SongBird Survival

What SongBird Survival does

SongBird Survival is a UK-registered charity (Charity No: 1085281; Company No: 4078747, limited by guarantee) founded in 1997 and headquartered in Diss, Norfolk (registered office at 50 Princes Street, Ipswich). The organisation's mission is to reverse the decline of UK songbird populations by funding independent scientific research into the causes of decline and developing practical, publicly accessible solutions. Its core "products" are a Research Hub, peer-reviewed Scientific Publications, and a Bird Numbers Dashboard tracking population trends, supplemented by educational resources such as the SongBird A–Z Library and the Dawn Chorus Appeal awareness campaign.

The charity operates a diversified, donation-led revenue model spanning individual one-time and recurring donations, annual membership, community fundraising events, the Unity Lottery (£1 per weekly entry, minimum 50p to charity), the EasyFundraising cashback channel, corporate partnerships, and grants from charitable trusts and foundations. Legacy gifts and in-memory collections fund approximately one-third of the research programme, supported by a Make a Will Online partnership that offers supporters a free solicitor-checked Will-writing service. Its go-to-market is community-led and event-driven, anchored on the website (songbird-survival.org.uk), an e-newsletter, Facebook, Instagram, YouTube, the Photo of the Month competition, and event activations such as the RHS Chelsea Flower Show 2025 garden.

Customer base consists of UK individual supporters (primary), corporate partners, and charitable trusts/foundations. The charity employs 1–10 staff, operates without disclosed revenue, holds a registered lottery licence from South Norfolk Council, and is governed by a board of trustees with no parent company, investor, or acquisition activity on record.

Name

SongBird Survival

Legal name

SongBird Survival

Website

https://songbird-survival.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

SongBird Survival is a UK charity funding independent scientific research into the causes of songbird population decline and delivering public education and awareness campaigns. It serves individual donors, members, community fundraisers, corporate partners, and charitable trusts across the United Kingdom.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Charity Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife conservation research
• Songbird population monitoring
• Habitat preservation charity
• Citizen science programs
• Conservation funding grants

Headquarters

HQ city

Diss

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: One-time and recurring donations from individual supporters, collected via the website, phone, post, and bank transfer. Gift Aid can increase donation value by 25p per £1 for UK taxpayers.
2. Membership: Annual membership programme offering community benefits and exclusive content to supporters who join.
3. Lottery: Weekly Unity Lottery ticket sales at £1 per entry. SongBird Survival receives a minimum of 50p per £1 ticket. Draws are held weekly with prizes up to £25,000.
4. Fundraising events: Community members organise and host fundraising events (runs, quiz nights, cake sales, etc.) with proceeds donated to the charity.
5. Legacies and in-memory donations: Gifts left in wills and in-memory collections following deaths. One-third of the research programme is funded by legacies. Partnership with Make a Will Online for free Will writing to encourage legacy pledging.
6. Corporate partnerships: Companies can support the charity as corporate sponsors.
7. Trusts and foundations: Funding from charitable trusts and foundations.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

SongBird Survival is a UK conservation charity that funds independent scientific research into the causes of UK songbird population decline and creates practical solutions for individuals, communities, and policymakers. It raises public awareness through campaigns (e.g., Protect Pets, Save Songbirds; RHS Chelsea 2025), publishes scientific outputs and educational resources (A-Z Library, Bird Numbers), and sustains its research programme via donations, membership, a weekly Unity Lottery, and Gifts in Wills legacy giving.

Product overview

SongBird Survival is a UK-wide conservation charity operating a unified set of interconnected programs rather than a commercial product platform. Its core mission is reversing the decline of UK songbirds through scientific research funding, public awareness campaigns, and community engagement. The primary offerings include the Research Hub and Scientific Publications (research infrastructure), the Protect Pets Save Songbirds Campaign and RHS Chelsea initiatives (advocacy programs), the Dawn Chorus Appeal (fundraising), and the SongBird A-Z Library and Bird Numbers Dashboard (educational resources). Supporting infrastructure includes Membership, the Unity Lottery, Gifts in Wills legacy program, and the Photo of the Month competition—all designed to drive engagement and funding for the charity's conservation mission.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 2,500 children educated over two years in local communities through funded education programmes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Make a Will OnlineminorGTM or Marketing PartnerSongBird Survival has partnered with Make a Will Online to offer a free solicitor-checked online Will writing service for members and supporters. While there is no obligation to leave a gift to SongBird Survival in the Will, the partnership is designed to encourage legacy giving. The charity may receive notification of pledged gifts.
• Unity LotterycoreChannel Partner/ Reseller/ DistributorUnity Lottery is the charity's lottery platform partner. Players enter for £1 per week and receive a unique 6-digit lottery number. SongBird Survival receives a minimum of 50p per £1 ticket. The lottery is licensed and regulated by South Norfolk Council.
• EasyFundraisingminorChannel Partner/ Reseller/ DistributorShoppers can support SongBird Survival 'as they shop' through the EasyFundraising platform, where the charity receives a donation from partner retailers.
• Remember a CharityminorGTM or Marketing PartnerSongBird Survival is a member of Remember a Charity, a UK-wide network of charities, solicitors, and other partners working together to highlight the importance of gifts in wills. This membership helps promote legacy giving across the sector.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Woodland Trust: A major UK conservation charity focused on woods and trees, with significant songbird habitat overlap. Comparable as a UK nonprofit funded by memberships, donations, and legacies, and competes for similar supporter demographics.
• Wildfowl & Wetlands Trust (WWT): A UK wetland and waterbird conservation charity with a research and reserves model. Comparable as a UK bird-focused nonprofit with research, education, and member/donation revenue streams, though focused on wetlands rather than songbirds.
• WWF UK: A major UK-registered global conservation nonprofit with broad species and habitat programmes. Competes indirectly for environmentally minded UK donors, corporate partnerships, and trust/foundation grants that also fund SongBird Survival.
• RSPB (Royal Society for the Protection of Birds): The UK's largest bird conservation charity, with a broad avian mission including songbirds. While much larger and operationally diversified (reserves, advocacy, retail), it competes with SongBird Survival for UK donor attention and grants in the bird-conservation space.
• Wildlife Trusts (The Wildlife Trusts / Royal Society of Wildlife Trusts): UK umbrella of 46 local wildlife trusts running reserves and conservation programmes. Competes with SongBird Survival for conservation donors and grants in the UK and overlaps on habitat-based songbird protection messaging.

Emerging players

• Buglife: A smaller UK invertebrate conservation charity using a similar small-team nonprofit model with research, campaigns, and donor-driven revenue. Comparable in scale, structure, and mission-driven positioning, though focused on invertebrates rather than birds.
• Froglife: A UK amphibian and reptile conservation charity using a small-team nonprofit model with research, education, and community fundraising. Comparable structurally to SongBird Survival as a small UK species-focused nonprofit with limited headcount.
• Bat Conservation Trust: A UK charity dedicated to bat conservation through research, advocacy, and public engagement. Comparable in operating model (small charity, research-led, donor- and legacy-funded) and as a peer within the UK's specialist species-conservation nonprofit segment.
• People's Trust for Endangered Species (PTES): A UK conservation charity funding species protection research and practical conservation. Comparable as a small UK nonprofit with research grants, membership, and legacy revenue streams addressing UK species decline — closely adjacent to SongBird Survival's mission.

Direct peers

• British Trust for Ornithology (BTO): UK-based ornithology charity funding scientific research on bird populations, including declining species, and running citizen-science surveys. Directly comparable to SongBird Survival's research-focused mission and supporter base, with overlapping academic and volunteer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/songbirdsurvival
• Facebookfacebook.com/SongBirdSBS
• Instagraminstagram.com/songbirdsurvival
• Xx.com/SongBirdSBS
• LinkedInlinkedin.com/company/songbird-survival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SongBird Survival