VLIEG Advies Groep

What VLIEG Advies Groep does

VLIEG Advies Groep is a privately held Dutch financial services group headquartered in Alkmaar, Netherlands, founded around 1970. It operates an integrated platform spanning real estate brokerage, mortgage advisory, and insurance intermediation, supplemented by a wholly-owned insurance underwriting proxy (VAG Assuradeuren) and a dedicated commercial real estate division (VLIEG Bedrijfsmakelaars). The company sells through a network of 10 physical branches across North Holland, supported by Funda listings, two customer self-service portals, and a Sneak Preview early-listing alert system delivered via WhatsApp and email. Its technology stack is built on Realworks property management, online mortgage and valuation calculators, and proprietary products such as Bieden met Zekerheid (contingency-free bidding bundled with mortgage and insurance) and Financieringscheck (financing pre-qualification).

VLIEG serves three customer segments: private individuals (the primary base for residential purchase, sale, mortgage, and insurance), business clients (commercial property brokerage, business insurance, and business financing via the Bedrijfsmakelaars division), and project developers (new construction sales and consulting through its NVM New Construction Specialist capability). Revenue is generated through transaction commissions on brokerage, professional-service fees on mortgage advisory, and referral commissions on placed insurance policies. Bundled combi-deal pricing with discounts of up to €1,000 ties the three services together. The company works with more than 50 Dutch mortgage lenders to provide independent product selection and reports that its new construction unit has sold over 1,500 homes and more than €450 million in transaction value over the past five years, with customer ratings averaging 9.6 (BOG division) and 9.8 (Advieskeuze financial advisory).

The company operates only in the North Holland region of the Netherlands, with no international presence and no disclosed external investors. Its competitive position rests on local market knowledge accumulated over 50+ years, NVM and NVGA memberships, an Erkend Financieel Adviseur certification, and the multi-product cross-sell that the branch network and bundled service offerings enable. Leadership includes Algemeen Directeur Alex Zörner and Directeur/Eigenaar Xander Blankestijn (Bedrijfsmakelaars), with divisional managers running mortgage, insurance, brokerage, and new construction units plus branch managers overseeing individual offices.

Name

VLIEG Advies Groep

Legal name

VLIEG Advies Groep

Website

https://vlieg.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

VLIEG Advies Groep is a privately held Dutch advisory group operating 10 branches across North Holland, offering integrated residential and commercial real estate brokerage, mortgage advisory across 50+ lenders, and insurance intermediation through its owned VAG Assuradeuren proxy.

Ownership category

akta.pro rank

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: VLIEG earns commission fees on residential and commercial property transactions for both buyers and sellers. Rates are not publicly disclosed and are based on individual agreements. The company also offers a 'Directe Aankoopdeal' (direct purchase deal) discounted rate when combined with mortgage services.
2. Mortgage Advisory Services: Fee-based mortgage advisory and brokerage services, working with over 50 lenders to find optimal mortgage products for clients. Fees are not publicly listed and quoted per engagement.
3. Insurance Advisory and Brokerage: VLIEG acts as an independent insurance intermediary, earning commissions from insurance providers for placed policies. The company also operates VAG Assuradeuren, a wholly-owned proxy (volmacht) insurance subsidiary.
4. Business Brokerage and Financing: Commercial real estate brokerage fees and business financing advisory commissions for the BOG (Bedrijfsmakelaars) division serving commercial property buyers, sellers, tenants, and investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VLIEG Advies Groep is a Dutch advisory group that brokers residential and commercial real estate, advises on mortgages through 50+ lenders, and intermediates personal and business insurance. It operates 10 branches across North Holland and bundles these services into combi-deal packages with discounts, offering a one-stop integrated property-finance-insurance experience to both private individuals and business clients. The group also operates VAG Assuradeuren, a wholly-owned insurance proxy (volmacht) subsidiary.

Product overview

VLIEG Advies Groep is a comprehensive financial services group offering an integrated platform of real estate brokerage, mortgages, and insurance services. The core offerings include VLIEG Makelaardij (residential real estate brokerage), VLIEG Hypotheken (mortgage services), VLIEG Verzekeringen (insurance), and VLIEG Bedrijfsmakelaars (commercial real estate). These are supported by specialized add-on services such as Aankoopmakelaar (buyer's agent), Bieden met Zekerheid (bidding security), Nieuwbouwspecialist (new construction), VAG Assuradeuren (insurance underwriting subsidiary), and various digital portals (Klantportaal). The company operates across 10+ physical office locations in North Holland. The VLIEG platform differentiates through its full-service model combining brokerage, mortgage advisory, and insurance under one organization with collaborative cross-selling and bundled pricing through 'combi-deals'.

Differentiator

Problem solved

Functional benefit

Products and services

• VLIEG Makelaardij (Residential Real Estate Brokerage) Residential real estate brokerage service for private individuals covering property purchase (aankoopmakelaar), property sale (huis verkopen), property valuation (taxaties), and rental across North Holland, supported by NVM-certified brokers and the 10-branch network.
• VLIEG Hypotheken (Mortgage Advisory) Mortgage advisory and brokerage service that arranges mortgages across more than 50 Dutch lenders, including maximum mortgage calculation, mortgage type selection, mortgage refinancing (oversluiten), and a Financieringscheck pre-qualification tool.
• VLIEG Verzekeringen (Insurance Advisory) Independent insurance advisory and intermediation service for personal lines (home, life, and related personal insurance), including claims reporting (Schade melden) and access to a customer portal (vlieg.deklantmap.nl).
• VLIEG Bedrijfsmakelaars (Commercial Real Estate Services) Commercial real estate division providing buying, selling, renting, and valuation of commercial properties (BOG), plus business financing and business insurance, serving SME owners, investors, and corporations in North Holland.
• VLIEG Nieuwbouwspecialist (New Construction Specialist) New construction sales, marketing, and consulting service for project developers, including involvement from early planning stages through completion, target group identification, dynamic pricing, and sales administration for new housing projects.
• VAG Assuradeuren (Insurance Proxy / Volmacht) Wholly-owned insurance underwriting subsidiary acting as authorized agent (volmacht) for major insurance companies, providing fast policy issuance, in-house claims settlement, and underwriting services for both personal and business lines.
• Bieden met Zekerheid (Bidding with Certainty) Standalone bundled service combining brokerage, mortgage advisory, and insurance that enables buyers to submit offers without a resolutive financing condition, backed by a guarantee certificate that insures the agreed deposit if the mortgage falls through.

Quantifiable outcome

• Customers give VLIEG an average rating of 9.6 (business division) and 9.8 (financial advisory, per Advieskeuze.nl)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nederlandse Vereniging van Makelaars (NVM)coreOthersVLIEG is an active member of the NVM, the largest Dutch real estate broker association. All VLIEG brokers are sworn-in NVM members who adhere to the NVM Code of Honor and professional standards. NVM membership provides access to market data, professional training, and the Funda property portal listing platform.
• Nederlandse Vereniging van Gevolmachtigde Assuradeuren (NVGA)coreOthersVAG Assuradeuren (VLIEG's wholly-owned insurance proxy subsidiary) is a member of the NVGA, the Dutch Association of Authorized Insurance Companies. NVGA membership ensures compliance with industry standards and quality requirements for proxy insurance operations.
• SEH (Stichting Erkenningsregister Financiële Advieskantoren)coreOthersVLIEG financial advisors hold certification through SEH (Foundation for Recognition of Financial Advisory Offices). The Erkend Financieel Adviseur certification demonstrates professional competence and adherence to sector standards for financial advisory services.
• ADFIZminorOthersVLIEG is a member of ADFIZ, the Dutch association for independent financial advisors and intermediaries. ADFIZ membership supports VLIEG's independent advisory positioning in mortgages and insurance.
• 50+ Mortgage Lenders (Geldverstrekkers)coreOthersVLIEG works with more than 50 different mortgage lenders (geldverstrekkers) to provide independent mortgage advisory services. This gives VLIEG clients access to the full range of Dutch mortgage products and allows advisors to find optimal financing solutions.
• Funda (Property Portal)coreChannel Partner/ Reseller/ DistributorAll VLIEG property listings are published on Funda (funda.nl), the dominant Dutch online property portal. Funda is the primary channel through which property seekers discover listings, making it the most important distribution partner for VLIEG's brokerage listings.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rotsvast Groep: Rotsvast is a Dutch real estate services group with multiple branches providing brokerage, valuations, and advisory services across residential and commercial properties. It is comparable to VLIEG as a multi-branch Dutch real estate advisory firm.
• De Hypotheekshop: De Hypotheekshop is a leading Dutch mortgage advisor franchise network with over 200 branches, also offering independent mortgage and insurance advice. It directly competes with VLIEG's mortgage advisory and insurance brokerage lines and shares a similar multi-branch, advisor-led model.
• Van Eerd Makelaars: Van Eerd Makelaars is a Dutch real estate brokerage firm operating in North Brabant and other regions, offering residential sales, purchases, and valuations. It is a comparable multi-service Dutch brokerage peer with a similar advisor-led model.
• Makelaarsland: Makelaarsland is a Dutch discount/online-first residential brokerage offering flat-fee services nationally. It competes directly with VLIEG Makelaardij on the same Dutch residential transaction market, but with a lower-cost digital model that pressures commission economics.
• ERA Makelaars: ERA is a major Dutch real estate brokerage franchise network with multiple branches nationwide, offering a comparable residential brokerage model with NVM-certified brokers and similar bundled services. It is the closest direct competitor to VLIEG's multi-branch residential brokerage in the Netherlands.
• Ditters Makelaars: Ditters is a Dutch real estate brokerage firm with a multi-branch network offering residential and commercial services, NVM-certified brokers, and bundled mortgage and insurance advice. It is a comparable regional franchise-style brokerage peer to VLIEG.
• Hypotheek Visie: Hypotheek Visie is one of the largest independent Dutch mortgage advisory networks, working with multiple lenders to advise clients on mortgages and insurance. It overlaps with VLIEG Hypotheken and VLIEG Verzekeringen on core products and customer segments.

Others

• NVM (Nederlandse Vereniging van Makelaars): NVM is the largest Dutch real estate broker association, of which VLIEG is a member. It is not a direct competitor but provides the Funda listing platform, professional standards, and market data that underpin VLIEG's brokerage operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VLIEGBOG
• LinkedInlinkedin.com/company/vlieg-advies-groep
• Xx.com/VLIEGalkmaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VLIEG Advies Groep