What GRANDPRIX does

GRANDPRIX is a French equestrian sports media company operating a multi-format digital platform built around the grandprix.info news website, the GRANDPRIX.tv live-streaming service, and the GRANDPRIX Magazine (GPM) print and digital publication. The platform delivers continuous editorial coverage of major equestrian disciplines — jumping, dressage, eventing, endurance, voltige, reining, attelage, and youth categories — supplemented by podcasts, real-time competition results, and classifieds for horse sales, equestrian real estate, training, and industry jobs. Technology-wise, the company runs a freemium digital content platform with live-streaming capabilities integrated with ClipMyHorse TV and WorldSportTiming, and has extended into AI tooling, co-developing horse anatomical identification software with IFCE and a French electronics and computer science school for the breeding and research community.

The business model combines three revenue streams: (1) recurring digital and print subscriptions priced from €5.90/month (annual) to €6.99/month (monthly) with seasonal promotional discounts such as a 15% summer offer; (2) display and video advertising; and (3) branded sponsored content and long-term partnership integrations with brands like SAUR, Royal Horse, Lambey, GFE, and Grand Prix Sales. The customer base is a long tail of amateur and professional equestrian sports enthusiasts, plus industry professionals and a smaller lifestyle/tourism audience. Operationally, the company is a small, privately held SAS with 11-50 employees, registered share capital of €21,896, headquarters at 48 rue Lehot in Asnières-sur-Seine, and Vincent GOEHRS serving as Directeur de publication. Geographic reach has been formalised to support orders from a broad list of European, Americas, African, and Middle Eastern countries, monetising the niche equestrian vertical through editorial depth, live-event rights integration, and AI-augmented data products.

Name

GRANDPRIX

Legal name

GRANDPRIX

Website

https://grandprix.info

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GRANDPRIX is a privately held French media company that publishes continuous equestrian sports news, live event coverage, and a print magazine for amateur and professional riders across jumping, dressage, eventing, and related disciplines, monetised via subscriptions, advertising, and sponsored content partnerships.

Ownership category

akta.pro rank

Product category

Equestrian Sports Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Equestrian sports media
• Sports news subscription
• Live event streaming
• Equestrian journalism
• Equestrian print magazine

Headquarters

HQ city

Aisey-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Revenue: Annual and monthly digital subscriptions granting unlimited access to premium equestrian sports content on GRANDPRIX.info. Promotional seasonal discounts are offered to drive conversions.
2. Advertising: The website is financed through advertising. The site explicitly states it uses advertising to fund operations and asks users to support by disabling ad blockers.
3. Sponsored Content & Partnerships: Branded content sections and sponsored articles featuring partners and advertisers (e.g., Grand Prix Sales, Ravene, Destrier, SAUR, Royal Horse, Lambey).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GRANDPRIX is a French equestrian sports media company that publishes a continuous news website (grandprix.info), operates a live streaming service for equestrian competitions (GRANDPRIX.tv), and produces a monthly print and digital magazine (GRANDPRIX Magazine). Its content spans disciplines such as jumping, dressage, eventing, endurance, breeding, youth, and voltige, with real-time results, original video series, sponsored content, and a freemium subscription model priced from €5.90/month.

Product overview

GRANDPRIX operates as a comprehensive equestrian sports media platform consisting of three main components: (1) GRANDPRIX.info, the core news website delivering continuous coverage of equestrian disciplines including jumping, dressage, eventing, endurance, and voltige; (2) GRANDPRIX.tv, the live streaming service broadcasting equestrian competitions in real-time with commentary; and (3) GRANDPRIX Magazine (GPM), the subscription-based print and digital publication featuring articles, facility showcases (labeled ÉVASION), and rider profiles. The platform is supplemented by a paid subscription model (abo.grandprix.info) that provides unlimited access to premium content. Content categories span ACTU (news), JUMPING, DRESSAGE, COMPLET (eventing), ÉLEVAGE (breeding), ENDURANCE, JEUNES (youth), STYLE/MODE (fashion), CULTURE, ÉVASION (travel/escapes), FORMATIONS (training), IMMOBILIER (real estate), and SERVICES including horse sales, job listings, and newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• GRANDPRIX.info Core equestrian sports news website providing continuous coverage of jumping, dressage, eventing, endurance, breeding, youth, voltige, reining, driving, and other equestrian disciplines through articles, videos, podcasts, real-time results, real estate listings, job listings, and a newsletter.
• GRANDPRIX.tv
• GRANDPRIX Magazine (GPM)
• GRANDPRIX Subscription (abo.grandprix.info)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Groupe SaurminorStrategic or Co-development PartnerSAUR, a water resource management company, is featured as a sponsored content partner supporting equestrian sports development. SAUR is described as a primordial partner alongside equestrian sports.
• Royal HorseminorGTM or Marketing PartnerRoyal Horse sponsors the 'Paroles de Champions' (Words of Champions) video series on GRANDPRIX.tv, featuring rider interviews and profiles.
• LambeyminorGTM or Marketing PartnerLambey, an equine nutrition brand, sponsors the 'Alimentation by Lambey' video content section on GRANDPRIX.tv, covering equine feeding and nutrition topics.
• GFE (Groupe France Élevage)minorGTM or Marketing PartnerGFE sponsors the 'Les Étalons du GFE' (The Stallions of GFE) video series, featuring coverage of GFE breeding stallions and breeding-related content.
• Grand Prix SalesminorGTM or Marketing PartnerGrand Prix Sales, an equestrian horse sales company, runs sponsored content on the platform advertising elite show jumping and dressage foal auction collections.
• IFCE (Institut Français du Cheval et de l'Équitation)coreStrategic or Co-development PartnerGRANDPRIX collaborates with IFCE on AI-powered horse anatomical identification software, developed jointly with the French school of electronics and computer science. The technology enables automatic identification of anatomical segments in horse images, supporting research, breeding selection, and breeder decision-making.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClipMyHorse.tv: Specialist equestrian live-streaming platform providing live and on-demand event coverage; competes head-on with GRANDPRIX.tv for streaming rights and viewer attention, and is an integration partner of GRANDPRIX today.
• Cheval Magazine: French equestrian magazine covering sport, leisure, and lifestyle; directly comparable in language, format, and editorial scope to GRANDPRIX Magazine (GPM).
• Equidia: French equestrian TV channel and digital platform operated by French equestrian federations; competes in the same French-speaking market with overlapping live-streaming, editorial, and subscription offerings.
• Horse & Hound: Long-established UK-based equestrian news brand (Future plc) covering all major disciplines globally; matches GRANDPRIX's multi-discipline editorial and live-coverage model with similar subscription and advertising revenue mix.
• FEI TV: Official streaming service of the Fédération Equestre Internationale; the most direct competitor for live equestrian sport streaming with exclusive federation rights.
• Equnews: International equestrian news site covering jumping, dressage, and eventing; mirrors GRANDPRIX's digital-first, ad-supported content model targeting a similar global equestrian audience.
• The Chronicle of the Horse: US-based equestrian magazine and digital news outlet covering hunter/jumper, dressage, and eventing; comparable premium subscription model and editorial depth to GRANDPRIX.
• Cavadeos: French equestrian news outlet backed by France Galop covering horse racing and equestrian sport; directly comparable in language, discipline coverage, and editorial format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRANDPRIX