What Nutiva does

Nutiva is a privately held organic food company founded in 1999 and headquartered in Grand Junction, Colorado (with origins in Richmond, California). The company develops, brands, and distributes a portfolio of certified USDA Organic, Non-GMO, and GFSI-certified plant-based products spanning four pillars: culinary oils (Virgin, Refined, Liquid, and Buttery Coconut Oil), condiments (Coconut Aminos in Original, Teriyaki, Spicy, and Garlic variants), super seeds (Chia, Shelled Hemp Seeds, Hemp Seed Oil), and plant protein (Hemp Protein Powder) plus supplements (MCT and C8 MCT Oil). Production relies on cold-pressing, steam refining, and an organic chilling process for MCT oil, all designed to avoid chemical solvents such as hexane.

Nutiva operates a hybrid direct-to-consumer and wholesale go-to-market model. It sells through its own Shopify storefront, national grocery chains including Walmart, Publix, and Whole Foods, six major natural food distributors (UNFI, KeHe, Select Nutrition, Super Natural, Frontier Co-op, and Azure Standard), and third-party e-commerce platforms including Amazon, iHerb, Vitacost, and Swanson. Pricing is unit-based, ranging from approximately $5.49 for small SKUs to $29.99 for premium supplements. Target customer segments are health-conscious consumers, fitness and wellness enthusiasts following keto, paleo, or plant-based diets, and consumers with dietary restrictions seeking allergen-friendly soy- and gluten-free alternatives.

The company is led by CEO Michael Lynch and CFO Anne Thompson, having transitioned from founder John Roulac. In 2021 Nutiva acquired Coconut Secret, the original Coconut Aminos brand, consolidating it under the Nutiva name. The company has committed over $5 million through its Bright Future Fund to regenerative agriculture, and is a Certified B Corporation. The firm sources internationally, with coconuts from Southeast Asia and hemp from Canada, and reports 101-250 employees.

Name

Nutiva

Legal name

Nutiva LLC

Website

https://nutiva.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Nutiva is a privately held, USDA Organic certified food company that sells cold-pressed coconut oils, Coconut Aminos condiments, MCT supplements, chia seeds, and hemp-based products directly to consumers online and through Walmart, Publix, Whole Foods, and major natural food wholesalers, targeting health-conscious, keto/paleo, and allergen-avoidance consumers.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Grain and Oilseed Milling (3112), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Food And Kindred Products (2000), Fats & Oils (2070)

akta.pro primary industry

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Edible Oils & Fats Trading/Wholesale (AFAIAKAC), Organic Specialty Diet Foods Wholesale (Gluten-Free, Vegan, Keto, Allergen-Free) (AFAIAJAI)

Keywords

• Organic coconut oil
• Coconut aminos
• Plant-based protein
• MCT supplements
• Organic superfoods

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: Nutiva generates revenue through direct-to-consumer e-commerce sales via its website, as well as wholesale distribution to retail stores and natural food grocers. Products include coconut oils, coconut aminos, MCT oils, chia seeds, hemp products, and plant proteins.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nutiva manufactures and sells a portfolio of certified USDA Organic, non-GMO plant-based food products including cold-pressed coconut oils, coconut aminos (a soy sauce alternative), MCT oil supplements, chia seeds, shelled hemp seeds, hemp protein powder, and hemp seed oil. The company sells directly to consumers via its e-commerce site and through major retail chains and natural food distributors in the United States.

Product overview

Nutiva is a direct-to-consumer organic food company offering a portfolio of coconut-based culinary oils, condiments, superfood seeds, and plant-based protein products. The core portfolio spans four product lines: Culinary (including Organic Virgin Coconut Oil, Organic Refined Coconut Oil, Organic Liquid Coconut Oil, and Organic Coconut Oil Buttery Flavor), Condiments (featuring Organic Original Coconut Aminos and its flavored variants including Teriyaki, Spicy, and Garlic), Super Seeds (Organic Chia Seeds and Organic Shelled Hemp Seeds with associated Hemp Seed Oil), and Plant Protein (Organic Hemp Protein Powder). In 2021, Nutiva acquired Coconut Secret, bringing coconut aminos products under the Nutiva brand. All products are certified USDA Organic and the company positions itself around organic, non-GMO, and sustainable sourcing principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Original Coconut Aminos A soy-sauce alternative made from fermented coconut blossom sap and sea salt with a sweet-tangy umami flavor. Available in 8 oz, 16.9 oz, and 1 gallon sizes, targeted at consumers seeking a healthier, lower-sodium seasoning alternative.
• Organic Teriyaki Coconut Aminos A soy-free teriyaki sauce crafted from fermented coconut blossom sap with organic ginger, onion, garlic, and cayenne, offering 50% less sodium than leading teriyaki brands.
• Organic Spicy Coconut Aminos A spicy variation of coconut aminos infused with smoked paprika, ginger, garlic, and scorpion chili for bold sweet-savory heat without soy, gluten, or added sugar.
• Organic Garlic Coconut Aminos A garlic-flavored coconut aminos sauce infused with organic garlic, ginger, and cayenne, offering 68% less sodium than traditional soy sauce.
• Organic Virgin Coconut Oil Cold-pressed from fresh coconuts in Southeast Asia, retaining natural coconut flavor and lauric acid. Available in sizes from 15 oz PET to 1 gallon pail.
• Organic Refined Coconut Oil Expeller-pressed and steam-refined coconut oil with neutral flavor and 400°F smoke point, suitable for high-heat cooking without competing with recipe flavors.
• Organic Liquid Coconut Oil Always-pourable coconut oil processed to remove solidifying fats without chemicals, maintaining a clean neutral taste suitable for medium-heat cooking up to 350°F.
• Organic Coconut Oil Buttery Flavor Plant-based buttery flavor alternative made from organic refined coconut oil with organic natural flavors and annatto extract, featuring a 400°F smoke point.
• Organic MCT Oil Medium-chain triglyceride oil from organic coconuts containing caprylic and capric acids, providing fast-absorbing energy for brain and body, suitable for keto and plant-based lifestyles.
• Organic C8 MCT Oil Pure caprylic acid (C8) MCT oil from premium organic coconuts with faster absorption and maximum ketone production compared to standard MCT oils.
• Organic Chia Seeds Organic chia seeds delivering omega-3s, protein, fiber, and antioxidants. Available in whole black chia and ground varieties, with uses including smoothies, baking, and vegan egg replacement.
• Organic Shelled Hemp Seeds Hemp seeds (hemp hearts) providing 33% protein by weight with all 20 amino acids and a balanced 3:1 omega-6 to omega-3 ratio. Available in 19 oz and 5 lb sizes.
• Organic Hemp Seed Oil

Quantifiable outcome

• 72% Less Sodium than leading soy sauce brand (Coconut Aminos)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Coconut SecretcoreStrategic or Co-development Partner · 1 January 2021Nutiva acquired Coconut Secret, the original Coconut Aminos brand, in 2021. Coconut Secret has become part of the Nutiva family while maintaining the same recipes and quality standards. The brand is now transitioning to the Nutiva name (now called Nutiva Coconut Aminos).
• United Natural Foods Inc. (UNFI)coreChannel Partner/ Reseller/ DistributorUNFI is one of the main natural food distributors in the U.S. distributing Nutiva products nationally.
• KeHecoreChannel Partner/ Reseller/ DistributorKeHe is a major natural food distributor in the U.S. distributing Nutiva products.
• Select NutritionminorChannel Partner/ Reseller/ DistributorRegional natural food distributor carrying Nutiva products.
• Super NaturalminorChannel Partner/ Reseller/ DistributorNatural food distributor carrying Nutiva products.
• Frontier Co-opminorChannel Partner/ Reseller/ DistributorWholesale distributor for natural and organic products carrying Nutiva.
• Azure StandardminorChannel Partner/ Reseller/ DistributorNatural food distributor carrying Nutiva products.
• PublixcoreChannel Partner/ Reseller/ DistributorMajor grocery retail chain where Nutiva Coconut Aminos are available on shelf.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retailer carrying Nutiva products nationally.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorNatural foods grocery chain where Nutiva products are available.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bob's Red Mill: Larger organic specialty foods brand spanning grains, flours, seeds, and proteins. Competes with Nutiva in chia seeds and plant protein, with broader portfolio scale and stronger conventional grocery distribution.
• Garden of Life (Nestlé Health Science): Organic supplements and plant-protein brand backed by Nestlé Health Science. Competes with Nutiva's MCT, hemp protein, and chia lines via deep retailer relationships and substantially larger marketing budgets.
• Dr. Bronner's: Organic, mission-driven CPG brand (personal care primary, expanding into food). Comparable positioning around organic sourcing, regenerative agriculture advocacy, and founder-led brand storytelling.
• NOW Foods: Large family-owned organic supplements and oils company. Competes in MCT oil, coconut oil, chia, and hemp categories across natural foods, mass retail, and e-commerce with significantly broader SKU breadth.
• Spectrum Naturals (Hain Celestial): Major organic culinary oils brand owned by Hain Celestial, a public CPG parent. Directly competes in organic virgin and refined coconut oil, olive oil, and avocado oil at every natural foods and conventional grocer.

Direct peers

• Carrington Farms: Direct peer in organic coconut oil and MCT oil, with significant club-channel presence (Costco, Sam's Club). Competes on the same hero SKUs that anchor Nutiva's culinary line.
• Barlean's: Direct peer in organic oils and MCT supplements. Barlean's flaxseed oil, coconut oil, and MCT oil SKUs overlap with Nutiva's culinary and supplements lines in the same natural foods retail channel.
• Bragg Live Food Products: Direct competitor in organic culinary oils and coconut aminos. Bragg's flagship products (Liquid Aminos, olive oil, apple cider vinegar) compete head-to-head with Nutiva at Whole Foods, Sprouts, and natural food retailers.
• Manitoba Harvest: Direct competitor in hemp-based foods (hemp seeds, hemp protein, hemp oil) — a core product category for Nutiva. Manitoba Harvest (Tilray-owned) competes for the same shelf space at Whole Foods and Sprouts.
• Nature's Path: Independent organic food brand with comparable distribution through natural food distributors and major retail. Shares Nutiva's organic, non-GMO positioning and regenerative agriculture narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NutivaSuperfoods
• Facebookfacebook.com/Nutiva
• LinkedInlinkedin.com/company/nutiva
• Instagraminstagram.com/nutiva
• Pinterestpin.it/7uyABGf89
• Xx.com/Nutiva

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutiva