teapigs
teapigs is a premium tea brand selling whole-leaf teas in mesh "tea temple" pyramid bags across DTC e-commerce, subscription, corporate gifting, and wholesale channels in 40+ countries. Owned by Tata Consumer Products, it serves individual tea drinkers, B2B gifting clients, and hospitality/retail accounts.
- Company typePrivate
- Founded2006
- HeadquartersGreenford, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What teapigs does
teapigs is a premium tea brand that sells whole-leaf teas primarily in its proprietary "tea temple" format — a roomy mesh pyramid bag designed to give whole leaves space to expand and infuse more fully than standard tea bags. The product portfolio spans black tea, green tea (including premium organic matcha), herbal infusions, rooibos, oolong, cold brew blends, iced tea pitcher bags, loose leaf formats, individually wrapped office envelopes, and curated gifting bundles. The brand emphasizes 100% natural ingredients, Rainforest Alliance certification on its everyday brew blends, and founding-membership status in the Ethical Tea Partnership.
teapigs firmographics
Firmographics- Name
- teapigs
- Legal name
- teapigs & WorldPantry.com LLC
- Website
- https://teapigs.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- teapigs is a premium tea brand selling whole-leaf teas in mesh "tea temple" pyramid bags across DTC e-commerce, subscription, corporate gifting, and wholesale channels in 40+ countries. Owned by Tata Consumer Products, it serves individual tea drinkers, B2B gifting clients, and hospitality/retail accounts.
- Ownership category
- akta.pro rank
teapigs industry classification
Industry- Product category
- Premium Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industry
- Tea Blending & Flavoring (AFAFADAG)
Keywords
Where teapigs is headquartered
LocationHeadquarters
- HQ city
- Greenford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
teapigs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchases of tea products through teapigs.com website. Products sold in various formats including tea temples (15ct, 50ct), loose leaf, and bundles.
- Subscription/Auto-Delivery: Subscribe and Save program offering 10% discount on regular deliveries. Powered by Recharge Payments with flexible delivery frequencies (every 4, 8, 12, or 16 weeks).
- Corporate Gifting: Bulk corporate orders and gift box programs for business clients. Includes bulk discounts for larger or recurring orders.
- Wholesale Distribution: Products distributed through cafes, delis, food halls, grocers, hotels, and restaurants across the UK and over 40 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 15 tea temples - Single pack |
| Unit Pricing | Pay-as-you-go | 50 tea temples - Value pack |
| Unit Pricing | Pay-as-you-go | 6-Pack (6 x 15 Tea Temples) - Bulk savings |
| Unit Pricing | Pay-as-you-go | 50 individually wrapped envelopes - Office pack |
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Premium matcha |
| Unit Pricing | Pay-as-you-go | Loose leaf tea |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
teapigs product offering
Product offeringCore offering
teapigs sells premium whole-leaf teas packaged in proprietary roomy mesh "tea temple" pyramid bags, along with loose-leaf, matcha, cold brew, iced tea pitcher bags, individually wrapped office envelopes, curated gift bundles, and corporate gifting solutions. Products are sold directly to consumers via teapigs.com, through a Subscribe & Save subscription program, via corporate gifting for B2B clients, and via wholesale to cafes, delis, food halls, grocers, hotels, and restaurants across 40+ countries.
Product overview
teapigs is a premium tea brand offering a diverse portfolio of whole-leaf teas and herbal infusions. The core product is their tea temple (roomy mesh pyramid bags) format, with select teas also available in loose leaf and pitcher bag formats. The product line spans six main tea categories: Black Tea (English Breakfast, Chai, Earl Grey variants), Green Tea (including Matcha), Herbal Tea, Rooibos/Red Tea, Oolong, and Cold Brew Tea. Additional offerings include individually wrapped envelopes for offices, curated tea bundles for gifting, corporate gifting services, and a subscription/auto-delivery program. The brand emphasizes whole-leaf quality, sustainability (Rainforest Alliance certified teas), and ethical sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Tea Collection Bold, malty black teas made with whole leaves including English Breakfast, Chai, Darjeeling Earl Grey, Earl Grey Strong, and Chocolate Flake Tea. Available in tea temples (pyramid bags) and loose leaf formats.
- Green Tea Collection Fresh, light green teas including Mao Feng Green Tea, Green Tea with Mint, Green Tea with Peach, Jasmine Pearls, and Organic Cleanse. Made with whole leaf tea.
- Herbal Tea Collection Caffeine-free herbal blends packed with whole herbs, flowers, and spices including Chamomile, Peppermint, Lemon & Ginger, Liquorice & Mint, Super Fruit, Snooze with Lavender, Happy with Lemon Balm, and others.
- Rooibos (Red Tea) Collection Naturally caffeine-free rooibos teas from South Africa including Honeybush & Rooibos and Rooibos Crème Caramel. Can be drunk with or without milk.
- Oolong (Blue Tea) Collection Part-fermented oolong teas between green and black tea in strength and flavor. Features Tung Ting Oolong Tea.
- Cold Brew Tea Collection Specially blended teas designed to infuse directly in cold water, including Peach & Mango, Blackcurrant & Raspberry, and Watermelon & Hibiscus cold brew varieties.
- Iced Tea Pitcher Bags Large-format tea bags designed for brewing iced tea in pitchers, including Green Tea with Peach and Super Fruit iced tea pitcher bags.
- Loose Leaf Tea Collection
Companies that use teapigs
Customer profileSegments3 records
Ideal customer profiles3 records
teapigs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
teapigs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Rainforest AlliancecoreRainforest Alliance certification partnership. Teapigs everyday brew blend has Rainforest Alliance certification. Working toward getting black tea estates certified to display the green frog logo on more products. Rainforest Alliance works to improve sustainability, lives and livelihoods of tea workers.
- Ethical Tea Partnership (ETP)coreTeapigs are founding members of the Ethical Tea Partnership, a not-for-profit organization working to improve tea sustainability, lives and livelihoods of tea workers and smallholder farmers, and the environment in which tea is produced.
- WorldPantrycoreE-commerce platform partner that powers teapigs.com. Also handles customer service email ([email protected]). WorldPantry manages the ecommerce infrastructure for the brand.
- Recharge PaymentscoreSubscription platform powering the Subscribe & Save auto-delivery program. Enables flexible delivery frequencies (every 4, 8, 12, or 16 weeks) with discount pricing.
- Tata Consumer ProductscoreParent company of teapigs US operations. Tata Consumer Products ('TCP') is the parent entity that owns teapigs and other tea brands including Tetley USA and Good Earth. TCP operates from Woodcliff Lake, NJ.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
teapigs competitors and assessment
Company assessmentDirect peers
- Adagio Teas: Online-first specialty tea retailer with wide assortment including private blends and subscription options. Comparable as a premium online-only tea purveyor.
- T2 Tea: Premium specialty tea retailer with global store footprint, strong gift and lifestyle branding. Comparable on premium positioning, gifting focus, and innovative flavors.
- DAVIDsTEA: North American specialty tea retailer with tea bags, loose leaf, and broad assortment. Comparable on premium DTC plus retail model and gifting assortment.
- Mariage Frères: Historic French luxury tea house with branded whole-leaf teas and tea salons. Comparable as a premium-positioned, award-recognized whole-leaf tea brand with global gifting appeal.
- Republic of Tea: Premium specialty tea brand with broad assortment of bagged and loose-leaf teas, wellness positioning and subscription program. Direct comparable on premium positioning, product breadth, and DTC-plus-wholesale model.
- Yogi Tea: Functional/wellness tea brand with bagged teas focused on herbal blends and health benefits. Comparable on wellness positioning, herbal blend assortment, and broad retail distribution.
- Harney & Sons: US-based premium tea brand offering whole-leaf teas in sachet and loose-leaf formats. Direct competitor in the premium whole-leaf pyramid/sachet category with overlapping wholesale and DTC channels.
- Palais des Thés: French premium tea specialist offering loose-leaf and sachet teas with strong culinary/teaching positioning. Comparable premium whole-leaf brand with international retail and DTC.
Emerging players
- Traditional Medicinals: Wellness/herbal tea company with strong retail presence and herb-forward positioning. Comparable on the wellness herbal tea segment and natural ingredient positioning.
Broad incumbents
- Twinings: Mass-market heritage tea brand offering bagged teas across grocery and foodservice globally. Comparable as a broader tea brand overlapping on retail channels and premium gifting SKUs (also a fellow Tata Consumer Products brand).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
teapigs social profiles
Digital presenceteapigs compliance and trust
Trust signalCompliance2 records
teapigs financial estimates
Financial estimateRevenue estimate
Valuation estimate
teapigs leadership team
Management profileNumber of profiles
teapigs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
teapigs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about teapigs
What does teapigs do?
teapigs sells premium whole-leaf teas packaged in proprietary roomy mesh "tea temple" pyramid bags, along with loose-leaf, matcha, cold brew, iced tea pitcher bags, individually wrapped office envelopes, curated gift bundles, and corporate gifting solutions. Products are sold directly to consumers via teapigs.com, through a Subscribe & Save subscription program, via corporate gifting for B2B clients, and via wholesale to cafes, delis, food halls, grocers, hotels, and restaurants across 40+ countries.
Is teapigs a public or private company?
teapigs is a private company. It is classified as corporate owned and is currently operating.
When was teapigs founded?
teapigs was founded in 2006.
Where is teapigs based?
teapigs is headquartered in Greenford, United Kingdom, in the Europe region.
How does teapigs make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Auto-Delivery, corporate Gifting and wholesale Distribution.
Who are teapigs's main competitors?
Direct peers on record are Adagio Teas, T2 Tea, DAVIDsTEA, Mariage Frères, Republic of Tea, Yogi Tea, Harney & Sons and Palais des Thés. Traditional Medicinals is listed as an emerging player. Twinings is listed as a broad incumbent.
Does teapigs have an API?
No public API is recorded for teapigs.
What industry is teapigs in?
teapigs's product category is Premium Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.