Aluan

What Aluan does

Aluan (āluān) is an organic virgin coconut oil producer with corporate headquarters in Singapore and operations on Simeulue Island, Indonesia. Founded in 2012, the company is held through Green Enterprises Pte Ltd (Singapore) and PT Green Enterprises Indonesia, and currently operates a 1,500-hectare regenerative coconut cultivation pilot with a stated long-term ambition to scale to one million hectares.

The company's single core product is single-origin organic virgin coconut oil, processed at origin on Simeulue Island. The technology and provenance stack consists of QR-enabled batch-level traceability, organic certification, and vertically integrated cultivation through pressing and packaging. Distribution is delivered through three channels: B2B ingredient supply to personal care, wellness, and food brands; white-label co-manufactured SKUs; and retail packaged products. A partnership with the EcosystemImpact Foundation anchors community conservation and regenerative agriculture commitments tied to the Simeulue cultivation base.

Aluan generates revenue through quote-based bulk ingredient sales to commercial buyers, supplemented by white-label manufacturing fees and direct retail packaging. The customer base spans personal care formulators, wellness brands, and food manufacturers, though no specific customer logos have been disclosed. The company is led by co-founders Jane Dunlop (CEO) and Dr. Luke Swainson (CFO), with directors Farwiza Farhan and Robert Kraybill on the leadership bench.

Name

Aluan

Legal name

Green Enterprises Pte. Ltd Singapore and PT Green Enterprises Indonesia

Website

https://aluan.co

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Aluan is a Singapore-headquartered producer of single-origin organic virgin coconut oil, operating a 1,500-hectare regenerative coconut pilot on Simeulue Island, Indonesia. It supplies B2B ingredient, white-label, and retail packaged oil to personal care, wellness, and food brands.

Ownership category

akta.pro rank

Product category

Coconut Oil Ingredients

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Coconut Oil Processing (AFAKAEAD)

akta.pro secondary industries

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Tropical Oils & Fractions (Palm, Palm Kernel, Coconut) (AFAJALAD)

Keywords

• Organic virgin coconut oil
• Coconut ingredient supply
• Regenerative agriculture
• Traceable coconut oil
• Bulk ingredient distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Virgin Coconut Oil Sales: Wholesale B2B sales of organic virgin coconut oil in bulk packaging (IBC Tote 1000L, Drums, Pails) to personal care, wellness, and food brands
2. Retail Packaging: Retail packaging sales in 500ml and 300ml sizes, including white label options for brands using their own packaging

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aluan produces organic certified virgin coconut oil at origin in Simeulue Island, Indonesia, with QR-enabled traceability from tree to jar. The company supplies B2B brands in personal care, wellness, and food sectors through bulk packaging formats (IBC Totes 1000L, Drums, Pails) alongside retail packaging (500ml, 300ml) and white label options.

Product overview

Aluan is a single-product company offering premium organic virgin coconut oil as a B2B ingredient supply for personal care, wellness, and food brands. The product portfolio consists of the core Virgin Coconut Oil offering available in multiple bulk packaging formats (IBC Tote, Drum, Pail) ranging from 20L to 1000L for wholesale supply, alongside retail packaging (500ml and 300ml) for white label or branded partnerships. The company differentiates through processing at origin, QR-enabled traceability, and direct farmer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Virgin Coconut Oil (Bulk)

Quantifiable outcome

• Regenerating 1 million hectares of ageing coconut landscapes
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Green Enterprises Pte LtdcoreOthersParent company incorporated in Singapore, serving as the regional headquarters and managing director entity for the Aluan brand. Robert Kraybill serves as Director.
• PT Green Enterprises IndonesiacoreOthersIndonesian subsidiary managing production operations on Simeulue Island. Farwiza Farhan serves as Director.
• EcosystemImpact Foundation (Yayasan Ecosystem Impact)coreStrategic or Co-development PartnerThe āluān Foundation governing conservation activities under Indonesian foundation law. Manages community conservation, biodiversity protection through community rangers and customary governance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutiva: North American organic coconut oil and superfood brand selling virgin coconut oil direct-to-consumer and B2B. Comparable as a premium, certified-organic coconut oil supplier targeting health and wellness buyers with sustainability messaging.
• Coconut Merchant: UK-based premium virgin coconut oil brand supplying retail and wholesale customers. Comparable as a small, premium-positioned virgin coconut oil specialist focused on traceable, ethically sourced product.

Broad incumbents

• AAK (AAK AB): Global specialty oils and fats supplier serving personal care, food, and nutrition. Comparable as a broad incumbent in vegetable oil and fat ingredient supply that competes for the same B2B personal care and food brand customers.
• Dr. Bronner's: Large organic personal-care company with regenerative-organic coconut oil sourcing programs. Comparable as a major buyer and brand champion of traceable, organic coconut oil in personal care end markets.
• Nature's Way (Schwabe Group / Dr. Willmar Schwabe) - actually Nature's Way / Pharmavite: Large supplement and wellness brand owner (Pharmavite) carrying organic virgin coconut oil in mass retail. Comparable as a broad incumbent wellness/personal-care brand purchasing coconut oil ingredients and competing for similar end consumers.
• Bioriginal Food & Science Corp. Specialty oils and plant-based ingredient supplier to nutrition and personal care brands. Comparable as a broad incumbent B2B ingredient supplier offering coconut and tropical oils to the same end-customer segments.
• Franklin Baker Company: Major coconut product manufacturer (desiccated coconut, coconut oil, cream) operating large-scale facilities in the Philippines. Comparable as a broad incumbent coconut processor with industrial scale and established B2B customer relationships.
• Cargill Specialty Oils: Global agribusiness with a specialty oils portfolio including coconut oil for food and personal care. Comparable as a broad incumbent with scale advantage and integrated coconut supply chain competing for the same industrial B2B buyers.

Emerging players

• The Coconut Collaborative: UK plant-based coconut dairy and oil brand with sustainability focus. Comparable as a smaller emerging brand leveraging coconut provenance and sustainability storytelling in retail channels.
• Alter Eco: Regenerative-organic and fair-trade food brand with integrated supply-chain storytelling. Comparable as a small premium ingredient/food brand using regenerative sourcing and direct farmer partnerships as a core differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aluan