Team Shirts

What Team Shirts does

TeamShirts is the UK trading brand of sprd.net AG, a German Aktiengesellschaft (public limited company) registered in Leipzig (Amtsgericht Leipzig HRB 22478), operating a direct-to-consumer e-commerce platform for customized apparel at teamshirts.co.uk. The platform serves sports teams, schools and universities, businesses and corporate clients, and individuals ordering for leisure occasions, with an order range that spans single items to several thousand units. Product categories span T-shirts, hoodies, polo shirts, sweatshirts, sportswear, workwear, jackets, vests, bags, caps, and accessories sourced from major apparel brands including Gildan, Stanley/Stella, Russell, JAKO, CRAFT, Erima, Fruit of the Loom, B&C, SOL'S, AWDis, and Build Your Brand.

The technical stack is a web-to-print platform with four decoration technologies: Digital Direct printing (ink sprayed directly onto fabric), Flex printing (foil-cut and welded, rated for 100+ washes), Polyester printing (ionization-based for sports fabrics), and Embroidery. Customers self-serve through an online Design Wizard backed by approximately 35,000 free design templates organized across six categories (Sport, Events, Food and Drink, School and University, Countries and Regions, Business), with a real-time price calculator and a 30-day satisfaction guarantee. A separate sales-support channel handles bulk B2B quote requests by phone, email, and an online quote form.

Revenue mechanics are transactional: per-unit pricing starting at £5.39 for entry T-shirts, £7.79-£16.19 for mid-range branded apparel, and £15.92-£26.39 for premium/organic SKUs, with volume discounts applied from 25-piece minimums (and some products at 50-piece minimums), supplemented by gift vouchers denominated £5-£400 and free UK-wide standard delivery with paid express options. Marketing is primarily digital: SEO-optimized category pages, a free design-template library functioning as content marketing, email newsletters, prominent Trustpilot social proof (4/5 from 3,921 reviews), and a self-service FAQ help center. The platform has cumulatively produced more than 6 million printed items. Operations are UK-only; ownership is consolidated under sprd.net AG with broader affiliate references to SpreadGroup via spreadgroup.com.

Name

Team Shirts

Legal name

sprd.net AG

Website

https://teamshirts.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TeamShirts is the UK e-commerce brand of German parent sprd.net AG, offering a self-serve platform for designing and ordering customized apparel — T-shirts, hoodies, sportswear, workwear — for sports teams, schools, businesses, and event organizers.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMACAK

Sportswear Customization & Printing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

Keywords

• Custom apparel printing
• Custom t-shirts
• Team uniforms
• Embroidered clothing
• Custom sportswear

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printed Apparel Sales: Primary revenue from selling customized T-shirts, hoodies, polo shirts, sportswear, and other apparel. Orders range from single items to thousands of units. Products sold at per-unit prices with volume discounts. Includes both printing and embroidery decoration services.
2. Gift Vouchers: Pre-paid gift vouchers sold in denominations from £5 to £400, allowing recipients to purchase custom items on the platform.
3. Standard Delivery (included in order): Standard delivery is free; express delivery options available for faster fulfillment at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

TeamShirts is an online custom apparel printing platform that lets customers design and order personalised T-shirts, hoodies, polo shirts, sportswear, workwear, and accessories in quantities ranging from a single item to thousands. The platform combines a self-serve Design Wizard with a 35,000+ template library, real-time price calculator, and four decoration methods (Digital Direct, Flex, Polyester, Embroidery), with free standard delivery across the UK.

Product overview

TeamShirts is a custom textile printing platform offering personalised and printed clothing for teams, businesses, sports groups, and individuals. The core offering centres on custom T-shirt printing and extends to a comprehensive range of apparel including hoodies, polo shirts, sweatshirts, workwear, sportswear, jackets, bags, and accessories. The platform provides four main printing technologies: Digital Direct printing (ink sprayed directly onto garments for softer prints), Flex printing (foil-based with high wash resistance), Polyester printing (for sports fabrics using ionisation), and Embroidery services. Customers use an online design tool to create custom designs from a library of approximately 35,000 free templates and graphics. The business model targets both B2C (individuals ordering for events, parties, sports teams) and B2B (businesses ordering workwear, merchandise, uniforms). Key product brands include Gildan, Stanley/Stella, Russell, JAKO, CRAFT, Erima, Fruit of the Loom, B&C, and SOL'S. The company operates primarily in the UK market with free standard delivery and offers order quantities from single items to thousands.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom T-Shirt Printing

Quantifiable outcome

• 6 million+ printed items produced
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• sprd.net AGcoreOthersParent company and legal entity for TeamShirts operations. sprd.net AG is registered in Leipzig, Germany (Gießerstraße 27, 04229 Leipzig, HRB 22478) and operates the TeamShirts platform and brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bonfire: Custom apparel platform focused on fundraising campaigns, teams and creators with an online design tool and group-order mechanics. Directly comparable on team/group buying flow, print-on-demand fulfilment and design-driven merchandising.
• Custom Planet: UK-based custom printed clothing and merchandise retailer offering personalised apparel, workwear, and promotional products with volume pricing. Comparable online model and UK-centric sports/business/education mix.
• Printful: Print-on-demand apparel and accessories platform with an online Design Maker, multiple decoration methods, and fulfilment for both individuals and merchants. Comparable product breadth and self-serve design experience, though Printful's centre of gravity is dropshipping rather than team/group orders.
• Custom Ink: US-based leader in custom apparel and team printing. Closest direct competitor with an online design tool, group-order workflow, multiple print technologies and a similar team/school/business customer mix, though operating primarily in North America.
• Spreadshirt: Sister brand of TeamShirts, both operated by SpreadGroup (sprd.net AG). Uses the same underlying print-on-demand platform and design infrastructure, serving European consumers with comparable custom apparel, marketplace and creator tools.
• UberPrints: US online custom apparel and spirit wear retailer for schools, teams, businesses and groups with an online Design Lab and screen/embroidery options. Closely comparable value proposition to TeamShirts' schools and sports segments.
• Rocket Printwear: UK custom teamwear and workwear printer serving schools, clubs and businesses with screen printing, embroidery and transfer options. Direct competitor in the UK market for the same team and workwear customer segments.

Broad incumbents

• Vistaprint (Cimpress): Large, established printing and marketing products platform under Cimpress. Overlaps with TeamShirts on custom apparel and promotional products but operates a much broader portfolio (cards, signage, gifts) and serves SMBs globally rather than specialising in team apparel.
• 4imprint: Large UK/US promotional products distributor offering branded apparel alongside a wide catalogue of merchandise. Overlaps on custom workwear and team apparel but competes as a broad promotional products incumbent rather than a team-apparel specialist.

Emerging players

• Everpress: Limited-edition custom apparel platform connecting independent creators with manufacturers. Shares the print-on-demand and design-led approach but is positioned around creator-brand drops rather than team/group bulk orders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Shirts