What Hologram does

Hologram Co., Ltd. (ホログラム株式会社) is an Osaka-headquartered, privately held Japanese XR hardware and software company founded in August 2018 (spun out of an internal venture at Eiwa Co., Ltd. that began in October 2015). The company designs, manufactures, and sells low-cost smartphone-based Mixed Reality glasses, optical lens modules, and companion software. Its hardware portfolio centers on three lines: (1) だんグラ (DAN-GLA) and だんグラKids — cardboard dual-eye and single-eye MR viewers priced ¥1,980-¥5,160 that pair with the user's smartphone (ARKit/ARCore) to deliver MR experiences; (2) HoloStar — a scouter-style AR glasses system that uses an Apple Watch as the processing/display unit, developed with Kobe University professor Tsukamoto Masahiko; and (3) the HoloGlass Mono (single-eye) and HoloGlass Duo I/II (dual-eye) mirror-integrated MR lens modules for head-mounted or helmet-mounted applications, including the Mono-MAH industrial kit (¥38,500) compatible with Microsoft Dynamics 365 Remote Assist. Core technology is the proprietary WWMR (W-Double) dual-convex lens system, protected by two granted Japanese patents (6638105 and 7025075).

The software portfolio includes consumer apps (CandyRockStar, holochan, DinosaurWorld, SolarSystem, SpatialShooting, KAMINOTE_XR), utility/enterprise apps (CarShowroom, メイロメイカーMR, どこでも住宅展示, AR-コンパス for Apple Watch), and the open-source HologlaSDK-Unity developer SDK on GitHub. Revenue mechanics span consumer hardware unit sales (Amazon Japan, Amazon USA, official EC, Kyohritsu Electronic, Silicon House, The DECK showroom), custom XR application development services for enterprise clients (including HoloLens 2, Magic Leap, and Nreal device content), and ecosystem-driven indirect monetization through developer tools. Primary customer segments are individual consumers, XR developers/makers, K-12 and higher-education institutions, and a smaller industrial/construction wedge for remote-assistance use cases.

The business is community-led at its core: monthly XRもくもく会 coworking sessions, multi-city hackathons (Xグラスハッカソン in Osaka, Kagoshima, Sapporo), a developer contest with a ¥1M prize pool, and event partnerships with Osaka駆動開発, XR Meetup Kagoshima, JR West, Urban Renaissance Agency, and Kobe University. The leadership transitioned in September 2020 when current President Naomasa Yamaji took over from founder Kazuya Hashiguchi. No external venture funding has been disclosed; the company's only documented external capital activities are two Makuake crowdfunding campaigns for だんグラ (2018) and HoloStar (2020).

Name

Hologram

Legal name

ホログラム株式会社

Website

https://ho-lo.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Hologram (ホログラム株式会社) is an Osaka-based Japanese XR company developing low-cost smartphone-based Mixed Reality glasses (だんグラ, HoloStar), patented MR lens modules (HoloGlass), and an open-source Unity SDK, serving consumers, developers, K-12 education, and industrial/construction customers via hardware sales and custom XR app development.

Ownership category

akta.pro rank

Product category

Mixed Reality Hardware

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Optical Instruments & Lenses (3827), Electronic Components & Accessories (3670)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR/AR/XR Game Studios (MPAFAAAE), AR/MR Headsets for Gaming (CRACAOAF)

Keywords

• Mixed reality glasses
• Augmented reality hardware
• XR software development
• Smart glasses lenses
• Mobile VR accessories

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. MR/AR/VR Hardware Sales: Sale of proprietary XR hardware including だんグラ (cardboard MR glasses), だんグラKids, ホログラス series (モノ, デュオ), ホロスター (scouter-type glasses). Products sold via Amazon, official e-commerce store, and physical retail partners.
2. Custom Software Development: Custom XR application development services for enterprise clients, including HoloLens 2, Magic Leap, and Nreal device content development. Also develops custom applications for construction, remote assistance, and industrial use cases.
3. SDK and Developer Tools: Free and open-source SDK (HologlaSDK-Unity) provided to build developer ecosystem. While the SDK itself is free, it drives hardware sales and custom development engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hologram designs, develops, and sells low-cost XR (AR/MR/VR) hardware including the cardboard だんグラ (DAN-GLA) MR glasses, the HoloGlass Mono and Duo mirror-integrated optical lens series, and the HoloStar scouter-style AR glasses that use Apple Watch as the processing and display unit. The company also develops and distributes XR software applications compatible with ARKit (iOS) and ARCore (Android), and publishes the open-source HologlaSDK-Unity developer toolkit that enables simultaneous VR/AR/MR content creation across iOS and Android.

Product overview

Hologram Co., Ltd. (ホログラム株式会社) develops and sells XR (AR/MR/VR) hardware and software. The hardware portfolio centers on low-cost Mixed Reality glasses: the cardboard だんグラ and だんグラKids (entry-level consumer MR), the HoloStar scouter-style AR glasses (using Apple Watch as processing unit), and a series of HoloGlass optical lenses (Mono single-eye and Duo dual-eye) for building custom head-mount MR devices. The software portfolio includes だんグラ/HoloGlass-compatible apps across entertainment (CandyRockStar, holochan, DinosaurWorld), education (SolarSystem, 9VAeDangla), gaming (SpatialShooting, KAMINOTE_XR), utilities (CarShowroom, どこでも住宅展示, メイロメイカーMR), and Apple Watch (AR-コンパス). The HologlaSDK-Unity enables cross-platform XR development for Unity developers targeting ARKit and ARCore. The company was established in August 2018, holds two patents related to augmented reality display devices, and collaborates with Kobe University professor Tsukamoto Masahiko on smart glasses research.

Differentiator

Problem solved

Functional benefit

Brands

• だんグラ (DAN-GLA): Low-cost cardboard dual-eye MR glasses that work with smartphones for mixed reality experiences.
• ホログラス (HoloGlass)
• ホロスター (HoloStar)
• HologlaSDK-Unity

Products and services

• だんグラ (DAN-GLA) Cardboard MR Glasses Cardboard dual-eye MR glasses that combine with a smartphone (ARKit/ARCore) to deliver immersive XR (AR/MR/VR) experiences using proprietary WWMR lenses, half mirrors, and mirrors. Flagship product enabling Mixed Reality at consumer price points.
• だんぐらKids (DANGLA Kids) Single-eye (monocular) cardboard MR glasses designed for children under 13, who are not recommended to use stereoscopic dual-eye devices. Available as an assembly kit (¥1,980) or pre-assembled product (¥2,970), featuring foldable design, paintable surface, and Fresnel lenses.
• ホロスター (HoloStar) Scouter-type AR Glasses Scouter-style AR glasses system that uses Apple Watch (series 5/6 recommended) as the processing and display unit. Features a half-mirror integrated lens and refractive mirror, enabling hands-free information display (heart rate, compass, notifications) at the temple. Joint product with Kobe University research.
• ホログラス モノ (HoloGlass Mono) Single-eye MR Lens Mirror-integrated single-eye MR lens for head-mount applications. Designed for construction, field work, and video conferencing (Zoom/Teams) with a head-mounted display. Acrylic lens material; 132×70×t2.5mm; 29g. Standalone lens price ¥4,800.
• ホログラス デュオ I (HoloGlass Duo I) Mirror-integrated dual-eye (stereoscopic) MR lens for building head-mount MR glasses. Uses proprietary optical design with software IPD (interpupillary distance) correction to eliminate the need for mechanical adjustment. Size: 120×75×t5.0mm; 35g. Price ¥7,700.
• ホログラス デュオ II (HoloGlass Duo II) Smaller, more compact version of the HoloGlass Duo I dual-eye MR lens, with reduced optical path and frame footprint. Patent-protected XR device lens (Patent No. 7025075). Size: 104×40×t3.8mm; 20g. Price ¥5,500.
• ホログラス モノ-HLD (HoloGlass Mono-HLD) Holder set combining the HoloGlass Mono lens with a refractive mirror and 3D-printed frame in one unit. Enables head-mount or helmet-mount configurations for MR field applications. Price ¥20,500.
• ホログラス モノ-MAH (HoloGlass Mono-MAH) Complete helmet-mounted MR glasses set combining the HoloGlass Mono lens, refractive mirror, 3D-printed frame, and Midori Safety helmet (SC-3H with KP attachment). Targets outdoor/industrial workers; compatible with Microsoft Dynamics 365 Remote Assist. Price ¥38,500.
• ホロスター レンズキット (HoloStar Lens Kit) A half-mirror integrated lens and refractive mirror set enabling users to build a scouter-style AR glasses device. Requires Apple Watch (series 5/6 recommended) as the processing unit. Price ¥7,920.
• ホロスター フレームセット (HoloStar Frame Set 42/44mm) Assembled head-mount frame for the HoloStar scouter-style AR glasses, compatible with Apple Watch. Frames are 3D-printable via DMM.make. Price ¥23,100 for 42/44mm size.
• HologlaSDK-Unity Open-source Unity SDK enabling simultaneous development of VR/AR/MR content targeting ARKit (iOS) and ARCore (Android) platforms. Free and publicly available on GitHub. Built on Unity 2017.x+ for cross-platform XR content creation.
• Custom XR Application Development Services Custom XR application development services for enterprise clients, including HoloLens 2, Magic Leap, and Nreal device content development. Also develops custom applications for construction, remote assistance, and industrial use cases.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 大阪駆動開発 (Osaka Driven Development)coreStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026 and regular XRもくもく会 events. Osaka-based XR community group co-founded by 山地直彰 (Hologram CEO). Primary community/GTM partner for developer ecosystem development.
• XR Meetup KagoshimacoreStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026. Kagoshima-based XR technology community focused on popularization and technical exchange in the Kagoshima region.
• HappyLifeCreators株式会社minorGTM or Marketing Partner · 9 June 2026Co-sponsor of Xグラスハッカソン2026. System development and XR development company developing 'GUIDE01' smart display.
• 塚本昌彦 (Kobe University)coreStrategic or Co-development Partner · 9 June 2026Professor at Kobe University Graduate School of Engineering, pioneer in wearable computer research. Key strategic collaborator on ホロスター and general XR research. Has appeared as special guest at company events and co-authored research on smart glass technology.
• 公益財団法人都市活力研究所minorStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026. Public interest foundation focused on revitalization of urban and industrial activity in the Osaka/Kansai region.
• 学校法人上田学園minorStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026. Educational institution contributing to XR education and community development.
• GONENGO LLCminorStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026. Company focused on app development, new business support, and education using advanced technology and community building.
• 西日本旅客鉄道株式会社 (JR West)minorStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026. Major railway operator in Western Japan, exploring XR applications for transportation and urban development.
• 株式会社U.minorGTM or Marketing Partner · 9 June 2026Co-sponsor of Xグラスハッカソン2026. Custom development company focused on prototyping and demonstration experiments.
• 株式会社マイスターギルドminorGTM or Marketing Partner · 9 June 2026Co-sponsor of Xグラスハッカソン2026. AI/XR/Web system development company supporting new business creation and DX.
• UR都市機構 (Urban Renaissance Agency)minorStrategic or Co-development Partner · 9 June 2026Co-organizer of Xグラスハッカソン2026. Japanese government-affiliated urban development organization exploring XR for urban planning and smart city applications.
• Unity TechnologiescoreTechnology or IntegrationHologlaSDK-Unity is built on the Unity game engine. The SDK enables development of VR/AR/MR content using Unity. Unity-Chan is featured in the CandyRockStar app. Deep technical and content partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rokid: Rokid develops AR glasses (Rokid Air, Rokid Max, Rokid Glasses) targeting both consumer entertainment and enterprise/industrial use cases with smartphone and standalone configurations. Highly comparable to Hologram in pricing-tier philosophy (affordable AR glasses) and dual B2C/B2B go-to-market motion.
• Epson Moverio: Epson's Moverio line offers binocular see-through AR smart glasses primarily targeting enterprise customers in industrial, medical, and drone/FPV applications. Direct overlap with Hologram's industrial MR lens positioning and dual-eye optical design (HoloGlass Duo I/II).
• Vuzix: Vuzix manufactures enterprise-focused smart glasses and AR wearables (Vuzix Shield, M400) used in industrial, medical, and field-service applications. Comparable to Hologram's HoloGlass Mono/Mono-MAH product line and shared enterprise industrial use cases (remote assistance, hands-free operations).
• XREAL (formerly Nreal): XREAL designs and sells consumer-grade AR/MR smart glasses that tether to smartphones and computers, including XREAL Air 2 series. Closely comparable to Hologram's HoloGlass and HoloStar line in form factor, smartphone-tethered approach, and Asian (China-based) origin targeting the same mass-market accessibility angle.

Emerging players

• RayNeo (TCL): RayNeo, backed by TCL, produces consumer AR glasses (Air 2, Air 3) with smartphone-tethered designs targeting entertainment and gaming. Comparable to Hologram's だんぐら/Duo line in consumer-grade smartphone-paired AR strategy and Asian market focus.
• Brilliant Labs: Brilliant Labs builds lightweight AI-integrated AR glasses (Frame, Monocle) targeting developers and consumers at accessible price points. Comparable as an emerging low-cost AR eyewear player with a developer-ecosystem focus, paralleling Hologram's mass-market/SDK strategy.
• Even Realities: Even Realities develops prescription-compatible smart glasses (G1) with a minimalist design and consumer/enterprise dual motion. Comparable to Hologram's HoloStar scouter-style wearable and shared emphasis on sleek, smartphone-paired AR eyewear.

Broad incumbents

• Magic Leap: Magic Leap develops MR headsets (Magic Leap 2) focused on enterprise and healthcare applications. Comparable as a broad incumbent in the dedicated-MR-headset category that Hologram supports via custom content development services, providing context for the premium end of the market.
• Microsoft HoloLens: Microsoft HoloLens is the dominant high-end MR headset platform for enterprise (manufacturing, healthcare, defense). Hologram actively develops content and custom applications for HoloLens 2 as a software partner, making it both a complementary platform and the broad incumbent whose pricing structure creates the affordability gap Hologram targets.

Others

• Google Cardboard: Google's discontinued Cardboard platform pioneered the ultra-low-cost smartphone-tethered VR/MR form factor that Hologram's だんぐら directly mirrors. Historically comparable in product concept (cardboard viewer + smartphone) and remains a reference point for the low-end of the smartphone-XR market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/ho-lo
• Xx.com/holo_jp
• Facebookfacebook.com/HologramCoLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hologram