What Retail Experts Group does

Retail Experts Group FZCO is a Dubai-headquartered, privately held retail consulting firm founded and led by CEO Dr. Tanja Hacker. It advises retailers, FMCG companies, private equity firms, hospitality businesses, and startups on retail strategy, procurement optimization, private label product development, category management, digital transformation, sustainability, and international market entry, drawing on the founder's prior senior operating experience at Aldi (Managing Director, 2,200+ stores) and Lidl (VP Purchasing, 29 countries) and a stated 27-year track record including 500+ private label products developed. The firm also operates a coaching and training practice — including executive coaching, negotiation training, leadership development, and a public Udemy course titled "Negotiate Like a Leader" — and runs a dedicated REG Innovators division that bridges startups and scale-ups with established retail partners (notably EMD and Selecta Group) through pitch days, sampling, and direct introductions to retail decision-makers across Europe and Asia.

The business model is professional services: revenue is generated through project-based consulting engagements, bespoke coaching programs, and training/online-course delivery, with contact-based (not publicly disclosed) pricing. Distribution is direct, CEO-led enterprise field sales, supplemented by content marketing, podcasts, trade media, and the LinkedIn presence of the founder. There is no proprietary technology platform, no AI/ML capability disclosed, and no productized SaaS offering; the firm's competitive positioning rests on operator pedigree, personal network access to retail decision-makers, and curated partnerships with European buying groups and Selecta. The firm holds a GDPR compliance posture for data processing and is registered as a Free Zone Company in Dubai Silicon Oasis.

Name

Retail Experts Group

Legal name

Retail Experts Group FZCO

Website

https://retail-experts-group.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Retail Experts Group is a Dubai-based, founder-led retail consulting firm advising retailers, FMCG companies, private equity firms, and startups on procurement, private label development, retail strategy, and international expansion, with a dedicated startup-retailer matchmaking division (REG Innovators).

Ownership category

akta.pro rank

Product category

Retail Consulting Services

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Retail consulting services
• Private label development
• Procurement optimization
• Retail strategy consulting
• FMCG consulting

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Consulting Services: Professional consulting services including retail strategy, procurement optimization, private label development, retail access, international expansion, category management, and sustainability consulting. Services are customized and project-based.
2. Coaching & Training: Leadership coaching, negotiation training, mentoring programs, and specialized training courses including an online Udemy course 'Negotiate Like a Leader'. Topics include executive coaching, sales team training, negotiation training, leadership development, and buyer academies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Retail Experts Group is a retail consulting agency that delivers customized project-based advisory services to retailers, FMCG companies, private equity firms, and hospitality businesses. Core offerings include retail strategy, pricing, inventory management, merchandising, category management, digital transformation, market entry, international expansion, private label development, procurement optimization, and sustainability consulting, complemented by executive coaching/negotiation training programs and a product scouting platform (REG Innovators) that bridges startups with leading European retailers.

Product overview

Retail Experts Group is a consulting firm offering a portfolio of professional services: core retail consulting covering strategy, pricing, inventory, merchandising, marketing, digital transformation, and supply chain management; coaching and training programs including negotiation training, leadership development, and buyer academies; and REG Innovators, a product scouting platform connecting startups and scale-ups with retail partners. The firm operates as a services-based consulting organization rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• REG Innovators: A division specializing in selecting and marketing innovative products for established retailers, creating a bridge between startups, scale-ups, and retail partners with direct access to leading retailers for faster international market entry.

Products and services

• Retail Consulting Services Comprehensive retail consulting services including retail strategy, pricing strategies, inventory management, sales forecasting, customer retention, store layout and design, merchandising, marketing, market entry, operations, category management, analytics, technology consulting, market research, innovation, digital transformation, go-to-market strategies, performance improvement, expansion, brand development, sustainability, product development, assortment management, and supply chain management. Delivered to retailers, FMCG companies, private equity firms, and hospitality businesses worldwide through customized project-based engagements led personally by the CEO.
• Coaching & Training Programs Professional coaching and training services including mentoring, executive coaching, negotiation training, leadership development, advisory board coaching, sales team training, buyer academy, and career coaching for women. Includes online courses such as 'Negotiate Like a Leader' available on Udemy. Designed for retail executives, procurement leaders, sales teams, and women seeking career advancement in retail.
• REG Innovators Product scouting platform that bridges innovative startups and scale-ups with leading retailers. Provides efficient listing and integration, curated product portfolio, market analysis, quality assessment, scaling support, and sustainability standards review. Enables direct access to retail partners including EMD and Selecta Group networks across Europe (16+ countries), as well as pitch day events, sampling opportunities, contract negotiations, coaching, and mentoring workshops.

Quantifiable outcome

• 500+ private label products developed
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• EMD Group (Europe)coreStrategic or Co-development PartnerEMD is a key cooperation partner for REG Innovators in Europe. EMD includes retail partners across multiple countries: Germany (Globus, Markant), Belgium (Colruyt Group, Bio Planet), Denmark (Dagrofa), France (Colruyt Group, cdiscount), Italy (ESD Italia), Netherlands (Superunie), Norway (Unil/NorgesGruppen), Austria (Markant), Portugal (Euromadiport), Sweden (Dagab), Spain (Euromadi Iberica), Czech Republic (Markant), Slovakia (Markant), South Korea (Lotte).
• Selecta GroupcoreStrategic or Co-development PartnerSelecta Group is a key cooperation partner operating across 16 countries including Germany, France, Switzerland, Austria, Spain, and Italy. The partnership enables REG Innovators to provide startups access to Selecta's retail network.
• Jessica Haug (EMD Group)coreStrategic or Co-development PartnerJessica Haug serves as Category Buyer Private Label Products at EMD Group and is a member of the REG Innovators Advisory Board, providing strategic guidance and industry expertise.
• Hannes Wengle (Selecta)coreStrategic or Co-development PartnerHannes Wengle serves as Deputy Group CPO at Selecta and is a member of the REG Innovators Advisory Board, providing strategic guidance and access to Selecta's retail network.
• European Retail NetworkcoreChannel Partner/ Reseller/ DistributorExtensive network of retail partners including: Austria (Rewe, Spar, Unimarkt, Lidl, Hofer, Maximarkt, Bipa, Müller Drogerie, Thomas Philipps, Mpreis, Dehner, Obi, Bauhaus, Tchibo, XXXLutz, etc.), Germany (Rewe, Edeka, Kaufland, Lidl, Aldi, Penny, Netto, Norma, Metro, Tchibo, Heinemann, QVC, Bünting, Müller Drogerie, DM, Woolworth, Rossmann, etc.), Switzerland (Migros, Denner, Lidl, Aldi, Jumbo, Globus, Spar, Ottos, Manor).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global generalist consultancy with a leading retail and consumer products practice, offering broader transformation capabilities than boutique peers and competing for the largest European retail clients.
• Accenture Retail: Global professional services firm with a major retail and consumer goods practice combining strategy, technology and digital transformation; broad incumbent overlap with REG's retail digital transformation services.
• Publicis Sapient: Digital transformation consultancy with deep retail and consumer products clients, comparable on retail digital transformation, market entry and go-to-market strategy services offered by REG.
• McKinsey & Company: Largest global strategy consultancy with a dedicated consumer and retail practice; competes with REG on retail strategy, procurement and category management, particularly at large European and global retailers.

Direct peers

• Simon-Kucher & Partners: Specialist consulting firm focused on pricing, monetization and sales, with strong retail and FMCG exposure; closely comparable to REG's pricing strategy and category management capabilities.
• Kearney: Global management consultancy with one of the most established retail and consumer goods practices, advising major retailers on strategy, procurement and private label, directly competing for the same enterprise retail mandates as REG.
• Oliver Wyman: Global consulting firm with deep retail, consumer goods and pricing expertise; competes with REG for retail transformation, category management and pricing engagements.
• Roland Berger: German-headquartered strategy consultancy with a strong retail, FMCG and private-label practice across Europe and the Middle East, overlapping directly with REG's European retail client base and consulting offering.
• Alvarez & Marsal: Global consultancy with a strong retail, consumer and private equity advisory practice including due diligence and value enhancement, overlapping directly with REG's PE commercial due diligence offering.
• Kantar Retail: Retail and shopper insights specialist within Kantar, providing category management, path-to-purchase and retail analytics consulting, the closest functional analogue to REG's retail analytics and category management practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retailexpertsgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Experts Group