Hovmand
Hovmand A/S is a privately held Danish manufacturer of battery-powered mobile lifters (3-300 kg capacity) for ergonomic material handling. Founded in 1972 and family-led, it sells a modular product range across pharma, food, data centres, and industrial verticals in 101 countries via direct sales and dealers.
- Company typePrivate
- Founded1972
- HeadquartersKøge, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hovmand does
Hovmand A/S is a privately held, family-owned Danish manufacturer of battery-powered mobile lifters for ergonomic material handling, founded in 1972 by Hans Hovmand and currently led by CEO Søren Hovmand. The company designs and builds modular lifters with lifting capacities from 3 kg to 300 kg across four product series: Impact (aluminium/steel), Inox (GMP-compliant stainless steel for pharma and food), Cloud Lifter (ESD-safe server handling for data centres, 1U-60U up to 300 kg), and Control+ (advanced control systems). Its Virtual Engineering 3D configurator offers 150,000+ configuration options and integrates with Microsoft Teams for online consultation, supported by an in-house 4K broadcasting studio.
The company sells primarily through a hybrid go-to-market model: direct field sales, project sales for customized solutions, inside sales for mid-market accounts, and a global dealer network spanning 101 countries. Wholly-owned sales subsidiaries operate in Munich (Germany), Orléans (France), and Naperville, IL (Hovmand USA Inc.), alongside the Køge, Denmark headquarters. Roughly 85% of output is exported, and the company reports 45,000+ cumulative lifters sold.
Hovmand serves six primary verticals — Industrial Production, Pharma and Chemistry, Food and Beverage, Data Centres, Retail and Logistics, and Automotive and Subcontractors — with named case-study customers including Medice (pharma), Karamel Kompagniet (food), Witt Group (retail), and Michelfelder Werkstätten (manufacturing). Revenue is generated via quote-based hardware sales, customized engineered solutions, and a spare parts webshop; pricing is not publicly disclosed. Headcount is approximately 65 employees across five geographies.
Hovmand firmographics
Firmographics- Name
- Hovmand
- Legal name
- Hovmand A/S
- Website
- https://hovmand.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hovmand A/S is a privately held Danish manufacturer of battery-powered mobile lifters (3-300 kg capacity) for ergonomic material handling. Founded in 1972 and family-led, it sells a modular product range across pharma, food, data centres, and industrial verticals in 101 countries via direct sales and dealers.
- Ownership category
- akta.pro rank
Hovmand industry classification
Industry- Product category
- Industrial Material Handling Equipment
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Hoists (Electric, Manual & Pneumatic) (IMAHAJAG)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Hovmand is headquartered
LocationHeadquarters
- HQ city
- Køge
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Hovmand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lifter Sales: Sale of battery-powered mobile lifters across multiple series (Impact, Inox, Cloud Lifter, Control+), with lifting capacities from 3kg to 300kg.
- Customized Solutions: Tailored lifters and customized solutions to meet specific customer needs, including Virtual Engineering design services.
- Spare Parts: Spare parts webshop for maintenance and repair of existing equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Hovmand product offering
Product offeringCore offering
Hovmand manufactures and sells battery-powered, ergonomically engineered mobile lifters for industrial material handling across pharmaceutical, food and beverage, data centre, manufacturing, retail, and automotive industries. The portfolio spans four core product series (Impact, Inox, Cloud Lifter, Control+) with lifting capacities from 3 kg to 300 kg, complemented by customized solutions, a proprietary Virtual Engineering 3D configurator, and a spare parts webshop. Sales are executed through direct field sales, project sales, inside sales, and a global dealer network spanning 101 countries.
Product overview
Hovmand offers a portfolio of ergonomic battery-powered lifters for material handling across four main product series: Impact (aluminium/steel, up to 200 kg), Inox (stainless steel for pharma/food, up to 300 kg), Cloud Lifter (data centre servers, up to 300 kg), and Control+ (advanced controls). The offering follows a modular principle allowing custom combinations of mast, leg, and tool components. Virtual Engineering provides a 3D configurator enabling customers to design bespoke solutions from over 150,000 possible configurations. The product range handles objects from 3 kg to 300 kg including crates, boxes, drums, buckets, reels, and specialized items for industries including pharma, food, manufacturing, automotive, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- Impact Series: Flexible lifters made of aluminium and steel, extremely resilient but lightweight and easy to use.
- Inox Series
- Cloud Lifter Series
- Control+ Series
Products and services
- Impact series Flexible Hovmand lifters made of aluminium and steel, resilient but lightweight and easy to use, with modular combinations supporting loads up to 200 kg (~441 lbs) for industrial production environments.
- Inox series (stainless steel)
- Cloud Lifter series
- Control+ series
- Virtual Engineering
Quantifiable outcome
- Reduces musculoskeletal injuries from manual handling
- +3 more outcomes
Companies that use Hovmand
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Hovmand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hovmand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Dealer NetworkcoreProducts distributed through authorized dealers worldwide. Dealers have access to protected portal with photos and documents for sales and marketing purposes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hovmand competitors and assessment
Company assessmentDirect peers
- TAWI: Swedish manufacturer of mobile vacuum lifters and ergonomic lifting equipment. Closest direct competitor to Hovmand with overlapping modular lifter products serving pharma, food, and general industry across Europe and globally.
- Presto Lifts: US-based maker of mobile lifts, stackers, and ergonomic material handling equipment. Overlaps with Hovmand's Impact and general industrial lifter lines, particularly relevant for Hovmand USA's North American growth ambitions.
- Binar Quick-Lift Systems: Swedish manufacturer of ergonomic intelligent lifting devices for industrial assembly and material handling. Directly comparable modular lifter design, target verticals, and European/North American distribution model.
- LiftMax: Manufacturer of ergonomic, battery-powered mobile lifters for industrial applications. Closely comparable product class (mobile battery lifters), configuration-driven sales model, and similar mid-market customer base.
- Edmolift: Scandinavian manufacturer of scissor lift tables and material handling equipment. Direct overlap with Hovmand's ergonomic lifter range and a similar Nordic/European distribution footprint.
- Scaglia Indeva (Indeva): Italian maker of intelligent industrial manipulators and pneumatic/electric lifters for material handling. Comparable product breadth in ergonomic lifters and similar focus on pharma, food, and automotive customers.
Broad incumbents
- Jungheinrich: Major intralogistics company offering forklifts, warehouse equipment, and automated systems. A broad incumbent in material handling that addresses overlapping end-customers but is not specialized in Hovmand's mobile ergonomic lifter category.
- Demag (Terex MHPS): Established industrial crane and hoist manufacturer within Terex. Overlaps with Hovmand in industrial hoists and material handling but focuses on higher-capacity overhead systems rather than mobile battery-powered ergonomic lifters.
- Konecranes: Global, large-scale crane and lifting equipment manufacturer with a broad portfolio across industrial overhead cranes, hoists, and service. Acts as a broad incumbent competitor in lifting equipment, but does not specialize in Hovmand's mobile ergonomic lifter niche.
Regional players
- Gorbel: US-based manufacturer of cranes, hoists, and ergonomic lifting solutions. Comparable in product category (workstation cranes, jib cranes, intelligent lifters) and direct overlap with Hovmand's push into the North American market from its Naperville, IL office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hovmand social profiles
Digital presenceHovmand compliance and trust
Trust signalCompliance1 record
Hovmand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hovmand leadership team
Management profileNumber of profiles
Profiles6 records
Hovmand subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hovmand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hovmand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hovmand
What does Hovmand do?
Hovmand manufactures and sells battery-powered, ergonomically engineered mobile lifters for industrial material handling across pharmaceutical, food and beverage, data centre, manufacturing, retail, and automotive industries. The portfolio spans four core product series (Impact, Inox, Cloud Lifter, Control+) with lifting capacities from 3 kg to 300 kg, complemented by customized solutions, a proprietary Virtual Engineering 3D configurator, and a spare parts webshop. Sales are executed through direct field sales, project sales, inside sales, and a global dealer network spanning 101 countries.
Is Hovmand a public or private company?
Hovmand is a private company. It is classified as family owned and is currently operating.
When was Hovmand founded?
Hovmand was founded in 1972. It employs 51 to 100 people.
Where is Hovmand based?
Hovmand is headquartered in Køge, Denmark, in the Europe region.
How does Hovmand make money?
Three revenue lines are on record. Lifter Sales are the primary driver. The others are customized Solutions and spare Parts.
Who are Hovmand's main competitors?
Direct peers on record are TAWI, Presto Lifts, Binar Quick-Lift Systems, LiftMax, Edmolift and Scaglia Indeva (Indeva). Broad incumbents are Jungheinrich, Demag (Terex MHPS) and Konecranes. Gorbel is listed as a regional player.
Does Hovmand have an API?
No public API is recorded for Hovmand.
What industry is Hovmand in?
Hovmand's product category is Industrial Material Handling Equipment. Its primary akta.pro industry code is IMAHAJAG, Hoists (Electric, Manual & Pneumatic), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333923 and its SIC code is 3530.