Wild Heaven Beer
Wild Heaven Beer operates three craft beer taprooms in Metro Atlanta (Avondale, West End, and Toco Hills), brewing culinary and botanically-driven beers alongside on-site spirits, cider, seltzer, and Georgia wines, paired with local food partners and private event venues.
- Company typePrivate
- Founded2010
- HeadquartersDecatur, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wild Heaven Beer does
Wild Heaven Beer is a privately held craft brewery founded in 2010 in Metro Atlanta by Nick Purdy (Co-President, former Founding Publisher of Paste Magazine) and Eric Johnson (Co-President & Brewmaster, 19-year brewing veteran and founder of Trappeze Pub). The company produces culinary and botanically-driven beers inspired by European tradition with Southern creative flair, anchored by signature and seasonal lineups across 12-20+ taps per location. Its operating footprint consists of three owned taprooms: the original Avondale location in Decatur, a 21,000 sq ft West End brewery on Atlanta's Beltline Southwest Trail inside the Lee+White development, and a Toco Hills location that adds an on-site distillery producing house-made gin, vodka, bourbon, and tequila.
Wild Heaven Beer firmographics
Firmographics- Name
- Wild Heaven Beer
- Legal name
- Wild Heaven Beer
- Website
- https://wildheavenbeer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Heaven Beer operates three craft beer taprooms in Metro Atlanta (Avondale, West End, and Toco Hills), brewing culinary and botanically-driven beers alongside on-site spirits, cider, seltzer, and Georgia wines, paired with local food partners and private event venues.
- Ownership category
- akta.pro rank
Wild Heaven Beer industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Distilleries (312140)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where Wild Heaven Beer is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wild Heaven Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer Sales: On-site sales of craft beers brewed at each location, including rotating seasonal releases,Flagship beers, and special releases. Revenue generated through draft pours, cans, and flights.
- Food and Beverage Service: Sales of food through partner restaurants at each location (Al's Pine Street Market Kitchen at Avondale, Eats at West End, Fox Bros. Bar-B-Q at Toco Hills) plus cocktails, wine, cider, seltzers, and non-alcoholic beverages.
- Private Events and Catering: Rental fees for private event venues including West End Lounge & Mezzanine, Garden Club, Avondale Grove Container, Hop Garden, Brewery Buyout, and Toco Hills Brite Room and Brewhouse Bar, with varying capacity and rental windows.
- Gift Cards: Digital and physical gift cards sold through Square online store for all three locations, providing upfront revenue and customer retention.
- Online Ordering and Delivery: Takeout orders through Toast Tab platform and delivery orders through DoorDash, extending revenue beyond in-person taproom visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | West End Lounge & Mezzanine private event rental |
| One time/ perpetual license | Multi-year contract | West End Garden Club private event rental |
| One time/ perpetual license | Multi-year contract | Avondale Grove Container private event |
| One time/ perpetual license | Multi-year contract | Avondale Hop Garden private event |
| One time/ perpetual license | Multi-year contract | Avondale Brewery Buyout |
| One time/ perpetual license | Multi-year contract | Toco Hills Brite Room private event |
| One time/ perpetual license | Multi-year contract | Toco Hills Brewhouse Bar add-on |
| One time/ perpetual license | Multi-year contract | Toco Hills Partial Courtyard add-on |
| Unit Pricing | Pay-as-you-go | Toco Hills food menu pricing |
| Unit Pricing | Pay-as-you-go | Weekday Winning Happy Hour Specials |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wild Heaven Beer product offering
Product offeringCore offering
Wild Heaven Beer is a craft brewery founded in 2010 in Metro Atlanta, operating three taproom locations (Avondale, West End, and Toco Hills). The company brews and serves craft beer, hard cider, hard seltzers, Georgia wines, and house-made distilled spirits, complemented by local food partners. It also hosts private events across dedicated event venues at its taprooms.
Product overview
Wild Heaven Beer is a craft brewery founded in 2010, operating three taproom locations in Metro Atlanta (Avondale, West End, and Toco Hills). The core product is culinary and botanically-driven craft beer inspired by European traditions with Southern creative flair. The portfolio extends beyond beer to include house-made hard cider, seltzers, craft cocktails, and Georgia wines. Each location features a distinct food partner (Al's Pine Street Market Kitchen, Eats, and Fox Bros. Bar-B-Q respectively). The West End location houses The Garden Club, a major outdoor event venue for ticketed concerts and festivals. The company also operates a Weekday Winning happy hour series across all locations and offers private event venues for bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer
- Hard Cider
Quantifiable outcome
- Three successful taproom locations operating since 2010 with expanding footprint
Companies that use Wild Heaven Beer
Customer profileSegments4 records
Ideal customer profiles2 records
Wild Heaven Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Wild Heaven Beer partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Fox Bros. Bar-B-QcoreExclusive food partner at Toco Hills location, providing smoked meats, BBQ items, and Southern cuisine. Fox Bros. offers rotating taco specials, 'Somethin' Smoked' Wednesday specials, and full menu including brisket plates, wings, and their signature Smashburger. Menu items featured in Wild Heaven marketing and events.
- Al's Pine Street Market KitchencoreFood partner at Avondale location (Decatur), providing fresh, seasonal menu items. Chef Al features special menu items during events like Masters Weekend and holidays.
- Eats at West EndcoreFood partner at West End location, providing cuisine for taproom service and special events. Featured in events like Crab Trap & Tap with jerk chicken and Southern comfort food.
- Lee+White DevelopmentcoreReal estate development partnership hosting Wild Heaven's West End location at 1010 White St. SW. The Lee+White development is an Atlanta mixed-use development on Atlanta's Beltline Southwest Trail.
- DoorDashminorThird-party delivery service partner enabling delivery of food and beverages from West End location to customers in the Atlanta area.
- Caren West PRminorPublic relations firm handling media and press inquiries for Wild Heaven Beer. Contact: Chad David Shearer at [email protected].
- Dirty South TriviaminorTrivia hosting partner providing weekly trivia nights every Tuesday at 7pm across all Wild Heaven locations, driving midweek foot traffic.
- Our CopaminorCommunity organization hosting free World Cup watch parties at The Garden Club at Wild Heaven, creating community gathering events around soccer.
- Rippin ProductionminorProduction company partnering with The Garden Club to host concerts and events including Monolord with Khemmis metal show.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wild Heaven Beer competitors and assessment
Company assessmentDirect peers
- New Realm Brewing: Craft brewery with an Atlanta taproom alongside locations in other cities. Direct overlap in product (craft beer) and audience (Atlanta craft enthusiasts and event bookers).
- Red Hare Brewing: Marietta/Atlanta-area craft brewery with taproom presence. Comparable regional scale, distribution footprint, and Atlanta craft audience overlap.
- Reformation Brewery: Georgia craft brewery with taprooms and distribution. Comparable regional craft positioning and taproom-led consumer experience.
- Creature Comforts Brewing: Georgia-based craft brewery with Athens and Atlanta taprooms. Comparable craft beer portfolio, hospitality-led taproom model, and Georgia regional footprint.
- Monday Night Brewing: Atlanta-founded craft brewery operating multiple taprooms in the metro. Comparable in scale, target customer, and taproom-led business model to Wild Heaven.
- Scofflaw Brewing: Atlanta craft brewery specializing in IPAs with a taproom experience. Comparable Atlanta-metro craft beer positioning and taproom-driven model.
- SweetWater Brewing Company: Atlanta-based craft brewery founded in 1997 with a flagship taproom and broad distribution. Wild Heaven competes directly in the Atlanta metro craft beer market for taproom visits, draft placement, and local brand affinity.
- Orpheus Brewing: Atlanta-based craft brewery with a taproom in the city. Competes with Wild Heaven for Atlanta craft beer consumers and on-premise draft accounts.
Broad incumbents
- Sierra Nevada Brewing Co. Large national craft brewery with broad distribution and taproom experience. Comparable craft brewing category and taproom-as-destination concept, though at much larger scale and geographic reach than Wild Heaven.
- Stone Brewing: Major U.S. craft brewer with taproom venues and national distribution. Comparable craft beer production and taproom business model, but at meaningfully larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Heaven Beer social profiles
Digital presenceWild Heaven Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Heaven Beer leadership team
Management profileNumber of profiles
Profiles7 records
Wild Heaven Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Heaven Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Heaven Beer
What does Wild Heaven Beer do?
Wild Heaven Beer is a craft brewery founded in 2010 in Metro Atlanta, operating three taproom locations (Avondale, West End, and Toco Hills). The company brews and serves craft beer, hard cider, hard seltzers, Georgia wines, and house-made distilled spirits, complemented by local food partners. It also hosts private events across dedicated event venues at its taprooms.
Is Wild Heaven Beer a public or private company?
Wild Heaven Beer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Heaven Beer founded?
Wild Heaven Beer was founded in 2010. It employs 11 to 50 people.
Where is Wild Heaven Beer based?
Wild Heaven Beer is headquartered in Decatur, United States, in the North America region.
How does Wild Heaven Beer make money?
Five revenue lines are on record. Taproom Beer Sales are the primary driver. The others are food and Beverage Service, private Events and Catering, gift Cards and online Ordering and Delivery.
Who are Wild Heaven Beer's main competitors?
Direct peers on record are New Realm Brewing, Red Hare Brewing, Reformation Brewery, Creature Comforts Brewing, Monday Night Brewing, Scofflaw Brewing, SweetWater Brewing Company and Orpheus Brewing. Broad incumbents are Sierra Nevada Brewing Co. and Stone Brewing.
Does Wild Heaven Beer have an API?
No public API is recorded for Wild Heaven Beer.
What industry is Wild Heaven Beer in?
Wild Heaven Beer's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.