What More Electronics does

More Electronics ApS is a privately held Danish sales representative and value-added distributor of electronic components, founded in 1995 and headquartered in Brøndby, Denmark, with regional offices in Sweden (Norsborg), Norway (Oslo), and Finland (Helsinki), serving the professional electronics industry across the Nordic and Baltic region. The company carries a line card of roughly 15 global principals spanning embedded wireless modules (Cavli Wireless, U-Blox, Move-X, Digi International, Sequans, Trasna), passive and electromechanical components (Kyocera AVX, CTS, Standex Electronics, New England Wire Technologies, C.C.P. Contact Probes), energy harvesting and power (e-peas, PowerFilm Solar, ITEN, EVE Energy), and industrial storage (Virtium SSDs). It does not manufacture its own products; instead it provides field application engineering, component selection guidance, local Nordic stock, and a flow of information between suppliers and customers.

The business model is commission- and margin-based B2B sales representation under an enterprise field-sales motion: a team of around 10 staff, including a CEO/Owner and country managers in each Nordic market, engages directly with professional electronics OEMs and design houses. Pricing is not publicly disclosed — quotes are obtained by direct contact — consistent with a project-by-project design-in sales cycle rather than standardized list pricing. The go-to-market relies on direct relationships, a content/blog presence on moreelectronics.dk, and bilateral partnerships with each principal supplier.

More Electronics competes on local Nordic presence, supplier relationships built over 28+ years, and the technical depth of its country managers, several of whom have 20–25+ years of regional industry experience. The firm is independently owned with no disclosed institutional investors, no funding rounds, no acquisitions, and no patents; its strategic posture is best characterized as a steady, portfolio-extending niche operator that incrementally adds principals (e-peas 2019, C.C.P. 2019, Move-X and PowerFilm 2023, Trasna 2025) and modestly grows headcount (notably a March 2025 hire for passive/EM business development) rather than pursuing aggressive scale or platform expansion.

Name

More Electronics

Legal name

More Electronics ApS

Website

https://moreelectronics.dk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

More Electronics is a Danish sales representative and distributor, founded 1995, that represents ~15 global electronic component suppliers across embedded wireless, passive/electromechanical, energy harvesting, and storage to professional electronics OEMs in the Nordic and Baltic region.

Ownership category

akta.pro rank

Product category

Electronic Components Distribution

NAICS

Other Electronic Component Manufacturing (334419), Other Communications Equipment Manufacturing (33429)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Communications Equipment, Nec (3669), Electronic Connectors (3678)

akta.pro primary industry

Mobile Devices & Accessories Distribution (CRAOACAE)

akta.pro secondary industries

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA), Semiconductors, ICs & Microcontrollers Retail (CRACAKAB), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), RF, Antennas & Wireless Components Retail (CRACAKAM)

Keywords

• Electronic components distribution
• Embedded wireless solutions
• Passive electromechanical components
• Electronic component sales representation
• Nordic electronics suppliers

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Component Distribution and Sales Representation: More Electronics acts as a sales representative for leading electronic component suppliers, earning commissions or margins on sales of embedded wireless solutions, passive components, electromechanical components, SSDs, displays, and cables to the professional electronics industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

More Electronics acts as a sales representative and distributor for leading global electronic component manufacturers, supplying the professional electronics industry in the Nordic and Baltic region. Their portfolio spans embedded wireless solutions, passive and electromechanical components, SSDs, displays, and cables, supported by local technical and field sales teams located across Denmark, Sweden, Norway, and Finland.

Product overview

More Electronics is a sales representative and distributor for electronic component manufacturers serving the professional electronics industry in the Nordic and Baltic region. The company does not manufacture its own products but represents a portfolio of leading suppliers covering: embedded wireless solutions (Cavli Wireless, U-Blox, Move-X, Digi, Sequans, Trasna), passive and electromechanical components (Kyocera AVX, CTS, Standex Electronics, New England Wire Technologies), energy harvesting and processing (e-peas, PowerFilm Solar, ITEN), SSD storage and memory (Virtium), displays and cables, and specialty connectors (C.C.P. Contact Probes). The company provides technical support, component selection guidance, and local Nordic stock for these supplier products.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Blox Positioning and Wireless Modules Global positioning and wireless communication semiconductors and modules including GNSS positioning, short range communication (WiFi and Bluetooth), and GNSS correction data services for automotive, industrial and consumer markets.
• Cavli Wireless Cellular Modules IoT cellular connectivity modules ranging from LTE NB to 5G RedCap and NR, including Smart Modules with Quad Arm CPU for embedding applications.
• Kyocera AVX Electronic Components Advanced electronic components including capacitors, inductors, resistors, crystals and oscillators, filters, couplers, RF and broadband microwave components, sensors, circuit protection, connectors and antenna solutions.
• CTS Electronic Components Sensors, actuators and electronic components including oscillators, ceramic RF filters and duplexers, potentiometers, dip switches, heat sinks and circuit board retainers.
• Standex Electronics Components Fluid sensors and floats, hermetic connectors, planar magnetics, power magnetics, reed switches, relays and optocouplers, sensors and magnets.
• Virtium Industrial Memory and SSD Solutions Industrial memory solutions for embedded systems including rugged memory modules and SSD flash drives designed for harsh industrial environments.
• e-peas Energy Harvesting and Processing Solutions Energy harvesting and processing solutions for IoT applications, enabling wireless devices to operate without battery replacement through ambient energy harvesting technologies.
• ITEN Solid State Micro Batteries Safe rechargeable solid-state micro batteries with high power compatibility, fast charging, small footprint, operating range from -40C to +85C, PCB mountable with ecofriendly non-toxic materials.
• PowerFilm Solar Photovoltaic Solutions Custom solar cells, panels, and power solutions for energy harvesting, portable, and remote power applications using proprietary thin-film or high-efficiency crystalline PV technology.
• Move-X LoRaWAN Radio Modules LoRaWAN microprocessor-based solutions for power-constrained IoT applications, including the Arduino-compatible Cicerone board with embedded u-blox MAX-M10 GNSS and optional Li-Ion battery connection.
• Digi Embedded Solutions and Connectivity Modules System on Modules and ecosystem of connectivity modules offering cellular, LoRaWAN, 2.4GHz MESH solutions and 868/915MHz modules, with supporting tools, libraries, documentation, security framework and cloud services.
• Sequans Cellular IoT Solutions European-based IoT cellular solutions with in-house chipset and stack, including LTE-M/NB, Cat-1bis and Cat-4, 5G/RedCap/eRedCap products.
• Trasna IoT Cellular Connectivity Solutions Complete IoT cellular connectivity solutions spanning SIM, eSIM, iSIM/SoC, cellular IoT modules, and device management.
• EVE Energy Lithium Batteries Global lithium battery products with core technologies for consumer batteries, power batteries and energy storage batteries.
• C.C.P. Contact Probes Spring-Loaded Connectors Spring-loaded connectors (Pogo Pins) for electronic devices, specializing in customized connectors serving customers including Apple, Amazon, Tesla and Samsung.
• New England Wire Technologies Custom Cables Custom wire and cable solutions including Litz wire, braids, cables and strands, ultra flexible single, multiconductor and coaxial cables for medical, automotive, communications, computer, industrial electronics, robotics, and high-energy physics industries.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• TrasnaminorChannel Partner/ Reseller/ Distributor · 1 March 2025Delivers complete IoT cellular connectivity solutions spanning SIM, eSIM, iSIM/SoC, cellular IoT modules, and device management. In March 2025 acquired u-blox cellular module business unit.
• Move-XcoreTechnology or Integration · 24 January 2023More Electronics announced collaboration with Move-X, an Italian provider of LoRaWAN solutions based on highly integrated and powerful radio modules. More Electronics provides local Nordic support and stock of the MAMWLE LoRaWAN modules and Cicerone demo board.
• PowerFilm SolarcoreChannel Partner/ Reseller/ Distributor · 24 January 2023More Electronics signed as Sales Representative for the Nordic territory for PowerFilm Solar, a US-based manufacturer of photovoltaic cells for portable and IoT markets. PowerFilm has 30 years in business with over 200 staff years of technical expertise.
• C.C.P. Contact ProbescoreChannel Partner/ Reseller/ Distributor · 16 September 2019More Electronics announced partnership with C.C.P. Contact Probes, a connector and testing equipment manufacturer founded in 1986. CCP specializes in spring-loaded connectors (Pogo Pins) and serves customers including Apple, Amazon, Tesla and Samsung.
• e-peas S.A.coreChannel Partner/ Reseller/ Distributor · 15 July 2019More Electronics announced collaboration with e-peas, a Belgian expert in Energy Harvesting & Processing solutions. e-peas focuses on enabling connected nodes to power themselves autonomously without battery replacement, supporting IoT energy sustainability.
• Cavli WirelessminorChannel Partner/ Reseller/ DistributorCalifornia-based IoT cell connectivity provider with relations to Qualcomm. Broad portfolio of cell modules ranging from LTE NB to 5G RedCap and NR.
• U-BloxminorChannel Partner/ Reseller/ DistributorSwiss-based global leader in positioning and wireless communications semiconductors and modules. Products include GNSS positioning, short range communication (WiFi & Bluetooth), and GNSS correction data services.
• Kyocera AVXminorChannel Partner/ Reseller/ DistributorLeading global manufacturer and supplier of advanced electronic components including capacitors, inductors, resistors, crystals and oscillators, filters, couplers, RF & broadband microwave components, sensors, circuit protection, connectors and antennas.
• VirtiumminorChannel Partner/ Reseller/ DistributorLeading innovator of industrial memory solutions providing rugged memory modules and SSD flash drives for harsh industrial environments.
• CTS CorporationminorChannel Partner/ Reseller/ DistributorProvider of sensors, actuators and electronic components including oscillators, ceramic RF filters and duplexers, resistors, potentiometers, dip-switches, heat sinks and circuit board retainers.
• ITENminorChannel Partner/ Reseller/ DistributorProvider of safe rechargeable solid state micro batteries with high power compatibility, fast charging, small footprint, and ecofriendly non-toxic materials.
• New England Wire TechnologiesminorChannel Partner/ Reseller/ DistributorProvider of custom wire and cable solutions including Litz, braids, cables and strands for medical, automotive, communications, computer, industrial electronics, robotics, and high-energy physics industries.
• Standex ElectronicsminorChannel Partner/ Reseller/ DistributorSolution provider within fluid sensors, floats, hermetic connectors, planar magnetics, power magnetics, reed switches, relays, optocouplers, sensors and magnets.
• Digi InternationalminorChannel Partner/ Reseller/ DistributorProvider of embedded solutions including system on modules and connectivity modules offering cellular, LoRa Wan, and 2.4GHz MESH solutions with security framework and cloud services.
• Sequans Communications S.A.minorChannel Partner/ Reseller/ DistributorEuropean-based IoT cellular solutions provider since 2003 with in-house chipset and stack. Products include LTE-M/NB, Cat-1bis & 4, 5G/RedCap/eRedCap.
• EVE EnergyminorChannel Partner/ Reseller/ DistributorGlobal lithium battery company with core technologies for consumer batteries, power batteries and energy storage batteries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Elfa Distrelec: Nordic-based electronic components and industrial supply distributor serving the same professional electronics customer segment across Sweden and the broader Nordic region with a broader catalog including passives and electromechanical components.
• Rutronik Elektronische Bauelemente: European broad-line electronic components distributor headquartered in Germany, serving professional electronics customers with a comparable portfolio of semiconductors, passives, electromechanical, embedded, and storage products across European markets.
• Transfer Multisort Elektronik (TME): Poland-based electronic components distributor with a broad catalog of semiconductors, passives, connectors, and electromechanical components, competing for the same European professional electronics buyer as More Electronics' principals.
• Codico GmbH: Austrian technical sales representative and distributor for passive, electromechanical, and semiconductor components, closely comparable as a European rep-franchise model targeting professional electronics customers.
• OEM Electronics: Swedish electronic components distributor and representative serving Nordic customers with passive, electromechanical, and embedded components — the most direct Nordic-basin peer to More Electronics in geography, customer base, and product mix.

Broad incumbents

• Future Electronics: Global broad-line electronic components distributor with strong EMEA coverage in semiconductors, passives, electromechanical, wireless modules, and IoT solutions — directly comparable in product breadth to More Electronics' represented lines.
• Digi-Key Electronics: Global catalog distributor carrying an extensive range of electronic components from the same supplier ecosystem (U-Blox, Kyocera AVX, etc.), competing directly with More Electronics for engineering orders from Nordic professional electronics customers.
• Avnet: Global electronic components distributor with EMEA operations covering semiconductors, passives, interconnect, embedded, and IoT — competing with More Electronics for design-in and volume business at Nordic OEMs.
• Arrow Electronics: Global broad-line electronic components distributor with extensive Nordic presence, offering the full product portfolio More Electronics represents plus computer, embedded, and supply-chain services to overlapping professional electronics customers.
• Mouser Electronics: Global catalog distributor stocking semiconductors, passives, electromechanical, connectors, and IoT modules from the same principals More Electronics represents — competing for Nordic engineering and small-volume demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Electronics