Parkway Physiotherapy

What Parkway Physiotherapy does

Parkway Physiotherapy & Performance Centre is a privately-held, multi-disciplinary healthcare clinic operating four physical locations across the South Island of Vancouver Island in British Columbia, Canada — specifically Happy Valley and Millstream Village in Langford, Sooke, and Tuscany Village in Victoria/Saanich. The clinic was founded in 2007 and provides a broad portfolio of services spanning physiotherapy, chiropractic care, massage therapy, kinesiology, athletic therapy, acupuncture, and clinical counselling, alongside specialized programs in pelvic floor health, vestibular rehabilitation, TMJ disorders, concussion care and prevention, IMS/dry needling, laser therapy, shockwave therapy, custom orthotics, pool therapy/hydrotherapy, clinical Pilates, and knee bracing. Patient bookings are managed through the third-party Jane App platform, and the clinic operates mobile/in-home physiotherapy in addition to in-clinic delivery.

The business generates revenue primarily through professional service fees billed directly to patients and to a broad set of Canadian insurers and government payers via direct billing relationships, including ICBC (motor vehicle accident claims), WorkSafeBC (workplace injury claims), Veterans Affairs Canada, Pacific Blue Cross, Canada Life, and Manulife. The clinic has secured a regional partnership with CAP Health for exclusive access to the Brain Repair Protocol and RAM4 Neck Function testing system, supporting a differentiated concussion assessment and prevention offering. Marketing is largely organic, relying on an educational blog, local SEO, Facebook and Instagram presence, and community/word-of-mouth referrals, with 2,000+ Google reviews at a 4.9 rating and 1,500+ 5-star reviews cited on-site.

Operationally, Parkway is a founder/owner-operated independent practice with no documented external investment, no parent company, and no acquisitions or divestitures on record. Leadership is structured around clinical specialization and internal development, including a Chief of Culture role, mentor physiotherapists, and an 18-month Clinical Director Internship plus a Concussion Internship program, indicating a deliberate effort to systematize clinician training and leadership pipeline as the multi-site footprint expands.

Name

Parkway Physiotherapy

Legal name

Parkway Physiotherapy & Performance Centre

Website

https://parkwayphysiotherapy.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkway Physiotherapy & Performance Centre is a privately-held, multi-disciplinary healthcare clinic operating four locations across the South Island of Vancouver Island, BC, offering physiotherapy, chiropractic, massage therapy, concussion care, pelvic floor health, and counselling to individual patients, ICBC/WorkSafeBC claimants, and insurer-covered clients via direct billing.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Home Health Physical Therapy & Mobile PT (HSADAIAO), Vestibular Rehabilitation & Balance Therapy (HSADAIAF), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Physiotherapy services
• Rehabilitation therapy
• Chiropractic care
• Massage therapy
• Injury recovery

Headquarters

HQ city

Langford

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Clinical Services: Revenue generated from providing direct patient healthcare services including physiotherapy, chiropractic care, massage therapy, acupuncture, concussion rehabilitation, pelvic floor physiotherapy, and other specialized treatments. Services are billed directly to patients and/or their insurance providers through direct billing arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Parkway Physiotherapy is a multi-disciplinary outpatient rehabilitation clinic operating four locations on Vancouver Island, BC, providing physiotherapy, chiropractic, massage therapy, acupuncture, athletic therapy, kinesiology, clinical counselling, and clinical Pilates. The clinic offers specialized programs such as pelvic floor, vestibular, TMJ, and concussion rehabilitation, plus modalities including IMS/dry needling, laser therapy, shockwave therapy, pool therapy, custom orthotics, and knee bracing. Services are delivered to individual patients, with direct billing support for ICBC, WorkSafeBC, and private insurance.

Product overview

Parkway Physiotherapy is a multi-disciplinary physiotherapy clinic offering a comprehensive range of healthcare services across four locations in the Greater Victoria area (Langford, Sooke, and Victoria). The clinic operates as a unified healthcare practice rather than a software platform, providing core physiotherapy services alongside specialized offerings including chiropractic care, massage therapy, athletic therapy, kinesiology, acupuncture, and clinical counselling. Their specialized services encompass pelvic floor health, vestibular physiotherapy, TMJ treatment, concussion care (with Brain Repair Protocol and RAM4 neck testing technology), shockwave therapy, laser therapy, custom orthotics, and pool therapy. They also provide injury-specific programs for ICBC and WorkSafeBC claimants, in-home physiotherapy, and clinical Pilates. The clinic uses Jane App for online appointment scheduling across their Happy Valley, Millstream Village, Sooke, and Tuscany Village locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy General outpatient physiotherapy assessment, manual therapy, and rehabilitation programming for adults and families recovering from injury, surgery, or managing chronic musculoskeletal conditions.
• Chiropractic Care Chiropractic assessment and adjustment services delivered alongside physiotherapy within the multi-disciplinary clinic.
• Massage Therapy Registered massage therapy for soft-tissue injury, recovery, and general wellness, delivered in-clinic.
• Acupuncture Acupuncture treatment offered as part of the clinic's pain management and rehabilitation service line.
• Clinical Counselling Clinical counselling services integrated with the clinic's physical rehabilitation offerings to address mental health alongside physical recovery.
• Athletic Therapy and Kinesiology Athletic therapy and kinesiology services for sports injury prevention, active rehabilitation, exercise prescription, and return-to-sport programming.
• Specialized Physiotherapy (Pelvic Floor, Vestibular, TMJ, Concussion) Specialized physiotherapy streams addressing pelvic floor dysfunction, vestibular/balance disorders, TMJ (jaw) disorders, and concussion rehabilitation, including a partnered Brain Repair Protocol via CAP Health.
• ICBC and WorkSafeBC Injury Rehabilitation Physiotherapy and related rehab services billed directly to ICBC (motor-vehicle accident) and WorkSafeBC (workplace injury) claims for eligible patients.
• Custom Orthotics Assessment, casting, and dispensing of custom foot orthotics for biomechanical correction and support.
• Advanced Therapy Modalities (Laser, Shockwave, Pool, IMS/Dry Needling) Adjunctive treatment modalities including low-level laser therapy, shockwave therapy, pool/aquatic therapy, and intramuscular stimulation (IMS) / dry needling for pain and soft-tissue conditions.
• Clinical Pilates Clinically supervised Pilates-based exercise programs used for rehabilitation, core stability, and injury prevention.
• In-Home Physiotherapy Physiotherapy provided at the patient's home for clients who are unable to attend the clinic due to mobility, post-surgical, or other access limitations.
• Knee Bracing Provision and fitting of knee braces for injury support, post-surgical stabilization, and osteoarthritis management.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CAP HealthcoreTechnology or IntegrationParkway has partnered with CAP Health to provide south Vancouver Island with access to the Brain Repair Protocol - an evidence-based concussion assessment and treatment tool that combines symptom profiles with test results using small vibrations to test various brain functions. Also provides RAM4 Neck Function testing system - described as the world's only evidence-based concussion prevention tool.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Lifemark Health Group: Canada's largest physiotherapy and rehabilitation network with hundreds of clinics nationwide. Comparable as a multi-disciplinary PT/rehab provider serving similar patient mix (MVA, workplace injury, MSK), but at national scale with corporate ownership.
• CBI Health Group: Major Canadian healthcare services operator with a large network of physiotherapy, occupational therapy, and rehab clinics, plus home health and specialty programs. Overlaps with Parkway on PT, concussion/MVA rehab, and ICBC/WorkSafeBC-style payer relationships.
• Vancouver Island Health Authority (Outpatient Rehab): Public health authority operating outpatient rehabilitation and physiotherapy programs across Vancouver Island. Overlaps with Parkway on outpatient PT, concussion/MVA, and WSBC-adjacent rehab services, but as a publicly funded incumbent.

Direct peers

• Cornerstone Physiotherapy & Massage Therapy: Multi-disciplinary clinic combining physiotherapy, massage, and specialty services across several Ontario locations. Comparable multi-disciplinary service mix, in-clinic plus in-home offerings, and strong review-driven brand positioning.
• MVMT Physio & Performance: Multi-disciplinary physiotherapy and performance clinic offering sports rehab, manual therapy, and specialty services. Comparable on multi-disciplinary service mix, performance/sports positioning, and clinic-based delivery model.
• Physiomobility: Multi-disciplinary physiotherapy clinic with multiple Toronto-area locations offering PT, massage, chiropractic, and pelvic health. Comparable multi-disciplinary, multi-site community clinic model.
• Re: Function Health Group: Canadian multi-disciplinary rehabilitation provider offering physiotherapy, kinesiology, and active rehab services with multiple BC clinics. Comparable on multi-site rehab model, ICBC/WorkSafeBC focus, and specialty programming.
• Active Health Management: Multi-disciplinary physiotherapy and rehabilitation group operating multiple clinics in British Columbia. Closely comparable on multi-site, multi-disciplinary model, BC geography, and direct-billing payer mix.
• Integrate Health: British Columbia multi-disciplinary health clinic combining physiotherapy, chiropractic, massage, and kinesiology with multiple Lower Mainland locations. Directly comparable on multi-disciplinary BC clinic model and service breadth.

Regional players

• Physio2Home / Mobile Physiotherapy Providers (BC): BC-based mobile/in-home physiotherapy providers serving patients who cannot attend a clinic. Comparable on the in-home PT component of Parkway's service line, though they do not directly compete on multi-site clinic presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParkwayPhysiotherapy
• Instagraminstagram.com/parkwayphysio
• Xx.com/parkwayphysio
• LinkedInlinkedin.com/company/parkway-physiotherapy-performance-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkway Physiotherapy