Hotsoup

Name

Hotsoup

Legal name

Hotsoup

Website

https://hotsoup.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Premium loose leaf tea
• Tea accessories retail
• Specialty tea e-commerce
• Organic certified tea
• Tea gear ceramics

Headquarters

HQ city

Roodeschool

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Hotsoup is an online specialty tea retailer that imports, packages, and sells premium loose leaf teas and tea accessories (tea gear) to consumers and hospitality businesses. The product range includes white, green, yellow, oolong, black/red, Pu Erh, matcha, and jasmine teas sourced from 18+ countries, plus house-blended signature teas, a Skal-certified organic Earth Worthy Collection, and tea gear such as teapots, cups, strainers, Gong Fu Cha sets, and the proprietary Hotsoup Ceramics line.

Product overview

Hotsoup is an online tea retailer founded in 2006, offering premium loose leaf tea and tea accessories (tea gear) for discerning tea enthusiasts. The product portfolio centers on various tea categories including White Tea, Green Tea, Oolong Tea, Black/Red Tea, Pu Erh Tea, Matcha, Jasmine Tea, and Yellow Tea, sourced from origins worldwide including China, Japan, India, Taiwan, Thailand, Portugal, Kenya, Malawi, Nepal, Georgia, Sri Lanka, and more. The company also offers a proprietary line of Signature Blends (Melanges) prepared by hand in small batches, a curated High-End Tea collection, and a biologically certified Tea line (Earth Worthy Collection) with Skal certification. Complementing the tea offerings is a range of Tea Gear accessories including teapots, cups, strainers, Gong Fu Cha sets, and matcha accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Earth Worthy Collection: Biologically certified tea and herbs, carefully cultivated with respect for people and environment - completely non-GMO
• HiFi-Tea
• Tea ORBIT
• Hotsoup Ceramics

Products and services

• Premium Loose Leaf Tea Curated assortment of premium loose leaf teas across processing categories including white, green, yellow, oolong, black/red, Pu Erh, matcha, and jasmine/scented teas, sourced from 18+ producing countries (China, Japan, India, Taiwan, Thailand, Portugal, Kenya, Malawi, Nepal, Georgia, Sri Lanka, Iran, Vietnam, Bhutan, Indonesia, Tanzania, Laos, France). Sold by type and by origin, with prices ranging from entry-level (~€3) to high-end (up to €54.95), targeting discerning tea enthusiasts and hospitality buyers.
• Earth Worthy Collection (Organic Tea and Herbs) Biologically certified, non-GMO teas and herbs carefully cultivated with respect for people and environment. Annually inspected and renewed under Skal biological standards (certificate NL-BIO-01, Hotsoup.nl Skal 025811). Targeted at consumers seeking certified organic loose leaf tea and herbal options.
• HiFi-Tea Signature Blends House-blended signature tea line including Earl Great, Cool Breeze, Sweet Dreams, Classic Breakfast, Original Masala Chai, and Kometenmix. Melanges are prepared by hand in small batches and offer accessible everyday blends alongside the single-origin assortment.
• Tea ORBIT Limited Edition Explorer Pack Limited edition tea explorer pack branded as Tea ORBIT, taking customers on an intergalactic discovery journey through curated tea selections. Functions as a discovery / gift offering for both tea enthusiasts and gift-givers.
• Tea Gear and Accessories Comprehensive range of tea accessories including teapots (Theepotten), cups and glasses, strainers and filters, tea tins, trays and tables, Gong Fu Cha service sets, Japanese tea accessories, and matcha accessories. Sold alongside loose leaf tea to support ceremonial and everyday brewing.
• Hotsoup Ceramics Proprietary ceramic tea accessories sub-brand offering handmade-style ceramic tea gear under the Hotsoup Ceramics label. Sold as part of the tea gear range to tea enthusiasts seeking distinctive ceramic vessels.
• Hospitality B2B Tea Supply Dedicated B2B tea supply offering for hospitality businesses (hotels, restaurants, cafes, tea houses), operated as a distinct top-level section of hotsoup.nl separate from the consumer store. Provides bulk premium loose leaf tea for guest service and on-premise brewing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dilmah: Vertically integrated Sri Lankan tea brand with single-origin loose-leaf, bagged, and iced teas sold globally via retail, foodservice, and hotels. Broad incumbent: shared single-origin storytelling and B2B hospitality channel, but at far larger scale and broader price tier.
• Twinings: Global heritage tea brand (owned by AB Foods) with broad retail and foodservice distribution across loose leaf, bagged, and iced teas. Broad incumbent: overlapping tea portfolio and B2B hospitality reach, but commoditised mass-market positioning vs. Hotsoup's premium niche.

Direct peers

• Lupicia: Japan-origin premium tea retailer operating DTC and global boutiques with seasonal blends and gift merchandising. Direct peer: comparable premium pricing, blend innovation, and global e-commerce/retail footprint.
• Teapigs: UK premium tea brand selling whole-leaf teas, matcha, and accessories via DTC, supermarkets, and hospitality. Direct peer: comparable premium price tier, founder-built brand, and active hospitality/B2B channel.
• Harney & Sons: Family-founded US premium tea company selling loose leaf, bagged, and iced teas plus accessories via DTC and wholesale. Direct peer: founder-led premium curation, multi-origin sourcing, and growing hospitality/B2B channel.
• Yunnan Sourcing: US-based online retailer specializing in Chinese pu erh, oolong, and single-origin teas with direct farmer relationships. Direct peer: deep Chinese origin focus, connoisseur positioning, and direct-from-origin curation model.
• Palais des Thés: French specialty tea retailer founded by tea experts, offering single-origin loose leaf, signature blends, and accessories through DTC and boutiques. Direct peer: similar curated single-origin assortment and founder-led expertise model.
• Bird & Blend Tea Co. UK-based DTC premium tea brand with signature flavoured blends, matcha, and accessories sold online and via retail stores. Direct peer: founder-led, DTC-first, blend-led assortment targeting enthusiast consumers.
• Mariage Frères: Heritage French premium tea brand with global DTC and boutique retail, deep blend portfolio, and strong gift/occasion merchandising. Direct peer: comparable premium positioning, signature blends, and gift-set strategy.
• Adagio Teas: US-based online specialty tea retailer offering loose leaf teas, custom blends, and tea accessories. Direct peer: same DTC model, premium loose-leaf focus, signature blend capability, and wide origin coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotsoup-nl-hifi-tea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotsoup