What Cloverleaf Advocacy does

Cloverleaf Advocacy is an independent UK registered charity (company limited by guarantee, Charity Reg no 1097608, Company no 3790911) founded in 1995 and headquartered in Dewsbury, delivering free, confidential, person-centred advocacy services across 17 local authority areas in Northern England. Its service portfolio spans statutory mandates (Independent Mental Health Advocacy under the Mental Health Act, Independent Mental Capacity Advocacy including RPR and DoLS, Care Act Advocacy, and Independent Health Complaints Advocacy) alongside non-statutory community advocacy, carers advocacy, self-advocacy development, and a paid training arm delivered through the Cloverleaf Connect division. Operationally the organisation runs an ecosystem of regional sub-brands and peer support groups — including Carers Count services in Barnsley, Calderdale, Kirklees and Lancashire, plus Talking Lincs, LAPSS, KIN, KAG, CSAN, WAVE and Menopause Cafes — that collectively reached 18,758 people in the most recent reporting year.

The underlying technology footprint is deliberately lightweight and non-proprietary: a digital case management system for secure information storage, Ecordia for candidate e-portfolios, Eventbrite for training bookings, Microsoft Teams and Zoom for virtual advocacy sessions, and Google Analytics for web traffic monitoring. There is no mobile app, no public API, no disclosed AI or machine-learning capability, and no proprietary platform IP beyond standard WordPress-style web infrastructure launched in September 2025 with Huddersfield-based Propack to mark the 30th anniversary.

Commercially, Cloverleaf operates a contract-driven revenue model under which services are provided free of charge to eligible service users (people with mental ill-health, learning disabilities, physical or sensory impairments, acquired brain injury, older people, and unpaid carers). Primary income derives from block contracts commissioned by 17 local authorities and NHS trusts across the North of England — including a 19-year consecutive retention of the North Advocacy Service contract and a Talking Lincs contract running through June 2028 — supplemented by small project grants from bodies such as Active Calderdale, EyUp! (South West Yorkshire Partnership NHS Foundation Trust charity), and the Household Support Fund via Barnsley Council and the DWP. The go-to-market is commissioned public-sector sales with secondary self-serve and professional referrals routed through an online referral form, while community engagement through peer support groups drives organic demand and visibility. The board is led by Chair Dr Peter Roberts with CEO Suzi Henderson heading the executive team.

Name

Cloverleaf Advocacy

Legal name

Cloverleaf Advocacy 2000ltd

Website

https://cloverleaf-advocacy.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Cloverleaf Advocacy is a UK registered charity founded in 1995 providing free, independent person-centred advocacy services for vulnerable populations, including people with mental ill-health, learning disabilities, physical/sensory impairments, and unpaid carers, across 17 local authority areas in Northern England.

Ownership category

akta.pro rank

Product category

Social Advocacy Services

NAICS

Human Rights Organizations (813311), Services for the Elderly and Persons with Disabilities (62412), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Rights & Accessibility Advocacy (BPAGAFAF)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Advocacy services
• Mental health advocacy
• Learning disability support
• Care act advocacy
• Nonprofit charity services

Headquarters

HQ city

Dewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Local Authority Contracts: Primary revenue stream from contracts with local authorities across 17 areas to provide statutory advocacy services including IMHA, IMCA, Care Act Advocacy, and Independent Health Complaints Advocacy.
2. Charitable Grants and Donations: Additional funding through grants from charitable organizations such as Active Calderdale, EyUp! (NHS Foundation Trust charity), and Household Support Fund for specific programs like Carers Count and Time to Breathe wellbeing sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cloverleaf Advocacy is a UK charity that provides free, independent advocacy services to vulnerable adults, including people with mental health needs, learning disabilities, physical disabilities, and older people with social care needs. The charity is commissioned by local authorities and the NHS to deliver Care Act advocacy, Independent Mental Health Advocacy (IMHA), and generic advocacy across 17 local authority areas. In 2023-24, the charity supported 18,758 people.

Product overview

Cloverleaf Advocacy is a charitable organization providing independent advocacy services across the North of England. The organization operates a portfolio of services including statutory advocacy programs (IMHA, IMCA, Care Act Advocacy, Health Complaints), community-based support (Carers Services across Barnsley, Calderdale, Kirklees, and Lancashire), and self-advocacy peer groups (KIN, LAPSS, Talking Lincs, Kirklees Autism Group, WAVE). Services are delivered through trained advocates and include community involvement programs like Happy Healthy Relationships and Lead The Way, alongside training and qualifications through Cloverleaf Connect. The organization supports over 18,758 people annually across 17 local authority areas, with recent expansion of Talking Lincs to include broader neurodiverse groups through a contract retained until June 2028.

Differentiator

Problem solved

Functional benefit

Brands

• Talking Lincs: Self-Advocacy Service in North Lincolnshire supporting people with learning disabilities, autistic people, those with ADHD, neurodiverse individuals, unpaid carers, young people facing barriers, and people experiencing mental ill-health.
• Cloverleaf Connect
• Carers Count Calderdale
• Carers Count Kirklees
• Carers Count Lancashire
• Barnsley Carers Service
• Lancashire Autism Peer and Self Advocacy Service (LAPSS)
• Kirklees Involvement Network (KIN)

Products and services

• Care Act Advocacy
• Independent Mental Health Advocacy (IMHA)
• Generic Advocacy

Quantifiable outcome

• Supported 18,758 people last year through advocacy, unpaid carers, self-advocacy and inclusion services
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor.

• PropackminorStrategic or Co-development PartnerHuddersfield-based direct mail specialists who built Cloverleaf's new website launched in September 2025 to mark the organization's 30th anniversary. Website was designed as a central hub for advocacy and service information.
• EvolveminorStrategic or Co-development PartnerPartner organization collaborating with LAPSS to run drama sessions over 6 months culminating in a live performance. Lancashire Autism Peer and Self Advocacy Service partnered with Evolve for creative engagement activities.
• Barnsley Council and Department for Work and Pensions (DWP)minorGTM or Marketing PartnerFunding awarded through Household Support Fund to provide food vouchers to unpaid carers in Barnsley. £10,000 grant to support carers with household costs.
• EyUp! (South West Yorkshire Partnership NHS Foundation Trust charity)minorGTM or Marketing PartnerNHS Foundation Trust charity providing £550 funding through Family, Friends and Carers Matter Funding for Time to Breathe wellbeing sessions for Barnsley carers.
• Active CalderdaleminorGTM or Marketing PartnerGrant funder allowing Carers Count Calderdale to offer Time to Breathe exercise and wellbeing sessions for carers including nature walks, yoga, tai chi, and Bhangra dancing.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Advocacy People: UK advocacy charity delivering statutory and community advocacy services, including NHS complaints and Care Act advocacy. Direct competitor for the same local authority contracts as Cloverleaf.
• Together for Mental Wellbeing: UK charity providing advocacy, peer support and mental health services. Overlaps with Cloverleaf's IMHA and mental health self-advocacy work in several Northern England regions.
• POhWER: National UK advocacy charity providing IMHA, IMCA, Care Act advocacy and NHS complaints advocacy. Competes with Cloverleaf in overlapping local authority tenders across England.
• VoiceAbility: One of the largest UK independent advocacy charities, delivering statutory IMHA, IMCA, Care Act and NHS complaints advocacy across multiple regions. Closely comparable service portfolio and commissioning model to Cloverleaf.

Broad incumbents

• Mencap: Large national UK charity for people with learning disabilities. Operates in adjacent advocacy and self-advocacy space, but at much broader scale and with a wider portfolio of services than Cloverleaf.
• Mind: UK's largest mental health charity, providing advocacy, information and local services. Adjacent to Cloverleaf's mental health advocacy work but at significantly larger national scale.
• Carers Trust: National UK network for unpaid carers, operating local carer services. Closely comparable to Cloverleaf's four Carers Count regional services but at federation-wide scale.
• National Autistic Society: UK charity for autistic people offering advocacy, information and peer support. Comparable to Cloverleaf's LAPSS, Kirklees Autism Group and WAVE peer groups, but operating nationally.
• Rethink Mental Illness: Major UK mental health charity providing advocacy, information and services. Addresses Cloverleaf's core mental health segment but at national scale and with broader service scope.

Emerging players

• Inclusion North: Northern England advocacy and inclusion organization for people with learning disabilities, recently recognizing Cloverleaf via Inclusion North awards. Operates in the same geography and serves overlapping client groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWNIOYGgoFAEqk-wsmF9nFQ
• Facebookfacebook.com/cloverleafadvocacy
• LinkedInlinkedin.com/company/cloverleaf-advocacy
• Instagraminstagram.com/cloverleafadvocacy
• Xx.com/CloverleafAdvoc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloverleaf Advocacy