Congress and Tourism Center Nuremberg

What Congress and Tourism Center Nuremberg does

The Congress- und Tourismus-Zentrale Nürnberg, operating under its legal name Verkehrsverein Nürnberg e.V., is the official Destination Marketing Organization (DMO) for the city of Nuremberg, Germany. Founded in 1904 as a registered non-profit association (eingetragener Verein), it promotes Nuremberg as a leisure and convention destination, operates the physical Tourist Information office at Hauptmarkt, and runs the tourism.nuernberg.de portal. The organization is led by CEO Yvonne Coulin with Marcus König as Chairman and Dr. Gerhard Engelmann as Deputy Chairman, and employs between 11 and 50 staff.

The core product portfolio centers on the Nürnberg Card digital city pass (38 EUR adult, 12 EUR child for 48 hours of museum entry and public transport across Nuremberg, Fürth, and Stein), a commission-based hotel and city-tour booking platform, a souvenir e-commerce shop, and a structured Meeting & Congress division with dedicated sales and marketing managers. Supporting services include media trip coordination, group travel packages, and the Nürnberger Quartiere digital neighborhood guide. The technology stack is built on a TYPO3 CMS website integrated with bookingkit for tour reservations, Public Ticket Solution (Stadt und Land Reisen) for card distribution, Meetago for event venue sourcing, starmate for newsletter management, and multiple payment processors (Datatrans, Payone, PayPal, MANGOPAY); analytics are handled through Google Analytics (IP-anonymized) and Hotjar.

Revenue is generated through five streams: commission on Nürnberg Card sales, commission on city tour and experience bookings, e-commerce merchandise sales, convention and meeting professional services, and Verkehrsverein membership subscriptions for hospitality businesses. The customer base is structurally long-tail — individual leisure tourists dominate, with secondary B2B segments in MICE convention planners, travel trade partners, and media/press — and the organization explicitly does not publicly disclose its financial figures. Destination-level indicators are strong, with 3.86 million overnight stays recorded in 2024 across Nuremberg's 35+ museums, 9 Michelin-starred restaurants, and adjacent 19 thermal baths in the Franken wellness region.

Name

Congress and Tourism Center Nuremberg

Legal name

Verkehrsverein Nürnberg e.V.

Website

https://tourismus.nuernberg.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

The Congress- und Tourismus-Zentrale Nürnberg is the official non-profit Destination Marketing Organization for Nuremberg, Germany, operating since 1904. It runs the tourism.nuernberg.de portal, the Nürnberg Card city pass, city tour and hotel booking, the Meeting & Congress division, and physical tourist information services for leisure and MICE visitors.

Ownership category

akta.pro rank

Product category

Tourism Bureau Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192), Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Destination marketing services
• Convention bureau services
• City tourism promotion
• Visitor information services
• MICE event services

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Nürnberg Card Sales: Sale of the Nürnberg Card city pass offering 48 hours of free museum entry and public transport in Nuremberg, Fürth, and Stein. Revenue from card sales processed through Public Ticket Solution partner.
2. City Tour and Experience Bookings: Commission-based revenue from bookings of city tours, tastings, workshops, and entry tickets through the website booking platform, powered by bookingkit integration.
3. Souvenir and Merchandise Sales: Online shop sales of Playmobil special editions, Christkindlesmarkt products, and Nuremberg souvenirs including the Citybottle Nürnberg.
4. Convention and Meeting Services: Convention sales and marketing services for meeting and congress planners, including venue sourcing support and MICE coordination for Nuremberg.
5. Membership and B2B Services: Verkehrsverein Nürnberg e.V. (transport association) membership fees providing benefits includingprospect ordering, marketing exposure, and industry networking for hospitality businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Congress and Tourism Center Nuremberg (Verkehrsverein Nürnberg e.V.) operates the official destination marketing, visitor information, and convention bureau for the city of Nuremberg. It sells the Nürnberg Card digital city pass (museum entry plus public transport), provides a hotel booking platform, sells city tours and experiences, runs an online souvenir shop, and offers Meeting & Congress services including venue sourcing for MICE planners. Operations combine a digital booking platform (tourismus.nuernberg.de) with a physical Tourist Information office at Hauptmarkt.

Product overview

The Congress- und Tourismus-Zentrale Nürnberg operates a unified destination marketing and visitor services platform centered around tourism.nuernberg.de. The core product portfolio consists of the Nürnberg Card (digital city pass with transport and museum access), hotel booking platform, city tour booking services, and Meeting & Congress event organization. Supporting modules include an online shop for Nuremberg souvenirs, accommodation directories, group travel packages, the digital Nürnberger Quartiere neighborhood guide, press/media services, and comprehensive statistical data publications. The organization also maintains physical Tourist Information services and media trip coordination. The platform integrates with multiple booking systems (bookingkit, Public Ticket Solution), payment processors (Datatrans, Payone, PayPal, MANGOPAY), analytics tools (Google Analytics, Hotjar), and social media channels for visitor engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Nürnberg Card Digital city pass offering 48 hours of free entry to museums and sights, free public transport in Nuremberg, Fürth, and Stein (Zone A), and 50% discounts on activities at participating partners. Includes KIDS Card for children up to 5 years. Sold to leisure visitors and tourists visiting Nuremberg.
• City Tours and Experiences (Stadtführungen und Erlebnisse) Bookable guided tours, city bus trips, tastings, workshops, and admission tickets for exploring Nuremberg. Sold to individual visitors, groups, and travel trade partners through the tourism website with online reservation.
• Hotel Booking Platform Online hotel search and booking platform connecting visitors with Nuremberg accommodations ranging from privately run traditional hotels to luxury establishments. Generates commission-based revenue.
• Online Shop (Nuremberg Souvenirs) E-commerce platform selling Nuremberg souvenirs including Playmobil special editions, Christkindlesmarkt products, Albrecht Dürer figures, Citybottle Nuremberg, and books. Sold to visitors and gift purchasers worldwide.
• Meeting & Congress Services Convention and meeting organization services including venue finding, event planning support, and sustainability consulting for meetings and events. Sold to corporate event organizers, association planners, and congress managers via direct sales through dedicated Convention Sales Managers.
• Tourist Information Service In-person and digital tourist information services at the Hauptmarkt 18 location, offering personalized advice, sales of tickets for tours and events, souvenirs, and Nürnberg Cards. Service for leisure visitors at the destination.
• Media Trip Services (Medienreisen) Press and media trip organization services supporting bloggers, content creators, and journalists with filming permits, expert interviews, press contacts, and complimentary Nürnberg Card. Sold to travel media professionals.
• Verkehrsverein Nürnberg e.V. Membership and B2B Services Membership program for hotels, restaurants, tour operators, and tourism-related businesses providing prospect ordering, marketing exposure, and industry networking. Sold to hospitality businesses in the Nuremberg region on a recurring subscription basis.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• bookingkit GmbHcoreTechnology or IntegrationBooking platform integration for city tours and sightseeing services. bookingkit provides the technical booking infrastructure enabling online reservation of walking tours, bus trips, and experiences on the tourism.nuernberg.de website.
• Stadt und Land Reisen GmbH (Public Ticket Solution)coreTechnology or IntegrationTicket solution provider for Nürnberg Card distribution, handling the digital card sales and validation system.
• Meetago GmbHcoreTechnology or IntegrationDigital location finder platform for event venue sourcing, enabling convention planners to search and compare meeting spaces in Nuremberg.
• starmate solutions GmbHcoreTechnology or IntegrationNewsletter management and subscription service provider handling the tourism newsletter distribution and subscriber management.
• MicrosoftcoreTechnology or IntegrationEnterprise software including MS 365 with Premium license excluding data transfer to third countries. Used for internal operations and collaboration.
• AvayacoreTechnology or IntegrationTelephone system provider with Binding Corporate Rules for EU data protection compliance. Handles telecommunications infrastructure.
• GooglecoreTechnology or IntegrationGoogle Analytics for website usability analysis, Google Adservices for advertising, and YouTube for video content distribution.
• Meta Platforms (Facebook, Instagram)coreGTM or Marketing PartnerSocial media marketing and content distribution through Facebook and Instagram platforms. Social Wall feature displaying user-generated content with hashtags #nuernberg_travel, #tastenuremberg, #seimeingast, #stadtglück.
• SpotifyminorGTM or Marketing PartnerMusic streaming platform for music festival promotion and audio content distribution.
• decide Internet Services GmbHcoreImplementation/ SI/ Consulting PartnerWebsite design and technical development partner responsible for TYPO3 CMS implementation and ongoing technical maintenance.
• Ad-room Werbeagentur GmbHcoreImplementation/ SI/ Consulting PartnerGraphic design agency providing visual branding and marketing material design services.
• Ameropa Reisen GmbHminorChannel Partner/ Reseller/ DistributorTour operator offering vacation packages including Nuremberg destinations, with booking processed through their platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leipzig Tourismus und Marketing GmbH: Official tourism and marketing organization for Leipzig. Direct peer — operates the Leipzig Card, city tours, hotel bookings and convention bureau services under a comparable municipal structure.
• München Tourismus: Official tourism and convention bureau for Munich, Germany. Direct peer — same DMO/CVB model, selling a city tourism card, hotel bookings, city tours and MICE services for a major Bavarian city.
• Stuttgart-Marketing GmbH: Official tourism and convention marketing company for Stuttgart. Direct peer — similar municipal DMO delivering city cards, hotel booking and convention bureau services in southern Germany.
• Köln Tourismus GmbH: Official tourism and congress bureau for Cologne. Direct peer — operates the KölnCard, city tours and MICE services in a similar municipal CVB structure.
• visitBerlin (Berlin Tourismus & Kongress GmbH): Official tourism and convention bureau for Berlin. Direct peer — operates the Berlin Pass, city tours, MICE convention sales and hotel booking platform under a municipal DMO structure similar to Nuremberg's.
• Hamburg Tourismus GmbH: Official destination marketing organization for Hamburg, operating the Hamburg CARD and city tours. Direct peer — comparable municipal tourism bureau with similar product mix (city pass, hotel bookings, MICE).
• Tourismus+Congress GmbH Frankfurt am Main: Official tourism and congress bureau for Frankfurt. Direct peer — sells a city tourism card (Frankfurt Card), hotel bookings, city tours and convention services with comparable DMO operating model.
• Dresden Marketing GmbH: Municipal destination marketing organization for Dresden, handling tourism promotion, city tours and convention sales. Direct peer — comparable city-level DMO with overlapping product portfolio.

Broad incumbents

• Booking.com: Global online travel agency dominating hotel reservations. Broad incumbent — overlaps directly with the bureau's hotel-booking commission revenue and increasingly competes for tour and attraction inventory globally.

Emerging players

• GetYourGuide: Global tours, activities and experiences marketplace. Emerging player — competes with the bureau's city-tour booking platform and partner integration stack (bookingkit) by offering broader global demand to local tour operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nuernberg_info
• YouTubeyoutube.com/user/CtzNuernberg
• Facebookfacebook.com/tourismus.nuernberg
• Instagraminstagram.com/nuernberg_travel
• Pinterestpinterest.com/enjoynuernberg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Congress and Tourism Center Nuremberg