Das Inselradio Mallorca

What Das Inselradio Mallorca does

Das Inselradio Mallorca (legally Das Inselradio S.L.) is a privately-held, German-language radio station and media company headquartered in Palma de Mallorca, Spain, operating since 1996 under the ownership of Swiss holding company Future Media Maker SA, with Danilo Vulić as CEO. The company broadcasts a portfolio of eight themed radio streams — the main Das Inselradio Mallorca station plus Mallorca Sunshine Radio, Inselradio Classics, Rock, Chillout, XMAS, Sommerhits, and Sunshine Classics — delivered via FM (106.1 and 96.9), DAB+ (Channel 11A), DVB-T (102 MHz), iOS and Android apps, and the inselradio.com web player. Programming combines German-language music with locally produced editorial content covering Mallorca news, weather, airport reports, cultural and sporting events, and extensive island guides (excursions, beaches, dining, golf, villages).

The business operates a multi-product monetization model rather than a single-channel radio business. Core revenue is generated through on-air advertising and event sponsorships aimed at German-speaking tourists and expats in the Balearics. Adjacent verticals include: (i) Inselradio Reisen (inselradioreisen.com), a travel-booking platform operated with ASM Artists, Sports, Media & Touristik AG that aggregates package holidays, hotels, and flights from major German tour operators (TUI, DER Touristik, Schauinsland-Reisen, ITS, Meiers Weltreisen) and airlines (Lufthansa, Melia, RIU) on a commission basis; (ii) Inselradio Shop (shop.inselradio.com), an e-commerce storefront selling Mallorcan specialty products with shipping to Germany plus 11 additional European countries; (iii) Inselradio Jobbörse, a paid job-exchange platform; and (iv) branded live events including the annual Inselradio Golf Trophy (in its 26th edition) and the Anbaden beach-season-opening party. The audience is reached across FM/DAB+/DVB-T broadcast, web and mobile streaming, a weekly email newsletter distributed via Klicktipp, and an active presence on Instagram, Facebook, TikTok, YouTube, SoundCloud, and LinkedIn. The company holds a registered trademark for the Das Inselradio word mark and logo and is a member of AMCIB, the Association of Media Companies in the Balearic Islands.

Name

Das Inselradio Mallorca

Legal name

Das Inselradio S.L.

Website

https://inselradio.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Inselradio Mallorca is a German-language radio station and media company broadcasting from Palma de Mallorca, serving German-speaking tourists and expats with multi-platform radio streams, Mallorca editorial content, a travel-booking portal, an e-commerce shop, a job board, and branded live events.

Ownership category

akta.pro rank

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Radio Advertising & Sponsorship: The primary revenue stream is advertising sold to German-speaking audiences interested in Mallorca tourism, lifestyle, and local businesses. The station offers sponsored content, event sponsorships, and on-air promotional packages.
2. Travel Booking (Inselradioreisen.com): The travel portal offers package holidays, hotels, flights, and travel inspiration for Mallorca and worldwide. Revenue comes from travel bookings and commissions from travel partners.
3. E-commerce Shop (shop.inselradio.com): Online shop selling Mallorcan products and merchandise. Revenue from direct product sales with shipping to domestic (Germany) and international customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

Das Inselradio Mallorca is a German-language local radio station broadcasting from Palma de Mallorca via FM, DAB+, DVB-T, and digital streaming platforms. It produces locally relevant content covering Mallorca news, weather, airport reports, events, travel, golf, and lifestyle for German-speaking tourists and residents. Beyond radio, it operates a travel booking portal (Inselradio Reisen), an e-commerce shop for Mallorcan products, a job exchange, a podcast/video media library, and an events/ticket platform, forming an integrated media ecosystem.

Product overview

Das Inselradio Mallorca operates as a German-language radio station based in Mallorca, offering a multi-product media ecosystem. The core product is the radio station with multiple themed audio streams (main station, Mallorca Sunshine Radio, Classics, Rock, Chillout, XMAS, Sommerhits). The product portfolio extends beyond traditional radio to include the Inselradio Reisen travel booking platform, an e-commerce shop for Mallorcan products, a job board for the island, a media library with podcasts and videos, weather and airport information services, an event/ticket platform, and extensive editorial content about Mallorca covering excursions, beaches, dining, sports activities, and golf courses.

Differentiator

Problem solved

Functional benefit

Brands

• Mallorca Sunshine Radio: Alternative stream channel offering different music programming
• Inselradio Classics
• Inselradio Reisen

Products and services

• Das Inselradio Mallorca Radio Station German-language radio station broadcasting from Palma de Mallorca via FM (106.1, 96.9), DAB+ (Channel 11A), DVB-T (102 MHz), and digital streaming, delivering Mallorca news, weather, airport reports, events, travel, and lifestyle programming for German-speaking tourists and residents.
• Themed Radio Streams (Mallorca Sunshine Radio, Classics, Rock, Chillout, XMAS, Sommerhits) Curated themed audio streams including Mallorca Sunshine Radio (alternative music), Inselradio Classics, Rock, Chillout, XMAS (seasonal), and Sommerhits (summer programming), accessible via the web player and mobile apps with quality and codec settings.
• Inselradio Reisen (Travel Portal) Online travel booking platform offering Mallorca and international package holidays, hotels, flights, and travel inspiration content, connecting listeners with partner travel operators (TUI, Robinson, DER Touristik, Lufthansa, Melia, RIU, ITS, Schauinsland-Reisen, Meiers Weltreisen, Shaver Holidays, Traffics Reisen).
• Inselradio Shop (E-commerce Store) E-commerce storefront selling Mallorcan specialty products, food items, and merchandise to German-speaking customers, with domestic Germany shipping and international shipping to multiple European countries.
• Inselradio Jobbörse (Job Exchange) Online job exchange platform where employers can post job vacancies and job seekers can list job search profiles for Mallorca-based positions, with separate pricing for listings.
• Mallorca Wetter & Airport Report Service Real-time information service delivering Mallorca, Europe, and sea weather forecasts along with Palma airport arrival and departure reports for travelers and residents.
• Inselradio Events & Ticketshop Event calendar and online ticket shop listing concerts and events on Mallorca, enabling ticket sales alongside promotion of the station's own branded live events.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor.

• AMCIB (Association of Media Companies in the Balearic Islands)minorStrategic or Co-development PartnerDas Inselradio Mallorca is a member of AMCIB, the Association of Media Companies in the Balearic Islands, which represents regional media interests.
• RobinsonminorChannel Partner/ Reseller/ DistributorRobinson is listed as a TOP Partner on Inselradioreisen.com, offering all-inclusive resort holidays as part of the travel portal's hotel and package offerings.
• DER TouristikminorChannel Partner/ Reseller/ DistributorListed as a partner on Inselradioreisen.com for travel packages and holidays.
• Golfurlaub.deminorGTM or Marketing PartnerGolf-themed travel partner featured on Inselradioreisen.com.
• ITS (International Tourismus Service)minorChannel Partner/ Reseller/ DistributorITS travel partner listed on Inselradioreisen.com for holiday packages.
• TUIminorChannel Partner/ Reseller/ DistributorTUI travel partner listed on Inselradioreisen.com for holiday packages.
• Schauinsland-ReisenminorChannel Partner/ Reseller/ DistributorSchauinsland-Reisen travel partner listed on Inselradioreisen.com.
• LufthansaminorChannel Partner/ Reseller/ DistributorLufthansa airline partner featured on Inselradioreisen.com.
• Meiers Weltreisen (TUI)minorChannel Partner/ Reseller/ DistributorMeiers Weltreisen partner listed on Inselradioreisen.com.
• Melia HotelsminorChannel Partner/ Reseller/ DistributorMelia Hotels partner listed on Inselradioreisen.com.
• RIU HotelsminorChannel Partner/ Reseller/ DistributorRIU Hotels partner listed on Inselradioreisen.com.
• Shaver HolidaysminorChannel Partner/ Reseller/ DistributorShaver Holidays travel partner listed on Inselradioreisen.com.
• Traffics ReisenminorChannel Partner/ Reseller/ DistributorTraffics Reisen partner listed on Inselradioreisen.com.
• Palma BeachminorStrategic or Co-development PartnerPartner with Palma Beach for the annual Anbaden season-opening beach event. Palma Beach is a beach establishment and event venue at Playa de Palma.
• El Chiringuito Beach HouseminorGTM or Marketing PartnerVenue partner for the 2018 Anbaden beach event at El Chiringuito Beach House, Playa de Palma. Restaurant & cocktailbar provided venue and complimentary drinks for attendees.
• Der Mallorquiner GmbHminorImplementation/ SI/ Consulting PartnerThird-party service provider for payment processing and order fulfillment for the Inselradio Shop. Receives payment, order, and contact information for order processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Costa del Sol Radio (Radio Axarquía / various English-language Costa stations): English-language radio stations serving British expatriates and tourists on the Spanish mainland Costa del Sol. Comparable operating model of foreign-language radio for a resident and tourist audience in a Spanish tourism market, but based on a different coast and in English rather than German.
• Mallorca Zeitung: Leading German-language news outlet for Mallorca. Comparable because it serves the same German-speaking Mallorca audience with island-specific content and competes for the same advertising pool, but operates as a digital news publication rather than a broadcaster.
• Mallorca24: German-language news and lifestyle portal for Mallorca residents and tourists. Targets the same expat/tourist readership as Inselradio's content streams and competes for tourism advertisers, but is digital-only with no broadcast or audio focus.

Broad incumbents

• COPE: Major Spanish national radio network with island coverage. Comparable in broadcast model and Mallorcan ad sales, but offers a broad national/general-interest programming mix rather than a single-island German-language niche.
• Cadena SER: Spain's largest national radio network with regional Mallorca affiliates. Comparable as a Spanish radio broadcaster with multi-platform distribution, but operates at national scale and in Spanish, not in a niche tourist-language segment.
• RNE (Radio Nacional de España): Spain's national public broadcaster with regional Mallorca presence. Comparable in broadcast infrastructure and multi-platform delivery, but operates as a public-service network with a broad mandate rather than a niche German-language commercial station.

Direct peers

• Mallorca 101.7: English-language radio station based in Mallorca. Closest direct peer because it serves a foreign-language tourist audience on the same island, sharing the same ad clients and listener pool profile, though the language focus and music positioning differ.
• IB3 Ràdio: Public radio and TV broadcaster of the Balearic Islands, operating from Mallorca. Most direct territorial peer because it competes for the same island listener pool and tourism advertisers, though it broadcasts in Catalan/Spanish rather than German.
• Antenne Bayern: Largest private regional radio station in Germany, with multi-stream portfolio and strong digital/streaming distribution. Highly comparable operating model (regional FM, multi-stream, digital ecosystem, events), though at much larger German home-market scale.
• Radio Marca Mallorca: Local Mallorca franchise of Spain's national sports radio network Marca. Shares the Mallorca broadcast market and competing ad spend, but focuses on sports versus Inselradio's lifestyle/tourism positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPpp_-mS0lHd_ByZ5AcgpwA
• Facebookfacebook.com/DasInselradio
• LinkedInlinkedin.com/company/inselradio
• Instagraminstagram.com/inselradio
• TikToktiktok.com/@inselradio
• Xx.com/dasinselradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Inselradio Mallorca