Adverteam

What Adverteam does

Adverteam S.r.l. is a Milan-based integrated communication agency founded in 1969, operating as a business unit of Next Group (controlled by Next Holding S.p.A.) since September 2019. The agency delivers four core service pillars: Consumer Activation (pop-up stores, brand experiences, proximity marketing), ATL & BTL Advertising (campaign production, creative direction, brand identity), Branded Content Production (short films, music content, documentaries), and Events Organization (corporate events, institutional assemblies, exhibitions). Its proprietary platform offering is CC-CP (Contest Creativi e Creative Production), launched in March 2017 as a sub-brand operating a curated crowdsourcing model with a network of over 13,000 profiled filmmakers and 500 copywriters, including a Social APP for managing video contests on brand social pages.

The agency's customer base is composed of large enterprise brands across consumer goods (NIVEA/Beiersdorf, Barilla/Voiello, Labello, Kraft Heinz), beverages (Disaronno/Illva Saronno, Jack Daniel's/Brown-Forman), financial services (BPER Banca, Algebris Investments, Gruppo Banca Finint), industry associations (Confindustria, Assolombarda), sanitary ware (GROHE), media (Hearst/Cosmopolitan), real estate (Ardian Real Estate), and logistics (Stef). Adverteam generates revenue through project-based professional service fees for integrated communication projects, with pricing tailored to client scope and not publicly disclosed. The agency operates a sales-led GTM motion combining direct outreach, referrals, and competitive pitches, leveraging Next Group ecosystem synergies for cross-sell and commercial expansion.

The company has no proprietary AI/ML technology platform or disclosed patents; its competitive positioning rests on creative talent ("lateral thinking"), long-standing brand reputation (55+ years), and a sustained record of industry awards including BEA Italia & BEA World (2023, 2025), NC Awards (2009, 2021), Branded Content & Entertainment Awards (2022, 2024), Red Dot "Best of the Best" (2023), and Iconic Awards (2023). Notable outcome metrics include 500,000 personalized cans across 37 locations in 216 days (Coca-Cola "Condividi una Coca-Cola"), 40,000+ visitors at GROHE SPA Milan Design Week 2023, and 507.8% Instagram interaction growth for Maker Faire Rome. Headcount is reported in the 11–50 range with Milan headquarters at Via Antonio da Recanate, 1.

Name

Adverteam

Legal name

Adverteam S.r.l.

Website

https://adverteam.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Adverteam is a Milan-based integrated communication agency (founded 1969) operating within Next Group, delivering consumer activation, ATL/BTL advertising, branded content, and events to enterprise brands such as NIVEA, GROHE, Barilla, and Confindustria across Italy.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Integrated communication services
• Branded content production
• Consumer activation campaigns
• Corporate event management
• ATL BTL advertising

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services – Communication & Creative Projects: Adverteam generates revenue through fees for integrated communication projects, including advertising campaigns, branded content production, consumer activation campaigns, and event management. Revenue is project-based, driven by client engagements across ATL & BTL, consumer activation, branded content, and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Adverteam is a Milan-based integrated communication agency (founded 1969, part of Next Group since 2019) that provides advertising campaigns (ATL/BTL), branded content production, consumer activation services including pop-up stores and experiential marketing, and corporate event organization. The agency serves enterprise brand clients across consumer goods, financial services, beverages, and home improvement sectors.

Product overview

Adverteam is a Milan-based communication agency (established 1969) operating as a business unit of Next Group. The agency offers integrated communication services organized into four main service pillars: Consumer Activation (pop-up stores, experiential marketing, proximity marketing), ATL & BTL Advertising (campaign production, creative direction, brand identity), Branded Content Production (short films, music content, documentaries), and Events Organization (corporate events, institutional assemblies, exhibitions). The agency also operates CC-CP (Contest Creativi e Creative Production), a video crowdsourcing sub-brand launched in 2017 that utilizes a global network of over 13,000 filmmakers and 500 copywriters for brand video content creation. Services are delivered to brands and companies seeking strategic and operational communication support with creativity and lateral thinking as distinctive characteristics.

Differentiator

Problem solved

Functional benefit

Brands

• CC-CP (Contest Creativi e Creative Production): Video content creation company operating through curated crowdsourcing, managing creative contests and professional video production for brands, with a network of over 13,000 profiled filmmakers and 500 copywriters.

Products and services

• Consumer Activation Services
• ATL & BTL Advertising Services
• Branded Content Production
• Events Organization
• Digital Storytelling Services
• CC-CP

Quantifiable outcome

• 500,000 personalized cans distributed, 37 locations, 216 days, millions of visual contacts (Condividi una Coca-Cola)
• +5 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• CC-CP (Contest Creativi e Creative Production)minorStrategic or Co-development Partner · 13 May 2017CC-CP was founded by Adverteam founders Alberto Damiani and Lucia Santangelo along with Bruno Pellegrini and Fabio Bax. It operates as a curated crowdsourcing company for video content creation, enabling brands to develop video content at reduced costs using an international network of filmmakers.
• Next GroupcoreStrategic or Co-development PartnerSince September 2019, Adverteam has been part of Next Group, an integrated communication hub and market leader in Italy. Next Group includes companies specializing in major events, incentives, loyalty, content creation, digital communication, and other communication services. Adverteam is a business unit within the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TBWA\Italia: TBWA\Italia is a full-service creative and brand-experience agency in Milan serving enterprise clients across ATL, BTL, digital, and events. Most directly comparable to Adverteam in terms of service mix (integrated campaigns, branded content, consumer activation) and Italian mid-to-large market focus.
• Leo Burnett Italy: Leo Burnett Italy is a Milan-based creative agency with deep experience in integrated campaigns, branded content, and consumer activation for FMCG and enterprise clients. Strongly comparable in service offering, client mix, and Italian market footprint.
• Livextension: Livextension is an Italian event and live-communication agency specialized in corporate events, brand experiences, and integrated campaigns. Directly comparable to Adverteam on the events and consumer-activation service pillars, with similar enterprise client base.
• Filmmaster Events: Filmmaster Events is one of Italy's largest live-events and brand-experience agencies, producing large-scale corporate events, roadshows, and consumer activations for enterprise clients. Highly comparable on the experiential/events pillar, with a comparable track record of Cannes Lions and BEA award-winning projects.

Broad incumbents

• Accenture Song Italy: Accenture Song (formerly Accenture Interactive) Italy delivers experience-led transformation, creative, and content services to enterprise clients. Comparable in the integrated experience/creative space with strong enterprise focus, but with a more consulting-led delivery model.
• WPP (Ogilvy Italy / VMLY&R Italy): WPP's Italian operations include Ogilvy and VMLY&R, which deliver integrated brand strategy, creative content, and consumer activation to enterprise clients in Italy. Comparable as large incumbents offering the same integrated ATL/BTL/digital/experiential mix.
• Dentsu Creative Italy: Part of the global Dentsu network, Dentsu Creative Italy offers integrated creative, brand experience, and campaign services to enterprise clients. Directly comparable as a large holding-company agency operating in the same Italian integrated-communications market, with broader resources but less specialization in experiential activations.
• Publicis Italy: Publicis Italy (housing Le Pub, Publicis, Saatchi & Saatchi) is a major integrated communications network serving enterprise brands in Italy. Comparable as a full-service creative + media + digital offering with similar enterprise client profiles, but with significantly larger scale.
• Havas Italy: Havas Italy offers integrated creative, media, and brand experience services in the Italian market. Comparable in offering integrated ATL/BTL and experiential services, with a wider network and broader geographic reach than Adverteam.

Regional players

• Zugarelli Group: Zugarelli is an Italian independent agency offering integrated communication, brand strategy, and digital services to enterprise clients. Comparable as a mid-size Italian integrated communication peer with similar service pillars (strategy, creative, digital, events).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adverteam.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adverteam