Marburg City and Country Tourism

Name

Marburg City and Country Tourism

Legal name

Marburg Stadt und Land Tourismus GmbH

Website

https://marburg-tourismus.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Marburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Experience and Tour Bookings: Commission and service fees from booking guided tours, themed experiences, group activities, and outdoor adventures. Tickets sold for city tours, boat rides, escape rooms, and cultural events.
2. Accommodation Bookings: Commission from hotel, pension, vacation apartment, and camping bookings through the online booking platform. Properties listed include hotels, inns, vacation apartments, and campsites across Marburg-Biedenkopf region.
3. Tourism Tax Collection: Collects 2€ per overnight stay per adult guest from accommodation providers on behalf of the city of Marburg. Funds tourism infrastructure, marketing, events, and visitor services.
4. Group Services and Packages: Revenue from curated group packages including guided tours, team events, workshops, and customized programs for organizations and travel groups.
5. Event Listing Services: Free event listing service for local events published on website, Marburger Magazin Express, and city marketing channels, generating traffic and engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Marburg City and Country Tourism operates the official destination marketing and visitor information platform for the city of Marburg and Landkreis Marburg-Biedenkopf. It provides an online booking engine for approximately 80 accommodation properties, ticket sales for guided city tours, boat rides, hiking experiences, and group activities, plus two physical Tourist-Information offices that deliver personalized visitor services and event-listing curation.

Differentiator

Problem solved

Functional benefit

Brands

• MaBiMo: Marburg-Biedenkopf Mobil - A promotional and rental motorhome used for marketing the region at events and trade shows across Europe.

Products and services

• Accommodation Booking Platform Self-serve booking engine for hotels, inns, vacation apartments (€58-€160/night), hotels (€85-€162/night), and campsites across the Marburg-Biedenkopf region. Available to individual travelers, families, and groups planning stays.
• Experience and City Tour Bookings Individual tickets for public city tours, boat rides, botanical garden tours, castle visits, escape rooms, and cultural events available to leisure tourists and day visitors through the Feratel Deskline booking engine.
• Group Packages and Team Events Customized group programs for travel groups, companies, clubs, and organizations including guided tours, team events, workshops, tastings, yoga sessions, castle railway (up to 50), and boat tours (up to 11 people). Priced €120-€300+ per session.
• Guided Hiking Experiences Guided hiking experiences in the Burgwald-Ederbergland premium hiking region including the Amöneburg experience (up to 25 persons, €120), volcanic hikes, and fairytale storytelling hikes (€150-€240 depending on group size and type).
• Green Meetings Marburg Conference Services Conference and meeting venue booking for corporate event planners and meeting organizers seeking historic venues with modern amenities, sustainable event options, and group accommodation.
• Zeiteninsel Archaeological Open-Air Museum (Partner Attraction) 3.5-hectare archaeological open-air museum in Weimar-Argenstein presenting 11,000 years of regional history across five time stations with historical crafts and living history experiences; general admission €9 (reduced €7). Promoted in partnership with Zeiteninsel gGmbH.
• Event Listing and Promotion Service Free event-listing service for local event organizers, publishing events on the website, Marburger Magazin Express, and city marketing channels to drive visitor engagement.
• MaBiMo 2.0 Mobile Marketing Vehicle Rental Branded recreational vehicle rental for private individuals, companies, and institutions to use for vacations, trade shows, or presentations as a mobile marketing platform for the Marburg-Biedenkopf region.

Quantifiable outcome

• Tourism tax revenue funds local infrastructure, marketing, and events
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Bellersheim (Wohnmobilvermietung)minorStrategic or Co-development Partner · 1 January 2026Partnership with the recreational vehicle rental company from Gladenbach for the MaBiMo 2.0 mobile marketing vehicle. The branded camper features imagery of Marburg, the university, and Zeiteninsel archaeological site.
• Sparkasse Marburg-BiedenkopfminorGTM or Marketing Partner · 1 January 2026Regional savings bank providing sponsorship and support for the MaBiMo 2.0 mobile marketing campaign and Mammutwandern event. Brand visibility on promotional materials and event branding.
• Stadt Marburg (City of Marburg)coreStrategic or Co-development PartnerOfficial municipal destination marketing partnership with the city of Marburg. The organization operates as Marburg Stadt und Land Tourismus GmbH in coordination with city government to promote tourism, collect tourism taxes, and develop visitor infrastructure.
• Landkreis Marburg-BiedenkopfcoreStrategic or Co-development PartnerPartnership with the district government covering both the city and surrounding rural areas. Promotes tourism across the entire region including 26 municipalities with diverse attractions from historic towns to natural parks.
• HessenMiceNetminorGTM or Marketing PartnerMembership in the Hesse Mice Net network for conference and meeting tourism. Positions Marburg venues within a regional network of meeting and event locations for corporate and association markets.
• Green Meetings MarburgminorStrategic or Co-development PartnerInitiative focused on sustainability in events including regional sourcing, mobility, energy, and inclusion. Developed a sector-specific guideline for sustainable event development with implementation and success control.
• Wandermärchen Burgwald-EderberglandminorGTM or Marketing PartnerPartnership with the Premium hiking region offering over 20 certified hiking routes through Germany's largest contiguous forest area. Joint marketing of hiking tourism in the region.
• BID Tour (Biedenkopf)minorGTM or Marketing PartnerInteractive hiking tour operator in Biedenkopf offering six themed walking routes combining history, culture, and natural experiences in the Biedenkopf area.
• Naturpark Lahn-Dill-BerglandminorGTM or Marketing PartnerPartnership with the nature park offering 18 certified extra tours between river valleys and rock formations with unique viewpoints. Integrated into the regional outdoor activity marketing.
• Stadtwerke Marburg (Local Transit)minorStrategic or Co-development PartnerCollaboration with local public transit authority for bus and train connections. Integration of public transport information in visitor materials and promotion of sustainable travel options.
• Eventkünstler PlattformminorChannel Partner/ Reseller/ DistributorDirectory platform connecting event organizers with local performers, musicians, magicians, jugglers, and stilt walkers. Artists can create profiles and promote services for events in the region.
• Zeiteninsel gGmbHcoreStrategic or Co-development PartnerArchaeological open-air museum presenting 11,000 years of regional history across 5 time stations. Opened July 18, 2026 for regular operations. Joint promotion of this major attraction featuring historical crafts and living history experiences.
• Feratel DesklinecoreTechnology or IntegrationTechnology provider for the internet booking engine (IBE) powering online reservations for accommodations, experiences, and group tours. Integrated booking widget used throughout the website.
• Lahnschiff Elisabeth IIminorChannel Partner/ Reseller/ DistributorSolar-powered boat offering river tours on the Lahn with up to 11 passengers. Partner experience for groups seeking water-based activities and scenic views of the city.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator (Tripadvisor Experiences): Global tours and attractions marketplace owned by Tripadvisor, aggregating the same category of city tours, boat rides, and guided experiences Marburg Tourism sells through Feratel Deskline. Broad incumbent in the destination activity marketplace space.
• Booking.com: Global accommodation marketplace listing many of the same 80+ properties that Marburg Tourism promotes on its own booking platform. A broad incumbent whose scale, algorithmic distribution, and customer reviews compete directly with the DMO's accommodation take-rate business.
• Hessen Tourismus / HA Hessen Agentur GmbH: State-level tourism marketing organization for Hessen that Marburg sits within. Operates broader destination marketing across the entire state, sets regional strategy, and partners with city-level DMOs like Marburg — comparable at a broader geographic layer.
• GetYourGuide: Global activity/experience booking marketplace that aggregates the same tours, attractions, and experiences that Marburg Tourism promotes. Comparable product category (destination activities) but operates at vastly greater scale with global distribution.

Direct peers

• Tourismus+Congress GmbH Frankfurt am Main: Frankfurt's official tourism and congress bureau — same municipal DMO GmbH structure, online booking platform, physical tourist-info offices, and mix of leisure plus conference (HessenMiceNet) business. Comparable mandate and operating model at a larger metropolitan scale.
• Düsseldorf Tourismus GmbH: Official DMO for Düsseldorf operating the same destination booking, information, and event-marketing model for a German city. Comparable business model (commission-based accommodation/experience booking, tourism tax authority, themed trails/city tours) with a larger urban footprint.
• Lübecker Bucht Tourismus: Regional DMO serving Lübeck and surrounding district with online booking for accommodations and experiences, themed heritage trails, and event marketing. Closely comparable in size, German regional scope, and tourism-tax-funded GmbH structure.
• Trier Tourismus und Marketing GmbH: Municipal DMO for the heritage city of Trier operating a similar booking platform, Tourist-Info offices, themed city/landmark guided tours, and accommodation listings. Comparable mid-size German DMO with Roman heritage equivalent to Marburg's medieval/Grimm identity.
• Heidelberg Marketing GmbH: Municipal DMO for Heidelberg operating a comparable dual online/physical booking model for accommodations, tours, and experiences in a university/heritage city. Directly comparable as a German university-town destination marketing GmbH with similar structure, revenue streams, and audience.
• Quedlinburg Tourismus GmbH: Smaller German UNESCO-heritage city DMO operating similar themed-trail and guided-tour model. Comparable in scale (small team, regional scope, heritage-led positioning) and useful as a peer for benchmarking small-city DMO economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/marburgtourismus
• YouTubeyoutube.com/channel/UCexample
• LinkedInlinkedin.com/company/marburg-tourismus
• Instagraminstagram.com/marburgtourismus
• Facebookfacebook.com/MarburgTourismus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marburg City and Country Tourism