retailers, a Copenhagen retail concept, and export distributors across 12 countries.

Ownership category

akta.pro rank

Product category

Plant-Based Foods

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Food Manufacturing (311)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)

akta.pro secondary industries

Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams) (AFAHAJAG), Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF)

Keywords

• Plant-based foods
• Dairy alternatives
• Meat alternatives
• Oat drinks
• Plant-based spreads

Headquarters

HQ city

Vejen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food Sales: Naturli Foods generates revenue through the sale of its plant-based food and beverage products to consumers via major Danish retail chains (Kvickly, SuperBrugsen, Fakta, Føtex, Bilka, Netto, Meny) and health food stores. Products are also sold through online platforms including nemlig.com, bilkatogo.dk, and mad.coop.dk. A physical retail location (NATURLI' Social Food Room) also serves direct consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Naturli' Foods A/S manufactures and sells 100% plant-based alternatives to dairy and meat products, including plant-based drinks (oat, soy, almond), butter alternatives, meat alternatives (minced, burgers, sausages, nuggets, falafel), dairy alternatives (yogurt-style, cream), and ice cream. Products are produced at the Dragsbæk facility in Thy, Denmark, and sold through Danish supermarkets, online retailers, and international export channels.

Product overview

Naturli Foods is a Danish plant-based food company founded in 1988, producing 100% plant-based alternatives to dairy and meat products. The product portfolio includes: (1) Plant-based drinks category - oat drinks (Økologisk Havredrik, Oat Barista variants including Tasty Pumpkin Spice, Tasty Wiener, Tasty Mocha, Skinny Barista Mandel), soy drinks (vanilla, unsweetened, with cocoa), almond drinks, oat cocoa, ice coffee, and new Electrolyte coconut water; (2) Butter alternatives - Økologisk Smørbar and Økologisk Block; (3) Plant-based meat alternatives - Hakket Grønt (31% protein), Hakket, burgers (Green Burger, Supreme Burgers), Sausages, Nuggets, Falafel, Pipfri, and Protein Bidder; (4) Cooking products - Havre Cuisine (cooking cream), CREME FRISK, Greek Style, Natural cooking cream, Ravioli; (5) Ice cream - multiple flavors including Salty Caramel Roasted Almonds, Vanilla, and other seasonal varieties; (6) Snacks - Nutty Bar chocolate bars. The company also offers to-go products like sandwiches and wraps. All products are organic where possible and certified vegan.

Differentiator

Problem solved

Functional benefit

Products and services

• Økologisk Havredrik (Organic Oat Drink) Organic oat-based plant-based drink made from 16% Danish oats with no added sugar. Used as a milk alternative in coffee, smoothies, or cooking.
• Oat Barista Plant-based oat drink designed for coffee professionals with excellent foaming capabilities for barista art. Contains 18% oats.
• Skinny Barista Mandel Almond-based barista drink with gluten-free foam for lattes. Contains only 26 kcal per 100ml.
• Oat Barista Tasty Mocha Oat barista drink with cocoa and mocha flavor for coffee drinks and milkshakes.
• Oat Barista Tasty Pumpkin Spice Limited edition oat barista drink with pumpkin spice flavor for autumn seasonal coffee use.
• Oat Barista Tasty Wiener Oat barista drink with Wiener Melange flavor for coffee applications and shakes.
• Økologisk Soyadrik Vanilje (Organic Soy Drink Vanilla) Organic soy-based drink with vanilla flavor, containing 10% soybeans. Free from gluten and lactose.
• Økologisk Soyadrik Usødet (Organic Unsweetened Soy Drink) Organic unsweetened soy drink with 3.7% protein content. Free from gluten and lactose.
• Økologisk Soyadrik m. Kakao (Organic Soy Drink with Cocoa) Organic soy drink with cocoa flavor. Contains no gluten or lactose.
• Økologisk Mandeldrik (Organic Almond Drink) Organic almond-based drink made with almonds from Sicily. Mild and sweet taste, used as a plant-based milk alternative.
• Mandeldrik Usødet (Unsweetened Almond Drink) Organic unsweetened almond drink with no sugar added. Made with 2.3% almonds.
• Electrolyte Kokosvand (Electrolyte Coconut Water) Coconut water drink with blueberry and lemon flavor, containing magnesium and calcium for hydration and energy support.
• Økologisk Havrekakao (Organic Oat Cocoa) Organic cocoa drink based on oats for hot or cold consumption.
• Økologisk Iskaffe (Organic Ice Coffee) Ready-to-drink organic ice coffee based on a blend of soy, oat, and almond. Ready from the refrigerator.
• High Protein Tasty Cocoa High protein plant-based drink with 24g protein per portion, based on oat, almond and soy blend with cocoa flavor.
• Oat Matcha Vanilla Oat drink with matcha green tea and vanilla flavor. No added sugar.
• Økologisk Smørbar (Organic Plant-Based Butter Spread) 100% plant-based butter alternative made with rapeseed, shea, coconut, and almond oils. Certified organic with no hydrogenated oils. Used for spreading, baking, cooking, and frying.
• Økologisk Block (Organic Plant-Based Butter Block) Plant-based butter block made with shea oil, coconut oil, and rapeseed oil. Used for baking, spreading, and cooking applications. Award-winning product.
• Hakket Grønt (Plant-Based Minced - Green) Plant-based minced alternative with 31% protein and 7.6% fat, based on wheat gluten and pea protein. Used in lasagne, bolognese, and taco dishes.
• Økologisk Falafel (Organic Falafel) Organic plant-based falafel balls made from chickpeas or peas, ready to cook or serve in various dishes.
• Green Burger (Plant-Based Burger) Plant-based burger patties including Green Burger with 15% protein from pea and wheat protein.
• Nuggets (Plant-Based Nuggets) Plant-based nugget products for frying and serving as appetizers or main courses.
• Protein Bidder Soy protein-based bite product with 22% protein and only 0.5% fat for salads, pitas, and wraps.
• Pipfri (Plant-Based Chicken-Style Strips) Plant-based chicken-style strips for pasta, salads, and various dishes.
• CREME FRISK (Plant-Based Crème Fraîche) Plant-based cream fresh alternative based on coconut with a slightly sour taste. Gluten-free and soy-free.
• Havre Cuisine (Plant-Based Cooking Cream) Plant-based cooking cream made from oats for creamy pasta dishes, curries, and soups. 100% organic.
• Greek Style (Plant-Based Greek-Style Yogurt) Plant-based Greek-style yogurt alternative for breakfast, snacks, and cooking applications.
• Salty Caramel Roasted Almonds (Plant-Based Ice Cream) Plant-based ice cream based on oat with salty caramel flavor and roasted almonds. 100% plant-based.
• Vanilla (Plant-Based Ice Cream) Plant-based vanilla ice cream made with rice drink and coconut oil. Soft, creamy with vanilla taste.
• Nutty Bar (Chocolate-Coated Nut Bars) Chocolate-coated nut bar product line including Dark Choco & Sea Salt, Dark Choco & Salted Caramel, Dark Choco & Peanut Butter variants.
• Æbleskiver (Plant-Based Danish Pancake Balls) Traditional Danish plant-based æbleskiver balls for Christmas and celebrations.

Quantifiable outcome

• CO2 emissions from oat drink are up to 80% lower than from conventional cow's milk
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Brentford FC / Troels Bech (Bech Bag Bolden Podcast)minorGTM or Marketing Partner · 13 February 2024Naturli' partnered with Troels Bech's 'Bech Bag Bolden' podcast, a platform hosted by former professional footballer and current plant-based lifestyle advocate. Episodes feature conversations with Brentford FC assistant coach Claus Nørgaard, footballer Mathias Jensen, and winger Mikkel Damsgaard about plant-based eating in professional sports.
• InnoGrass (Danmarks Tekniske Universitet & Aalborg Universitet)coreStrategic or Co-development Partner · 21 February 2019Naturli' participates in the InnoGrass research project alongside researchers from DTU and Aalborg Universitet to investigate how proteins can be extracted from grass and used in food for humans. Naturli's Innovation Chef Jan Lund is involved in the project, supporting the company's exploration of new protein sources for plant-based foods.
• Too Good To GominorStrategic or Co-development Partner · 6 December 2018Naturli' partnered with Too Good To Go to create 'yverfri zone' (udder-free zone) stickers for situations where consumers may be unsure whether a product contains dairy. The stickers address consumer confusion around the definition of 'milk' and dairy terms in food labeling.
• CarbonCloudcoreOthersCarbonCloud provides third-party verified CO2 footprint calculations for Naturli' products using a cradle-to-store methodology, covering all products from crop cultivation through transport and packaging. Naturli' prominently displays CarbonCloud data on product pages to substantiate environmental claims.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oatly: Swedish oat-based drink and plant-based food manufacturer; direct competitor to Naturli's oat drinks, oat barista series, and oat-based ice cream, with significant Nordic retail overlap and broader global scale.
• Provamel: Alpro's organic plant-based brand offering soy, oat, almond, and rice drinks plus desserts; overlaps directly with Naturli's organic plant-based drinks, cream alternatives, and ice cream portfolio.
• Beyond Meat: US-based plant-based meat alternative manufacturer producing burgers, sausages, and ground products that directly overlap with Naturli's Hakket, Green Burger, Sausages, and Nuggets product lines.
• Impossible Foods: US plant-based meat alternative producer competing in the burger and ground meat categories that overlap with Naturli's Hakket Grønt, Green Burger, and Supreme Burger product lines.
• Quorn: UK-based meat alternative manufacturer (mycoprotein-based) producing nuggets, burgers, sausages, and grounds; comparable to Naturli's meat alternative portfolio with established European foodservice and retail presence.
• Minor Figures: UK-based plant-based barista oat milk specialist with strong specialty coffee channel presence; directly comparable to Naturli's Oat Barista series in product positioning and barista-formulation differentiation.

Regional players

• Plenti: Danish plant-based brand offering plant-based drinks, yogurts, and meat alternatives in Scandinavian retail; a domestic Nordic competitor with similar product breadth and overlapping Danish distribution.
• Arla Jörd: Danish dairy cooperative Arla's plant-based sub-brand Jörd, offering oat-based drinks and other alternatives in Nordic markets; a domestic Danish competitor with cooperative ownership scale advantages.

Broad incumbents

• Alpro (Danone): European plant-based dairy brand owned by Danone, offering soy, oat, almond, and coconut drinks plus yogurts and creams; competes with Naturli across the full dairy-alternative portfolio at greater scale and broader international reach.

Emerging players

• Califia Farms: US-based plant-based beverage brand specializing in almond and oat drinks, creamers, and barista formulations; overlaps with Naturli's Mandeldrik, oat drinks, and barista category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NaturliFoods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturli Foods