Amici

What Amici does

Amici is a Brazilian privately-held veterinary cosmetics manufacturer, headquartered in the São Paulo metropolitan area (Guarulhos), with approximately 20 years of operating history and 51-100 employees. The company develops and sells hypoallergenic pet care cosmetics — shampoos, conditioners, dry bath lotions, deodorant colognes, ear cleaning solutions, detangling fluids, and hydrating masks — formulated with natural active ingredients, glycerin bases, and without colorants, and validated by veterinary dermatologists and professional groomers as among the safest cosmetic lines for pets.

The product portfolio is organized across four categories: a consumer line for at-home pet owners (Você e Ele), a professional line for groomers and pet shops (Profissionais, including the MAX economy tier), a home ambient line (Casa, including aromatizadores, the Amici Facile waste solidifier, and an odor neutralizer), and a specialty care line (Cuidados Específicos, including Bach Florals, Calmare calming, Amici Pro Repelente with microencapsulated essential oils, otological powder, and blood stanchion powder).

Amici runs a dual-channel go-to-market: direct-to-consumer sales through a dedicated e-commerce storefront (amicipet.com.br) supported by WhatsApp and email customer engagement, and direct field/wholesale supply to pet professionals and pet shops for the MAX and professional SKU tiers. The company is privately held with no disclosed funding rounds, parent company, M&A activity, leadership bios, certifications, or patents in the source material, and revenue figures are not publicly disclosed.

Name

Amici

Website

https://amicinet.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Amici is a privately held Brazilian veterinary cosmetics company (founded ~2001, 51-100 employees, Guarulhos/SP) that develops hypoallergenic pet grooming, home ambient, and specialty care products, selling directly to pet owners via e-commerce and to groomers and pet shops through a dedicated professional channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pet Care Cosmetics Sales: Amici generates revenue through the sale of veterinary cosmetic products including shampoos, conditioners, dry bath products, deodorant colognes, ear cleaning solutions, detangling fluids, hydration masks, and home care products for pets. Products are sold through their e-commerce platform and to pet professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amici - Indústria Veterinária manufactures and sells hypoallergenic cosmetic and hygiene products for pets, including shampoos, conditioners, dry bath solutions, deodorant colognes, ear cleaners, detangling fluids, hydration masks, home aromatizers, odor neutralizers, and specialty care items such as Bach flower remedies, ointments, insect repellents, and otological powders. Products are formulated with natural active ingredients, free from colorants and unnecessary substances, and are sold via e-commerce to individual pet owners and through professional lines to groomers and pet shops.

Product overview

Amici is a Brazilian veterinary cosmetics company with 20 years of market experience specializing in pet care and hygiene products. The company develops hypoallergenic cosmetics with natural active ingredients, free from dyes and unnecessary substances, considered by veterinary dermatologists and top groomers as the safest cosmetic line available. Products are organized into four main categories: Você e Ele (home pet care with shampoos, conditioners, dry bath, ear cleaners, detangling fluid, and moisturizing masks), Profissionais do Pet (professional grooming lines including MAX and Naturale), Casa (home environment products including aromatizers, odor neutralizers, and waste cleaners), and Cuidados Específicos (specialty products including Bach flowers, ointments, Calmare, natural repellents, ear powder, and blood stanchion).

Differentiator

Problem solved

Functional benefit

Products and services

• Shampoos e Condicionadores - Linha Alegri Shampoo and conditioner line for pet bathing designed for pet owners who want the best care for their animals at home.
• Shampoos e Condicionadores - Linha Naturale Natural shampoo and conditioner line with hypoallergenic formulations containing natural active ingredients, free from dyes and unnecessary substances, for pet owners seeking gentle grooming care.
• Deo Colônia Amici Hypoallergenic fragrance spray for pets available in Traditional, Affetto, Flores e Frutas, and Flores do Campo versions; contains glycerin to prevent skin dryness; 120 ml presentation for consumer use.
• Banho Seco Amici Hygienizing lotion for dry bathing of dogs and cats, suitable for puppies, adults, and elderly pets; alcohol-free; available in 240 ml and 1 liter bottles in Tradicional, Macho, and Fêmea fragrances.
• Máscaras de Hidratação Hydrating masks for pet coat care, designed to provide moisture and shine to pet fur.
• Loção para Limpeza de Ouvidos Ear cleaning lotion for pets, designed for gentle ear hygiene maintenance.
• Fluido Desembaraçador Detangling fluid for pet coats, designed to ease brushing and prevent knot formation.
• Aromatizadores de Ambientes Amici Environmental aromatizers with long-lasting hypoallergenic fragrance that does not stain; can be applied to curtains, sofas, and rugs; available in Magnólia e Lichia, Jasmim e Amor Perfeito, Lavanda e Vanilla, and Verbena scents; 200 ml presentation.
• Amici Facile Pet waste cleaner that solidifies waste for easy sweeping; practical solution for cleaning up after pets; 200 g bottle with soft fragrance.
• Neutralizador de Odores Amici Long-lasting odor neutralizer that does not stain; applicable to sofas, curtains, rugs, and pet beds; contains vegetable actives and soft fragrance; 200 ml bottle.
• Amici Pro Repelente

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Vetnil: Brazilian veterinary products company with broad pet care portfolio including cosmetics, supplements, and hygiene products sold through pet shops and vet clinics. Comparable to Amici on Brazil-market focus, pet cosmetics/hygiene category, and distribution through pet professionals.
• Earthbath: US natural pet shampoo and grooming brand positioned on hypoallergenic, natural ingredient formulations with full grooming line. Directly comparable to Amici's Naturale and Alegri shampoo/conditioner lines in terms of hypoallergenic positioning, professional endorsement strategy, and product mix.
• TropiClean: US-based natural pet care brand offering hypoallergenic shampoos, conditioners, grooming sprays, and oral care products with strong D2C and professional grooming channels. Closely comparable to Amici on product category (natural pet cosmetics), ingredient philosophy (natural actives, free from harsh chemicals), and dual consumer/professional GTM.
• Chris Christensen (Cardinal Laboratories): Professional grooming brand offering shampoos, conditioners, and specialty grooming cosmetics primarily through groomers and show-dog channels. Directly comparable to Amici on professional-channel focus and premium grooming cosmetic positioning.
• Espree (Cosmic Pet): Pet grooming products company offering natural shampoos, conditioners, and spa-quality grooming cosmetics primarily through professional groomer and salon channels. Direct comparable on professional grooming distribution model and natural cosmetic product focus.
• Burt's Bees for Pets: Pet care extension of Burt's Bees offering natural-ingredient shampoos, conditioners, and grooming wipes. Directly comparable to Amici on natural-ingredient, hypoallergenic positioning and consumer-pet grooming product mix.

Regional players

• Cobasi: Major Brazilian pet specialty retailer with broad assortment of food, hygiene, and grooming products, plus expanding private label. Comparable as a key regional distribution channel and competitive constraint on shelf/range for Amici's professional and consumer product lines.
• Premier Pet (now Mars/General Mills heritage): Major Brazilian pet food and care brand with multi-category presence in food, hygiene, and cosmetics. Comparable as a broad Brazil-market pet care incumbent in overlapping hygiene/cosmetic categories, though larger and more diversified than Amici.
• Petz: Brazil's largest pet retail chain, selling pet food, accessories, and increasingly expanding into private-label grooming and care products. Relevant as the dominant Brazilian pet retail platform that competes for shelf space and increasingly builds vertical brands in cosmetics/hygiene categories Amici serves.

Broad incumbents

• Ourofino Saúde Animal: One of the largest Brazilian veterinary pharmaceutical and animal health companies, offering pharmaceuticals, vaccines, and pet care products. Comparable as a broad incumbent in the Brazilian veterinary space with overlapping pet cosmetic and hygiene adjacencies, though much larger scale and a wider portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmiciPet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amici