Bomaid
Bomaid is Botswana's leading medical aid society, offering tiered subscription-based health plans (Access through Prestige) to individuals, corporates, and international students across Gaborone, Francistown, and Maun, supplemented by a member portal, mobile app, and the VivaScore-powered Thrive wellness platform.
- Company typePrivate
- Founded1970
- HeadquartersGaborone, Botswana
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Bomaid does
Bomaid is Botswana's leading medical aid society, operating as a private, member-funded health insurer headquartered in Gaborone with additional branches in Francistown and Maun. Founded in 1970 and employing 501-1,000 staff, the company serves individual members, corporate accounts of 10 or more employees, and international students through a tiered portfolio of four principal health plans — Access (from P309/month), Comprehensive (from P587/month), Executive (from P974/month), and Prestige (from P1,634/month) — each available across Core, Plus, Extra, and Max levels of cover. Coverage spans in-hospital and out-of-hospital benefits, dread disease cover, managed care, and chronic illness programs, delivered through an in-country network of doctors, specialists, hospitals, pharmacies, and diagnostic providers.
The technology stack combines traditional medical aid administration with a growing digital layer: an online member portal, a mobile app, an online rate calculator, and — launched on April 8, 2026 following a three-month pilot — the 'Thrive with Bomaid' digital wellness platform powered by VivaScore®, offering contactless health scanning, personalized health insights, and wearable device connectivity. Claims administration is handled in partnership with Mediscor and imaging is routed through MRI, while broader member value is augmented by a discount ecosystem spanning Virgin Active, City Active Gym, Propellers, Cresta Hotels, African Bush Camps, Garmin SSA, and Blue Tree Golf.
Revenue is generated almost entirely through recurring monthly subscription premiums across the four plan tiers, supplemented by value-added services; corporate sales are handled by a dedicated team reachable via [email protected], while individuals can self-serve online. Distribution combines direct-to-consumer digital acquisition, enterprise field sales for larger corporates, WhatsApp-based customer engagement, and in-person stakeholder events across Gaborone, Francistown, Maun, and Kasane. No revenue figures, funding events, or external ownership are disclosed in the available data.
Bomaid firmographics
Firmographics- Name
- Bomaid
- Legal name
- Bomaid
- Website
- https://bomaid.co.bw
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bomaid is Botswana's leading medical aid society, offering tiered subscription-based health plans (Access through Prestige) to individuals, corporates, and international students across Gaborone, Francistown, and Maun, supplemented by a member portal, mobile app, and the VivaScore-powered Thrive wellness platform.
- Ownership category
- akta.pro rank
Bomaid industry classification
Industry- Product category
- Health Insurance
- NAICS
- Other Insurance Funds (52519), Finance and Insurance (52)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
- akta.pro secondary industry
- Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)
Keywords
Where Bomaid is headquartered
LocationHeadquarters
- HQ city
- Gaborone
- HQ country
- Botswana
- HQ region
- Africa
Offices3 records
Markets served
Bomaid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Medical Aid Subscriptions: Bomaid generates revenue through monthly medical aid subscription fees paid by individual and corporate members. Members pay recurring monthly premiums based on their selected health plan tier (Access, Comprehensive, Executive, or Prestige) with options for Core, Plus, Extra, and Max levels of cover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Access Plan - Entry-level affordable coverage for young, healthy individuals starting out in life |
| Subscription | Monthly | Comprehensive Plan - Entry-level hospital cover suitable for young professionals and families |
| Subscription | Monthly | Executive Plan - Comprehensive coverage for all healthcare needs, especially for older members |
| Subscription | Monthly | Prestige Plan - Flagship all-inclusive option for mature members with greater healthcare needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bomaid product offering
Product offeringCore offering
Bomaid is a medical aid society based in Botswana that offers tiered health insurance plans and wellness services to its members. The society provides healthcare coverage through structured benefit plans, serving both individual subscribers and corporate group schemes.
Product overview
Bomaid operates as a medical aid society offering a tiered health insurance portfolio comprising four main health plans (Access, Comprehensive, Executive, Prestige) plus an International Student Health Plan, with digital member services including an online portal and mobile app. The company launched the Thrive with Bomaid digital wellness platform (powered by VivaScore®) in April 2026, adding contactless health scanning and wearable connectivity to its member ecosystem. Core health coverage is delivered through a network of service providers, with value-added benefits including wellness programs and partner discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Thrive with Bomaid: Digital wellness platform powered by VivaScore® offering contactless health scanning, personalized health insights, and wearable connectivity.
Products and services
- Tiered Health Insurance Plans
Quantifiable outcome
- Digital wellness platform launched April 8, 2026 following successful three-month pilot program
Companies that use Bomaid
Customer profileSegments3 records
Ideal customer profiles2 records
Bomaid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
Bomaid partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MakoticoreHealthcare partner shown in Bomaid's partner ecosystem, providing health-related services to members
- MediscorcoreMedical aid administrator and health risk management partner providing claims processing and managed care services
- MRIcoreHealthcare technology partner providing medical imaging and diagnostic services to Bomaid members
- Botswana LifecoreBotswana Life Insurance company partner providing integrated life and health insurance solutions
- BICminorBotswana Insurance Company partner providing insurance products and services
- VivaScorecoreTechnology partner powering the Thrive with Bomaid digital wellness platform, providing contactless health scanning, personalized health insights, and wearable connectivity
- Virgin ActiveminorFitness club chain providing wellness services and discounts to Bomaid members
- HealthGenerationBWminorLocal health and wellness partner providing health generation services in Botswana
- City Active GymminorFitness facility partner offering discounts to Bomaid members
- Cresta HotelsminorHotel chain partner offering accommodation benefits and discounts to Bomaid members
- African Bush CampsminorSafari and accommodation provider offering exclusive experiences to Bomaid members
- Garmin SSAminorWearable technology provider supporting health tracking capabilities for Bomaid members
- Blue Tree GolfminorGolf and leisure facility partner offering benefits to Bomaid members
- PropellersminorSwimming and therapeutic services provider offering exclusive discounts to Bomaid customers for healthy lifestyle support
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bomaid competitors and assessment
Company assessmentBroad incumbents
- Medscheme: Largest South African medical scheme administrator providing claims administration, managed care, and back-office services to multiple schemes. Comparable to Mediscor (Bomaid's admin partner) and thematically aligned to Bomaid's operating model.
- Resolution Health (now part of AfroCentric Group): South African health insurance provider and part of broader AfroCentric Group, offering tiered health plans and serving as both administrator and scheme. Comparable health plan products but with wider portfolio including administration services.
- Liberty Health (Liberty Holdings / StanLib): South African health insurance arm of Liberty Group providing medical scheme administration and health insurance products. Comparable through health insurance product offerings but operates as part of a broader financial services group.
- Old Mutual Health Solutions: Pan-African financial services group with health insurance and group benefits offerings across multiple African markets. Comparable broad health insurance portfolio but part of larger insurance and investment group.
Direct peers
- Medihelp Medical Scheme: South African medical scheme offering multiple benefit plans across price points to individuals and corporates. Comparable tiered health plan structure and subscription revenue model to Bomaid.
- Bonitas Medical Fund: One of South Africa's largest open medical schemes offering tiered health plans to individuals and corporate groups. Comparable as a non-profit/mutual medical scheme with similar tiered product structure to Bomaid.
- Discovery Health (Discovery Limited): Largest medical aid administrator and health insurer in South Africa, operating tiered health plans with wellness programs (Vitality) for individuals and corporates. Directly comparable business model to Bomaid as a subscription-based health insurer with preventive wellness overlay.
- Momentum Health (Momentum Metropolitan): Major South African medical scheme with tiered health plan options and corporate group cover, supported by a provider network. Comparable subscription-based health insurance model with individual and employer-sponsored segments.
Others
- Alexander Forbes Health (Sanlam): South African employee benefits, healthcare consulting, and medical scheme administration provider. Not a direct competitor but a related ecosystem participant in African medical aid and group benefits advisory space.
Regional players
- AAR Healthcare (AAR Health Africa): East African healthcare and insurance provider operating across Kenya, Tanzania, Uganda, and Rwanda. Comparable as a regional African health insurer/medical aid operator targeting corporate and individual segments, though operating in different geography than Bomaid.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bomaid social profiles
Digital presenceBomaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bomaid leadership team
Management profileNumber of profiles
Bomaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bomaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bomaid
What does Bomaid do?
Bomaid is a medical aid society based in Botswana that offers tiered health insurance plans and wellness services to its members. The society provides healthcare coverage through structured benefit plans, serving both individual subscribers and corporate group schemes.
Is Bomaid a public or private company?
Bomaid is a private company. It is classified as unknown and is currently operating.
When was Bomaid founded?
Bomaid was founded in 1970. It employs 501 to 1,000 people.
Where is Bomaid based?
Bomaid is headquartered in Gaborone, Botswana, in the Africa region.
How does Bomaid make money?
One revenue line is on record: medical Aid Subscriptions.
Who are Bomaid's main competitors?
Broad incumbents on record are Medscheme, Resolution Health (now part of AfroCentric Group), Liberty Health (Liberty Holdings / StanLib) and Old Mutual Health Solutions. Direct peers are Medihelp Medical Scheme, Bonitas Medical Fund, Discovery Health (Discovery Limited) and Momentum Health (Momentum Metropolitan). Alexander Forbes Health (Sanlam) is listed as an others. AAR Healthcare (AAR Health Africa) is listed as a regional player.
Does Bomaid have an API?
No public API is recorded for Bomaid.
What industry is Bomaid in?
Bomaid's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts), with a secondary code of FSAIAKAD, Group/Employer-Sponsored Critical Illness & Hospital Indemnity. Its NAICS code is 52519 and its SIC code is 6321.